Chapter 491: Dolby Laboratories
"Billboard" magazine is the most prestigious music magazine in the United States, and the Billboard TOP100 list launched is considered to be the leading coordinate of global pop music.
The billboard charts have been dominated by two songs, "Ho_you_remind_me" by Five Cents and "In_the_end" by Linkin Park.
In particular, the "Silver_Side_Up" album released by Canada's penny rock band was a big hit, which has the meaning of pointing out the direction for rock songs.
In the past few years, there has never been a rock song that has been at the top of the US Billboard chart for a long time!
However, in late April, the calm of the music industry was suddenly broken by a song - "Something_just_like_this" sung by the famous director Done Walker and the famous actor Natalie Portman, and the single record immediately detonated in North America as soon as it was released!
In its first week of release, the album sold 18 million copies, breaking the record held by Michael Jackson in one fell swoop!
Of course, this is also related to Donn's giving up earnings and selling at a low price.
Don certainly doesn't expect to make money selling albums, and even though he sold 18 million records in the first week, he still earned $4 million......
This money is all Natalie's pocket money.
Don doesn't care about the profits, what he values is publicity and popularity, because this is a "Marvel Song"!
He wants to build momentum for "Spider-Man 2" to be released in May!
The release schedule of "Spider-Man 2" was not as friendly as "Spider-Man 1", and the competition with "Spider-Man 1" at that time was "Sixty Seconds of Speed", a 90s-style action movie.
But two weeks after the release of "Spider-Man 2", it will encounter an extremely powerful rival - "Star Wars Episode 2: Attack of the Clones"!
The heroine of the film is this year's Oscar-winning actress Natalie Portman, which is even more popular.
If "Spider-Man 2" wants to continue the myth of $1 billion at the box office, it must be ingenious in its promotional methods and keep attracting the attention of fans.
Anyway, "Marvel Song" is on fire!
Within a week of its launch, the record sales reached 18 million copies, and major radio stations are also crazy about on-demand, and this on-demand revenue has not yet been reported, and it is initially expected to be no less than $1 million.
The latest "Billboard" magazine was released, "Marvel Song" was airborne, squeezing out the popular five-cent band, and in the Billboard TOP100 list, "Marvel Song" unsurprisingly successfully reached the top!
This momentum is exactly the same as the invincibility of top superstars such as Madonna and Michael Jackson when they release new songs.
And in this song, superheroes such as "Ghost Rider", "Thor", "Daredevil", "Iron Man", and "Ant-Man" have also become the focus of heated discussions among fans.
Many Marvel comic book fans have found a strong sense of identity, and they have begun to show off their knowledge and popularize knowledge for their friends, which is quite a sense of achievement.
For Donne, whether it's songs or writing, it's all a trail.
His purpose is still film.
Tangen Pictures acquired Dolby Laboratories in the form of "stock + cash", and the transaction has been completed.
Donn made a special trip to Silicon Valley to visit Dolby Laboratories.
The founder, Dr. Dolby, and the current executive, Dolby Jr., are both welcoming.
Dr. Dolby is getting older, and the inheritance of Dolby Laboratories is a big problem, and Don Pictures has bought Dolby Company, and they have both cash and stock, which is a big problem.
"That's EA next to it, right?"
Don warmly shook hands with Dolby and his son, and under their recommendation, he visited this sound company full of technology.
Dolby Jr. said: "Yes, we have business dealings with EA, and most of their game effects use our digital multi-channel video sound system. Compared with game companies in the same industry, EA's games have more prominent sound effects. FIFA Soccer isn't as handling as Pro Evolution Soccer, and the sound effects are a highlight. ”
Tang En was in a good mood, "Yes, our company will soon start a game business, and when the time comes, your help will be indispensable." ”
When it comes to sound, Dolby Laboratories has the world's top noise reduction technology and stereo control, which can make games more realistic and immersive. ”
Old Dolby suddenly said: "The main business of Dolby Laboratories is still home theater, which is the direction of film and television. ”
Donn smiled, "Dr. Dolby, you're so wise!"
Led by Dolby and his sons, Donn visited several of the company's main businesses.
In the Dolby headquarters building, there are more than 100 laboratories and more than 1,400 employees. These labs have their own responsibilities, from acoustics, to vision, to biophysics, and the first time Donn is here, he feels a faint sense of mystery.
Tang En walked all the way, smiling all the way, did not express any opinions, and when he met the employees, he also shook hands and encouraged him, and praised him again and again.
Today, Dolby Laboratories has technologies such as "Dolby Directional Logic Surround System", "Dolby AC-3 Decompression System", "Dolby Noise Reduction System", "Dolby Stereo System", "Dolby E", "HXPro" and so on.
With more than 800 patents, it is definitely a leader in the field of audio technology in the world.
In terms of profitability, Dolby Laboratories has three main business segments: first, the sale of products in the theater field and the radio and television field, such as Dolby amplifiers, Dolby sound cards, and Dolby audio, second, technical support, technical consulting services, and third, the share of technology licensing.
In the past year, Dolby Laboratories had a turnover of $85 million, with a percentage of 13 percent, 4 percent, and 83 percent, respectively.
To be honest, not much!
Dr. Dolby noticed that Don had not said anything, and realized something, "Sir, are you ......?"
Don quickly backed down, "Dr. Dolby, you're so polite, call me Don, or call me a brat." ”
Dr. Dolby nodded, "What do you think?"
Tang En was silent for a while, and then said slowly: "After the end of the Cold War, the federal control policy was relaxed, especially the strong promotion of the Clinton administration in the past, which greatly promoted the integration of enterprises, and a number of large group companies in the world quickly appeared when globalization came. The same is true for the media industry, which must open up the upstream and downstream relationships of the industrial chain and break down trade barriers. ”
Dolby and his son invited Donn into the office and listened intently.
Although this boss is young, his resume is too legendary to be measured by age.
"Down Pictures is a film-led film and television company, and Dolby Laboratories' technology is a necessary component of the film and television industry. Donn paused, his eyes sharp, "But...... Dolby Laboratories' business, just technical support, in essence, this is the service industry. ”
Old Dubie had a bad face.
Dolby Jr. thoughtfully said, "Isn't IMAX acquired? Isn't it different? The role of technology is to serve." ”
Tang En smiled slightly, "Of course, I don't deny it, but we have to identify the people we serve." For example, the Dolby Noise Cancelling system is used to remove impurities from the tape when recording sound in a tape recorder. But now, tape is obsolete, and the technology is no longer valid. ”
Dr. Dolby shook his head and said, "No, it used to be C-type noise reduction, but now it is S-type noise reduction, which can reduce noise when converting to CD, VCD, DVD." ”
Don En stared at him and said, "But how many years can DVDs survive? Don't forget, this is the digital age, and the Internet is the big trend of the future!"
Dolby Jr. frowned, "But the medium of discs is still the mainstream at the moment. ”
Don nodded, "Of course, I'm not saying that I want to ban the development of these projects, and I don't want to interfere with the direction of Dolby Laboratories' business in the past. I'm just saying...... Dolby Laboratories is already a subsidiary of Down Pictures, and the benefits of this acquisition can only be maximized if there is a better business relationship. ”
Dolby and his son's faces were slightly puzzled.
The company's strategic decisions are definitely not something that can be figured out in an instant.
Don continued, "For example, IMAX. They have IMAX cameras, they have IMAX giant screens, and they have a nice technical department. But what is the industry that can really complement the resources of Down Pictures? It's IMAX Cinemas! You must have heard of it, right? With the advent of DMR conversion technology, Don Pictures immediately cooperated, and the first IMAX blockbuster "Pirate League" will be officially released in July!
Dr. Dolby is a scientist, but at this time, he also reacted, "This is what you said about using movies as a leader to drive the improvement of the overall industry?"
"Of course, no matter how good the technology is, without the product to guide it, it can only be shelved. Movies are the most influential products, especially the films of our Down Pictures! I can say without exaggeration that the films of Down Pictures can completely drive the new trend of film technology!" Tang En said with great vigour.
Dr. Dolby's expression was agitated, "You mean...... You're going to push the boundaries of new technology in film?"
Donn laughs: "Otherwise, I wouldn't have spent a lot of money to buy imax and Dolby Laboratories, and to be honest, I also funded James Cameron's team to develop 3D film technology." ”
"We have Dolby amplifiers, which are the first choice for home theaters, and they are equipped with a Dolby Directional Logic surround sound system, which will greatly enhance the viewing experience," said Dr. Dolby. ”
Don shook his head and said, "Not enough, far from enough! The future of movies is not the family, but the movie theater! Now there are a total of 75 IMAX theaters in the United States, most of which show documentaries, and the attendance rate is dismal. But when "Pirate League" is released, do you know what the outcome will be?"
Dolby Jr. is a business management professional, and he is responsible for the transformation of Dolby Laboratories from a scientific research laboratory to a commercial company.
He reacted immediately and said: "If the DMR conversion technology is not bad, then the imax theaters will definitely be full! The market determines the capital, and in the future, there will be more cinemas and imax companies to cooperate to transform more imax theaters to meet the next possible blowout of imax movies." ”
Tang En praised, "That's right, that's what it means! IMAX theater sharing and technical support are the main source of income for IMAX in the future." And all of this is inseparable from the films of Don Pictures to guide the direction. If Dolby Laboratories wants to increase revenue, it must firmly cooperate with Don Pictures on the basis of existing technical support!"()
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