"Peppa Pig" soared, and as soon as the second season started, the ratings directly led the six-o'clock file.

made many TV stations depressed.

Even though the six o'clock slot is not primetime, the ratings are not comparable to the prime-time ratings of the eight o'clock slot.

But it doesn't mean that it's not important, there is only one criterion for advertisers to advertise, and that is ratings, and one more point is very important.

The purchase cost of "Peppa Pig" is really much lower than that of live-action TV series, an episode of 100,000 domestic cartoons is already sky-high in China, although an episode of "Peppa Pig" is only 5 minutes, and 4 episodes are equivalent to an episode of ordinary cartoons, but 400,000 episodes, I am afraid that even some popular TV series can't be bought in the second or third rounds.

However, the ratings and topic level of "Peppa Pig" have completely exploded all animation works in the same period.

Even imported foreign cartoons are difficult to be their edge.

What's even more envious and jealous is that "Peppa Pig" is not only watched by children, thanks to "The Right Posture to Watch Cartoons", even many parents have joined the audience.

Even many parents have said that watching "Peppa Pig" with their children has become the happiest time for their babies every day.

At the same time, on the Internet, the popularity of "Peppa Pig" is even more amazing, and many young people have fallen in love with this "childish" cartoon.

Meanwhile.

The sudden popularity of "Peppa Pig" has also attracted the attention of many well-intentioned people.

Of course, domestic animation companies will not expect to buy Sanle from Lin Xiao, and acquire, "Peppa Pig", because everyone knows that Lin Xiao is not bad for money.

Therefore, at most, they imitate and learn, analyzing and studying the reasons for the success of "Peppa Pig".

Who wouldn't want to have such a low-cost, no difficulty in production at all, but a very popular and successful animation work?

It's a money printing machine, and it's the kind of money printing machine that can last for a long time.

And Lin Xiao's partners, of course, also cast their eyes on Sanle, an animation company that has come back from the dead, but how could Lin Xiao agree?

After all, "Peppa Pig" has already begun to become popular, and the most critical step has been taken, and the next step is to expand and promote the brand, or in other words, it has reached a long harvest period.

And animated works, especially works like "Peppa Pig" that are no longer so dependent on TV stations, are already cows that can only produce cash.

However, that doesn't mean that no one is red-eyed.

Although "Peppa Pig" is currently hot, it is only at the beginning, and in terms of profitability, although it is already very large compared to the cost of animation production, this is far from its limit and peak.

It's just that potential stocks are just beginning to gain momentum.

At this moment, everyone knows that "Peppa Pig" has great potential, and even those giants are equally difficult to make a good valuation of this animation work, or this emerging animation brand.

So it's inevitable that someone will have an idea.

Some people may ask, why is there no one in Lingxiao Pavilion who will take advantage of it?

In fact, there are completely different concepts between the two.

The real value of Ling Xiao Pavilion lies in Lin Xiao himself and his works, these things, as long as Lin Xiao does not agree, no one can take them.

In other words, if Lin Xiao left Lingxiao Pavilion, then the value of Lingxiao Pavilion would be at least two.

Of course, Ling Xiao Pavilion also needs some channels and some big energy to promote, so Lin Xiao has introduced funds from several giants.

But Sanle Animation is different, because "Peppa Pig" is already a successful work, and the life of the cartoon is very long, as long as there are no big accidents, it can be done all the time, ten years, twenty years, thirty years are possible.

This is a ready-made peach, and if you leave Lin Xiao, it won't be like Lingxiao Pavilion.

So naturally, some people had their minds.

Landeley is the President of the North American Dick Group Asia.

Although Dick Group is one of the emerging giants in Hollywood, although it has not yet reached the level of the Big Six, it has developed rapidly in recent years.

However, the business of Dick Group in China is not smooth, because compared with the Big Six, Dick's time to enter China is relatively short, and the background is slightly insufficient, so Dick Group has not done much in China.

Landley's position is not precarious, because since he took office, he has not made much achievements in Asia, especially in China.

Earlier, Dick Group was also interested in Lingxiao Pavilion's financing, but unfortunately, Lingxiao Pavilion's first round of financing had already been decided.

But this time, the sudden popularity of "Peppa Pig" once again touched Landley's mind.

Because Landley carefully analyzed the seemingly very simple animation work of "Peppa Pig", and found that this animation work is not only suitable for China, but can even be said to be more suitable for Europe and the United States.

For the time being, "Peppa Pig" is far from starting to exert force, so he is tempted.

He reported his idea to the North American Dick headquarters, and after studying it at the North American Dick headquarters, he also spoke highly of "Peppa Pig".

But the North American side is not optimistic, after all, Lin Xiao is not a small role, and the other party is not short of money.

But Landley doesn't think there's a chance.

In the past few years, Landley has not made any achievements in China, at least he has met many special people.

And this time, he was confident that if he could convince some people, then even if Lin Xiao didn't want to sell, he would have to sell.

Inside a high-end club in Tianhai City.

Randerly picked up the crystal glass and touched it with the young man opposite.

After the two finished drinking, the young man looked at Landley with an inquiring smile and said, "Landley, let's talk, what the hell is going on?"

"Ning Shao, have you heard of the Sanle animation?" asked Landley.

"Sanle Animation?" Ning Ze frowned slightly, a little puzzled.

"The cartoon "Peppa Pig", which has been very popular recently, is a product of this company. Although Lan Deli slandered Ning Ze's loneliness in his heart, he still said with a smile.

"Lan Deli, Mr. Lan, you came to me today, maybe it's just for this little animation company, are you sure you're not entertaining me?" Ning Ze said impatiently.

"Ning Shao, don't underestimate such a cartoon, the valuation of this animation work and its brand at our headquarters is more than 1 billion, and this is only temporary, in the future, as time goes by, it may not be impossible to exchange the units behind 1 billion into US dollars. Lan Deli sighed in his heart, if it weren't for Lin Xiao being a difficult bone to gnaw, how could he patiently talk about these things to a guy like Ning Ze who didn't learn and didn't know how to do it.

Ning Ze's eyes lit up suddenly.

It's just that he's still a little puzzled, can a cartoon have such a high value?