The costumes displayed on the show are roughly divided into two categories.

One is the ready-to-wear catwalk, and the ones worn by the models are the new models that will be released. This category is basically more practical and can be worn.

The other is to show the concept and show the designer's design concept. Many people sometimes say that they can't understand the kind of show, and that's it. All kinds of weird shapes, all kinds of designs that look exaggerated.

Generally speaking, big brands like to do second-class shows. They rarely do ready-to-wear shows, and they basically show their ideas, so laymen will look confused.

Do you feel that the clothes of big brands are so exaggerated? How can you wear such clothes out of the house?

In fact, this is not the case, really go to those big brand stores and take a look at ready-to-wear, most of them are also decent and in line with most people's normal aesthetics.

As for small and medium-sized brands, it must be a ready-to-wear show. For them, there are no concepts and concepts to show, because they are all following the big names.

Every year, I see what new styles from big brands are more popular, and it won't be long before there are similar styles on the market.

Plagiarism can't be talked about, but borrowing is definitely indispensable.

Just like a few years ago, Chanel came out with a dress, which was the kind of tweed and small checkered skirt, which sold very well.

As a result, all the large, medium and small women's clothing brands in China, each of them have learned from it, and the styles are similar, and the difference is just a trademark.

That's fine, Chanel's dress sells for twenty or thirty thousand, while domestic brands, similar skirts only sell for a few hundred to two or three thousand.

If you really want to talk about quality and craftsmanship, domestic brands sell for one or two thousand, to be honest, compared to Chanel's, the gap is not big, at least, there is not as big a gap as the price.

The things in the clothing circle can be called plagiarism, it's all about reference!

……

The big show of Floating Dreams, because it is the first show, the styles on display are mainly ready-to-wear.

Because this brand is still a new brand, it has not yet been recognized and accepted by the public, so there is no need to play with any concepts and concepts.

Only after you have truly determined your status as a big luxury brand, you can play with concepts and concepts that people will see and learn from. Now, let's show your real skills first, show off the ready-to-wear, and let everyone see how it is.

A total of eight large series will be shown this time, and if they are divided by functionality, there are evening dresses, small dresses, professional wear, daily leisure, etc.

Although there are many styles, all collections have one thing in common, which is also a hallmark of dreams.

Any big brand must have its own irreplaceable characteristics, otherwise, there are so many brands in the world, why do you stand out.

The symbol of a dream is a touch of red, no matter what style of clothes it is, but it has a little red embellishment.

Maybe it's a decorative chain, maybe it's a contrasting color, maybe it's a decorative belt.

The reason for choosing red is also carefully considered. Moreover, there are many kinds of red, such as bright red, blood red, dark red, etc.

The red color chosen by the floating dream is very unique, called "Forbidden City Wall Red"!

This color, red with orange, is basically not picky. The so-called bright eyes and bright teeth, lightly opening the red lips, is the description of this color.

In traditional culture, red has always been regarded as a festive color, meaning solemnity, happiness and auspiciousness.

In modern times, red is also the national color of China to a large extent, just look at the color of the national flag.

In addition, the LOGO of the floating dream is the four words "floating like a dream" in cursive script, and the four words of the dragon flying and the phoenix dancing only appear on the inner lining of the clothes.

From the outside of the clothes, there is no logo.

Floating dreams are not just women's clothing, this brand, according to the plan, is also going to produce men's clothing.

In order to distinguish men's and women's clothing, in addition to the same cursive "Floating Dream" LOGO, in addition, under this LOGO. The women's model will have a red embroidered peony flower, while the men's model will have a star, which is also embroidered.

At this point, Wang Ye also explained to the big leaders around him in a low voice when the model walked the catwalk.

"Our products, when designed, emphasize the need to have oriental charm, take the brand color as an example, the choice is the Forbidden City red, the brand LOGO, but also the use of cursive Chinese calligraphy. In my opinion, the logo of Chinese calligraphy is more stylish and distinctive than that of English. ”

"Well, that's right, although Western countries are more advanced than us in many places, and we don't shy away from this, but now China is slowly catching up. We can't westernize everything, if we want to really stand up, we must have our own things, and we must promote our culture. ”

The leader bowed his head slightly and replied in a low voice.

……

The big show, which is like a dream, did not engage in any paid authorized live broadcast, but directly approved more than 20 national TV stations around the world to broadcast live for free!

In this regard, it is much more generous than the Victoria's Secret show, which only authorizes one live TV broadcast every time, and charges a lot of money.

Therefore, although the fame of that show is also very large, the topicality and dissemination have been declining over the years.

If you really want to spread the word more widely, free is undoubtedly the best way.

If hundreds of millions of dollars have been spent, doesn't he just want to get the greatest influence and topicality, Wang Ye can't look down on the licensing fee of the TV station at all.

Therefore, all major TV stations are directly allowed to broadcast live for free.

In this way, it can also ensure that there are enough viewers around the world to be able to enjoy this visual feast on TV for the first time.

As the show progressed, comments about the show began to pop up on the Internet and various social media.

"This is the most perfect show I've ever seen! Whether it's the lineup of guests, the lineup of models, or the styles of clothes on display, I don't know what to say, only the word perfect can express my praise for this show!"

This is a comment from a well-known blogger in the fashion industry on Twitter.

"Oh my God, I don't know much about the catwalk, so I won't comment on it, I can only say that it is very good-looking. But about those stars, I want to say that even if it is a Grammy, there will not be so many superstar-studded scenes! How did this show do this, so that all the hottest stars of the moment went to the scene!"

This is a comment issued by a fan who pays more attention to the entertainment industry.

"I don't want to say much about the venue layout, the star-studded venues, the celebrities and nobles, because I'm a fashion designer. I just want to discuss that the costumes that are on display this time are really amazing. The East and the West are blended, but the Oriental charm occupies an absolute position, and the advantages of Western clothing are appropriately absorbed. These clothes are both elegant and comfortable, and the fabrics are really precious and good, and I feel that the luxury brands are going to have one more brand from the East. ”

This is a professional review by a costume designer.

"I can't wait to buy clothes that are like a dream! Can anyone tell me where to buy this brand, it's so beautiful, it's definitely my dream clothes. ”

This is a rich and willful consumer, who doesn't ask how much it is, only where can he buy it!

"I like these clothes so much, I like each one of them! Unfortunately, I also know that I can't afford it, it must be so expensive and expensive, just like the cosmetics of the floating dream, everyone knows that it is the best, but not every woman can afford to buy it. ”

This consumer is more rational and can see himself clearly.

"I hate it like a dream, why do you want to produce so many good things, and not ordinary people can afford them. At the beginning, cosmetics were, and now I come to make clothes, and I don't pay attention to this brand anymore because I can't afford it!"

This is a consumer who loves and hates, and there is no way, no one brand can please all consumers.

It's not okay if your product is too good, because then there will be many consumers who can't afford it, so they can't spray you.

……

However, in China, the big show that is like a dream has won unanimous praise.

Whether it's relevant or irrelevant people, jump out and comment and forward the photos from the scene.

In this way, you can also show that you are not outdated, and you have been paying attention to fashion trends.

In addition, you can rub a little heat, right?

Because there is no doubt that the most attention-grabbing and biggest focus in the global fashion circle is this show.

Many people are not qualified to go to the show on the spot, so on Weibo, retweet the pictures and talk about their own opinions, which is also a hot periphery for themselves not to be blocked.

"Praise for the floating dream, praise for Wang Dong! I feel that the floating dream is really made the kind of clothes that I can only imagine in my dreams, like a dream, really beautiful! I decided, in order to buy a floating dream, I have to work hard and save money!"

"It's so beautiful, if any boy buys me a dreamy little dress, I'll marry him!"

Weibo, which had to "sell herself" for a dress, was quickly searched on the top, and many netizens were curious to click on it to see what kind of girl could say such a thing.

This is a little, too unreserved, for a piece of clothing, as for such a fight?

However, when everyone saw the girl's selfie, they all suddenly realized.

"Bah, you're cheating on clothes, just this dignity, you bring your own RV, I have to think about it. ”

"Say goodbye, can't be provoked, this is a real heavyweight......"

"Haha, although it's a little fat, the facial features look okay, if you can lose weight...... About 100 catties, I guess it's pretty beautiful. ”

……

All kinds of ridicule, both well-intentioned and malicious, but this topic is quite hot.