On March 8, 2011, Pengcheng Weiye Jiahua Co., Ltd. was formally established. Wang Ye did not hold any grand opening ceremony, because it was not yet the time for the new company to make a high-profile appearance.

However, the strong strength does not allow it to be low-key!

Like a huge beast, Weiye Jiahua quickly opened its bloody mouth, revealing its sharp fangs......

Modu Jiahua has been having a hard time recently, and the company is like a broken ship leaking everywhere, making up for the leakage in the east and the west.

Last year's sales performance fell again, and after the annual report was issued, the stock price fell all the way throughout February, from more than 9 yuan to 7.8 yuan now. This is also a matter of no choice, in recent years, foreign Jahwa giants have begun to invade on a large scale.

Strong strength and rich product lines have made those foreign-funded domestic giants quickly occupy most of the positions of domestic brands. The magic capital is a little better, and it can still support it. More domestic Jahwa brands have either been acquired by foreign investors or have gone out of business.

Ge Wei, the boss of Modu Jiahua, was rubbing his brows and sitting behind his desk worried.

He has worked in the company for more than 30 years, from a young man in his early twenties to a gray-haired age of knowing the destiny of heaven. The position has also climbed from an ordinary technician to the current chairman and general manager of the company.

It is under his leadership that the company has grown step by step and created many well-known domestic brands.

But what's the point of this, the company that was still prosperous a few years ago has no power to fight back in the face of foreign giants.

The city leaders have also talked to him many times recently, revealing the intention of restructuring the magic capital Jiahua. This information bothered Ge Wei, although he is now the chairman and general manager of the company, he does not have any shares in the company, only receiving a salary. He is a very traditional person, he has never engaged in crooked ways, and he has never made any money from the company.

If you are a shrewd person, you will definitely be very excited when you encounter this kind of restructuring opportunity, and this is a good time to privatize the company. But Ge Wei didn't think about this at all, he didn't save a few dollars in his life, and the company's market value is still 5000000000000000000000000000000000000000000000000000000000000000000000000

What he thinks more is that the company may have multiple big bosses in the future, and he doesn't know where the new boss will take the company, but don't be a layman. Now that the company's life is not good, and if there is a layman's random command, it is estimated that the company will not be far from bankruptcy.

"Mr. Ge, it's not good!"

While he was thinking wildly, the secretary Xiao Liu walked in in a panic, still shouting.

"What's wrong! With such a big person, won't he be a little more stable!" Ge Wei glared at him and said.

Secretary Xiao Liu held a newspaper in his hand, and he said nervously: "The newspaper reported that a consumer bought our cosmetics and had a large area of skin allergies, and now he is going to sue our company!"

Ge Wei took the newspaper and read it.

This is a newspaper with a large circulation in the north, and I only see the social and livelihood section of the newspaper, and the headline is about the magic capital Jiahua.

The headline is shocking: "Is this a cosmetic or a disfiguring poison?!"

The picture below is a picture of a person with a puffy face full of red spots, and this person denounced in the news that the quality of Modu Jiahua products is not up to standard, causing himself to be about to be disfigured.

The victim recounted her experience of victimization.

Half a month ago, she bought Herborist products from Modu Jiahua in a cosmetics store on the pedestrian street, and bought a set of skin care products for more than 200 yuan. Originally, I thought that Modu Jahwa was a big company, and Herborist was also a big brand, so I bought it back and used it with confidence.

As a result, after only a week of use, my skin began to be allergic, and I didn't care about it at first, thinking it wasn't a big problem. But now, it has become like this, and the Demon Capital has turned into a victim!" the victim reprimanded.

"This is slander, rumor-mongering, and it is irresponsible to report something that has not been confirmed at all!" Ge Wei said angrily.

It's no wonder that he is angry, it is really hard to say what the cause of this kind of skin allergy is, many times it is the consumer's own skin problem, and it has nothing to do with what cosmetics are used.

Now in the news, it is said by name that it uses the products of Modu Jiahua, and the company name and cosmetics brand are clearly written. Under normal circumstances, it shouldn't be like this, there must be a conspiracy behind this, is it the ghost of those competitors?

Ge Wei instructed his secretary: "Let the company's lawyer send a lawyer's letter to this newspaper, this kind of unconfirmed news has seriously affected our company's image! They must publish in the newspaper to clarify the facts and apologize to our company!"

The secretary took the order and left, but the news still had a big impact.

For some reason, such an inconspicuous news was forwarded by many online media, setting off a wave of condemnation of the magic capital on the Internet.

Some netizens have commented

"The magic capital is really getting worse and worse, and the meganet I used when I was a child feels much worse now than before!"

"Now their products are really poor, and they are almost reduced to stalls. ”

"Do people still use domestic cosmetics now, don't they all use foreign goods?"

"A shepherd dog was surprised upstairs! What's wrong with domestic products, must they be inferior to the quality of foreign products?"

"Hehe, do you dare to use it upstairs, aren't you afraid of being disfigured?"

……

This information was quickly fed back to the stock market, and the stock price of Modu Jiahua was soon hit to the limit with the big sell orders being thrown out one by one.

What Ge Wei didn't expect was that this matter did not subside, but brewed a greater momentum.

The Market Observer soon published a special report "The Road to the Fall of Domestic Cosmetics Brands"

tells how domestic cosmetics are not enterprising, and the original famous domestic brands have been operated to disappear, and there is no power to fight back in the face of foreign brands.

The article also deliberately named the magic capital Jahwa, and denounced it as a leading enterprise in the domestic Jahwa industry, lying on the past report card, not wanting to forge ahead! In the past two days, the market share has not only not increased, but has become worse and worse, which is simply a shame for domestic brands!

The Economic Herald published a commentator's article "Domestic cosmetics, is there a tomorrow?"

The detailed data listed in the article shows that the market share of cosmetics brands on the market in the past three years has been compared one by one, and it is very intuitive to draw conclusions. That is the domestic brand, the worse it is, if it continues to develop according to the current trend, it will not take ten years, and those former domestic famous brands will no longer be seen.

Most of the domestic cosmetics brands listed in the article are products of Modu Jiahua......

Seeing these reports, Ge Wei almost didn't vomit out a mouthful of blood, what do these people want to do! The domestic Jahwa industry is sluggish, and this is not something that is new to this year, why are they jumping out together now and blaming Modu Jahwa.

Moreover, the goal of these people is very clear, and the spearhead is directly aimed at the magic capital Jiahua!

With the encirclement and suppression of the news media, Modu Jiahua not only saw a further decline in sales, but also a continuous sharp decline in stock prices.

All shareholders believe that this company will definitely not turn over in the short term, and as for the long term, it is difficult to say whether there is a long-term one.

However, although the stock price has fallen sharply, it is not the kind of decline without volume. Rather, as the stock price falls, the volume gradually increases.

According to the technical analysis of the stock market, the volume of the decline means that the downward trend will continue, and the stock price will fall further.

Wang Ye naturally also paid attention to these movements, news reports about Modu Jiahua, and about the stock price on the stock market plummeting. The reason for this, of course, is clear to him.

He called Li Youlun: "I said, don't overdo it, it's almost enough." The brand reputation is too bad, and the situation will not be easy to recover in the future. ”

Li Youlun laughed: "Don't worry, when we really succeed in the acquisition, there will be more momentum, and now it's just a drizzle." ”

I called Fang Haohua again: "How is the progress on your side? I'm ready to officially start the acquisition!"

Fang Haohua said with a smile: "It is going well, the outstanding shares in the market account for 40% of the total share capital, and now 32% of the total share capital has been received. ”

Generally, if you buy more than 5% of the outstanding shares, you will officially raise the card, and the purpose will be exposed at that time, but how can a professional like Fang Haohua make such a low-level mistake. He used dozens of small fund accounts to absorb funds, and the share of stocks in each account did not exceed 1%, and he already mastered 32% of the shares of Modu Jiahua without revealing anything.

The time is ripe, Wang Ye also began to act, he led an acquisition team, flew directly to Modu, and officially submitted an acquisition application to the controlling shareholder of Modu Jahwa-Modu State-owned Assets Management Department.

The state-owned assets management department of Modu City, which is the major shareholder of Modu Jiahua, holds 45% of the shares. Wang Ye's goal this time is this part of the shares!

Since the beginning of this year, the magic city has also begun to conform to the development of the general trend, and a series of state-owned enterprise restructuring work has been carried out, and the magic city is also one of them.

After receiving the acquisition application of Weiye Jiahua Company, Director Wang, the leader of the state-owned assets management department of Modu City, was a little surprised.

What is the origin of this company, why have I never heard of it, but looking at the company qualification certificate submitted by the other party, it is indeed strong, and the registered capital of the company alone is as high as 10 billion, and it is indeed the strength to acquire Modu Jahwa.

However, money alone is not enough, and the acquisition still needs to seek the opinions of the existing management team of Modu Jahwa. After all, Ge Wei's management team has also made a lot of efforts for the development of the magic capital.

Under the leadership of Director Wang, the tripartite talks between Weiye Jahwa, the state-owned assets management department of Modu and the leadership team of Modu Jahwa will be officially launched.

At the same time, Weiye Jahwa announced that it had accepted the transfer of large shares from a number of funds, and now owns 34% of the shares of Modu Jahwa, officially raised its cards and launched a tender offer!

When the news came out, it immediately caused a sensation in the domestic household industry.