Ignoring the disturbances outside, Zhou Shi resolutely implemented his plan, although the nuts and tomato mobile phones were separated from the husk, but the establishment of the headquarters of the husk in Singapore finally no one intervened. Feng Xing also came to Silicon Valley from China and moved into Guoke America as the chairman of Guoke, Rubinstein became the CEO of Guoke, and Feng Xing was also responsible for recruiting the company's CFO candidate.

The marketing of nuts is also tied to the husk this year, and most of the publicity will have the words husk and nuts. The reason for this is that no matter how it changes, Fruit Shell and Nuts are both major shareholders, and the mobile phone patent is also shared by both parties. The relationship between the two sides is now more of a thorough division in finance, and future cooperation is still indispensable.

Fortunately, the company's previous structure was very good, and such changes did not bring much trouble to the company, plus the sales of the fruit shell rose all the way, and various problems came one after another, Feng Xing and Lu Bingstan were busy coping with it and had no time to make trouble for each other.

The most important problem facing Guoke now is the problem of sales channels, the vast majority of sales are through operators, and a small part are dealers in various countries. The United States is a little better, Zhou Shi's main relationship resources are in North America, and 80% of mobile phone sales are through operators, Verizon has thousands of offline physical stores, is the largest distribution network of Guoke, and Best Buy is also a very good complement, and there are Amazon and Yelp online. Europe is also okay, the open market sales are the mainstream, about 70 percent, the operator channel is auxiliary, only 20 percent, and the online channel sales are relatively small. Guoke's main partner is Media-Markt, the equivalent of China's Suning, which is a little worse than Best Buy in the United States. However, in the European market, cost-effective mobile phones dominate, and the highest sales share is mobile phones around 250 euros. The sales of nuts here are relatively good, almost not weaker than the sales of Guoke mobile phones. Needless to say, in Japan, the operator channel is dominant, and the open market sales are very small. In India, the open market dominates, but there are no large national chains. South America is predominantly open market channels. In general, sales channels are easier to establish in developed countries and more difficult in developing countries. Especially in South America, India, only by building a local factory can there be hope of success, the local government affects the sales of mobile phones through taxes, there is no factory, huge tax pressure will make mobile phone companies increase the price, and it takes a lot of money to solve this problem.

"This is a huge challenge for you and me, for Huaxia manufacturing enterprises, I don't know if this choice is right or not, but I hope you can take the Guoke mobile phone brand to success." Zhou Shi said to Feng Xing, who came to Silicon Valley, that the turmoil that Guoke began to encounter made him never think that Feng Xing was a good leader, but Guoke's steady development over the years was inseparable from his efforts. Zhou Shi didn't think about crossing the river and demolishing the bridge, and Rubinstein's strength almost shrouded the entire Guoke American Company, so that his control had a blind spot, this mobile phone branding plan gave Zhou Shi a lot of trouble, if this time did not achieve satisfactory results, Rubinstein's rights may be further increased, which Zhou Shi could not tolerate, even if there was a problem with the operation of Guohu, he would never let Guoke get out of control.

"I will do my best!" Feng Xing also knew Zhou Shi's attitude towards him over the years, lukewarm, which had his reasons and Zhou Shi's prejudices, but fortunately, although Zhou Shi had opinions, he still gave him full authorization. Although Zhou Shi has invested a lot of resources in the development of Guohu, Feng Xing has also put a lot of effort into it, and he will not want to see Guoke fail.

"Do your best to not have to, this time you are the chairman, not the CEO, the main thing is not management, but control!" Zhou Shi

When Feng Xing heard the first half of the sentence, he was apprehensive in his heart, and he was uncertain when he heard the second half of the sentence. I don't know what Zhou Shi's thoughts are.

"This company is mine and yours, but it won't belong to anyone else. Therefore, the power of the company should not be concentrated on one person, you should be responsible, and you must not fake others. Zhou Shi's words are clear enough, Feng Xing showed a thoughtful expression, there are too many domestic histories of power struggles, and he is no stranger to this.

"What is the focus of the husk work?" Feng Xing

"Brand marketing cooperates to establish a relatively complete sales channel!" Zhou Shi

In fact, the spare parts of the mobile phone are also very important, but after-sales and other services have been postponed, and these are naturally more backward. As for the R&D and designers of mobile phones, the most important thing, this is the core foundation, needless to say. The production of mobile phones is the same as Apple's, and there is not much difference.

The establishment of sales channels is not very difficult, mainly because of the positioning of the fruit shell, the relatively high-end pricing, which allows them to have enough profits. The development of nuts is relatively poor, after all, where the profit margin is, not as flexible and free as the husk.

"Have we arranged it in China? What are our distribution channels?" Zhou Shi then asked, he was a little dissatisfied with the speed of development of Guohu in China.

"The main distribution channels of Guoke are telecom operators, and then there are large chain direct supply channels, mainly Gome Suning, etc., followed by agents. They are 60 percent, 25 percent, and 15 percent. "Feng Xing

"Is this ratio normal, and other companies are like this?" Zhou Shi

"The positioning of the nut shell is high-end, and it cannot be mixed with the channel of nuts, and the sales proportion of the distribution channel of nuts is roughly the opposite of that of the nut. And the Shell House that we are trying is also developing, and we have not done enough research in this regard. "Feng Xing

"What is there to investigate, Guoke Home is self-operated, mainly concentrated in first-tier cities and second-tier cities with better economic conditions; large chains are direct supply, and companies that have reached a certain scale can allow them to join the direct supply system, mainly in first- and second-tier cities and a few third-tier cities; and agent distribution is mainly in third- and fourth-tier cities. If the person in charge of the construction of sales channels in China does not do well, let it be replaced by another person! In addition, the head office is responsible for the fact that the Guoke House does not need to be taken care of by him. Zhou Shi referred to Apple's distribution system in Huaxia and gave his own method, Feng Xing's distribution system construction is not much different from Lenovo's, which is also inseparable from the Lenovo gene on the husk.

In other words, the development of Guoke has led to some messages on the domestic Internet: Feng Xing from Lenovo can make a mobile phone brand that surpasses Lenovo, as the leading brother of domestic high-tech manufacturing enterprises, is there a problem with Lenovo's heir choice?

"I'll push him to improve, and if it doesn't work, I'll make a substitution. Feng Xing also knows that the growth rate of Guohu's sales in China is a bit of a problem.

"Okay, that's all!" Zhou Shi originally wanted to ask how they decided the share ratio to dealers, but after thinking about it, forget it. Anyway, the highest profit share is 20%, which will decline year by year in the future, not to mention Apple's single-digit share, at least it will be at the same level as Samsung. And these systems will be gradually improved, even if the person in charge of distribution has a problem, Zhou Shi will always leave some leeway for Feng Xing to deal with it himself. Everything that needs to be said has already been said, and the rest is up to them.