Michael Eisner was furious!

"Pearl Harbor" was miserable at the box office, and even broke out in the "fraudgate" scandal, which seriously affected Disney's image.

Since the beginning of the new century, Disney's stock price and brand value have been declining.

A big reason for this is Disney's weak performance in the film market!

If Disney still had a chance to explain last year, then this year's "Pearl Harbor" has no room for maneuver.

Even the scandal has come out, what explanation do you have?

Although Disney has adopted a variety of public relations methods during this period of time, the declining stock price is still entangled in the hearts of every Disney shareholder.

Michael Eisner has been at the helm of Disney for almost 20 years, and this time, he's feeling more pressure than ever!

Although the revenue of movies is not high, it is Disney's core industry.

If there is a problem in the film industry, it will affect the whole body and affect the industrial structure of the entire Disney kingdom.

On the board of directors, Roy Disney, the second-in-command who has been suppressed by Michael Eisner for more than ten years, even sternly questioned him whether he could solve the movie crisis?

Although Michael Eisner used the prestige he had accumulated for more than a decade to quickly quell the restlessness on the board, the signal was already clear.

The Disney family has made a statement, and they are very unhappy with Michael Eisner!

Although the Disney family's stake in the company has been diluted to very little, with only one shareholder of Roy Disney, there is no doubt about its influence.

Many Disney elders still miss the love of the Disney family.

If Roy Disney raises his arms, the consequences are unimaginable!

"Jerry Bruckheimer, it's a piece of shit!"

Michael Eisner sat in his office, picked up a book on his desk casually, and threw it out.

It's a mess!

In order to ensure the success of "Pearl Harbor", during the production and promotion stages of the film, even the top management of Michael Eisner's level was alarmed.

He personally visited the set and post-production center of "Pearl Harbor" three times to oversee the production and ensure its success.

Disney was continuously humiliated by Donn Pictures last year, and this summer, it must be shamed!

Jerry Bruckheimer also promised him that "Pearl Harbor" would be an epoch-making classic movie, comparable to "Titanic", and go down in history!

Now, two weeks after the movie was released, the North American box office has not exceeded 100 million.

Judging from the feedback from the market, it is impossible for "Pearl Harbor" to be comparable to "Titanic", but it has indeed been recorded in history.

The "fraudgate" scandal ...... the infamy of "Pearl Harbor" and is definitely a stain on the history of cinema that deserves special mention.

Even Disney has become a backdrop!

With such a great shame, it is only natural that Michael Eisner would be so angry.

However, he is a veteran of immersion in the mall for decades, and even in the nineties, he brushed shoulders with death, and even encountered greater setbacks, and this setback disappointed him, but he did not lose his mind.

"An old thing who is half-buried in the ground, he doesn't care for his life, he still wants to seize power, and he doesn't see if you have the strength!"

Michael Eisner snorted softly, very disdainful of Roy Disney.

In the '80s, Roy Disney was president and his brother-in-law Ray Miller was CEO. As a result, these two people were busy fighting for power and profit all day long, making a mess of the company.

It was the most difficult period in Disney's history, with the financial chain breaking and nearly going bankrupt.

If Roy Disney hadn't taken the lead in admitting it, the board of directors had taken decisive action, and found Michael Eisner, a professional manager, Disney would have ended up worse than MGM.

From the day he entered Disney, Michael Eisner has taken a me-led approach to management and has not taken Roy Disney seriously at all.

He has only one thing to focus on - Disney's share price!

Because "Pearl Harbor" was crushed by the box office of "Unsinkable" and the "fraudgate" incident, Disney's stock price plummeted by 7%, and Michael Eisner's priority is to regain the confidence of shareholders and Wall Street!

Disney ...... We have to find new profit points!"

Michael Eisner sat back in the boss's chair, he didn't have time to target Donn right now, and his first priority was to keep the stock price stable. He half-squinted his eyes and groaned for a long time, then sighed, but there was a look of determination on his face.

He sat up straight, picked up the office phone on his desk, and dialed a familiar number.

"Who?"

"Rupert, haha, it's me, Mike, Michael Eisner!"

Michael Eisner's voice was warm and hearty, the opposite of his angry expression.

"Oh, it's you!" Rupert Murdoch smiled, "If you're still going to talk about the Fox Family, all I can say is sorry, I can't explain it to shareholders for less than $5 billion." ”

"No, you can explain. ”

"Oh?"

Michael Eisner said lightly: "I agree to the $5.3 billion transaction plan!"

Murdoch was silent for a while, and then said, "$3 billion in cash, plus $2.3 billion in debt?"

"That's right!"

"Hehe, I heard you've been in some trouble lately?"

Michael Eisner raised his eyebrows, and his tone changed slightly, "Rupert, you don't want to take advantage of the fire, do you?"

"How come?" Murdoch laughed, "Businessman, reputation first, the plan that is said will not change!"

……

Roy Disney has been hanging Donn for months, and now that Disney's stock price is falling, "Pearl Harbor" is a box office fiasco, and the "fraudgate" scandal has erupted, the old guy can't sit still and finally meets Donn.

It's just that......

If you want to see it, if you don't want to see it, you won't see it?

This is too self-righteous!

Now Hollywood, it is no longer the time when he was in power.

As a shareholder of Disney, Roy Disney certainly doesn't want the company's stock price to fall, but what does this have to do with Donn?

Donn replied directly: "Let's wait until "Atlantis: The Lost Empire" is released!"

Don respects his predecessors very much, but an old guy like Roy Disney who is very annoying and has a good style.

Even media giants such as Lei Shidong and Murdoch were extremely enthusiastic when they shook hands with Donn, why did this Roy Disney come and go to him as soon as he called him?

Donn went straight to New York!

It's June, and half of that big game of chess is closed.

In fact, many newspapers on Wall Street have disclosed that Towne Capital has been aggressively shorting stocks on the NASDAQ and NYSE in the past six months.

Tang En, who has the reputation of "stock god" and "small stock god", once again made a short move, which caused a great response in the industry!

The last time Donn was short, it directly put him on the Forbes rich list.

This time short ......

The results were a big surprise!

It's a loss!

And the loss is extremely miserable!

According to incomplete statistics, in March and April this year alone, the 207 stocks shorted by Tangen Capital were forced to close their positions because of insufficient margin, and they are expected to lose ...... More than $400 million!

And that's just a small part of it!

According to an anonymous survey report by BusinessWeek, Down Capital shorted 583 stocks in January, including 56 on the Nasdaq and 527 on the New York Stock Exchange.

Now, 207 stocks have been determined to be liquidated, what about the remaining 276 stocks?

Maybe a few stocks did fall in price, after all, the bubble crisis is not over yet.

But the New York Stock Exchange is different!

With the introduction of the Bush administration's tax cuts, which means that the company's net profit has increased, the stock price of the New York Stock Exchange has almost all the way up.

In other words, the loss of $400 million in front may only be a small part, and Don Capital will face even greater losses!

Don personally traveled to Manhattan to talk to Scott Swift, who was in charge of finance.

"The outside report is very bad for us!"

Scott Swift's face was very ugly.

With such a huge loss, if you put it in other companies, the person in charge of the business will definitely be fired.

Even if all this was Donn's order, his face was gloomy.

Over the past few years, Scott Swift has managed billions of dollars in assets for him as managing director of Down Capital, and has become a popular figure on Wall Street in Manhattan.

There are even many young and beautiful girls who take the initiative to post them to send tenderness, which is definitely the most wonderful memory.

But in the last month or two, the situation has taken a turn for the worse.

Many peers in the industry looked at him with a little more mockery, and many people were secretly laughing at him for losing Donne's wealth.

Scott Swift can't explain it, so he can only take the blame and cry without tears!

Don smiled, seemed to be in a good mood, and was not disturbed by bad information from the outside world at all, and asked jokingly, "Scott, deflated?"

Scott Swift shook his head bitterly, "Donn, what the hell are you going to do? money...... It's not such a loss. ”

Tang En laughed, "Only when there is a loss can there be a win! Especially in the financial market, how can there be a reason to only make money and not lose money?"

Scott Swift couldn't stop laughing.

It's like this, Don En can still laugh, it's really big!

Donn glanced back at the office door, and Scott Swift walked over to lock it, then turned on the office radio, turned it up, and turned on the signal screen.

Don sat down next to Scott Swift, "Don't worry, everything is under control!"

"Under control?"

Scott Swift's eyes widened.

Tang En smiled, and felt that some words could not be said directly, so he sold Guan Zi and said: "The tax reduction policy is just to quench your thirst, and what is really related to the economic tide is the US dollar exchange rate." Now that the price of the dollar is so high, if the Fed does not raise interest rates and depreciate, an economic crisis is a matter of time. ”

This is, of course, an afterthought, a cliché that was repeated many times by many economists during the Nasdaq bubble crisis.

Scott Swift grasped Donn's deep meaning, "So...... Do you think there will be a big drop in the U.S. stock market?"