Chapter 83 Development and Advocacy

Zhang Li was not there, Li Xiaoming casually called him to inform him, and then took Liu Minghan to the floor where Long Teng was, and naturally, Zheng Yaoguang also followed him down.

Li Xiaoming came to the office area and clapped his hands: "Supervisor-level employees come to the conference room for a meeting." ”

After speaking, he walked straight into the conference room.

Not long after, seven or eight people entered the conference room one after another and sat down.

Li Xiaoming didn't talk nonsense, and said directly: "Longteng recently set up a psychological analysis department, and Mr. Zhang is not here at present, and I will directly lead the formation of the department, and I hope everyone will cooperate." ”

At this time, a handsome young man asked suspiciously: "Mr. Li, what is the role of this department?"

Li Xiaoming looked at him and nodded with a smile: "I remember you, Ouyang Hua, right? The motion capture technology is doing a good job! As for the question you asked, it's quite interesting." ”

"Let me ask you first, what is the reason for the current technology and games developed by our company?"

Everyone was silent for a moment, and Ouyang Hua replied tentatively: "Useful, and loved by users?"

"What else?"

"And ...... Can you make money, right?"

Everyone burst into laughter, and Li Xiaoming also shook his head with a smile.

After the meeting room gradually quieted down, he continued: "Everyone is talking about the result of the project, not the reason for the project. ”

Everyone thought about it, and it seemed that this was indeed the case.

Suddenly, a guy laughed and said, "Isn't the reason for the project simple?

Li Xiaoming pointed at him with a smile and a smile: "Come less! ”

He cleared his throat, knocked on the table unconsciously with his right hand and said: "The current dragon map, everyone knows that most of the current products have my instructions in them, so how did I know this information?"

Li Xiaoming raised his right index finger and shook it: "Demand, I have analyzed the needs of users, and there is a market if there is demand." ”

"And why do I think of setting up a psychoanalysis department now? That's because with the gradual improvement of the market and the expansion of the company's scale, my personal energy is becoming more and more limited, and I am not omnipotent, so the role of this department is to replace me and find a way for the future development of the company. ”

"This may be a little more macroscopic, let's put it simply, we need to analyze the user's behavior habits, know what they like, what they don't like, which can improve the user's activity, which can stimulate the user's desire to consume, based on this, improve our existing products, and at the same time, according to the demand, develop a new product development plan. ”

Everyone was stunned, and even Liu Minghan was a little confused when he heard it, and he couldn't help asking, "Doesn't this coincide with Dr. Wang's big data statistics?"

Li Xiaoming shook his head: "No, big data statistics are the most intuitive data, which is based on the consequential analysis on the basis of what we have, to put it bluntly, it is to be an afterthought, and then reverse the process of making up for the improvement of the product, and the psychological analysis department is to take the lead, they need to directly analyze the various habits of the vast majority of people, including how much range is more reasonable for me to move the mouse at a time, where is the recharge button more convenient, what color background makes the player more pleasing to the eye, and so on." ”

"These analysis conclusions can directly lead our product development, and big data can be used for later statistics and improvement, and the two departments cooperate with each other to produce the greatest economic benefits. ”

Liu Minghan nodded thoughtfully, and then continued to sit on the side and listen.

The people of Longteng were a little excited at this time.

Immediately, someone said: "What does Mr. Li mean that this department will also participate in the pre-research and judgment of our technology in the future, and at the same time determine which technologies are better?"

Li Xiaoming smiled and nodded: "Of course." However, the department that was first established at the beginning should be the first in the industry, and they need to accumulate too much experience, and it is mainly experimental in the short term. ”

"This can be there! Mr. Li, we often hold a technology and don't know how to use it, although we have a lot of technology researched now, but sometimes I still feel that a lot of things are wasted. ”

The employee who spoke shook his head regretfully, and Li Xiaoming snapped his fingers: "That's right, the significance of the establishment of this department is also here, and the maximization of resources is also one of the topics." ”

Finally, Li Xiaoming concluded: "The customers we face are people, people are not machines, not code, people have humanity, but a lot of human nature and habits can be summarized and used for us, which is also a technology, an extremely high-end, exhaustive life needs to continue to explore technology." ”

With that, he left behind the still pensive crowd and returned to his office alone.

Recently, he has really had a lot of things, and sometimes he even wonders to himself, how did Liu Minghan persevere?

But now he doesn't have that much free time to worry about other people, he's really going crazy with his own busyness!

There are many projects that have been recently launched, closed beta, and are ready to be launched, and various plans will be submitted to Liu Minghan for final review after his initial review.

Of course, the two copies given to Zheng Yaoguang before are not counted, they were specially taken by him.

After all, Liu Minghan is a professional management talent, he has more control over the direction of the project and the company's daily operations, and he is not very good at marketing and publicity, which requires Li Xiaoming to judge which marketing plans can be done and which cannot be done.

And now with the growth of Longtu, the plans made by various departments need more and more funds, and sometimes Liu Minghan looks at those propaganda plans that cost hundreds of millions of dollars, so he simply throws it at him while Li Xiaoming is there.

This is also something that can't be helped, such as "Legend", according to the old publicity channels, the effect is not so good, after all, everyone who should see this game has seen it, the point is to let those customers who may be able to become their own players know about this game, then, some expensive traditional media is essential.

At every turn, a TV station can reach hundreds of millions of dollars in 10 seconds, and Li Xiaoming doesn't have much to do.

Some of Longtu's projects have long passed the stage of needing to be affordable to get customers, and the more critical task is to establish a brand image, so it is essential to burn money.

But this is known, he is actually heartbroken to death, according to the words of later generations, so big hundreds of millions, isn't it fragrant to buy pork ribs to eat him?

Thinking of this, he sighed helplessly, grabbed a document and continued to scrutinize it word by word.

The shout of rebirth is 666

The shout of rebirth is 666