Chapter 83: Capacity Issues (5/5)
Mu Shiting doesn't understand these sales data, but she wonders why 2 million bottles have been sold this time, and why there are fewer people who can buy them.
But Wang Ye knows this too well, which shows that the little green bottle of Flower Story is too sought-after, so that when consumers rush to buy it, they are afraid that they will not be able to grab it next time, so they simply buy 5 bottles at a time!
Moreover, because most of them buy 5 bottles by one person, 450,000 people grabbed the goods this time. There are still more people who haven't grabbed it, and it seems that the supply can be slowly increased.
Hunger marketing can't keep consumers hungry, it's just that they don't let them eat enough in the early stage, and they want to sell well. If you keep playing like this, it is easy to lead to consumer disgust and overdoing it.
L'Oréal, on the other hand, is happy to see that its promotions are booming. I saw that the second limited sale of the Little Green Bottle of Flower Story was launched, and by the time they opened the website to observe the situation, the rush was over......
How can this happen? The plot shouldn't develop like this! Our company has carried out such a big promotional campaign, why can this little green bottle of Flower Story still sell so quickly?
The people at L'Oréal were puzzled and had to meet again to discuss what had gone wrong.
Wen Boyuan couldn't sit still, he called Wang Ye directly, ready to come to the door to talk about the acquisition of Flower Story. To his great disappointment, Wang Ye refused at once, and did not even give him the opportunity to interview.
How can Wang Ye have time to talk to him about such a doomed and impossible thing now, he is now busy negotiating with the Mingguang District Government.
The hot sales of Flower Story have brought a problem, that is, the factory buildings on this side of Mingguang Science and Technology Park are not enough......
Originally, there were only four factories in Mingguang Science and Technology Park, which was not too large. At the beginning, there was one building on the side of the Hezhong factory, one was reserved for mask packaging, and there were two empty factories. As a result, the mask was so popular that the Hezhong factory also expanded its production capacity, and now occupies two factories. Looking at the current situation, it is estimated that production will continue to expand.
And the mask is encapsulated, and a factory building is also very nervous. As for the newly launched cosmetics packaging, one factory building is also not enough.
If the production capacity problem is not solved, what else is there to talk about rushing sales, Wang Ye will find the Mingguang District Government to help solve this problem.
……
Mingguang District Government, located at No. 1 Mingguang Avenue, is surrounded by green water and shaded by towering trees, like a botanical garden.
However, it is deserted, and not many people come in and out. The doorman also sat listlessly in the guard room at the door, playing with his mobile phone, looking up from time to time to look outside.
This is also normal, Mingguang District is originally vast and sparsely populated, and it belongs to the place where development has just begun. In the whole area, there is also the Mingguang Science and Technology Park, where there are thousands of workers.
On my phone, I heard a car horn outside, looked up, and quickly got up and opened the door.
I saw a black sedan driving in, he recognized this car, and I am afraid that no one in the Mingguang District Government did not recognize it, the Rolls-Royce of the big boss Wang Ye.
This is District Chief Hu's guest, when something happens, a phone call, District Chief Hu will immediately put down the matter at hand and go over to help solve it.
There is no way, now there is such a big company in the district, and Mingguang District relies on this Weiye Jahwa and Meigou to support the façade. If it weren't for the fact that there were two large companies, the leaders above would have come to inspect it, and there would be no place to see it. You can't take the leader to see the scenery.
Wang Ye came this time, because he already had a promising place, and came to talk to District Chief Hu about the price. This time it was the Flower Story Company that wanted to buy it, and it was also his private matter, so naturally he couldn't send Li Xin to them, so he could only make such a trip by himself.
As soon as the black Rolls-Royce stopped at the bottom of the office building, District Chief Hu had already greeted him with a smile on his face. In the face of Wang Ye, the largest and only God of Wealth in Mingguang District, District Mayor Hu does not need to be reserved.
"Haha, welcome! Welcome to Wang Dong. As he spoke, he had to come up and help Wang Ye pull the car door.
Wang Ye was so embarrassed that he hurriedly opened the car door and got out of the car, shaking hands with District Chief Hu: "I've been busy lately, so I came to visit District Chief Hu just after I was free." ”
"It's normal for an outstanding entrepreneur like Wang Dong to be busy! Let's go and talk to my office. ”
The two walked into the office building side by side and went to District Mayor Hu's office.
After arriving at the office, District Chief Hu arranged for the secretary to help Wang Ye make tea, and after inviting Wang Ye to sit down, he asked with concern: "Everything is going well with Wang Dong's company, is there anything that needs help from the district government?"
"Hey, it's just that I'm in trouble, so I came to bother District Chief Hu. ”
"If there is no trouble, it is our job to solve the difficulties for the enterprises in the jurisdiction! If there are any difficulties, Wang Dong said, as long as the district government can solve them, they will be solved immediately! If the district government can't solve them, I will go to the city government to help you solve them!" District Mayor Hu patted his chest and said.
Every time the superior leaders come to inspect, District Mayor Hu will inevitably lead the leaders to Mingguang Science and Technology Park for a circle.
He proudly introduced: "The enterprises in this science and technology park are the results of attracting investment in Mingguang District! Weiye Group, with assets of more than 10 billion yuan, is even the largest Modu Jiahua company in China, which is its subordinate branch! In addition, this Meigou network is even more remarkable, the leading domestic cosmetics e-commerce platform! The valuation is as high as more than 100 billion, and the high-tech enterprise is amazing!"
After this inspection, the superior leaders were naturally very satisfied, and repeatedly exaggerated that District Chief Hu had done his job effectively, and the introduced enterprises were all industry leaders with unlimited prospects.
Therefore, for Wang Ye's matter, District Chief Hu is really concerned. As soon as he heard that Wang Ye Company was in difficulty, he patted his chest and promised.
"In fact, it's not a big deal, it's just that the company's development scale is relatively large, and the space is not enough. Wang Ye said with a smile.
District Chief Hu chuckled in his heart, what do you mean by this, the space is not enough? Could it be that he wants to move the enterprise away?
He hurriedly said: "What kind of big deal is this, there is no difference between Mingguang and Mingguang, that is, there is more land! There are many industrial parks! Wang Dong has taken a fancy to where he is, even if he speaks, the price is easy to say." ”
"There is indeed a fancy place, not far from the Mingguang Science and Technology Park, isn't there a Zhigu Industrial Park, I think the factory is very suitable there, and the environment is also good. I thought about coming over and talking to District Chief Hu about whether I could buy the industrial park as well. Wang Ye explained his intentions.
"...... Zhigu Industrial Park?" District Chief Hu frowned and thought for a while, but he didn't have any impression for a long time. It's no wonder that he is the chief official of the district, and he doesn't pay too much attention to the affairs of these industrial parks.
"Xiao Li, go downstairs and call Director Liu of the Asset Management Office and ask him to come over immediately!" District Chief Hu shouted at the secretary.
Secretary Li naturally went downstairs immediately and went to find Director Liu of the Asset Management Office. It didn't take long for him to come back with Director Liu.
"District Chief Hu, are you looking for me?" said Director Liu standing beside him.
"Oh, Wang Dong said that there is a Zhigu Industrial Park not far from his Mingguang Science and Technology Park, do you know, is that place an asset invested in the district?" asked District Mayor Hu.
"Yes, I know that this place was indeed built by the district. It was just put into use last year, and it is a relatively large industrial park, with a total of eight factories, two office buildings, and workers' living quarters. It is about twice the size of Myeongwang Science Park, and the distance between the two is about 300 meters. ”
Sure enough, he is worthy of being the director of the Asset Management Division, and he knows the relevant data by heart.
District Chief Hu laughed when he heard this: "That's right, Wang Dong, this matter is no problem! Go back and go through the formalities with Director Liu, and just take the place to use." ”
He turned to Director Liu again and said: "This Zhigu Industrial Park, Wang Dong's company wants to use it, don't worry too much about the price, how many profits, taxes and jobs have Wang Dong's enterprises created for our Mingguang District! Our district government must support such an excellent enterprise!"
Director Liu agreed with understanding, and now naturally he can't pull Wang Ye to go through the formalities, because Wang Ye and District Chief Hu still have to talk.
As for the formalities, of course, he went to Mingguang Science and Technology Park to go through it, otherwise how could he show that he was serious and responsible in his work and served the people.
This is also a major factor for Wang Ye to like Mingguang District, the staff of the district government are serious and responsible! Moreover, there are many empty industrial parks here, and the prices are favorable, which is very suitable for these companies that he is doing now.
By the time Wang Ye and District Chief Hu had a working meal and returned to Mingguang Science and Technology Park, Director Liu had already been waiting there with his staff.
Wang Ye politely led Director Liu to his office, and the two talked about the transfer price of the Zhigu Industrial Park.
This time it was purchased in the name of the Flower Story Company, and after two months of hot sales, the company has a lot of cash on its account, and it is not a problem to buy an industrial park.
Director Liu even quoted a price lower than the cost price, 600 million!
Mingguang Science and Technology Park was 500 million when it was first bought, and the area of Zhigu Industrial Park is twice as large as here, and it is only 600 million.
This is also because Wang Ye's status is different now, and now he has really brought a lot of benefits to Mingguang District. If his business wants to expand, the district government will of course show greater sincerity.
After moving out of the formalities, the payment is still the old rule, with a down payment of 300 million and another 100 million per year in the future. Zhigu Industrial Park is officially owned by Flower Story.
Wang Ye informed Mu Shiting to move the packaging workshop of Flower Story Company over there. As for the United Company, it is better to stay here, and the four factories will be used by them.
So far, the Flower Story company has gained a firm foothold, and all the production problems have been solved. In the short term, there should be no need to think about production capacity.
Then the next step is how to increase sales, truly become a domestic famous brand, and deal with the counterattack of L'Oreal and Estee Lauder.