Originally, Wang Ye wanted to be a top cosmetics brand like La Mer, but now it seems that the plan is about to change.

This is also a kind of wisdom. Now that the actual situation is different from what I expected, why don't I take advantage of it?

Now that Mu Shiting has determined that this seaweed extract has a better effect than all the kind of La Mer, why can't she create a more high-end brand than La Mer!

Only the deep seaweed near Goddess Island can be found in the deep seabed, and the annual production is very small, and it cannot be cultivated artificially, which is a disadvantage, but if you carefully package it, it may not become a unique advantage.

Just like the princess said, only the truly rare ones will be more precious!

This kind of top-notch cosmetics is not a volume in the first place, what are you afraid of with low sales, as long as it can drive the best-selling of the Flower Story series of cosmetics through it, then all the investment is worth it.

Building a successful luxury brand is not easy. Since entering the modern era, there is no luxury brand in a big country, which is really embarrassing to say.

So, let yourself create a luxury brand that global cosmetics companies look up to.

When it comes to luxury culture, when the Chinese wear silk and satin and drink tea with fine porcelain, Europeans are still wrapped in furs for hunting.

Of course, it's getting harder and harder to launch a new luxury brand now. However, Wang Ye is not worried, things are done by people, as long as the preliminary work is done sufficiently and the means are ingenious, there is nothing impossible.

So, the next thing to do is two things.

The first is to find out how much seaweed Professor Andrew said can be mined in a year and how much essence can be extracted.

The second is to buy the island of the goddess and buy the sea where the seaweed grows!

The first thing is easy to do, just go to Professor Andrew again, it is better to reach a cooperation with Professor Andrew, and the technical problems will be easier to solve in the future.

But the second thing is more troublesome, buying Goddess Island, you need to deal with the relevant Danish management agencies, and you are a foreigner, so it is estimated that the procedures are more troublesome.

Wang Ye was lying in bed at night, thinking about the whole plan, the plan he conceived was really a bit too big, and there were a lot of resources that needed to be mobilized.

It wasn't until he fell asleep that the whole plan had a clear outline.

……

"Good morning, Uncle Frederick. ”

"Good morning, Wang Ye. You didn't rest last night, okay, you look a little haggard. Frederick asked with concern.

Wang Ye smiled and said, "I slept quite late last night, and I was thinking about a plan, a plan to establish a company in Denmark and develop a resort!"

Frederick was intrigued when he heard this, he knew about Wang Ye's business talent, and now Wang Ye was talking about opening a company in Denmark. Then, whether it is to be able to take a stake in Wangye's new company or to help Denmark attract investment, it is a great thing.

"Oh, what kind of business does the company do, can you tell us more about it?"

"Of course, Uncle remembers what we went to see Professor Andrew yesterday. I have an idea about that seaweed extract. Wang Ye replied.

Frederick asked suspiciously, "Didn't the professor say that the production of that thing is very small, and is it worth mining?"

"Of course, scarcity is expensive, and besides, the effect of that extract is really good! So, I plan to create the world's top cosmetics brand!" Wang Ye said with confidence.

Frederick couldn't believe it, but he also understood how difficult it is to build a high-end brand, let alone a top-of-the-line brand.

He looked at Wang Ye and thought to himself that this young man wasn't talking big, or didn't he wake up?

Wang Ye knew his thoughts, which was not surprising, if someone else suddenly said this to him, he would also think that person was crazy.

"I know how hard it is to build a brand like this, so I was thinking about it last night," he explains with a smile. Here's what my plan is......"

Wang Ye explained his plan to Frederick in 1510.

As he explained, Frederick's mouth opened wider and wider.

"I see......" he pondered. Obviously, Wang Ye's plan sounds extremely operable, and it seems that the success rate is quite high.

In this plan, there are many places where the Danish royal family needs to be used, so in this case, why can't the royal family do it themselves, Frederick was moved.

He was thinking, now that he knew the whole plan of Wang Ye, if Wang Ye was put aside, and the royal family would pay for this thing by themselves, would it be feasible or not, and what were the pros and cons.

Well, of course, needless to say, if the royal family does it themselves, then the ownership of this luxury brand created is 100% owned by the royal family and does not need to be distributed to anyone. All the profits from the sale are also the royal family's.

Later, when the Goddess Resort Island is developed, it may be a larger cornucopia. However, it is only possible, and now Frederick is not sure whether there will be people to develop a resort island in Northern Europe, after all, this is Northern Europe, the weather is cold, and there is no precedent for success.

So the disadvantage is that putting aside the royal industry will inevitably lead to the deterioration of the relationship between the two. There's no need to worry about this, it's mainly about the benefits you can see, and it's worth it!

Thinking of this, Frederick asked: "I don't know much about this kind of top-level cosmetics, I don't know how much sales this brand can have every year after it is built, and how much profit can it make?"

Wang Ye said confidently: "Because of the limited output, I expect sales of about 200 million US dollars, and as for profits, there may not be in the first few years." ”

Frederick was disappointed, this sales are not high, I still think that there can be billions of dollars, and the profit will not have what it means, so everyone is working in vain?

Wang Ye answered his question: "I named this brand as Floating Dream, which is a brand of one of my cosmetics companies, and this company also has another affordable cosmetics called Flower Story."

The floating dream brand is responsible for building the image, and it does not need to make a profit, but it can raise the company's grade, expand the company's popularity, and drive the sales of Flower Story!

Only then did Frederick understand that this was the case......

No wonder Wang Ye dared to throw out the whole plan directly, he was not afraid of getting rid of him alone, the core brand that was originally used to make profits had long been in his hands, and the so-called top brand created by this was only used to expand its influence and establish its image.

He was not disappointed, but even more happy, because it proved that Wang Ye had taken all the factors into account, and this plan now seemed more feasible.

"So, what do we royal families get in it?" Frederick asked bluntly.

"With a stake in the newly established company, I will merge my cosmetics company into our new joint venture. Assuming the royal family can do the things I ask for, of course. ”

What the royal family asked the royal family to do, including buying the island of the goddess and the nearby seas, and having the royal family members act as product spokespersons!

Two brands, two spokespersons.

The spokesperson of Flower Story, Wang Ye chose Princess Isabella, this brand is relatively affordable, and most of the users who shop are young girls, so Isabella's "princess" identity is very useful!

What girl doesn't have a princess dream? If this brand uses a real princess to endorse it, it will not be crazy.

The best spokesperson for the brand is of course the queen, and the people who can afford this brand are the richest and most prestigious ladies. For them, what could be more compelling than being a "queen".

If Margrethe II, the queen of the royal family with the longest heritage and purest bloodline in the whole of Europe, can really be spoken, then the dream is absolutely breaking through the sky!

Frederick hesitated for a moment, if it is as required by Wang Ye, it means that the entire Danish royal family will come forward to work hard for Wang Ye's cosmetics company, is it worth it, the royal family's face is very valuable.

He asked: "So how much revenue can this cosmetics company have, at present, and in the future." ”

He asked this question very realistically, and no matter how much he fooled around, it would not be as good as putting real benefits in front of him! Even if Wang Ye said that he could earn tens of billions of dollars in the future, it would be better to have a few hundred million dollars to share with everyone now.

"My cosmetics company has two brands, and the dream has not yet come out, and Flower Story has just been launched on the market for 4 months. At present, the sales volume has reached 3 billion! It is expected that this year's revenue will be 10 billion yuan, and the profit will exceed 5 billion yuan!"

Wang Ye's prediction is still reliable, because the potential of the Little Green Bottle series has not yet fully exploded, and if it joins forces with the royal family again, the sales will go to a new level. What's more, Flower Story is currently only sold in the mainland, and it has not yet gone abroad!

When Frederick heard this, his eyes immediately lit up, this business can be done! If a cosmetics company can make a profit of more than $600 million a year, then it is estimated that there is no need to persuade himself, and his mother will be tempted.

In these years, the royal family also has to earn their own money, otherwise a large family will drink the northwest wind, and they will not be able to maintain their luxurious life by counting on that bit of ancestral property.

Basically all European royal families have their own estates. At present, the richest royal family also runs its own bank, with assets of tens of billions of dollars, which is the envy of other royal families.