Chapter 480: Big Show Climax
"Xiuxiu, get ready, it's your turn to play soon, come on, you can do it!"
In the background, Lin Xiu's assistant nervously checked her clothes and accessories, and if there were no problems, he cheered her on.
When walking the catwalk, the model doesn't just appear once.
Normally, there will be at least three or four appearances.
For example, this dream-like show showcased a total of eight series, nine costumes in each series, eight or nine seventy-two, plus the final finale, a total of 73 costumes.
There are only sixteen models, and on average, each person wears about five outfits and appears five times.
Lin Xiu only appeared three times in front of her because she was going to appear in the finale, and now it was her turn to appear to show the last finale costume.
This is also a gimmick of this big show, a "peerless costume" made of golden spider silk!
However, excluding those antique relics and other clothes, then this golden spider silk dress is definitely the most expensive one!
You know, the fabric alone cost 8 million US dollars!
Plus some jewelry gadgets, embellished with diamonds, are really dazzling. Now Lin Xiu is wearing it on her body, standing in the background, and the lights are not very bright.
But even so, it was dazzling enough, and the assistants next to her had to squint at her.
This outfit costs as much as $10 million just to create!
……
Now on the runway outside, the catwalk is a silk series of clothing.
This fabric is the same as the one on Wang Ye's body, which is very precious.
The silk series is also one of the main series of floating dreams, and this kind of fabric is only available in China in the world.
When the store is stocked, the price is estimated to dissuade a large number of customers.
Of course, these clothes are as "beautiful" as the price.
Light and soft, multi-layered patterns, dark lines emerge, and several patterns can emerge on a thin layer of fabric, under the light.
And the colors are exceptionally soft and never fade!
Naturally, all are handmade, ingenuity is unique, every embroidery on the clothes is selected from the domestic embroidery masters, after at least 80 hours of careful embroidery.
Isn't that the ultimate luxury?
The raw materials are cherished, the process is complex, and all are handmade......
With this, you can say that your product is not an industrial product, but a real work of art.
……
Tonight's dream-like show has indeed made many designers in the industry, as well as high-end consumers, know this brand.
Unlike other big clothing brands, such as Chanel and Prada, they emphasize style design more, and the fabrics are certainly very good, but they don't focus on fabrics.
But it's like a dream, and it's a bit like Hermès.
It highlights the preciousness of the raw materials, as well as the craftsmanship, and every detail of the whole garment, even every button, is unique and unique.
Well, it's all built on an expensive price.
The brand's full range of clothing, the starting price of outerwear is not less than 20,000 US dollars, and small pieces, such as camisoles, cost 4,000 or 5,000 US dollars.
From the beginning of making cosmetics, the purpose of the establishment is not to serve the majority of consumers, but to serve only a very small number of people.
This is understandable, each brand has its own positioning, high, medium and low-end, or ultra-high-end, only with clear positioning and outstanding style, you can make consumers remember you and accurately find your potential consumers.
If you want to buy cheap clothes, then Youxuan is your best choice, with good quality and low price, a variety of styles, and you can wear whatever you want, and the price will definitely satisfy you.
Is the price of dreamy clothes?
That's really expensive!
It may be more expensive than the high couture of Savile Row.
But is it worth it?
It's also genuine!
If nothing else, no ready-to-wear brand can compare to the fabric alone.
If something is good, why can't it be sold for a high price!
Over the years, some of the so-called luxury brands of foreigners are indeed very good and worth paying a high price for.
However, some brands are really looking for foundries in China to process, and the ex-factory price is only two or three hundred, and they will be sold for tens of thousands, or even twenty or thirty thousand, with their trademarks and logos.
Even so, there are many blind consumers who are rushing to the big brand.
Especially in big cities such as the magic capital, many small white-collar workers usually have a hard time, and they are not even willing to add tea eggs when eating.
But they are willing to save more than half a year's salary to buy a LV bag.
Then carrying this bag on her back, she went to squeeze the bus and the subway, and felt that when she walked to the road, everyone was paying attention to her bag.
Don't you know, when others see her bag, they think it's just A goods.
But this also reflects the brand charm and influence of big brands from one side. This is also the reason why all manufacturers want to improve their brand grades.
Because the same bag has the trademark of "Wanlima", then you can only sell it for one or two hundred yuan at most, and no one wants to buy it if it is more expensive.
However, if this bag is hung with the trademark of "Hermes", it will be marked with thirty or forty thousand yuan casually, and many people will break their heads!
Although both brands carry the word "horse", they are obviously not the same "horse".
Now, what you want to do is a high-end brand like Hermes, who said that domestic manufacturers can only do OEM, and can only do low-end brands like "Wanlima".
Wang Ye doesn't believe in this evil!
From the first day he woke up from his dream, he set his goal.
That is, to create a real luxury brand that belongs to China, to build a fashion empire.
He is moving towards this goal, step by step.
And the brand of Floating Life is a key step towards his success.
This step cannot be missed!
In order to take this step, Wang Ye has done a lot of foreshadowing.
It can be said that Fusheng Ruomeng cosmetics is just to lay the foundation for Fusheng Ruomeng clothing and to start the fame of this brand.
Wang Ye never expected to make money from Fusheng Ruomeng cosmetics, what he wanted was to let the world's top consumers know the brand of Fusheng Ruomeng first.
Recognizing what the brand stands for is the top thing!
Now, that goal can be said to have been achieved.
Among the global cosmetics brands, Floating Dream Cosmetics is definitely NO.1, and the real top female consumers are all proud to own Floating Dream Cosmetics.
In their minds, the word "floating dream" represents the highest brand, the rarest, and the most capable and face-saving.
Therefore, Wang Ye took the opportunity to launch the floating dream clothing, which is to use this trademark that has become well-known.
There is no need to worry about a brand making cosmetics and clothing at the same time, which is not a problem at all.
Let's ask, which big brand only makes clothes and not cosmetics?
Chanel?
Its perfumes and bags are more famous than its clothes!
Givenchy?
Again, cosmetics, sunglasses, bags, shoes, everything.
LV?
It started with making bags, but now it's both men's and women's clothing.
Therefore, as long as you have a big brand, it is easy to diversify.
It's a good shade under the big tree.
……
"Xiuxiu, come on! You're the best! It's your turn, GO, GO, GO!"
The assistant waved his small fist vigorously and cheered for Lin Xiu.
The final round of the catwalk is over, and the last model is about to enter the backstage.
Now, it's Lin Xiu's turn to appear, the finale!
Lin Xiu's body is the golden spider silk dress worth tens of millions, and on her head, there is also a rare treasure!
That is, three dragons and two phoenix crowns!
This is Chow Tai Fook Company, based on the phoenix crown unearthed in Dingling, China, to create an imitation.
Dingling unearthed a total of four phoenix crowns, respectively three dragons and two phoenix crowns, nine dragons and nine phoenix crowns, twelve dragons and nine phoenix crowns and six dragons and three phoenix crowns, filial piety, filial piety two queens each 2.
The production method of the 4 phoenix crowns is basically the same, the crowns are all lacquered bamboo tires, and the crowns are inlaid with dragons, phoenixes, jewelry flowers, green clouds, green leaves and temples, but the specific number and weight are different.
The height of the three dragons and two phoenix crowns is 31.7 centimeters, and the total weight of the entire phoenix crown is 2165 grams. The crown is decorated with beaded flowers, with three golden dragons rising into the air and two emerald phoenixes meandering among them, each with jewels in their mouths.
This intertwined scene is very gorgeous, so this phoenix crown is also called a peerless treasure.
The three silk golden dragons on this phoenix crown are made of gold and silver, and then the gold and silver threads are formed by the technology of stacking and weaving, and then formed by welding and other processes. Among them, the entire dragon body is hollowed out, which is very three-dimensional.
The dragon in the middle has a jewel on it, and later generations have three pearls and one red and blue jewel.
Of course, the weight of this imitation on Lin Xiu's head is not so heavy.
In ancient times, due to the limitations of raw materials, only heavier things could be used, but now, the base of the imitation phoenix crown is made of carbon fiber, which is very light.
plus the golden dragons and golden phoenixes above, and pearls, rubies, sapphires and the like, it only weighs a kilogram.
However, on the outside, it looks exactly the same as the phoenix crown in the museum!
This is the exclusive treatment of the finale model of the floating dream, wearing a phoenix crown!
At the Victoria's Secret show, when the finale model appears, she will wear a small diamond crown, but it is just an ornament, not a real crown at all.
From the day of preparation, it is necessary to suppress the Victoria's Secret show in an all-round way.
Whether it is from the grade of guests, the number of stars, the quality of supermodels, the budget of the big show, etc., every link is more than one grade higher than the Victoria's Secret show.
As long as it is a problem that can be solved with money, Wang Ye said that it is not a problem.
Accompanied by Adele's touching singing, Lin Xiu walked on the catwalk with graceful steps.