The Super Bowl is the perfect combination of business and sports, and the four or five hour game alone will create more revenue than the Olympics and the World Cup combined!

The ratings are even more impressive, and every year the Super Bowl will be watched by more than 100 million Americans, only less than 123 million viewers, killing all movies.

Most of the Super Bowl commercials are 30 seconds, unless they are particularly impactful. For example, this year's most talked-about big movies, such as Microsoft, the world's largest company, have all been given the opportunity to advertise for 45 seconds.

In between competitions, Donn has been focusing on the advertisements on the big screen, basically one-third of which are advertisements for Internet companies.

The Internet bubble in full swing is still showing its size to the world.

The trailer for the second half of the game, which is the official focus of the Super Bowl, will definitely be broadcast during the most intense time of the game.

Even if the broadcaster ABC is a subordinate TV station of Disney, it must obey and cooperate with the promotion.

As for the halftime show, Don was very interested, and a black female singer sang loudly, which couldn't arouse his interest at all.

It wasn't until a call off three and a half hours after the game was played that the big screen and ABC broadcast TV finally released the highlight - Spider-Man!

"With great power comes great responsibility!"

In the first second of the trailer, the theme of the whole movie is clarified in the way of "Spider-Man" narration, and the powerful electronic music and symphonic soundtrack give people a positive, sonorous and vigorous feeling.

Donn loved Hans Zimmer's soundtrack, and this was the second time the two had worked together.

Immediately afterwards, there is the image of Spider-Man jumping and flying among the buildings of Manhattan, New York, wearing a red hood, a red and blue leotard on the upper body, and blue leggings on the bottom, stretching out the whole muscular body.

He spits spider silk in his hand, leaps and shuttles between the tall buildings, and suddenly one of them leans down and quickly falls into the street, rescuing a little girl who is about to be hit by a bus.

All this seemed to be in his hands, and he did not have the slightest arrogance, and quickly showed off his eloquence: "If you have the ability to help others, you have the obligation and responsibility to help others." This is the meaning of survival, not a choice, but a responsibility!"

After the first set of shots, the picture immediately turns, and this is where Spider-Man really shows responsibility.

The terrifying villain "Green Goblin" stands on the Manhattan Bridge, Spider-Man holds her beloved girl Mary Jane in one hand, drags a yellow school bus with spider silk in the other, and more than 20 innocent children are screaming in pain in the face.

The school bus was too heavy, Spider-Man's spider silk broke one by one, and the huge sense of tension and oppression shrouded the entire stadium, and the atmosphere on the scene was silently suffocated.

"Spider-Man, either throw away your girlfriend or give up those twenty or so children, it's your choice!

The grim voice of the Green Goblin struck everyone's heart like a heavy punch.

This situation is a desperate situation that cannot be chosen for anyone, what will Spider-Man do?

And at this time, Spider-Man raised his head and glanced at the Green Goblin, "I'm Spider-Man, I'm ...... It's a superhero!"

Everyone at the scene and in front of the TV was relieved and praised.

yes, he's Spider-Man, he's a real superhero!

But what will he do?

The picture of the trailer changed again, and at this time it was the beauty of the heroine Marie Jane and Jessica Alba that instantly caused exclamations in the stadium.

However, she didn't seem to be happy, and under the background of her father's scolding, she ran out of the house and into the yard.

At this time, "Spider-Man" Peter Parker walked out with a book in his hand, and the camera cleverly gave a close-up of the book——。

Bill McNick, who had been immersed in the atmosphere of the trailer, suddenly laughed and pointed at Donn, "You kid, what nonsense!"

Tang En's face was serious, "I bought advertising time, of course I have to advertise!"

After three sets of pictures in a row, 35 seconds have passed in the trailer, and the last shot is the explosion in Times Square.

Although the later connection was not completed, through the fleeting landmark building, everyone understood the location here. The Green Goblin appeared screaming, which alerted the audience again.

And three bombs flew out in a row, dooming the next danger.

"Boom!"

The explosion scene shot in real time is real enough and shocking enough!

The deafening sound seemed to shake more than the cheers of everyone during the game just now.

Mary Jane leaned against the crumbling balcony, seemingly in danger of her life at any moment.

The expressions of other people are also despairing, what should I do?

At this moment, a black child pointed to the distance and shouted, "Spider-Man!"

As soon as the picture turned, I saw Spider-Man wearing a hood, jumping directly from the tall building opposite and leaping towards this side......

At the end of the shot, the picture turns black, and the title of the movie freezes for 1 second.

Then the screen turns again, and the director's name appears - Done Walker.

The 45-second trailer ends with a thunderous explosion scene and Donn's name, and the whole stadium doesn't seem to react.

"Donn, this trailer...... Is there something missing?" Steven Soderbergh also spotted the problem.

Tang En sighed bitterly, "There's no way, the release of the movie hasn't started yet, and it's not finalized at all." ”

"Huh?"

Soderbergh was stunned for a moment.

Isn't it true that Hollywood's big commercial productions have negotiated the distribution first and then entered the shooting? Otherwise, if the film company has finished filming, but cannot find a distribution company, or if the distribution company seriously raises the price, isn't that a big loss?

Donn looked at Bill McNick, "Don't you have anything to say?"

Bill McNick was silent for a moment, then said slowly, "Don, you are indeed surprising. With this 45-second trailer alone, you've changed my preconceived notion of superhero movies. ”

Donn rolled his eyes, "Bill, I invested $150 million in my movie! Do you think I'm going to joke with such a big buck?"

Bill McNick's face turned pale, "Donn, the publicity work must be carried out immediately. Such a commercial production will delay publicity and cause big problems. ”

"But Don Pictures ...... The department is not complete, and there is a serious shortage of people!" Don sighed, his eyes sneaking at him.

Bill McNick's face was calm, "After I left, my core team at Fox was fired. ”

"How many people are there?"

"About 25. ”

Don nodded, "Yes, if they are willing to continue to follow you, Don Pictures can accept them all." ”

Steven Soderbergh was confused and couldn't understand what the two were saying, until Donn's words made him pause!

"Follow You" ...... As soon as these two words came out, Soderbergh immediately understood that Donn was inviting Bill McNick to work at Don Films!

No wonder he agreed to invest in him, for such a reason.

It's just that...... His appetite is too big, isn't it?

Bill McNick, previously the number one of Twentieth Century Fox!

"In terms of salary, it can only be reduced by a maximum of 20%. Bill McNick mused.

Tang En's arrogant hand waved, "There's no need! The annual salary that Fox can come up with, Tang En's Pictures is just as capable of paying!"

Bill McNick nodded in satisfaction, "So...... Which company are you going to give the distribution rights to?"

Don shook his head, "I only want to be responsible for the content of the film and the company's funds, as for distribution, publicity, operation, and management, I tend to leave it to more professional people." Then he laughed, "In short, it can't be Disney, Warner and Fox." ”

Bill McNick was satisfied with his answer, since it was about cooperation, the distribution of power was crucial.

At a young age, Donn was able to position the role in an understatement, which inspired Bill McNick's confidence, saying, "I'm leaning towards Universal Pictures. ”

"Universal?"

"That's right, the chairman of Universal is Ron Meyer, an old friend of mine and the founder of CAA, and he has a good relationship with Brian Lorde. ”

Don had some scruples.

His biggest goal in the near future is to buy Universal Pictures.

Universal Pictures was privatized and acquired by Panasonic and Seagram, and lost money year after year, and Sony's Columbia is the two worst film companies in Hollywood, and it is heavily in debt.

Don wanted to take advantage of the crisis in Seagram to buy Universal.

Although he wasn't sure how much he could profit from the bubble crisis, one world could eat it, right?

But if it is handed over to Universal for distribution, it is equivalent to giving money, what if it solves the urgent need of Universal Pictures and gives the Seagram Group hope to regroup?

Soon, though, Don laughed to himself.

Multinational groups like Seagram and Vivendi, once their business losses, are at least tens of billions of dollars, otherwise it is impossible to end up with the fate of being merged.

How many handicaps are there in the movie?

No matter how much Universal Pictures makes, it will definitely not be able to make up for the huge losses of large group companies.

"Okay, the world is the world. By the way, last year Don Pictures produced three films, which can be packaged and negotiated, and those two films ...... A bit of a pioneer. ”

"I don't need you to warn you. Bill McNick waved his hand.

Don En laughed and stretched out his right hand, "So...... Happy working together?"

Bill McNick stretched out his hands and held him tightly, "What should I call you in the future?" Donn...... Or the boss?"

Don said angrily, "Bill, are you teasing me?"

Bill McNick and Soderbergh looked at each other and laughed heartily.

Soderbergh, in particular, was more shocked after being surprised.

Can Donn, who is younger than himself, already have such a big influence? Can he bring in a big man like Bill McNick to work for him?

Seriously...... Ambition is not in high age!