Time has quietly entered June, and the World Cup on the other side of the ocean has actually been open for several days.

The market research that occurred in Huazhuang North SEG Electronics and even other dealers in densely populated areas quickly had results and were fed back to the bosses behind Tiankun.

Gu Biao was in Gu Yuan in Baijia Road, Xiangjiang, and received this analysis data sent back from the front from the secretary Li Wantong.

He couldn't wait to read it carefully from beginning to end, and the hidden worries in his heart were completely solved.

He couldn't help but share it with his confidante Mina.

Mina is actually not very knowledgeable about the marketing details of the consumer electronics industry, but she can't stand the fact that there is no other more knowledgeable person around Gu Biao to listen at this moment, so she can only reluctantly make it difficult.

"Look! I said, according to the results of market research, with the current level of national income, even if the standard of 'not selling learning machines to people without ID cards, young people under the age of 16 should buy and contact learning machines under the guidance and leadership of their parents' will not have much negative impact on the sales of our learning machines!

Nowadays, how many children in China can save pocket money or private money on their own, and they can save enough 1,500 yuan to buy a learning machine? This is the price of a large imported electrical appliance at home. Therefore, singing a high profile and taking the initiative to take social responsibility is nothing more than a loss of 5% of sales. ”

Gu Biao had an expression of "you praise me, you praise me".

Mina took it and looked at it carefully for a while, and frowned slightly: "But I see Manager Shi and them, they are still in the posture of advising you." You have to sing a high profile, gain a good reputation, and for the long-term development of the industry, these three points are right.

But if you expect that 'there are not many children who can afford to buy a learning machine anyway', you ask the relevant departments to take the initiative to regulate it, so what if the price is reduced in the next few years? According to what you said about Moore's Law, the whole machine can be cut in price in three years, and when it comes to 92 and 93, it will be three or four hundred yuan.

According to the trend of national income growth in recent years, wages will be at least twice as much as they are now, and may be tripled. There will also be more young people who can afford to buy game consoles by saving money on their own. Manager Shi thinks that you are digging a hole for the future, which is not unreasonable. ”

Gu Biao got up and proudly prepared to light a cigar and point out the general trend of the industry. However, when it came to the end, I remembered that Mina and Xiao Sui were recuperating their bodies, so I held back.

He just needs to think, not smoke. So he snapped his fingers and asked Li Youtong to pour him a cup of peach iced tea, so as not to have no gestures when he was struggling:

"I'm not worried about digging holes for my future market. First of all, we ourselves are always selling seasonal, advanced equipment. In five or six years, I will naturally have a new generation of unique goods that no one else can build.

If the learning machine really should be reduced to three or four hundred according to the cost, I won't sell it so cheaply. Tiankun's brand premium and high reputation for so many years, why does it have to sell for five or six hundred?

Three or four hundred, let those pò jiě, cottage factories go to sell, no matter how much they sell, the net profit is less than one percent of mine. In this case, we decided not to allow young people who do not have ID cards to save their own pocket money to buy machines, and the most serious injuries are those copycat board thieves

I have already thought that given the national conditions in China, it will not be possible to solve so many jobs and turn a blind eye to copycats and infringement of intellectual property rights for at least ten or even twenty years. Therefore, I don't regard the low-end pò jiě market after the future technology replacement and elimination as my own market at all. ”

"Since you are so far-sighted, I, a layman, can only wish you well. Mina didn't say much more, figured out her role, and naturally played the role of a deduction 6 machine with no feelings.

Gu Biao took a sip of the remaining peach iced tea in the cup: "I'm going to go back to the relevant departments in the next few days to promote the standardization of the industry." After I am done, I will accompany you to the United States to relax, watch the second half of the World Cup, and by the way, communicate with His Royal Highness Albert and His Royal Highness Caroline about the preparations before the opening.

Then let's go to Monaco after the World Cup. If you're worried about radiation residues in France, you can stay for two days and come back. ”

Mina: "I'll pack your bags." ”

……

Two days later, Gu Biao went back to the mainland.

I also brought a copy of the industry norms drafted by the legal department of Tiankun Company.

He did not return to his hometown of Qiantang, but went straight to the capital. Anyway, it's good to run the affairs of the relevant departments and keep an eye on the capital. He was also very diligent, with full respect and attention, and did not let his staff do this kind of advancement, but used all his own precious time.

After arriving in the capital, Gu Biao immediately went to the department he thought might be able to manage this matter, and asked one by one.

Relying on his former identity and familiar face, he will not be turned away. It's just that the situation is still a little unexpected.

He went to some bureaus or some bureaus, and it is said that people are also in charge of film, television and publishing, and video games should also be in charge of them. But in the end, I was told that this thing was too novel for no one to understand, and it should not be assigned to these bureaus.

When I went to the relevant cultural departments, people also said that this was an industrial policy, and what did it have to do with culture.

In the end, everyone vaguely felt that no one would take care of it, someone had to take care of it, and the relevant departments of the electronics industry would manage the game console, and at present, there was a brand of domestic licensed goods, such a small industry, who would want to waste energy to open a stall?

As long as there are people who are willing to endure hardships and stand hard work to take on such sudden problems, no fraternal unit will fight for at least three to five years.

In fact, this is also very reasonable, just like the later generations of online games, when they didn't do much at the beginning, they didn't manage their units from the content aspect, that is, they were first lost to departments like industry and information, and then they were redivided.

Gu Biao has a direction at this time, and he is ready to go to the relevant departments of the electronics industry at a later date.

……

This delay is four or five days.

In fact, there is not much time to go to the relevant departments for instructions, mainly because it is a waste of time to wait for others to discuss a result.

So in the past four or five days, Gu Biao has also gone deep into the masses and experienced the real popularity of the Tiankun learning machine in the capital after it was released.

In his spare time, he ran to the electronic counters of department stores in Dongdan and Wangfujing.

I also went to Zhongguancun, which will be officially demolished and planned as an electronic information technology industrial park next year.

As far as he can see, from the perspective of enthusiasm alone, consumers in Beijing are obviously more fanatical than those in the Special Economic Zone and Guangdong.

Perhaps it is also due to the superiority of the locals, the ease of substitution for national pride, and the relative boldness of the northerners.

In the capital, the hottest game at the moment is not "Romance of the Three Kingdoms", a strategy game labeled as national culture, but the old game "Future Soldier" {Contra} more than three years ago.

Gu Biao was surprised by this result at first, but after a deep observation, he found that it was caused by the American blockbusters imported during the same period

In February of the beginning of the year, "The Terminator" and "First Blood" happened to be bought and screened by China Film Import at a low price of 20,000 or 30,000 US dollars each.

Although it has been in theaters for 4 months now, if it were according to the film cycle of later generations, the box office popularity would have subsided long ago.

However, in today's country, because there has never been such a heavy American blockbuster, almost everyone looks like a demon.

Especially in places like Beijing, as well as other big cities in the north, everyone is relatively rich, and they can afford to pay a movie ticket for six dimes a few more times. Compared with the supernatural visual enjoyment brought by "Terminator", most people are willing to grit their teeth and brush it twice.

Three months ago, Gu Biao asked China Film Import to go through box office statistics. At that time, only the Lantern Festival was counted, and it was estimated that 3000~40 million people watched the movie nationwide.

Although the growth has slowed down in the follow-up, the average month is not as good as half a month when it was first released, but now it has accumulated 4 months. The number of people who have watched "The Terminator" in the country has exceeded 100 million, and the number of people who have watched "First Blood" is also 70 million.

Although these box offices have nothing to do with Gu Biao, the film's patch advertisements and soft advertising have promoted Gu Ao's business very obviously.

As we all know, more than two years ago, when the Tiankun home machine entered the market, it played a gimmick of "East Asian cultural victory", and got the propaganda poster that Gu Biao was surrounded by Schwarzenegger and Stallone like bodyguards.

On that poster, Schwarzenegger and Stallone are still models with heavy firepower. Gu Biao also brought one with him at that time. At that time, he was in the courtyard and garden opposite his alma mater and next to Diào Yú Tái, and he was still under construction, and Gu Biao was intercepted by the admirers of his alma mater, and Gu Biao had no choice but to give them the poster.

Later, it spread all over the high-end colleges and universities in the capital, forming an urban legend, and also for the small number of game consoles that flowed in through unknown channels at that time.

However, no matter how it was passed on back then, it had to be in the circle of famous students with a key bachelor's degree or above to circulate this urban legend. Ordinary people who are uneducated will not see it.

Now two and a half years have passed, and this poster has reappeared, but this time it is directly used as a promotional poster for the movie, and it is used in a grand manner. Some theaters are even hand-painted into huge wall decorations.

The English and Japanese characters on the poster that were originally used to promote game consoles and games were not deleted at all, and everyone felt that leaving a few more foreign words seemed a little more compelling and easier to attract audiences.

Even the game console and other game interface backgrounds on the poster have not been deleted.

Therefore, all those who watch the movie can see Gu Biao's high-pressure style surrounded by Schwarzenegger and Stallone, which is simply bursting with national pride, and even with "Future Soldier", everyone knows it in an instant and has become a national topic.

"Future Soldier is based on the two muscular men in "Terminator" and "First Blood"! If you buy a game console, you can manipulate these two fierce men to kill all the way!

"What a muscular hunk, one of these two people is called Schwarzenegger, and the other is called Stallone. However, they are all hired by Gu Xiao's investment in film projects, and in the final analysis, we Chinese are the big bosses behind the scenes! So the top action stars in the United States are all bodyguards for him!"

Countless urban legends began to proliferate. There are even many citizens who only know the faces of Schwarzenegger and Stallone, and can't name them. Later, in order to spread the cooperation between Gu Biao and them, and spread gossip, their names were matched with their faces.

With such a hot scorching heat, it is impossible for Tiankun Learning Machine and "Future Soldier" not to become a benchmark for measuring a family's financial resources such as "Five Wedding Pieces".

Even Gu Biao himself felt overwhelmed.

But now is not the time to sigh, because today is the day when he goes to the department where he used to work to make a statement, ask for the industry to be regulated, and cool down this thing.

It's not good to go too far.