Chapter 48: Killing Two Birds with One Stone (4/5 Update)
When Wang Ye returned to Pengcheng, several cars bought at the Modu Auto Show were delivered, five cars, parked in a row in his special garage. In addition, his original Bentley, Porsche Paramela, and Mercedes-Benz CLS, a total of eight cars, are almost full now, and they no longer look empty......
Now that Mercedes-Benz CLS he has given to Elle, it has become Elle's special grocery cart.
When Xue Yiyi and Doudou returned to China, Wang Ye personally went to the airport to pick them up.
When she saw Wang Ye, Xue Yiyi was still a little embarrassed, and she said that sentence on impulse. Although I don't regret it now, I'm still a little shy.
The airport is a public place, and Wang Ye didn't say anything, just welcomed them back in triumph. When they walked out of the international arrival exit with Wang Ye and saw a black Rolls-Royce Phantom parked on the side of the road, Doudou said in surprise: "Boss, have you changed cars again?"
"Well, I just bought it a few days ago, by the way, Yiyi, I also bought one for you, which can be regarded as a celebration of your Cannes closure this time, haha......" Wang Ye said with a smile.
"What kind of car did you buy for Yiyi?" asked Doudou curiously.
"Just look at it at home. Wang Ye pretended to be mysterious and did not tell her what kind of car it was.
When they returned to Pengchengwan No. 1 and saw the row of four Aston Martin ONE-77s in the underground garage, Xue Yiyi and Doudou were stunned.
"What are you buying so many cars for? And it's the same model!" Doudou said he couldn't understand Wang Ye's behavior.
"Oh, there are only five of them in the mainland, limited edition, so I bought them all. Wang Ye shrugged his shoulders and replied in a brisk tone.
"Five, there are only four here, where is the other one?" Xue Yiyi keenly spotted the problem.
Now Wang Ye was a little embarrassed: "Haha, there is another ...... I'm going to go over there in the magic capital.,There's a scooter over there in the future.。 ”
Xue Yiyi didn't ask any more questions, she was a smart girl, and she already knew Wang Ye's heart. Looking at the expression on his face when he answered, I knew that it was definitely not that simple. But so what, I was mentally prepared before I said that sentence in Cannes.
In order to welcome Xue Yiyi's return, Elle prepares a sumptuous dinner.
"Come, let's celebrate Yiyi's fame this time, and after the Cannes closure, she has become a real big star!" At the dining table, Wang Ye raised his goblet and happily beckoned everyone to raise a glass together to congratulate Xue Yiyi.
There are no outsiders today, just Wang Ye, Ai Li, Xue Yiyi and Doudou, four people. Lin Xiu was also not present, she has been very busy recently, with a lot of TV announcements and flying everywhere in major cities across the country.
After dinner, while sitting on the sofa and chatting, Wang Ye asked with a smile: "Hey, you have been out for so long, have you brought me a gift?"
Doudou said with a grin: "No, I originally wanted to bring it to you, but then I thought about it, I really don't know what to buy for you." Boss, you're so rich, you don't have anything, and it's really a headache to buy you a gift. ”
"Ah~ sad. Wang Ye had a depressed expression.
Xue Yiyi looked at him, pursed her lips and smiled, and said, "How could it not be, I have a gift for you." ”
As she spoke, she got up and opened the trolley case she had brought back and took out a brocade-wrapped box.
"Yiyi, are you going to give this to him?" Doudou asked in surprise as he knew what it was.
"What is this?" Wang Ye took it curiously, opened the box and saw it, and recognized it at a glance.
This is the "Best Actress" trophy that Xue Yiyi won in Cannes!
Shaking his head, Wang Ye said he couldn't accept it: "Yiyi, this trophy is your first grand prize, it is of great significance, I can't accept it." ”
Xue Yiyi said gently: "If it weren't for you, where would there be all this Yiyi now, this trophy should belong to you." ”
At this point, Wang Ye could no longer refuse, he could only accept Xue Yiyi's intention.
also specially instructed Elle to order a beautiful glass display case, and turn around and put the trophy in the living room.
It was not early, Xue Yiyi and Doudou had just gone on a long journey and were very tired, so they got up and said goodbye to go back to rest.
Wang Ye wanted to speak and stopped, but in the end he didn't say anything, just got up and sent the two of them out the door.
On the way back to his living floor, Doudou asked Xue Yiyi: "Yiyi, you have made a clear relationship with him, why don't you strike while the iron is hot today and live there?"
Xue Yiyi felt a heat on her face, and said angrily: "What's wrong with the relationship, did I say that I love him, and I want to live with him? Isn't it good to be like this?"
Doudou shook his head again and again: "I really don't understand you, forget it, this is a matter between the two of you, I won't intervene more, you just have to grasp it yourself." ”
Similarly, in Wang Ye's house, Ai Li was also asking Wang Ye: "Sir, why don't you leave Miss Yiyi behind?"
Wang Ye said with a smile: "Why stay, don't you think such a plain love is also very beautiful." You guys, your thoughts are too complicated, can't you be simpler?"
Ai Li was speechless, feeling that Wang Ye made sense......
The next morning, Wang Ye came to Mingguang Science and Technology Park on time, and he was about to hold the "6.18, Flower Season Shopping Festival", and he also came to the company. In addition, he also wants to see if these people have made any good promotion plans when he is no longer in the company.
As soon as he came to his office and sat down, Li Qinghuan knocked on the door and walked in.
"Wang Dong, are you back?"
Wang Ye glanced up and felt that Li Qinghuan's expression was very haggard, so he asked with concern: "What's the matter, Qinghuan?" ”
Li Qinghuan secretly complained in his heart, in the past ten days, he has slept no more than four hours a day, can he not be haggard!
She looked at Wang Ye, but found that Wang Ye was radiant and full of energy......
"It's okay, boss, it's just a little more overtime these days. By the way, our plan for the shopping festival has been made. You see, if there are no problems, it will be officially launched soon. As he spoke, Li Qinghuan handed over a folder, and people also came to Wang Ye's desk and sat down.
Wang Ye took the folder, opened it, and his eyes lit up.
He carefully read the entire plan word by word, and Li Qinghuan looked at Wang Ye with a smug smile, she felt that her plan would definitely be praised by Wang Ye!
Li Qinghuan's shopping festival promotion plan was inspired by the roadside "closed down store".
The combination of price concessions, limited supply, and more preferential orders is adopted, and the remaining time of the event and the remaining quantity of goods will be displayed on the website in real time, creating a tense atmosphere for consumers and prompting them to pay as soon as possible.
Wang Ye praised again and again: "Not bad! Very good! Qing Huan can finally take charge on his own, haha......"
He was indeed very relieved that Li Qinghuan had been with him for a little more than a year. When the two first met, Li Qinghuan was still an immature newcomer in the workplace, and he didn't even have the confidence to go out to talk about customers. Now, I don't have to worry about it myself, I can plan such a big event on my own, and the plan is decent, which is very good.
"Then we will execute it according to this!" Seeing that Wang Ye was recognized, Li Qinghuan was also very happy.
"No, there's still potential for your event planner. Wang Ye said meaningfully.
Now Li Qinghuan doesn't understand, there is still potential to be tapped? Is it because the activity is not strong enough?
"Dong Wang, what do you mean?" she asked suspiciously.
"Your plan is actually further optimized on the basis of traditional group buying. That is to say, the preferential price of group buying has been further turned into more people participating, and you can get a more preferential price. Giving consumers bargaining power will of course make them more proactive and make them feel respected. It can even be said that it makes consumers feel that they have taken advantage of it!"
"That's great, that's the psychology of consumers, and no one wants to miss out when they can take advantage. However, Qinghuan, do you know, the reason why I said that your planning plan still has potential to be tapped is because you haven't made any efforts in communication and fun!"
"Communicative, interesting?" Li Qinghuan repeated the two key words Wang Ye said, his mind turning rapidly, thinking about what these two words meant.
Wang Ye did not directly tell the mystery, but inspired her: "A large-scale event, if you want to spread, what other way is there besides traditional advertising?"
Li Qinghuan thought along this line of thought, yes, in addition to the company's active publicity, isn't there a way for consumers to spontaneously publicize, and the effect of this kind of consumer spontaneous publicity is far better than the company's advertising effect.
In marketing, this is called word-of-mouth publicity, and it is the most effective way to publicize!
However, how can we make consumers willingly help Meigou promote it, Li Qinghuan fell into contemplation again.
She remembered the scene she saw in the "closed down sales shop" again, taking advantage of the cheap, more discounted! In a flash of inspiration, Li Qinghuan blurted out: "Take advantage of the consumers who take the initiative to publicize!"
"Haha...... Finally enlightened. Wang Ye said with relief.
As for the fun, Li Qinghuan now feels that his mind is open, and all kinds of whimsical ideas have come out. For example, give consumers the right to open a group alone, let her take the initiative to promote her group buying, the more people who participate, the lower the price, and the head of the group can enjoy the highest discount, and even free orders!
These two models are combined, and Meigou is aimed at female consumers. There is no discrimination in mind, but female consumers are the group that likes to take advantage of the most, so since there are the highest discounts to get and even the opportunity to get free orders, how can they not desperately help Meigou promote it.
In this way, even Meigo.com doesn't need to advertise, and all the cost of advertising is subsidized to consumers, relying on these consumers who want to get higher discounts to take the initiative to help the website promote, wouldn't it kill two birds with one stone!