"We want to sponsor Brother Cui's 'Rock on the Road of the New Long March', and we want a naming right, but I forgot to introduce my identity, this is my business card. Sha Zhengyang began to change roles and handed over his business card.

A few people looked at the business card, the general manager of Dongfang Red Wine Co., Ltd. - Sha Zhengyang, well, telephone, telegram registration, address, everything.

"Dongfanghong? His face has not changed much, Lao Cui is not a god who does not eat fireworks in the world, and he is not unwilling to refuse business cooperation for no reason, he wants to hear what the other party has to do.

"Don't hide it from Brother Cui and a few brothers, we are a local famous wine, we can't compare with Moutai, Wuliangye and Fenjiu, these national brands, if there is such a big reputation, there is no need to come here to open up the market, to tell the truth, we plan to open up the Xiangnan market, Brother Cui's concert is not going to Xiangnan in October? We plan to take advantage of this momentum to promote new products suitable for young people. ”

Sha Zhengyang's attitude is very frank.

"Brother Cui, rock, is very marketable among the younger generation, we want to use this topic of youth to launch a boutique Dongfang Red wine, the main two-two-five and half-catty bottles, the taste is not strong, but mellow and soft, the taste is excellent,......"

"Yes, you tell me here whether the wine is good or bad, each flower has its own eyes, each has its own taste, and it has its own opinions. Lao Cui also laughed, he didn't expect the other party to be so well-informed, knowing that he was going to Xiangnan for a concert, "What are you going to do?"

"We have obtained the naming rights, calculated according to the number of Cui Ge's concerts, and given sponsorship, of course, we also have to make posters according to the situation, at this point I believe we can form a consensus with Cui Ge and your team to ensure that we create the most impactful and influential posters, and the number of posters will definitely be more than the original Cui Ge You have in any other place, and strive to cover a wider area. ”

Now that he is on the road, Sha Zhengyang no longer keeps it, and begins his three-inch incorruptible tongue magic trick, or persuasion.

Of course, he came prepared, to convince the other party, there is no real material, just talking about feelings and cognition, it is all in vain, the other party is also a well-informed person, to impress the other party, there must be a set of plans.

"Our idea, the poster should cover colleges and universities and large and medium-sized factories and mines in southern Xiangnan, and we will also put some targeted advertisements on local TV stations, of course, this kind of advertising must promote our Oriental red wine, but we can consider Cui Ge as our product spokesperson to bundle and promote,......"

"In terms of time, we are ready to start a month and a half in advance, which means that if we negotiate here, our marketing and advertising team will soon start to operate in Shonan, and even some neighboring provinces and cities,......"

"Brother Cui, you can take a look at some rough drawings of our design and production, as well as the packaging of these two kinds of wine bottles that we focus on, as well as some soft advertising language,......"

"We feel that if we want to do some image design for Brother Cui, we should not only highlight the personality style, but also properly show the positive and sunny side, gloomy and sharp Although the angular style is highlighted, it may not be the most powerful, we ...... at this point."

The tongue blooms with a lotus, nothing more than this.

At least including Ning Yuechan and He Wei, as well as a few people on Lao Cui's side, they all have to admit in their hearts that this guy's lobbying skills are first-class, at least he has too much research on moving people's hearts, especially the pertinence, it is obvious that he has also done a deep analysis and pondering of Lao Cui, and knows how to impress the other party.

The specially designed deformed bottle with some cartoon and anime characters and various languages all show the strong targeting of this product, that is, the young group, 18 to 30 years old, and this overlaps with Lao Cui's fans, or rock lovers.

"Xiao Sha, your winery plans to use this advertising method to warm up for Lao Cui's concert in advance?" asked one of Lao Cui's team, Sha Zhengyang only knew that the other party's surname was Liang.

"I think it should be a win-win situation, and we will carefully design the poster to highlight Cui's concert, but also to achieve our goal, which is to promote our Oriental Red Wine brand and mobilize the target group we are targeting,...... More importantly, we will set up a prize number in our wine, and the winner can draw a ticket to Brother Cui's concert, which can greatly mobilize everyone's enthusiasm and enthusiasm,......"

Sha Zhengyang was very sure, he knew that the other party was already tempted.

There is no doubt that this method is a new breakthrough, in fact, Jianlibao has already begun to do this, but Jianlibao is directly using bonuses to stimulate consumers, and Oriental Red Wine is cooperating with Lao Cui's concert to build momentum.

The former is much more complicated, after all, it involves bonuses and has a larger coverage, while the latter is just a simple reward ticket, which is much simpler and does not require so many approval procedures.

But if calculated according to the black market price of the concert in Handu last year, this ticket can still be sold for fifty yuan, which should not be underestimated, even if consumers who don't like to watch concerts draw tickets, they can easily sell them for money.

"Winning the lottery?" several people don't understand it well, and it doesn't seem to be very popular in this era.

"Yes, it can be notarized by the notary department, the winning number is drawn, and then it is announced in the newspaper or through television, and then it is collected at the designated place. Sha Zhengyang patiently explained.

The more novel and exciting it is, the more it can arouse everyone's enthusiasm, which is good for all parties.

"So announcing it through newspapers and television can be regarded as a disguised advertising campaign?" asked the man surnamed Liang with great interest.

"Of course, what we have to do is to use all our resources to the extreme, to expand the impact and build momentum, which is also the purpose of advertising and marketing. Sha Zhengyang affirmed.

"It's a little interesting, Xiaosha, I really didn't expect that you would figure out so many ways at a young age, and when your business card came out, I still wondered if you were a leather bag company. Lao Cui also said happily: "Now it seems that you are indeed prepared to do this." ”

"Brother Cui, you don't think that we came thousands of miles away to play karate, right?" Sha Zhengyang said happily: "In business, if I don't have this strength, I don't dare to come to you." ”

"Also, you have some doubts about our winery, this is normal, I think it is better than this, we can first cooperate on this concert in Shonan, all the operational preparations on our side, you can also send a person to follow up and supervise the whole process, to see if we have violated your honor and rights and interests, if this cooperation is successful, we plan to continue to cooperate with you, including a series of concerts for you later, and even we plan to hire you as the spokesperson of our products. ”

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Brothers, ask for recommendation votes, can you have another 5,000?