This week, not only Excellence came to Liu Wenjuan, but also Watsons, Wanning, Calemme, etc., all took the initiative to come to the door to discuss cooperation.

Liu Wenjuan refused one by one, of course, she did not say that she did not plan to cooperate with the other party, but euphemistically said that there were too many things and too busy this week.

After this period of time has passed, SASA's sales have stabilized, and everyone will sit down and talk about cooperation.

Liu Wenjuan is very confident in the sales of Flower Story, and does not want to expand so many channels when the sales situation is uncertain.

Now there is a bonus of advertising, although these sales channels take the initiative to come to the door, but they will not give Flower Story too good cooperation conditions, it is estimated that at most it is a B+ level contract like SASA.

And Liu Wenjuan wants more, since everyone still underestimates the brand influence and product quality of Flower Story, then wait and see, wait and see, wait until sales are really stable, compare the brands of L'Oreal and Estee Lauder, and know what kind of contract Flower Story is worth taking.

SASA's sales, she naturally can't get involved, but she is not idle, it's time to tap the potential of the brand's two spokespersons.

As a result, three days after the bombardment of the Flower Story advertisement, various newspapers and magazines on the Xiangjiang market, especially those related to fashion and cosmetics, as well as major beauty and beauty website forums on the Internet, as well as entertainment sections.

Suddenly, the two spokespersons of Flower Story began to be discussed, and there were even some writers who posted articles comparing the spokespersons of major cosmetics brands, and the result turned out to be the spokesperson of Flower Story.

Needless to say, Isabella, a pure-blooded Danish royal princess, is a young man, forcing her to break through the sky and kill all other brand spokespersons in seconds.

Ling Fei, who was originally not well-known, was also excavated by those in the fashion circle, and it turned out that she also had two luxury endorsements, namely Hermes and Cartier!

The most affected by this public opinion are young white-collar workers, who originally looked down on the cheaper price of Flower Story with their income, and felt that the grade was too low.

But on the Internet, reading newspapers, and reading magazines, you can see a lot of news about the spokesperson of Flower Story, and I was affected unconsciously, and the brand spokesperson is so good, will the brand grade be low?

The reason why it is sold cheaply can only show that the Flower Story manufacturer has a conscience, and the things are of good quality and low price!

Don't underestimate the influence of this kind of public opinion, sometimes it is very powerful. When everyone is saying that something is very low and very tasteless, then a person who loves a little face may not buy this thing, because she is afraid that she will be ridiculed for her low taste behind her back.

But when everyone is praising and advocating that something is very useful and of high grade, then many people will choose to try it, and everyone says that something good will not be too bad.

When this wave of public opinion rose, the sales of Flower Story broke through a new high again.

This point, Aru of the Causeway Bay store has a deep experience.

Originally, the customers who came to the store to buy Flower Story cosmetics were mainly grandmothers and college students and high school students, but in the past few days, she has clearly noticed that the customer group has changed.

Many well-dressed white-collar workers have also begun to buy Flower Story products in stores. In the past, when such customers occasionally bought Flower Story products, they would quietly go to the shelves and take them away, as if they were embarrassed to let others see what brand they bought.

For this kind of behavior, Aru understands it by heart. Women love face, especially this kind of young girl who doesn't seem to have a low income. They wear and use famous brands. Of course, it's a little embarrassing to buy cosmetics with a low price like Flower Story now.

But now, it's different. Many young girls, taking advantage of the lunch break, come to the store in groups to buy, and the goal is very clear, that is, the story of flowers!

They chose the products and discussed them softly.

"I heard that this little green bottle works very well, and it is better than the Estee Lauder small brown bottle. ”

"Yes, just look at the ingredients, in addition to the ones contained in the Estee Lauder small brown bottle, there are also two kinds of yeast, which are said to be exclusive formulas that make the skin more delicate. ”

"I really didn't expect such a good thing to sell at this price, if I want to say, it should be more expensive than Estee Lauder and Lancôme. ”

"This is a mainland brand, and there are a lot of high-quality and inexpensive things in the mainland. I don't want those brands in Europe, America, Japan and South Korea, the price tag is so high, it's all huge profits!"

"I have to buy more of this mask, it's too cheap! I heard that this is the best-selling product of Flower Story, and I said that I was good when I used it!"

"Ah, why is it so cheap, a box is only 68 Hong Kong dollars! It's not as expensive as a bowl of wonton noodles, I want to buy ten boxes! Use one piece in the morning, noon and evening, hehehe......"

The mask of Flower Story, the price is cheap, and it is very popular in the mainland, and this price is the same as picking it up for nothing in Xiangjiang!

Not to mention using one piece a day, even if you use three pieces a day, there is no pressure on the little white-collar workers in Xiangjiang.

So this cheapest product, on the contrary, sells the most, and many customers take it in a few boxes.

Driven by this wave of public opinion, the effect is perfect, and it has successfully won the recognition of young women in the middle and high-income groups!

The two spokespersons, Isabella and Ling Fei, have contributed a lot.

After a week of advertising bombardment and public opinion guidance, the sales of the Flower Story brand in the SASA chain store have firmly occupied the first position! Moreover, its sales far exceed similar competing products.

In the user feedback collected by SASA's after-sales department, up to 98% of customers said that Flower Story's products are very easy to use, and they will not only continue to buy in the future, but also introduce the brand to their colleagues and friends!

On the Internet, in cosmetics-related forums, the story of flowers has received rave reviews, and the two core products, the small green bottle and the mask, are loved by almost all consumers.

"Good quality and low price, excellent effect" has become the brand label of Flower Story.

At this point, Liu Wenjuan's entire brand promotion and marketing plan has perfectly achieved the expected results.

A new brand, want to be recognized by the majority of sellers, must go through a process, under normal circumstances, this process is from "knowing" to "knowing", and then to "cognition" and "recognition", and then consumers will buy the brand's products, if the feedback is good after use, then the brand has achieved initial success.

With the strong support of the head office, she invested hundreds of millions of dollars in a week, directly allowing all Xiangjiang consumers to passively "familiarize" with the Flower Story brand.

Then the two spokespersons with topics, as well as the drive of public opinion, directly won the recognition of consumers.

Of course, the excellent quality of Flower Story products is also essential, otherwise it can only be hyped for a while, and it is impossible to hype for a lifetime.

In just one week, Flower Story has become the brightest star in the Xiangjiang cosmetics market.

Not to mention industry insiders like Aru, even the grandma who sets up a stall on the street knows that the products of Flower Story are cheap and easy to use!

Although Flower Story has signed a B+ contract with SASA, the shelf position is also relatively close to the inside.

But there was no need for Liu Wenjuan to negotiate with Manager Wei, or even for SASA head office to speak, the store manager below took the initiative to put various posters and banners and other promotional materials in the most conspicuous position.

Although they don't have the right to move the position of the brand, everything can be flexible.

For example, the store manager has a small right, which is to put up a promotional shelf for the day at the position where he just entered the door, which is the best position in the store, and all customers who enter the door can see it.

This is to give the store manager the freedom to control, which can be used to promote the backlog of products in the store, and can also be used to place products that are selling well, so that products that sell well become more popular.

In the past few days, Aru has turned this shelf into a sales shelf of Flower Story, and all the items on it are the two best-selling items of Flower Story, the mask and the little green bottle.

This initiative,The effect is really good,Originally, many customers came in without planning to buy Flower Story products,As a result, before entering the door, I saw a large promotional poster outside the store.,After entering the door, there are Flower Story products on hand.,The shelves are also prominently marked with "Hot!".

When I looked up, I saw that the store was full of hanging flags of Flower Story.

In such an environment, it's not easy not to buy it......

When this week's sales were summed up, even though Manager Wei was mentally prepared, he was still shocked.

35 chain stores, Flower Story brand, a single brand sales reached an average of 1.2 million stores, and the total sales volume was 42 million!

This is just the sales of one brand, and in the past, the total sales of 35 stores may have been so much.

Manager Wei has been doing this in the cosmetics industry for more than ten years, and he has never seen a brand that has such a fierce momentum when he first entered the Xiangjiang market.

originally thought that she had just found a new brand with great potential, but she really didn't expect that this brand would grow so quickly, and suddenly it had grown into a giant!

What else is there to say, Manager Wei is not a person who does not know how to be flexible, otherwise she would not have been able to sit in her current position.

Immediately find the company's top management, suggest that the contract with Flower Story should be changed immediately, and the cooperation at the highest level should be signed! If you can get the exclusive sales right, it will be beautiful! At that time, SASA may become the real cosmetics chain leader in Xiangjiang.

For Manager Wei's suggestion, the company's senior management was very supportive and gave her full authorization, hoping that she could win the exclusive sales authorization of Flower Story.