"It's McDonald's headquarters right up in front of you," said Buchanan, who has been there several times.

"Not bad," Feng Yiping nodded.

It's really good, the McDonald's headquarters park in Oak Creek Town in front of you, from the outside, it really doesn't look like a corporate headquarters, but more like a park that covers an area of not small, not only the scenery is beautiful, those small bridges and flowing water, quite a bit of oriental atmosphere.

The car drove into a forest path, and the road was lined with greenery, which was not a street tree, but a forest.

The components of the forest, the trees, their age, looked at least taller than Feng Yiping.

"The heritage of an established company should not be underestimated," Mr. Feng said.

"Yes, after all, it's the world's most famous fast-food chain, the former spokesperson of American culture," Buchanan said, "When we were younger, McDonald's and KFC, and other burger chains, were still the places where family dinners were often held, Merbuck, did you do that when you were a kid?"

Murbach didn't have time to look at the scenery outside all the way, nor did he participate in their conversation, and was still busy reading the materials.

Feng Yiping's new plan is another plan that can greatly develop Coin Star, and it is also a plan to expand the scope of Coin Star's business in a real sense, which he values very much.

"Yes, when I was a child, of course I loved McDonald's Big Mac, I didn't want to eat sandwiches at home, and French fries were more delicious than those at home,"

"But look at McDonald's now," the two of them sighed a little, "In China, it is impossible to be as popular as we were when we were children,"

What they lamented was not just McDonald's, but what McDonald's once stood for, which was once a symbol of American culture and the United States.

McDonald's and KFC are junk fast food, originally also emerged from the United States, the American middle class, which is extremely rich in material life, is the first to resist and spurn this fast food and the main force of the lifestyle represented by this fast food, although many people will still eat, but it is not eating, more like looking for some feelings when they were young.

"Fortunately, in many places abroad, McDonald's restaurants are still a high-grade place," Buchanan said, "and when it arrives, that's their office building,"

Isn't it, at least in the country where this will be, McDonald's and KFC restaurants still have some aura, and many young men and women will often meet there, and then stop by to watch a movie after eating.

It is estimated that McDonald's and KFC are really the places where many people fall in love.

The car stopped in front of the McDonald's office building, and a middle-aged man with black hair smiled and pulled the car door, "Welcome Mr. Feng, I'm Charlie Bell,"

"Hello!"

"Hello Charlie," Buchanan and he obviously didn't see each other for the first time, "Feng, Charlie is the chief operating officer of McDonald's,"

Cantalupo sent his chief operating officer to receive him? Did he guess the purpose of his trip?

However, based on Cantalupo's experience, some of his recent enumerations, and Buchanan's recent sudden strengthening of contacts, it seems normal to be able to guess.

If you guess your intentions, you will send the chief operating officer to receive you...... , Feng Yiping is more confident in his trip.

It's just that hopefully they won't be more demanding because of this.

"Feng, Jim asked me to apologize to you on his behalf, he is now answering an important phone call and can't personally go downstairs to greet you," Charlie took Feng Yiping and walked towards the elevator, and took the initiative to explain to Feng Yiping.

"Thank you Charlie, in fact, you don't have to come down, we just go up by ourselves," Regardless of whether this is true or not, Charlie's polite attitude confirmed Feng Yiping's guess.

Besides, regardless of his identity, Feng Yiping can't afford to let a person like Cantalupo, who is already in his prime, greet him.

"You must be Feng," just stepped out of the elevator when an old man with gray hair walked over with a smile.

"JIM, THIS IS NEXTDOOR'S CHAIRMAN, MR. FENG FROM CHINA," CHARLIE SAID IN THE CENTER, "FENG, THIS IS OUR PRESIDENT, JIM CANTALUPO,"

"Hello, Mr. Cantalupo," the others were enthusiastic, and Feng Yiping was also polite, shaking hands with both hands.

"Welcome, please come in, I've been thinking about seeing you sooner ever since I communicated with Buchanan, right, Buchanan,"

This is an old man who seems to have a good temper and is in good spirits, but Feng Yiping always feels that he is a little overdrawn.

Also, generally speaking, the work that is ordered in danger is not easy to do, but after he took over, he has done a good job and achieved remarkable results, and hard work is certain.

"I'm honored, please,"

Cantalupo looked at Feng Yiping a few times, "Do you know, I have a lot of fate with China, and McDonald's business in China is what I started," Cantalupo said as soon as he sat down.

That's really fate.

"I've seen a lot of outstanding young Chinese, but none of them can compare to you,"

The old man is the old man, whether it is the head of the world's top 500 or the head of an ordinary family, he always likes to praise people.

According to the habit of the United States, when others praise themselves, they just need to say thank you, but Feng Yiping is really not used to that, "You have won the award!"

"I'm not complimenting," Cantalupo said with a smile, "I've also read your book, and the two problems you told Tobuchanan last time are also the problems that we value and want to solve, and it should be said that you haven't been involved in the fast food industry, and you can come to such a conclusion, which is very difficult,"

"Speaking of which, I'm also involved in this industry," said someone who had some of your experience at the beginning.

"Oh?"

"I have a chain noodle restaurant in China, and the number of branches is close to 1,000 with the direct operation and franchise."

"I see, since you can have such an understanding, you must be very successful,"

In a certain sense, yes, "the noodle restaurant has brought so many people in his hometown to become rich, which must be a success."

"We've also been following your recent operations, and they're all in all, wonderful!"

"Thank you, compared to the achievements you have made in the past six months, this little trick of mine is really nothing,"

"It's different, it's different, in essence, your operation is better than ours," Kantalupo looked at Feng Yiping, with a very clear look in his eyes.

Feng Yiping was about to introduce the topic, and Cantalupo began to thank him again, he took out the best pedometer that Buchanan brought last time, "Thank you for the gift you brought me,"

"You're welcome, we hope you're healthier,"

"Yes, health, Feng, what do you think is the biggest problem McDonald's is facing right now?" he asked suddenly.

"On the way here, Buchanan and Merbuck recalled how they were children, and compared with now, people's eating concepts and habits have undergone a very big change, and we feel that the biggest problem McDonald's is facing now is whether it can adapt and adapt to this change."

"At the end of the day, it's about health, and people are now more focused on their health than ever before, and therefore more about healthy eating,"

McDonald's is an unhealthy food that the American people know, and of course it's hard to say it in front of them.

"You're right, this is the biggest problem we face, McDonald's, which once led the trend, has now become a representative of unhealthy eating, and this is the fundamental problem that we urgently need to address, and at the same time to reverse this image in the public mind,"

It's just that it doesn't seem easy.

Because he ate too much food in his store, Cantalupo himself began to lose weight, not to mention those Hollywood stars who pay attention to their figures, and even politicians, such as outgoing President Clinton, were warned by doctors not to eat high-calorie fast food like McDonald's and KFC, such as burgers and fries.

The impact of such a comprehensive effect on the people's concept is huge, and it is really not so easy to reverse it.

"If this problem is not solved, our current achievements are still not supported by a solid foundation, and we will definitely face a bigger and more difficult crisis to solve in the future."

That's a good remark, of course, and judging by McDonald's future performance in China, efforts to reverse its junk fast food label have had little effect.

It's just that what are you telling us all this for? Could it be that they have also heard the rumors and put forward their own opinions, and they will have more sincerity about the matter they are going to discuss next?

"So Feng, I have a business to talk to you about first," Cantalupo said, shaking the pedometer in his hand that Feng Yiping had given him.

"Business?"

"Yes, it is said that when you negotiate with Bezos, one condition and one point, the business I negotiate with you is also very large, so why don't I give you an opinion, and you give me a point?"

It's a big deal, and it doesn't sound like the one I want to talk to him about, what is it?Feng Yiping was a little confused, "What are you talking about?" )