On January 30, 2000, the finals of the 1999 season of the National Football League were held at the Georgia Dome in Atlanta.

The two sides are the St. Louis Rams and the Tennessee Titans.

The whole game will last for more than 4 hours, or even 5 hours, which is the biggest fun event in the United States. In between matches, not only will advertisements be shown on the big screen in the stadium, but ABC TV will be broadcast exclusively, and advertisements will also be broadcast.

The advertisement that can be on the Super Bowl must be a sign of this era, stars, creativity, connotation, and story...... Advertisements that are highly enjoyable will never have the idea of making the audience want to change the channel as soon as the advertising time arrives.

According to statistics, 39% of Super Bowl viewers are keen to watch interstitial ads, while only 28% of viewers actually think the game is good, and at least 50 million more Americans watch the Super Bowl every year for commercials.

There is a saying here - those who have good taste watch the competition, and those who know how to watch the advertisement.

Donn's interest in rugby is mediocre, preferring to talk to Bill McNick and the talented director Steven Soderbergh next to him.

In the VIP box, after the greetings, Bill McNick asked with a smile, "Donne, which team do you support?"

Donn snorted, "I support the little guy in the middle, I think his mask looks like Spider-Man!"

Bill McNick smiled dumbly, this young man really doesn't leave his profession in three sentences!

"Donn, Steven has a film project that I'm optimistic about. ”

"Oh?"

Don glanced at him suspiciously.

Bill McNick blushed and told the truth, "Originally, the project was established, but then because of my departure, the project was shelved." ”

Donn nodded and looked at Soderbergh, "Can you elaborate on that?"

Don and Bill talked, with Steven Soderbergh's status, he was not qualified to interject, and when he heard Donn's inquiry, he quickly explained the general idea.

As for the vigorous game in the stadium, it is really not the focus of the trio.

Don didn't move and sighed, "Bill, you know, I'm busy, Don Pictures made 3 movies last year, and this year ...... There will be at least 5 of them, so I'm too busy!"

Of course, Bill McNick knew what he meant, so he glared at him angrily, "Don't talk nonsense, what do you think of this project?"

Don smiled bitterly, "You've invited me to watch the Super Bowl, I'm definitely going to sell this face!"

Soderbergh's expression was shocked, and his face flushed with excitement, "Sir, you...... You agree to invest in my film?"

Don smiled and nodded, "Agreed." ”

Just kidding, the famous one, like thunder!

The following year's Oscar, Steven Soderbergh won the Oscar for Best Director with this film.

Such a movie, even if it loses at the box office, the videotape market will definitely be able to recoup its costs.

Soderbergh still couldn't believe it, "Sir, that's an investment of more than $50 million!"

Bill McNick interrupted him with a wave of his hand, "Okay, Steven, this kid must be optimistic about this project, if he loses money, he will definitely not invest!"

Don shook his head firmly, "Bill, you're wrong!"

"Isn't it?" Bill McNick pouted.

Tang En said lightly: "I am indeed optimistic about this project, but you are wrong in the second half of the sentence, do you really think that I will not invest in a movie that is destined to lose money?"

"What?"

"This is a good movie that can be scored full marks and is destined to go down in film history. If I encounter such a project, I will definitely not refuse!" Don's deep gaze seemed to be able to penetrate the world.

Bill McNick looked at him deeply, "This movie has caused Fox a loss of at least $40 million!"

The corners of Donn's mouth twitched, and the corners of his mouth crossed with contempt, "When I first started in the industry, I visited Mr. Francis Coppola, and he made me understand the ethics and persistence that a filmmaker should have. ”

He patted his chest, "Bill, outside of directing, I'm a businessman, I run a company, I want to make money." But at the end of the day, I'm a director, I'm a filmmaker, and from that point of view, I'm no different from Mr. Spielberg!"

Bill McNick smiled and shook his head, "Donne, the state of DreamWorks...... It's not good. ”

"That's because DreamWorks lacks a really capable manager, right?" Don looked at him with a smirk.

Bill McNick laughed, "You can't say that, David Finger is an elite, and Jeffrey Katzenberg is my old partner and has great ability. ”

"But I think they're not as good as you!"

Donn continued with euphemistic hints.

Bill McNick smiled noncommittally.

Steven Soderbergh always felt that the conversation between the two had another meaning, but he didn't understand, seeing that the two were a little cold, he hurriedly said: "By the way, the originally scheduled actor was Harrison Ford, but because Fox withdrew from the project, he lost confidence." ”

Don frowned, "Are you going to change the actor?"

Bill McNick interrupted, "Didn't I say you could let Kevin Scottner play it?"

"I asked, Kevin doesn't have a schedule. ”

In front of the two bigwigs, Soderbergh was very weak.

Don looked at him, "Do you have a plan?"

"Well, I contacted Mr. Douglas, it was Michael Douglas, and he agreed to star on the condition that the female number one would be played by his wife. ”

Bill McNick snorted, "Michael is as stubborn as his daddy!"

Donn raised an eyebrow, "Catherine Zeta-Jones?"

"Yes, that's her. Soderbergh nodded hurriedly.

Tang En pursed the corners of his mouth, "It's a beautiful woman!"

The atmosphere in the box suddenly froze.

Everyone is a man, and they can hear that Donn's words are by no means simple words of praise.

Bill McNick's face turned pale, and he solemnly admonished, "Donn, the Douglas family is not small! Old Douglas is still alive!"

Donn frowned, "Where did you think you went?"

"Isn't that so?"

"Of course not!" Donn snorted coldly, "The Douglas family has established a complete network and circle in Hollywood, and even if I give Michael Douglass a chance, he won't be grateful." On the contrary, co-opting a British actor is beneficial to the entire British community. ”

Bill McNick's face changed, he really didn't expect that Don had such big ambitions!

Wooing the entire British community?

Is this possible?

Steven Soderbergh didn't know whether to believe it or not, but he understood it anyway, and complimented, "A single movie may not have much effect, but if it accumulates over time, it will definitely form a reputation in the British circle." ”

"I have to say, Don, your ideas are always impressive. Bill McNick exclaimed heartily.

Tang Enru smiled slightly, "Maybe in the next movie, I will work with Mel Gibson." ”

Bill McNick looked at him with a blank look and a complicated look, "Anyway, I have to watch the trailer first." I've never been optimistic about superhero movies. ”

Don laughed, "Then we'll see!"

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