Hong Yanwu's words are definitely counting.

A few days after the dinner, he fulfilled his promise, took cash and a drafted agreement, and went to visit Chen's house with "Red Leaves".

And it looks like Hong Yanwu really wants to spend a huge amount of money to buy out the commercial rights of the "Born I Must Be Useful" series of movies and the image of father and son.

Chen Peisi was naturally overjoyed.

Out of gratitude to Hong Yanwu for his generosity, out of trust in "Red Leaves".

He signed his name without even looking at the contract they brought.

But it's really in response to the phrase "good things are grinding".

Obviously, it should be a matter of course, and it's going well.

But no one expected that there would be another fork.

Dare to love the genuine 20,000 cash brought by Hong Yanwu, Old Man Chen was very sincerely afraid, and he was unwilling to sign this contract.

Actually, it's no wonder.

Old man Chen's salary in Beijing Film Studio is high, but he only earns about 230 yuan.

Chen Peisi secretly "walked the hole" outside, worked hard for a week, and at most he could get a thousand eight hundred.

Therefore, no matter how his son explains, it is difficult for the old comrades to understand why Hong Yanwu has to spend the sky-high price of ten color TVs to buy the rights and interests that do not see any actual benefits at all.

He was even a little unbearable, feeling that Chen Peisi really shouldn't accept this money.

So not only did he have to force his son to invalidate the contract, but he actually turned around and persuaded Hong Yanwu not to spend money in vain.

Not to mention, although it is limited by the thinking of the poor, it makes people a little crying and laughing.

But with such kindness and truthfulness, Yu Han has a stubborn cuteness, and he is really like his second son and his father "Lao Kui" in the movie.

And in the end, Hong Yanwu was embarrassed.

He had to spend a lot of time patiently explaining his plans to Old Man Chen.

"Red Leaves" also persuaded him for a long time, talked in detail for more than an hour, and ate a meal of fried noodles at Chen's house.

finally reluctantly reassured the old comrade and signed the contract to accept the money.

At this point, the agreement was reached, and everyone was happy.

As a result, Chen Peisi's life has a certain amount of financial security.

There is no longer a hurry to find a place to settle down, and he can rest assured that he will shoot the movie first.

And Hong Yanwu finally got the long-term benefits he dreamed of.

Although he hadn't fully figured out how to use the paper contract in his hand in the future, he hadn't fully figured out at this time.

But there is no doubt that the film image of Chen's father and son should play the greatest value in his hands and play more tricks.

As for the advertising on the "Polar Bear" side, it went smoothly as well.

Although Hong Yanwu is not a professional advertising person, as the saying goes, he has never eaten pork, and he has seen pigs run.

Since it has a vision and insight beyond the contemporary, it is in this era when the domestic advertising industry is just starting.

It is not difficult for this kid to make the advertising company of this era embarrassed and make people see amazing advertising creativity.

For example, the brand and packaging of instant noodles.

Hong Yanwu drew on the first brand of instant noodles in his memory "Master Kong" in an all-round way.

Not only did he name the factory's instant noodles "Master Xiong", but he also made a line-drawn polar bear wearing a chef's outfit to match the black block art.

And the content of the outer packaging also adopts the classic picture of "Master Kong" picking up a chopstick noodle from a bowl with rich materials.

Even the color of the base map is in accordance with the rules of the instant noodle industry agreed in the previous life, given that the chicken noodles are egg yolk and the seafood flavor is light blue.

The only change is that Hong Yanwu deliberately asked Xiao Heping to draw a polar bear wearing a chef's hat, lying on the edge of the bowl, salivating.

And the beauty of that bear lies precisely in the interesting situational interaction it has with the photo.

Its expression of smelling the fragrance with its eyes closed is very enjoyable and cute.

In this way, their products have a brand uniqueness that is instantly recognizable.

It's all come to this point, so do you need to talk about it?

Even the following advertising slogan is about to come out.

"Master Xiong's instant noodles, that's the taste!"

Needless to say, this set of design style can be called a combination of Chinese and Western, and the foreign and vivid advertising image touched the hearts of Director Yang and Sister Wei.

In comparison, it was the plan of the well-known advertising company contacted by Director Yang himself.

Because the packaging pattern color is too cumbersome, it doesn't highlight the content focus, it's like a joke.

As a result, the brand and image of instant noodles were easily decided.

And it was soon put into production and application, the relevant trademarks were officially registered, and the packaging was changed.

This gave Hong Yanwu a great sense of achievement.

But the most brilliant thing is the TV commercial.

Hong Yanwu's focus on this is, of course, how to make good use of the popularity of Chen Peisi and the "Red Leaves" and "Eating Noodles" sketches.

Therefore, the advertising creative he envisioned should actually be regarded as a follow-up to the sketch "Eating Noodles".

The specific plan started with Chen Peisi and "Red Leaves" rehearsing the sketch of "Eating Noodles" and temporarily resting backstage.

When "Red Leaves" soaked a pack of "Master Xiong" instant noodles in boiling water, the fragrant smell immediately lured Chen Peisi over.

Then as soon as "Red Leaves" saw that Chen Peisi was sucking saliva and making a fuss, the ridicule began.

"Hey, what are you doing? You haven't eaten enough on stage? I'll give you another bowl of noodles, can you stand it?"

Chen Peisi responded with a sinister eyebrow.

"What kind of noodles do you have to see? I love to eat this noodles. ”

Following the camera, Chen Peisi didn't even have a drop of soup left, and after eating the noodles of "red leaves", he was reluctantly called by the crew to return to work.

However, just after Chen Peisi hurriedly threw down the empty noodle bowl, he actually thought of something, and turned around and returned to the camera.

The final shot ended with Chen Peisi contentedly reading the key advertising phrase "Master Xiong's instant noodles, this is the taste!" at the end of the shot.

Seriously, this plan of hitchhiking is not only very popular with Hong Yanwu, but also very satisfied with the leaders.

After Hong Yanwu's oral description, the two factory leaders didn't know whether they were amused or happy, and they couldn't stop laughing at that time, and said "pass" and "can" in unison.

Especially when I heard that Chen Peisi and "Red Leaves" had already intended to take over the advertisement, they even praised Hong Yanwu, which made him a little fluttering.

It's just that they still make the same old mistake, and they must not talk about money with them, and when it comes to the specific cost, the two of them hesitate.

Because of the filming with the actor's labor fee, Hong Yanwu reported a total of 35,000 to the factory on behalf of Chen Peisi and "Red Leaves".

But this number, in the eyes of the two leaders, is equivalent to "burning money", which really makes their livers tremble.

So in the end, Hong Yanwu worked hard and worked hard, persuaded and persuaded.

He described the effect of the advertisement as wonderful, and even spared no expense in the old service company's income as a guarantee.

Finally, it was reluctantly approved by the two leaders who slammed the door at a price of 28,000.

Hey, it's really not easy to do this.

It is no exaggeration to say that in the whole process of tug-of-war, Hong Yanwu was so irritable that he wanted to hit the wall.

It's so painful!

He especially wanted to say to the two leaders seriously, "The greatest sorrow in life is that people die and money is not spent." Besides, it's not your own money. What are you doing with it?"

Of course, thanks to the "Oriental Divine Water" outside now, it is a mess.

Almost overnight, it went from being a product that no one cared about to selling out of stock.

This has undoubtedly become a regrettable thing that Director Yang regrets.

This strongly proved Hong Yanwu's foresight and added a lot of convincing power to his idea.

Otherwise, I'm afraid that at this price, the factory may not be willing to take risks.

But no matter what, since Hong Yanwu persevered to the end and completed the matter of "wool is out of the dog, and the pig will pay", it was not in vain.

He is worthy of both the "polar bear" and Chen Peisi.

Because in the current era when advertising is king, the sooner you know how to use advertising to establish a brand image, the more beneficial it is to the future development of the enterprise.

There is no doubt about it.

In addition, don't look at him for only 20,000 yuan, he bought out the classic image of their father and son, and it seems to be a bit of a chicken thief.

But in this matter, he made up for it with an upside down, and he confiscated the advertising creative fee.

That's where the price cuts, right?

In Master Pang's words, no one should lose anyone.

The conscience of heaven and earth, our lords, are angry.

As for what will happen to the only victim "Master Kong" in the future, then he can't care about it.

Anyway, according to his estimate, there is a high probability that the brand "Master Kong" will not appear again.

Because as long as the "Master Xiong" he drummed up became popular, even if Dingxin made instant noodles again, he would not be called by this name.

What does he say about this?

This is what it feels like in my heart......

Oops, it seems that I can only pound the bed and praise myself for a few words, "It's so good!"