Chen Haiyang, the founder of Jumei, is sitting in his spacious office with high spirits, of course he has reason to be proud, a year ago, the game platform he engaged in was about to collapse, and there were only 300,000 left in the company's account.

Today, a year later, it was my wise decision to transform into a vertical e-commerce platform for cosmetics, and as a result, there have been two rounds of financing and $7 million has been invested!

The company now has more than 200 employees, nearly 2,000 square meters of large office space, sales have just reached 100 million, and the registered users of the website have officially exceeded 1 million, everything is developing in a better direction!

"Mr. Chen, the investment bank sent another offer, and this time the price has been raised to 100 million!" Mr. Yan, Chen Haiyang's deputy, walked in happily and said.

"One hundred million!" Chen Haiyang's eyes widened, this money is really a lot. The company's first two rounds of financing only attracted $7 million in venture capital, which adds up to less than 60 million yuan.

This investment bank is so generous, it wants to invest 100 million at a time!

"What are the other party's requirements in terms of shares?" Chen Haiyang felt that the problem was not so simple, and he must have asked for something to invest so much money.

"Oh, the other party asked for 20% of the shares, and said that this was the last offer, and there was no room for bargaining. ”

Is 100 million, 20% of the shares, worth it?...... Chen Haiyang fell into deep thought.

The first two investments, the first round of 1 million US dollars, were taken away 10% of the shares, and the company's valuation was 10 million US dollars, less than 100 million yuan. But there's nothing to say, angel round investment, that's a great risk. Moreover, without the 1 million angel round investment, the company would not have been able to develop.

In the second round, $6 million, another 10% of the shares were taken. This time, the valuation of the company has reached 60 million US dollars, that is, 500 million yuan.

It is said that this third round of investment will have to be doubled several times before it is normal. But the problem is that this second round of investment has just ended, and the agreement was signed in February, and the money just arrived a few days ago. Now the investment bank's quotation is also calculated according to the valuation of 500 million.

Since he started an e-commerce website, Chen Haiyang has deeply felt that money is not enough! Since some people are willing to invest money in it, they still can't let it go, and now that the Internet winter has not passed, it is really not easy to attract investment.

Thinking of this, he raised his head and said to Vice President Yan: "Invite the other party over, let's talk to him face-to-face, if you can, it's settled, with this extra 100 million, many of our plans can be advanced again." ”

So, the next morning, Li Youlun took his assistant to Jumei Youpin Company and was warmly welcomed by Chen Haiyang.

"Mr. Li, you see, our company now has more than 200 employees! and we are continuing to recruit. Although Lefeng's sales are slightly higher than ours now, and there are more registered users than us, we have some advertising and some big moves online, and we will soon be able to surpass each other and become the leader of the cosmetics vertical e-commerce platform!" Chen Haiyang took Li Youlun to visit the company, showing his ambition.

Li Youlun smiled and nodded: "It's very good, it's because of Mr. Chen that I'm willing to invest in Jumei." I also believe that under the leadership of Mr. Chen, Jumei will soon become the boss of this industry!"

He praised Chen Haiyang so much on the surface, but he didn't think so, he knew that Wang Ye had already aimed at this industry and was sharpening his knives in Pengcheng.

But this does not affect his investment in Jumei, even if Wang Ye's side moves fast, it will take three or five months for the website to be launched, and it will take more than half a year to really do it. At that time, Jumei should develop into a small scale, and it is not easy for Wang Ye to completely defeat Jumei.

Li Youlun saw it, and with Wang Ye's style of doing things, it is estimated that he will seek an acquisition. How much is an e-commerce platform that ranks second in the industry worth? One or two billion yuan is normal, and the mergers and acquisitions of Internet companies are often measured in billions and tens of billions.

At that time, hehehe, hey, it's okay to double or triple your 20% shares. It's all money, and it's easy to earn, so why not.

Several people came to the large conference room, sat down separately, and began formal negotiations.

Li Youlun's request is very simple, 100 million investment, 20% shares, this offer refers to the second round of financing that Jumei has just ended, which should be said to be a relatively fair price.

Chen Haiyang said with a smile: "Mr. Li, you are optimistic about the development of Jumei and are willing to invest in the funds, I am very happy and welcome." But ......"

As soon as the conversation changed, he said reservedly: "But your share requirements are too high! You know, after two rounds of financing, the company has only distributed 20% of the shares. You want 20% of the shares this time, and after a few rounds of financing, then our founder's controlling stake is not guaranteed. ”

Internet companies, if they want to survive to go public, at least four or five rounds of financing, so they should try to control the transfer of shares in the early stage, and try to give as few shares as possible every time they enter venture capital. This is also to ensure the controlling stake of the founder and the right to speak on the board of directors, otherwise after several rounds of financing, the founder will become a minority shareholder, which will be embarrassing.

However, this kind of thing is inevitable for the founder to become a minority shareholder, and it is even more common in Internet companies. Because Internet companies are too money-burning, they need to carry out round after round of financing, and in this process, they will inevitably dilute their equity.

Therefore, what VIE structure and what different rights of the same share are all new tricks played by Internet companies, which are designed to prevent the founder from losing the right to speak. In fact, in the end, the controlling stake of the company's founder has long been lost, and it is only through the design of the equity structure that he can still maintain a relatively large voice in the board of directors.

Li Youlun is also proficient in this way, his purpose is only to seek wealth, and he does not want to participate in the specific operation of the company.

"That's it, what about the shares, I still have to pay 20%, after all, I also paid so much money. But this share, I can sign a concerted action agreement with you, which is valid until I transfer the shares and withdraw!" Li Youlun confidently threw out the bait.

This is more attractive to Chen Haiyang, he has already made a decision on how to choose between owning a small cake or sharing a big cake. Otherwise, he will not pull investment everywhere, as long as he can ensure his right to speak in the company, the transfer of shares is unavoidable.

After looking down and thinking for a moment, his fingers kept knocking on the table, and after a while, Chen Haiyang raised his head and said, "Okay, Mr. Li's sincerity, I have already felt it." This offer is indeed very good, and I can agree to it. ”

He also had to agree that since the 2008 Internet economic crisis, investment has become more and more difficult to pull, and the second round of investment was also finalized after talking with the other party for more than half a year. Now that he has such a large sum of money, he is waving a check and sending it to the door, how can he let it go.

After negotiating the details, the parties began to prepare legal documents and sign a formal agreement.

Li Youlun's investment was not made in the name of Wanfeng Investment Company, but was still funded by him personally and in the name of a small investment company controlled by him.

After signing the agreement and agreeing on the payment time, Chen Haiyang invited Li Youlun to lunch with great interest.

Li Youlun refused with a smile, and before leaving, he said meaningfully to Chen Haiyang: "I don't need to say anything else, but I have one thing to remind you." After the funds are received, seize the time to make the next move! We must be fast, expand the market as soon as possible, tap customers as soon as possible, and launch more products and services as soon as possible! Use all means to make the company bigger! Because your time is running out. ”

Chen Haiyang heard it in a fog, and he didn't know what he was talking about. Time is running out, the company has only one competitor, that is, the Lefeng shopping website, and the company's model is different from its own company.

Lefeng is the main self-operated product, while Jumei Youpin is a special sale group buy, the difference between the two is still quite big, and Lefeng's growth rate is not as fast as its own. Now with these two rounds of huge investment, Jumei is already in sight of surpassing Lefeng, why does Li Youlun say that he is running out of time.

He asked about his doubts, but Li Youlun didn't answer, just smiled and turned to leave.

Looking at the back of Li Youlun's departure, Chen Haiyang felt a little messy in the wind, do all this Nima rich people like to play mysterious, if they have something to say, they won't say it well!

However, Li Youlun also has a hard time, he can't tell Chen Haiyang that Wang Ye in Pengcheng in the south has raised a huge amount of money and is ready to enter this industry, and he is also one of the major shareholders. So I can only vaguely remind me that whether I can comprehend it or not depends on Chen Haiyang's understanding.

After the matter was settled here, Li Youlun immediately called Wang Ye and told him that he had raised enough funds and would be able to fly to Pengcheng tomorrow to officially sign the contract.

The matter was finally implemented, and Wang Ye was also very happy, and notified Nie Dingwen and Fang Haohua respectively, and made an appointment to come to Mingguang Science and Technology Park tomorrow, and the company was officially established!

On March 8, 2011, it was a sunny day, and the spring Pengcheng was already shining with sunshine and greenery.

In the office building of Mingguang Science and Technology Park, Wang Ye and Nie Dingwen, Fang Haohua and Li Youlun formally signed an investment agreement, and Weiye Jiahua Co., Ltd. was formally established.

The company has invested 10 billion yuan as a whole, already has a subsidiary, Hezhong Factory, and will also establish a cosmetics branch and acquire two companies (Modu Jahwa and e-commerce company).

Wang Ye sighed with emotion, on March 8 last year, he just woke up from that big dream in a daze, and he was just an unemployed young man. A year has passed in a blink of an eye, and now I can be regarded as a small success.

Today, the new company was officially established, and I am about to start a journey, and at this time next year, I don't know if I can achieve greater achievements?

(End of Volume 1, Occupation Chapter.) The second volume, the chapter on entrepreneurship, officially begins...... ）