"Yes, that's it," Cantalupo said, looking at the pedometer in his hand, "I want to adjust our McDonald's menu so that the food we serve is linked to health, and I hope that we can convey the importance of health and exercise to all our employees and consumers who come to dine."

To be honest, as long as McDonald's kitchen equipment is not new, as long as McDonald's still uses the existing cooking model, Feng Yiping feels that the measure mentioned by Cantalupo cannot fundamentally take off the hat of garbage fast food on McDonald's head.

Just like the promotional paper on their restaurant plates in China, they emphasize the importance of nutritional balance to the consumers who dine, and emphasize how nutritionally balanced their food is.

For example, their Big Mac, how many kinds of vegetables there are in addition to meat, how many nutrients and how many trace elements - don't just look at the various types of fried chicken food they mainly provide.

However, everyone knows that no matter how nutritious McDonald's says its burgers are more nutritionally balanced, how many kinds of green vegetables and essential trace elements there are, it looks like only one or two lettuce leaves, a small piece of tomato, plus a few sesame seeds that may be on the mayonnaise and bread.

The promotion of the vegetable content in their food is the same as the promotion of the large pieces of beef in their instant noodles by the instant noodle manufacturers, which always looks much more beautiful, but in fact, if you want to see the effect of their propaganda, you have to use a magnifying glass to see it.

However, if you want McDonald's to change the existing cooking method and most of the menu, it is tantamount to making them commit suicide, and McDonald's core asset is to standardize the cooking of existing food.

"Mr. Cantalupo, I personally think that your decision is very timely,"

Either way, it's a step forward, and it's not easy for a company like McDonald's, which has decades of history and hundreds of thousands of employees, to try to change the menu they have become famous for and to try to start changing their lives — even if it is small, but it doesn't touch the depths of the soul.

At least it is equivalent to a cigarette manufacturer, adding a "smoking is harmful to health" label on the outer packaging of cigarettes.

"Just in time?" Cantalupo smiled, apparently believing that it was not timely to have such a move now.

"One of our plans is to launch a salad and mineral drink package with a pedometer as soon as possible to remind the public of the importance of exercise,"

"In addition, we plan to distribute a pedometer to the more than 600,000 people who work in our 13,000 restaurant chains across the U.S. to encourage everyone to get fit and get more people to pay attention to health and exercise."

It is estimated that among the employees of McDonald's, there are many people who are as fat as he used to be, if this status quo is not changed, how can he be embarrassed to say that he is a healthy fast food provider?

However, the more than 600,000 employees, plus the packages that are responsible for the publicity, add up to the purchase of pedometers, which is not nearly one million! If the amount is calculated, it is between tens of millions of dollars and hundreds of millions of dollars.

Hehe, what a surprise!

A big company is really a big company, and doing things is the atmosphere!

"I support these beneficial attempts made by your company, and I will immediately send relevant personnel from China to listen to your company's specific requirements for pedometers,"

The products used for publicity in this way must have a conspicuous McDonald's logo, which must be custom-made.

"I also promise you that we will provide the perfect pedometer,"

When talking about business with foreigners, Feng Yiping never said the word good quality and low price, although the last pursuit of these multinational companies is this.

But after hearing this, in addition to everyone's focus, they will focus on the price, so that you feel as if you support them to bargain, and you may not have too high expectations for the products you provide.

Therefore, Feng Yiping has always emphasized the perfection of his products.

"Thank you, but Feng, I think you have to understand, for such a large-scale procurement, we will definitely conduct a global bidding," although he knew that Feng Yiping would not misunderstand what he meant, Cantalupo still emphasized.

"I understand, I understand, and at the same time I have faith,"

Feng Yiping has a company in the United States, even his company in China, and they all operate according to high standards, and they know the difficulties of the operation of listed companies in the United States.

But so what?

Joke, the electronic pedometer is not a high-tech product, it has the design ability of the magic workshop, and the advantages of domestic industrial production, how can such a list not be taken by Jiasheng?

Compared with Jiasheng, Japan, Europe and the United States manufacturers, the cost is definitely not dominant, Feng Yiping is worried about some domestic manufacturers, however, those manufacturers do not have any design ability ...... at all.

In short, Feng Yiping has settled on this business!

Charlie, McDonald's chief operating officer, whispered to Cantalupo at this time, and he immediately added, "We will promote similar activities in China according to the situation,"

"Thank you," Feng Yiping nodded at Charlie Bell, a thoughtful person who thought of the loophole in Cantalupo's words just now, and was worried that it would make Feng Yiping feel unhappy.

Seeing Feng Yiping nodding at himself, he also smiled back at Feng Yiping.

In fact, on this point, Feng Yiping wants to say that for China, whether it is junk food or not, health or not is not the first place, you still emphasize that food hygiene is more important, from Sudan dyes, to medicine chicken, to expired meat .......

Because the eating habits in China and the United States are different, everyone's staple food is not like these Americans, in addition to meat, or all kinds of meat, in China, most people eat more vegetables than meat, and occasionally go to McDonald's, even if it is high-calorie, nutritionally unbalanced, vitamin and fiber deficiency junk food, in fact, it doesn't matter.

Unlike in the United States, where you can get a meal at McDonald's for ten dollars now, which is an hour's salary for an ordinary person, but McDonald's pricing in China, relative to the current per capita income in China, to eat at McDonald's, you have to spend at least half a day's salary.

Feng Yiping will not think that because of his own reasons, McDonald's will simultaneously promote similar activities in China, as mentioned earlier, McDonald's is still regarded as a very high-grade restaurant in China, many little emperors have a birthday at McDonald's, it is still a very tasteful thing, many people think that dining at McDonald's is a very middle-class behavior, he does not think that he has such a big face, will let McDonald's spend a lot of money that would not have been spent.

"Thank you for giving me such an opportunity, Mr. Cantalupo, I think you should also understand the purpose of my visit,"

Without any opinion, he undertook an order for an electronic pedometer with a total amount of tens of millions or even hundreds of millions of dollars, and Feng Yiping happily turned to the topic.

"Combined with your recent series of initiatives," Cantalupo nodded with a smile, "yes, I think we probably know your wishes,"

"It should be our company's new project, Redbox, right," Charlie Bell said, "oh yes, and the coin swap program that you're promoting everywhere,"

"Indeed, on this trip, in addition to learning advanced management experience from your company and discussing the coin exchange plan, we are also looking forward to carrying out strategic cooperation with your company on the Redbox project."

"Redbox" is a new project launched by McDonald's, a fast food giant that has always been good at organically combining diet, lifestyle and entertainment, in the first half of this year.

In the first half of this year, McDonald's was the first to launch a high-tech self-service kiosk in Washington, D.C., which has been hailed as the "vending machine of the future" and includes milk, eggs and various sandwiches and other foods, in addition to a DVD self-service rental machine.

Originally, it was combined into DVD self-service rental to increase the sales of their food.

However, just as Pfizer originally planned to research a drug to treat cardiovascular disease, but finally inadvertently developed the world-selling "Viagra", McDonald's did not expect the food sales they had high hopes for did not achieve the effect they expected - this may be related to the fact that more and more Americans think that the food provided by McDonald's is unhealthy.

However, they were pleased to find that the additional video rental business had created very good sales.

They have analyzed many reasons for such unintentional willow insertion, for example, more health-conscious trendy people, may be less and less likely to enter McDonald's restaurants to eat, but it is still a very decent thing to rent a movie there to watch.

Maybe the reason may also be that vending machines selling food is something that has happened for decades and everyone has long been accustomed to it, but it is still a very novel and convenient thing to rent a DVD and take it in a minute or two in front ......of a computer.

In short, although analysts and industry insiders are generally not optimistic about McDonald's such a crossover attempt, Cantalupo insists that this can be operated as a promising project.

They immediately made adjustments, reducing the number of food vending machines and adding DVD self-service rental machines, and so far they have put in nearly 50 of these machines in the Washington area, and the results have generally been good.

Merbuck, along with Coin Star employees, analyzed McDonald's business in detail and came to a conclusion that in many ways, Redbox is innovative.

For example, renting a disc on this machine is very efficient, and it is more efficient than a traditional DVD rental store, such as Pepsi, or online DVD rental.

All the customer has to do is open the library's catalog of movies available for rent in front of the touchscreen computer (the library is updated weekly), select the movie they want to watch, swipe their credit card in the card slot, and the machine will spit out the DVD you want, all in two minutes at most.

If you enter your email address into your computer, you will also receive an e-receipt immediately.

It's also important to note that because you don't have to rent a storefront like a traditional DVD rental store like Peskind and hire a clerk, or you don't have to pay postage like an online DVD rental company like Netflix, the Redbox rental fee is currently the lowest in the U.S. market - $1.

In addition, it is very easy to return.

Unlike other DVD rental shops, customers don't have to return their borrowed DVDs to the Redbox machine where you rented them, but can return them at any Redbox vending machine, which is another innovation made by Redbox in the DVD rental industry.

The idea is modeled after the established car rental industry: you rent a car in city A and drive it back to city B hundreds of kilometers away, and you just have to return the car to the same brand of car rental shop in city B, and now, for DVDs, you can do the same.

Perhaps, he went on a business trip from Silicon Valley to Washington, D.C., and on a lonely night, he went to rent a DVD to pass the time, and then forgot to return it and brought it back to Silicon Valley, and found that there was no independent Redbox kiosk in Silicon Valley.

That's not a problem, and don't forget, McDonald's is popping up all over the U.S. – just deliver the dishes to this fast food restaurant!

When Feng Yiping saw the news, he naturally thought of his salivation for the first time, but the other party did not agree to the acquisition, which is also Netflix, which is also engaged in DVD rental.

After that, he soon had a big plan, first buying Coin Star, which didn't seem to have much to do with his main business, and then seeking a partnership with McDonald's.

The final purpose is naturally self-evident.

"The coin-for-card program, we fully endorse," Cantalupo said.

"Regarding Redbox, although many people in the outside world are not optimistic about this project, we know the potential of this project, and we also know that Coin Star has tens of thousands of machines in the United States, but we also have tens of thousands of restaurants in the United States, and at the same time, we also have a very mature operation team, so why should we cooperate with you for such a very promising project that we can operate very well ourselves?"

Cantalupo asked very directly.

But his question like this had long been expected by Feng Yiping.

The premise of business cooperation is naturally that both parties can help, otherwise it is not called cooperation, but free riding, taking advantage.

Feng Yiping looked at Murbach with a smile.

"Mr. Cantalupo, you're right, McDonald's has no fewer restaurants in the United States than our coin exchange machines, the difference is that most of our coin exchange machines are in cooperation with supermarkets all over the world,"

"As you know, supermarkets are places where many people may set foot more than twice in a week, but what about McDonald's restaurants?"

The result is self-evident, and now and in the future, people will definitely go to the supermarket more often than they go to McDonald's.

"As for the operation team you mentioned, the same is true, we are convinced that McDonald's must have the ability to have an extraordinary executive team, but, objectively speaking, in this field, we have more experience in the operation of Coin Star,"

"From a financial point of view, wouldn't it be more cost-effective for your company to set up a new team to work on this new project in addition to your existing business than to entrust this project to us?"

"Mr. Cantalupo, I believe you have also seen a series of new initiatives we have taken after Feng's acquisition of Coin Star, and you can also guess that we will have more plans to launch in the future, and some of these plans can also be replicated on the Redbox project,"

…………

Merbuck didn't look at the information, but talked about the benefits of many cooperations, and finally he concluded, "So, we can confidently say that if we cooperate with Coin Star, Redbox will develop faster and better, and bring higher benefits to your company." ”

Although they had already guessed the true purpose of Feng Yiping's trip, obviously, Feng Yiping had listed so many favorable conditions, some of which they obviously did not expect, so those who participated in the talks at McDonald's listened very carefully.

"Merbuck, thank you for your analysis and statement," Cantalupo didn't make any comments, and instead asked Feng Yiping, "Feng, what specific thoughts do you have for this cooperation?"

Feng Yiping understood what he was referring to, "We want at least 51% control of the new company. ”

For companies like McDonald's and projects that they are also optimistic about, Feng Yiping is very conscious, and he is very interested in not mentioning acquisitions or anything like that.

Cantalupo glanced at it, and Charlie immediately stood up and said, "Mr. Feng, it's not early, how about I accompany you to dine first, and then arrange further negotiations?" )