Chapter 82: Suppression, Scalpers (4/5)
The new sales agreement between Flower Story Company and Meigou was negotiated by Mu Shiting with Xu Jing, and Wang Ye did not interfere.
The two women spent an entire afternoon arguing in the office before they reached a new agreement acceptable to both parties.
The new agreement stipulates that the products of Flower Story will be exclusively supplied to Meigou and shall not be sold through other channels. At the same time, the discount on delivery is increased to 7% off the retail price, but Flower Monogatari does not bear any promotional costs. Similarly, Meigou is responsible for all sales, delivery, and after-sales service.
According to this new agreement, Wang Ye can get even more money.
Now the products of Flower Story are on the Meigou website, and the light mask is sold hundreds of millions of dollars every month, coupled with the newly launched small green bottle series products, it is expected to break through the billion mark. In this way, the payment for the goods settled every month will be 200 million more!
And Wang Ye's cash cow is officially formed. This is also the only company where he can get a large amount of cash at this stage.
As for the annual dividend on Huashang International's side, it is only once a year, and because it is a listed company, the process is very cumbersome.
On the side of Meigou.com, don't expect dividends, and it's good not to invest money in it.
His other companies, such as Weiye Entertainment and Weiye Jiahua, can't share a few dollars.
……
Nie Xiaoying has found a new playmate in the past two days, she excitedly took Isabella to visit the entire Pengcheng, and she didn't care about the company's "internship", which also made Wang Ye rare for two days.
Sitting in the office smoking a cigar and thinking about the problem, Xu Jing knocked on the door and walked in.
Xu Jing is beautiful and not young, thirty-four or five years old. first worked as a TV host, and then started her own cosmetics and website, and she is also a strong woman.
But she has always been single, no one knows what the specific reason is, and there has never been any scandal.
Now that she has arrived at Meigou.com, Xu Jing feels like a fish in water. With strong financial support behind her, she can use all her ideas to her heart's content.
After several event planning, the original old employees of Meigou also have to admire, it is really amazing. Perhaps in terms of the grand strategy of website development, she does not have Wang Ye's foresight, but when it comes to the specific management of the website and the improvement of user experience, Wang Ye can only bow down.
It can only be said that this executive vice president has chosen the right person.
"Dong Wang, I have something to report to you. Xu Jing held a fax in her hand and hurriedly walked over.
"Sit down and talk. Wang Ye exhaled a puff of green smoke and raised his hand to signal her to sit down.
Xu Jing wrinkled her nose and sniffed, she was disgusted that others were smoking in front of her, but cigars were an exception. Because the cigar has a sweet smell in it, it is not as pungent as a cigarette.
"L'Oréal sent a fax that they were going to do a big event and launched several sets of products, with a 6% discount across the board, and there were also giveaways. If we also participate in this event, they will share the cost of the promotion. Xu Jing said and handed the fax in his hand to Wang Ye.
Take a look at it, indeed, this event is not small. Moreover, the timing of the choice just coincided with the second wave of limited sales of Flower Story, which is not that simple.
Wang Ye knew that the advent of the Little Green Vase of Flower Story would definitely arouse the vigilance of Estee Lauder and L'Oreal, and they could be suppressed at any time.
I didn't expect L'Oréal to move so quickly and decisively.
"Is there any movement from Lancôme and Estee Lauder?" Wang Ye asked.
"No, it's still sold at the original price. ”
This is much easier to do, it seems that these big brands still hold their own value, and they are unwilling to put down their children to fight shirtless with the new brand of Flower Story.
L'Oreal is sending its "thugs" to compete with them, but don't they know that this is not the same heavyweight opponent.
Perhaps, this large-scale promotion of the L'Oréal brand can have a great effect and sell a lot of products, but so what.
The positioning of Flower Story itself is higher than that of L'Oreal, we are the price that starts with the word "3", and you are the price that starts with the word "2". Although the actual price is not much different, it is a grade worse from the user's perception.
Why did the essence of Flower Story have to use a green glass bottle, and deliberately shouted the slogan of "Little Green Bottle". That is, in order to improve his grade, he forcibly "touched porcelain" with the Estee Lauder small brown bottle and the Lancôme small black bottle!
The people at L'Oréal still haven't really understood the positioning strategy of Flower Story. Just let them go to the promotion, and after a while they will understand.
Wang Ye smiled: "Then do it, this is also a good thing, it can increase the sales of the website." As for the Flower Story Little Green Bottle, it will be sold in limited quantities normally, and the price will not be reduced! But you can give a little giveaway, buy a bottle of essence, and get a bottle of toner. ”
For the price of the little green bottle of Flower Story, Wang Ye is ready to adhere to the principle of not reducing prices. Even when it comes to the annual "Flower Season Shopping Festival", the price is not reduced, but only the activities are carried out with gifts.
There is such a thing as price reduction, and brands that have the pursuit really can't use it indiscriminately, because with the first time, there is a second time, and then there are countless times. In the end, the brand is rotten, and no users will pay if the price is not reduced.
The little green bottle of Flower Story, the price of 308 itself, is already super cost-effective. It is even more necessary to insist on the price unwaveringly, and create a feeling for users that what they buy is earned, and every time they sell a bottle, the company will lose money!
This is also the essence of "hunger marketing"!
……
With the L'Oréal brand in full swing, the second limited sale event of Flower Story Little Green Bottle has also been launched again, this time a little better, it is said that the production capacity is expanding, a total of 2 million bottles are available for purchase!
It was also 10 o'clock in the morning, and this time Xiaohu was already gearing up. By the way, in order to avoid accidents this time, she specially asked for sick leave in the morning! Xiaohu didn't believe it, what else could stop her from grabbing the little green bottle!
When the time reached 10 o'clock, Xiaohu's hand was fast, and he had just seen the product online, and the mouse had already clicked on "buy". As for the number of purchases, it is said in the purchase restriction rules that the upper limit is 5 bottles, and Xiao Huang did not hesitate to place an order for 5 bottles.
Place an order, pay by click, enter the bank card password, these three steps came down, Xiaohu shared less than 10 seconds, it's so fast!
Looking at the order information that has been filled, Xiaohu smiled proudly.
When she calmed down and returned to the small green bottle sales page, she found that the remaining stock was less than 100,000 bottles, and it was rapidly decreasing.
Xiao Hu was speechless, this time it was 2 million bottles, and it was sold faster than last time, how many people rushed to buy it in front of the computer.
In the blink of an eye, the remaining 100,000 bottles were snatched up, and the bright red words "sold out" appeared again.
The whole sales time is less than two minutes! 2 million bottles, sold out!
Xiao Hu happily clicked on her order again, ready to see if there was anything wrong, but she was pleasantly surprised to find that there was a giveaway this time!
Buy a bottle of essence, get a bottle of toner, of course, not the kind of large bottle, that kind of large bottle of toner is more than a hundred, this kind of giveaway is only half of the capacity of the large bottle.
Of course, Xiaohu also saw the promotion that L'Oreal did, but she didn't participate. People always have to pursue a higher quality of life, it turns out that Xiaohu has always used L'Oreal, the price is not expensive, and the quality of the product is still said in the past.
But now it's different, there are flower story little green bottles that are better than Estee Lauder Lancôme, and the price is acceptable. Why do you still use L'Oréal's "junk" products, women, always have to be kind to their face.
Don't they all say that they want to share their joy with others, and then their joy will be multiplied. Xiaohu is ready to share his joy with everyone, there are so many people in the sticker, and his joy will definitely increase many times.
When she opened the post bar and was about to post, she saw a post in the little green bottle that was being transferred.
It shouldn't be, it's such a difficult thing to grab, how can anyone not want it, Xiaohu was a little puzzled. She clicked on the post curiously, and after reading it, she realized what was going on.
It turned out that this was not a transfer at the original price, but even a price increase! The original price was 308 yuan, but the landlord actually wanted to sell it for 400 yuan! The price of a bottle was increased by 100 yuan, a total of 5 bottles.
Isn't this a scalper? When did a scalper come in and resell cosmetics? Xiaohu was confused, and what was even more exaggerated was that it seemed that someone really bought it, and several people left QQ numbers, saying that they would let the landlord chat with them privately.
I also grabbed 5 bottles, I was going to see which colleague didn't grab it, so I sold them a bottle at the original price, and I couldn't use it up anyway. Looking at it now, isn't it...... Can you also earn some pocket money?
Xiaohu also made a post tentatively, leaving his QQ number. I'm going to transfer 4 bottles, and it's enough to keep one bottle for myself, anyway, there will be a rush to buy it in the future.
As a result, as soon as the post was sent, QQ rang, and several people wanted to add her. After adding friends one by one, they all want to buy a little green bottle.
400 yuan a bottle, without a counteroffer, directly hung on a certain treasure, and sold 4 bottles.
It turns out that the little green bottle is so sought-after, Xiao Hu seems to have discovered a new continent! Then the next time he has to buy it, he will have to ask for leave to grab it! It is equivalent to earning 400 yuan for nothing, and his daily salary is less than 200.
At this time, on the United States, Wang Ye was also studying the rush sales data with Mu Shiting.
The effect is better than last time, two million bottles, still being snatched up! And Wang Ye keenly discovered a problem. That is, the number of customer orders has decreased, but the number of customer orders has increased significantly!
That is to say, 2 million bottles were released this time, but in fact, fewer people bought them than last time, and the vast majority of users this time bought the upper limit of -5 bottles!