On this night, Donn was unable to have an in-depth communication with Jack Welch about the management and strategy of Donn Films, mainly because the occasion was wrong.

Fortunately, Jack Welch gave good feedback, he said that in a few days he was going to Silicon Valley to attend a symposium in the field of chips, and he would fly to Los Angeles again, and then he could talk to Donn in detail.

Donn is looking forward to his second meeting with Jack Welch.

As for the focus now, of course, it's movies.

As soon as Don and Universal Pictures' promotional strategy for "Unsinkable" changed, it immediately underwent a restructuring of the current film market.

"Pearl Harbor", which has been comparing "Titanic", has become worse and worse!

Although Donn did not say it explicitly, and Universal Pictures also avoided this point when promoting, the indisputable fact is that the movie associated with "Titanic" is "Unsinkable", not "Pearl Harbor" that was previously promoted with great fanfare!

This makes fans feel a delusion!

Obviously, "Pearl Harbor" and "Titanic" have nothing to do with each other, why does Disney dare to use such a gimmick to promote?

Isn't it just to deceive fans and let everyone be deceived into buying tickets to enter?

If it weren't for Donn's exclusive interview, the whole of America would still be in the dark!

Film critics in major media originally had a very bad evaluation of "Pearl Harbor", but now they have encountered a "fraud gate", and the reputation of the movie has collapsed.

Even though Disney has made many statements, Michael Bay has publicly stated that he has never had the idea of deceiving the audience, but this kind of remedial public relations has no effect.

The box office prospects of "Pearl Harbor" have taken a sharp turn!

In contrast, "Unsinkable", which has been low-key and steady before, has taken advantage of the publicity trend of the second "Titanic", and has immediately become the hottest focus of discussion in the United States!

Produced by Donn Walker and directed by James Cameron, this is a totally ace combination!

The two of them worked together to create the miracle of "Titanic", this time, they worked together again after four years, will the excitement of "Unsinkable" be worse?

In particular, "Unsinkable" promotes a positive American heroic value, which not only shows the heroism and courage of the coast guard rescue members, but also shows the greatness of humanity in the face of life and death decisions.

This is a disaster movie, but it is also an inspirational film of optimism!

In the past two years, affected by the NASDAQ bubble crisis, the overall decline of the US economy, and the Bush administration has also launched a large tax cut policy.

"Unsinkable" is the best inspiration for the people!

The New York Times, Time Magazine, Washington/Don Post, Los Angeles Times, Wall Street Journal and other most influential media in the United States have reported on the latest movie "Unsinkable".

Even at Wednesday's presidential press conference, President George W. Bush, in response to a question about tax reform, quoted Charlize Theron in "Unsinkable" when encouraging the crew: "In the face of adversity, we may not be able to make the most correct choice, but we must show the strongest faith!"

In short, under the publicity offensive of Disney's second "Titanic", Donn's personality charm, the publicity influence of Universal Pictures, the appeal of the president and the promotion of many media, the new film "Unsinkable" directed by James Cameron is completely popular!

In the second week of its release, the box office results of "Unsinkable" in the first few days were not good.

On Monday, $7.57 million, Tuesday, $4.67 million and Wednesday, $4.81 million.

But on Thursday, it was as if a small flame suddenly met gasoline, and a huge wave of fireworks ignited at once!

On Thursday, "Unsinkable" earned $16.89 million at the box office in a single day!

By the end of the week, this momentum became more and more hot, just like the previous year's "Star Wars Episode 1: The Ghost Man Menace", and last year's "Spider-Man", which was out of control!

NBC's "Movie Watch" program once again conducted market research, this time at 3:30 p.m.

"Hello, sir, madam......"

The beautiful host Hannah saw a fan walking out of the movie theater, walked up quickly, first introduced herself, gave a small gift, and then asked directly: "Excuse me...... Did you just watch "Unsinkable"?"

The general trend has been set, and "Unsinkable" is the hottest movie at the moment.

"Yes, the movie is very good-looking, the plot is wonderful, and the special effects are realistic! The joint work of director Walker and director Cameron is really good!"

Hannah smiled, "If A+ is the highest rating, how much do you think this movie can score?"

"A+, no doubt about it! The movie didn't start very well, so we watched "Pearl Harbor" last weekend and regretted it. ”

After the gentleman finished speaking, the lady hurriedly said: "But it's okay now, it's just that there are too many people watching "Unsinkable", it's the afternoon, we almost didn't buy tickets!"

"Huh, won't you?"

"It's true, there are too many people queuing up to buy tickets! I can guarantee that by tomorrow, the screening hall of "Unsinkable" will be full!"

……

On the same day, Friday, "Unsinkable" grossed $26.58 million!

On Saturday, "Unsinkable" had a single-day attendance rate of more than 79% and earned $38.78 million at the box office, the highest single-day box office ever in Hollywood!

On Sunday, the single-day box office still exceeded 30 million, reaching $32.43 million!

In the first week of release, "Unsinkable" only got $43.69 million at the North American box office, and in the second week...... "Unsinkable" completed a counterattack, sweeping $123.15 million at the box office, and became the top of the weekly box office list without any suspense!

The North American box office of "Unsinkable" also reached $166.84 million!

On the other hand, last week's box office champion "Pearl Harbor", the next week's results plummeted - 13.42 million, 4.39 million, 3.28 million, 2.21 million, 5.47 million, 6.98 million, 4.67 million...... The box office accumulated in a week, and only got $40.42 million.

The box office has accumulated in two weeks, and it hasn't even broken 100 million, only $94.05 million!

Although "Unsinkable" and "Pearl Harbor" are only movies that have only been released for 10 days, the results of victory and defeat have been completely separated.

Disney invested $140 million and spent $70 million on "Pearl Harbor", which ended in a fiasco!

Although the whole release period is still a long time, the evaluation agency has once again raised the box office expectations for "Pearl Harbor", and the North American box office ...... Only $125 million!

In other words, in the next six months of release, the evaluation agency believes that "Pearl Harbor" can get a box office of $30 million in the North American market at most.

It's miserable!

And with the release of the latest expected data of the box office of "Pearl Harbor" by a number of evaluation agencies, a new wave of Disney's blow has finally arrived.

Affected by "fraudgate" and "Pearl Harbor" box office slump, Disney's stock price plummeted by 7%, and its market value increased by $3.1 billion!

……

After months of waiting, Donn finally received a call from Disney's second-in-command, Roy Disney.

Request an interview!()

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