The United States has a very sound antitrust law, and because of this restriction, film production companies and movie theater chains cannot be integrated.

In other words, Tangen Pictures must not have a theater chain!

However, the ownership of IMAX cinemas belongs to the cinema chain, not IMAX.

IMAX only provides technical support, brand naming, and charges a certain naming fee and revenue share.

The same goes for Dolby Cinema.

IMAX and Dolby are both asset-light technology companies and will not own such heavy assets as movie theaters.

When Donn's words came to this, the current Dolby Laboratories CEO Dolby Jr. also understood, "Mr. Walker, do you mean that the main direction of Dolby Laboratories in the future is cinema?"

Tang En said: "Dolby Laboratories is a technology company, the core must be technology, the Dolby nuclear engine voice technology you are developing, Dolby 5.1 digital surround sound technology, are very good. But what is most important to a company? It is the brand! If Dolby wants to do more business and cooperate with more large companies, it must build its brand. ”

With the rise of the Internet, traditional cassette tapes, videotapes, discs, and HD-DVDs, which Toshiba has recently hyped up, have all been defeated by the Internet. But in the film and television industry, there is one thing that the Internet will never be able to do, and that is the movie-watching experience in the cinema!"

"Watching a movie like 'A Beautiful Mind' in front of a computer screen or in front of a TV may not be much different from a movie theater. But watching movies like "Spider-Man" and "Star Wars" is too different! Only in the cinema can you enjoy the thrill brought by the explosive special effects of commercial blockbusters. ”

"The Internet will defeat many traditional industries, movies can save themselves with special effects, and cinemas ...... It also needs new technologies that keep pace with the times to improve the viewing experience, and the X giant screen is one of them, and in my opinion, the sound system of Dolby Laboratories is also the focus!"

Dolby Jr. thought: "Dolby's business direction in the past, mainly home entertainment, is now ......"

Don smiled: "IMAX Theater has been there for a long time, don't you want to build a Dolby Theater?"

"Dolby Cinema?"

Dolby and his son glanced at each other, both revealing a bit of excitement that they were not there.

The IMAX brand is so popular because it is linked to the movie, and the IMAX theater is very famous!

Disney's brand value is so high because of animated movies.

Movies are king!

As long as the "Dolby" brand can be launched, then Dolby Audio will quickly penetrate in mobile communications, the Internet, film and television entertainment, video games and many other aspects.

So as to completely defeat competitors such as DTS and other audio companies.

"Dolby Cinema" is indeed a wonderful idea that can materialize the value of the brand.

At this moment, the hearts of the Dolby father and son were agitated.

They finally felt the charisma of this young boss.

Sure enough, it's a business wizard!

But...... This is certainly not Donn's personal idea.

In the previous life, when Dolby's market value peaked, it was when Dolby Vision and Dolby Atmos technology matured and launched Dolby Cinema in a high-profile manner.

Dr. Dolby said, "The Dolby directional logic surround sound system uses four channels: left, center, right, and surround, so that the sense of positioning, direction, movement, and reproduction of the original sound field of the sound image is greatly enhanced, so as to achieve the 'cinema' effect in the home." If you follow this line of thought......"

Don immediately waved his hand, "4 channels are too few, if you want to push it to the cinema, you need at least 12 channels, or 22 channels! The sound system of the cinema in the past is too backward, and if you want Dolby Cinema to become famous, you must present epoch-making sound effects! It is necessary to truly integrate sound and cinema design and seating layout, increase the number of sounds, three-dimensional sound arrangement, and combine the content of the film to present dynamic sound effects." ”

Little Dolby gave Don a deep look, "So...... IMAX Cinema is visual, Dolby Cinema is auditory. ”

Don smiled: "The technology of IMAX Cinema is relatively simple, and it has been in shape for many years. But Dolby Cinema ...... If you want to make a stunning effect, you need professional technical personnel. Don't rush, you can take your time, the first step, first follow my ideas, and bring Dolby Cinema to the market. ”

"What about the second step?"

“3D。 ”

"What about the third step?"

The corners of Donne's mouth hooked, and he smiled slightly, "When the 3D, imax giant screen and Dolby sound technology are mature, I will let imax and Dolby cooperate to create a real super theater!"

In the previous life, IMAX Cinema and Dolby Cinema were competitors.

There are many problems in film IMAX giant screens and digital IMAX giant screens, and they are not very competitive in the market.

Dolby Vision and laser giant screens are equal in brightness and clarity, and the only difference is the screen size.

Of course, the bigger the screen, the more shocking the effect.

However, Dolby Cinema has a Dolby Atmos sound system, the kind of three-in-one sound effect, invincible in the world!

It also makes up for the disadvantage.

Both have their advantages and disadvantages.

If the business strengths of IMAX and Dolby are integrated, and the IMAX vision giant screen or laser IMAX giant screen is launched, and then combined with Dolby Atmos, this kind of super cinema is destined to sweep the world once it is launched!

Towne Pictures cannot own a cinema chain.

But in this way, it can affect all theaters around the world!

……

On a trip to Silicon Valley, Donn went on to inspect two other companies, Pixar and Netflix.

Especially Netflix.

Netflix is not a subsidiary of Down Pictures, with 80% of the equity in Dun Capital and 20% in the hands of management.

Reed Hastings is a very good manager, and after getting Donn's investment, he quickly led Netflix out of the predicament and made this "disc mail + online on-demand" sales model prosperous.

Now, Netflix is profitable!

However, the profit is still too small, and it is difficult to satisfy the appetite of the management, and Reed Hastings discussed with Donn some time ago whether he could make Netflix public.

Many of the founders' team are still renting houses.

Don went over this time to convince him.

It's a bad time to go public at this time!

If it really doesn't work, in the name of Tangen Pictures, it will merge and acquire Netflix in the form of "stock + cash", and those who are short of money will take cash, and those who want to hold shares will take stocks.

Anyway, the listing of Tangen Pictures is not far away.

At present, within 3 years!

Now Don is becoming more and more at ease.

Not to mention the internal prestige in Hollywood, the official influence has been greatly improved.

The latest news, this year's high-profile "U.S. National Security Strategy Report" is about to be released, and at present, the federal government is organizing various departments to conduct detailed research and discussion.

Filmmaker Don also received invitations from the White House and the Department of Defense...... ()

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