Chapter 102: Blue and White Porcelain (2/4)

Frederick is not a member of the family, although he is very excited, but he still has to report to the real head of the family, that is, to obtain his mother's approval, before entering the cooperation stage.

The result of his negotiation with Wang Ye was to use the Royal Fund and Wang Ye's MUFE LTD to jointly register another company. The role of this company is to provide seaweed extract to Fusheng Ruomeng, and to act as an agent for the distribution rights of Flower Story in Europe and the United States, as well as the global distribution rights of Fusheng Ruomeng.

Of course, the company was responsible for buying Goddess Island and the surrounding seas, and working with Professor Andrew's team to mine the seaweed and extract the essence.

In fact, it doesn't take too much money to buy such a desert island, the key is that the procedures and subsequent management are more troublesome, if there is no Danish royal family to come forward, relying on Wang Ye alone, there may be endless troubles waiting for him in the future.

If you buy an island, you need to build it, and construction doesn't mean that you can mess around casually if you buy it, but it also needs to be approved by various local management departments. Otherwise, what if the environment is damaged, and what if the sea water is polluted. Any relevant department can make you want to die, and in this regard, foreign procedures are more cumbersome than domestic ones.

And mining that kind of deep-sea seaweed is even more troublesome, and if you are not careful, someone will be charged with destroying endangered species, and your company will be stained.

This is also the reason why Wang Ye decided to take out part of the profits to cooperate with the royal family after thinking hard last night.

Leave all these troubles to Frederick, if he can't handle them, it's a joke. The royal family's thousand-year-old rule in Denmark is not an ornament, and although there is no real power now, the influence is absolutely terrifying.

……

Soon, Frederick excitedly told Wang Ye that the queen had agreed, and the matter could enter the official execution stage!

Just leave the matter here to Frederick, and there is no point in Wang Ye staying, he needs to go back to China to solve other things.

There are many links to the launch of a brand, such as the outer packaging......

Perhaps for ordinary cosmetics, packaging is not so important, it is nothing more than glass bottles and plastic bottles. But for a top brand like Floating Dreams, the packaging is very important.

And Wang Ye also wants to build the brand of Floating Dream into the top brand, of course, it is necessary to start from every detail. Let the floating life be like a dream, just by looking at it, you can make people feel that it is different from other bewitching sluts!

The packaging that Wang Ye is ready to choose is blue and white porcelain.

Blue and white porcelain is the first luxury product that swept the world. It is a major item of foreign trade in China's history, and this product with unique Chinese characteristics was sold all over the world.

Blue and white porcelain first appeared in the Tang Dynasty, and from the existing blue and white porcelain of the Tang Dynasty and the fragments found in archaeology, the quality of blue and white porcelain in the Tang Dynasty is not very high.

The blue and white porcelain of the Song Dynasty did not have a major development and was still in the exploration stage. There are some famous blue and white porcelain items from the Yuan Dynasty that have been handed down, and the quality has been greatly improved.

The Ming Dynasty was the peak period of the rapid development of blue and white porcelain, although there was a decline in the middle, but by the time of the Kangxi Dynasty of the Qing Dynasty, blue and white porcelain reached its peak. In the middle and late Qing Dynasty, blue and white porcelain completely declined, and there was no infinite scenery in the world.

In modern times, Europe has formed a number of well-known international brands such as Mason in Germany, Hyland in Hungary, Waikywood in the United Kingdom, Colport in the United Kingdom, and Royal Copenhagen in Denmark because of its exquisite workmanship and brand building.

However, what is stinging is that China, named after China, currently has no internationally renowned porcelain brands, not one.

In the international market, the creative works of European ceramic artists sell for thousands of dollars per plate. The classic products made in Jingdezhen are only a dozen dollars.

Although Chinese porcelain has lagged far behind the West, the most beautiful and best porcelain in the world is still made in China. But without exception, they all belong to the past, too long ago.

But Wang Ye still plans to choose porcelain from Jingdezhen, because blue and white porcelain, a pattern unique to China, can only be fired in Jingdezhen. And this unique Chinese element will begin to shine in a few years.

As for quality, it's not that Jingdezhen can't produce high-quality porcelain, it's just that it lacks popularity and the products can't be sold at a price. Of course, you can only buy low-grade goods at low prices.

Wang Ye believes that as long as the price is high enough, the quality of the Jingdezhen porcelain purchased will definitely not be inferior to those modern porcelain masterpieces in Europe.

……

In Jingdezhen, western Jiangxi Province in August, the weather was very hot. This is a porcelain street, and the street is lined with large and small porcelain shops.

Since the restructuring of the top ten state-owned porcelain factories in Jingdezhen in the 90s, countless private porcelain factories have popped up here, and every shop on the street has a large or small porcelain factory behind it.

Song Tao was sitting listlessly in his own store looking at the store, and on such a hot day, there were no customers coming to see the goods. Moreover, in recent years, Jingdezhen's porcelain business has become more and more sluggish.

The porcelain fired here cannot be sold at a high price, and can only produce some low-cost and low-quality goods. For example, a set of so-called "blue and white porcelain" tableware, eight plates, eight bowls, and eight plates, the retail price of the supermarket is less than 100 yuan!

As for the ex-factory price, it can be imagined. At such a price, what kind of quality can we talk about? It's a pity that my father's craftsmanship is there.

Song Tao's father, but the master of the largest state-owned porcelain factory at the beginning, specialized in Ming Yongle blue and white porcelain technology. The quality of the porcelain he meticulously fired is not inferior to the national treasures in the Palace Museum! Of course, it is much inferior in art, and there is no way to do this.

But now, Daddy Song Tao hasn't made a move for a long time. Song Tao still remembers why his father was reluctant to make a move, it was the year before last, oh, maybe it was the year before last.

At that time, Song Tao's father spent a few months carefully firing a few pieces of imitation Yongle blue and white porcelain, ready to help his factory make a reputation.

That batch of products is indeed of high quality, the shape is dignified and beautiful, and the lines of the utensils are very soft and smooth. Pay attention to tire repair, and the shape of the instrument is very regular. The fetal quality is pure, containing less impurities, the fetal quality is delicate, the tire color is white, the carcass thickness is moderate, and the carcass is dexterous and dignified.

Song Tao's father himself felt very satisfied, and felt that he would definitely be able to sell it for a high price.

As a result, Song Tao contacted several customers at home and abroad, and after those customers saw it, they also said that the quality was good and they were willing to purchase.

But when it comes to the price, the price quoted by the customers almost made Song Tao burst into foul mouth. Because, no one's offer exceeds 50 yuan a piece!

This is simply an insult to Song Tao's father's craftsmanship!

However, the customer was also very helpless, and one customer said: "I also know that this thing is very good, and it should be worth a higher price." However, Mr. Song, this is the era of paying attention to brands. You tell me, as far as your Song family porcelain is concerned, this brand is out of Jingdezhen, who else knows? If I put this thing at a high price, who will buy it?"

Song Tao was also speechless, yes, this is not a real master's fired artwork, just a mass-produced thing, there is no well-known brand, why sell it at a high price.

After receiving this blow, Song Tao's father did not personally fire porcelain for two or three years.

Song Tao also accepted his fate, and he didn't have the ability to create a high-end brand, so it would be good to sell inferior goods and make hard-earned money. In any case, a set of tableware sold to the supermarket also has a profit of one or twenty. As long as you sell more, are you afraid that you won't make money?

His family's "Song family porcelain" is not bad, with millions of sales a year and hundreds of thousands or even millions of profits. The days have been good.

was sitting in the store thinking nonsense, the phone rang, this was a business phone, Song Tao immediately picked up the phone microphone.

"Hello, this is Song family porcelain!"

"Hello, our company wants to customize a batch of porcelain, I don't know if you can accept such an order. A soft female voice came from the phone, and it didn't seem to be very old.

"Of course, of course, I don't know what kind of products your company wants, plates, bowls, or vases?" asked Song Tao enthusiastically.

The other side of the phone was stunned for a moment, and then replied: "No, we are a cosmetics company, and we want to customize containers for cosmetics." ”

Cosmetics companies are used to make product containers? Song Tao's mind was in a hurry, and he was a little surprised. This may be a big order, even if the strength of this company is average, the production of cosmetics starts with 100,000 bottles.

"By the way, how many of these containers are you going to customize?"

"My name is Liu Ruomei, and our company needs 10,000, but we need to provide samples according to our requirements. After we have seen the samples, we can decide whether to hand over the order to you. On the other end of the phone, it was Wang Ye's little secretary, Liu Ruomei, who was now responsible for contacting the porcelain manufacturer.

When Song Tao heard this, he was extremely disappointed. What the hell is this, 10,000 small bottles, this order can be a few bucks. It is not that his factory has not closed similar orders, most of which are orders from pharmaceutical factories, and the order price of this kind of small bottle is only a few cents, not more than one piece.

A list of 10,000 may be a few thousand yuan, what is the beginning of this business. And, listening to what this girl meant, she has to fire a sample first, what kind of joke is it? So, his attitude became cold, he wanted to return the list, and he was too lazy to take it!

"Oh, Miss Liu Ruomei, maybe you're not familiar with the market here. Although our factory is not big, this kind of small work of thousands of yuan is generally not accepted.

Of course, we used to help a pharmaceutical factory fire a batch of bottles containing medicines, and at that time, in order to prevent loss, we fired an additional batch, and we still have it in the warehouse.

I can send you a picture and sell it to you cheaper if you think it's appropriate. As for re-firing according to the drawings you provided, with all due respect, no porcelain factory here is willing to take this order!"

Liu Ruomei on the other end of the phone was stunned for a moment, is this unwilling to take this order?