One day in mid-June was also the fifth day after Gu Biao was blindly stranded in the capital.

Gu Biao, who finally figured out the way, returned to the unit where he had worked, and asked to see the person in charge.

Gu Biao is doing the right thing, and it is for the sake of industry rules, not for the benefit of his own company, so of course he will not mention gifts, but comes to the door empty-handed very cleanly.

"Uncle Chen, it's not easy to find you. I went around in a big circle to realize that this was your business. ”

As soon as he entered the meeting room, Gu Biao greeted him politely out of respect.

It turned out that the person in charge was the former director of Gu Biao's father's factory ten years ago, Chen Sicong, who was about to retire this year. Six years ago, he was transferred to the capital from a local state-owned enterprise because of his meritorious performance, and Chen Sicong was initially transferred to the position vacated by Bao Chengcheng after being transferred to foreign capital, but later he also came to the electronics to do something.

Now, Bao Chengcheng and Gu Biao have also been away for two years, but I didn't expect Gu Biao to come back to do good deeds, and bump into acquaintances again.

In the face of Gu Biao, Chen Sicong was also very emotional-he was just a little kid of the head of the technical section under him, and the cadres of the state-owned enterprises often brought their children to the unit, so the leaders of the factory were very familiar with the families of the middle-level managers under him.

Especially the Gu family, since Gu Biao was about to enter junior high school, he became a single-parent family, and in those years, his father had no time to go home to cook, and for a year or two, he let Gu Biao go to the factory canteen to eat almost every day after school. Chen Sicong had seen Gu Biao before he was ten years old.

However, since the enlightenment nine years ago, it has almost skyrocketed. If you really count the treatment of Gu Biao when he left, it really not only surpassed his father Gu Yong, but also surpassed Chen Sicong.

What's more, people don't look down on that kind of treatment at all, and after really flying solo to engage in economic construction, the speed of people's achievements is even more terrifying than the years when they crossed the bridge in the unit.

"You Gu Da Boss's current power, if you really want to do something, you won't be able to find anyone? I think you're just pretending to be clear! If you have an idea, just say it." Chen Sicong was no longer polite to Gu Biao, and spoke very casually.

"It's not that I'm pretending, my incident this time is really not for my interests, I'm for the long-term of the entire industry. I felt like I should have taken care of it in the first place. Gu Biao looked very sincere.

Chen Sicong didn't bother to play word games with him, so he just casually took the materials of Gu Ao's presentation, put them on the table, and asked bluntly: "You say something specific." ”

Gu Biao roughly said about the situation: "In the past few months, as you know, there is the first domestic home game console import enterprise that has been admitted, which is our Tiankun, which is also the only one.

I believe that for at least the next two years, this is also the only regular one. Counterfeit, refurbished those we leave it alone. In addition, since last year, I have seen that the country started from Qiantang and spread to the surrounding first-tier cities, as well as several other developed second-tier cities, and arcade halls have appeared one after another. ”

Chen Sicong: "Briefly tell me what you want to do in this suggestion." ”

He didn't bother to read it slowly, so he listened to the outline first.

"Mainly, I think that electronic markets and department stores that sell game consoles should check their documents, and arcade hall bosses should also check their documents, and if they are under the age of 16, they must have not graduated from junior high school, and they should not be allowed to buy and play. ”

Chen Sicong: "This matter was originally taken care of by no one, after all, it is a new thing, and in the end, it was said that it had to be managed, and if it was kicked to us, we would take care of it." However, if you take 10,000 steps back, even if you follow the industry norms, this is also a recommended standard. We don't have the capacity to do it locally.

That is to say, if there is really a violation of the rules by the operator, it is only a violation in principle, and within a year or two, I don't know whether the industry and commerce or the public security will correct it. You have to be mentally prepared, new things, it's normal to observe for two years. ”

"I understand this, but let's set the principles first, and those who are willing to self-discipline know how to be self-disciplined, which is better than a black eye. "Gu Biao is also very reasonable.

He knew that for the rest of the 80s, it was not risky for children to play games, because most children did not have the money.

Chen Sicong couldn't help but wonder: "It's the first time I've seen you like a businessman." Obviously, the market is monopolized by your family, and you still take the initiative to ask for social responsibility and suppress part of the business.

Gu Biao smiled bitterly: "I do this, I really regard this industry as my own, I hope it will develop in a long-term and orderly manner from the beginning, and be taken seriously."

And in good conscience, my intention is really not to sell game consoles to Chinese, I hope that I will earn foreigners' money for the rest of my life, and the less Chinese spend money in the field of games, the better. I also don't expect 'stimulating consumption' to boost the national economy and indirectly contribute to the country.

In 20 years, we may need to use 'consumption patriotism' to boost the economy, but within 10 or 8 years, China's GDP may not account for 1% of the world's total GDP, or barely struggle with one or two points.

In this case, even if the Chinese save all their money, as long as they can bear inflation, I don't think there is anything bad about it. This is because it is enough to build infrastructure and export foreign trade to stimulate the economy. The people's money is put in the bank, and it will not sink down and have nowhere to spend, and some infrastructure projects and industrial enterprises need to borrow money to expand production, so savings are also a contribution. ”

Gu Biao's three views on economic development are still very correct. He has never been defeated with a rod because he lived in the era of consumption to save the country after the subprime mortgage crisis in 08, and he felt that it was good to change his life and seduce people to consume.

Throughout the 80s, and even the early 90s, with China's size, even if all the food and clothing were cut back and did not want to consume, there was no problem, all the money was used to invest in expanding reproduction, and the outside global market could also be digested.

Consumption must only be encouraged when "all surplus wealth cannot be fully invested and reinvested, and the gap in investment needs cannot bear so much money and will be excessive."

Chen Sicong smacked Gu Biao's meaning, and couldn't help but be a little more awe-inspiring at Gu Biao's consciousness.

However, he also had some more things he didn't understand: "Then why do you want to go back to China to sell game consoles? You should focus on the export market and contribute to the country."

After all, although you are patriotic, you are still a bit of a businessman, and although there is little money in the country, you still have to earn it - of course, I am not accusing you, you are already much better than other luxury businessmen. ”

"That's why I didn't launch it in China three years ago, when Tiankun's game console was just launched—I was three years behind the United States and the market!"

"And now, the reason why I am here is nothing more than the situation requires. First of all, game consoles have appeared in developed countries for three years, and domestic gray channels are more or less high-priced stocks.

In addition, in the past 84 years, there must be a group of people who got rich first, and according to the statement of capital, they also have the need to spend money to win social respect and seek differentiation from the poor, which all objectively exists.

If the Tiankun game console is not sold in China, at most a year or two, my Nintendo Fc will also be bought. When the time comes, the foreign exchange spent on buying imported game consoles will be completely earned by himself.

If I sell it now, although it is also a 'Hong Kong-funded import', and it is also a foreign exchange to buy imported goods and make money, but I am making money anyway. The money is nominally a foreign-funded company, but at least it is used for the benefit of the country and the people.

The economic situation has developed to this day, and these people, who have become rich first, spend extra foreign exchange to buy imported goods in order to show that they are different from the poor, which cannot be stopped.

Today, a 100,000-yuan household, whose son needs a color TV to get married, may only cost 7,800 yuan for the mainland's domestic production, 1,000 yuan for Hanle Electronics in the Special Economic Zone, and 15,180 yuan for Panasonic -- the 100,000-yuan household may have to pay an extra thousand and 800 yuan to buy a Panasonic color TV in order to save face. In fact, Panasonic's good quality and good performance are certainly one thing, but more of it is purely for the sake of a scarcity to bring face.

Since this kind of demand exists, it is better to let Tiankun play the role of this tool of 'letting those who have money first pretend to be forced'. So I had to make it a learning machine to import, not a game console. Because the learning machine can be used, this is the entry equipment for their children to learn computer operation, and it is a symbol of the level of home tutoring.

There have always been two channels for earning foreign exchange for the country: one is to directly sell things to foreigners and earn back foreign exchange; the second is to direct "foreign exchange used to import foreign goods, which was originally wasted by the Chinese's own national consumption" to buy products that "appear to be foreign-funded but are actually controlled by Chinese", and in disguise keep foreign exchange within the control of the Chinese.

The former is to open up sources to earn foreign exchange, and the latter is to throttle foreign exchange. ”

When Chen Sicong heard this, he suddenly felt enlightened.

Although the state has always controlled foreign exchange, so many friendship shops are not fake, and it is impossible to use 100% foreign exchange to do meaningful things.

It is always necessary to give a little incentive to the rich, let them earn 10 yuan of foreign exchange, and take out one or two yuan to enjoy and experience the difference between their life and the poor, so as to better invest and continue to make money.

Gu Biao guided these two pieces down, which is also a kind of foreign exchange earning.

"No wonder, you don't particularly care about whether the size of the game console industry will decline because of this - you make Chinese money, just want to earn that part of the 'originally spent on foreigners, that is better to spend on you', but what you want more is that you can not spend it." I can't imagine this realm.

That's not said, you leave this suggestion, we try to help you do recommended supervision, regulate the industry. ”

……

A few days later, a document on the self-regulation of the video game console and learning machine industry entered the discussion stage, and it is believed that it will soon be officially chū tái.

However, considering that new things always need to be observed, it is impossible for the self-discipline of this industry to be guaranteed at the implementation level within one or two years.

It is just to tell everyone what is right and what is wrong, first of all, to make everyone conscious, and at the same time, to make Tiankun Company more grounded in managing dealers and infringers, so that it will not be said by other operators to make trouble.

At the end of the trip to the capital, in contact with Chen Sicong and others, Gu Biao also disclosed a very conscientious arrangement.

"I plan that starting from this year, every game console and learning machine sold by Tiankun Group, no matter which market in the world it sells, it will be treated equally at home and abroad - as long as one is sold, Tiankun will donate an additional US$1 to the 'Tiansuo Environmental Protection Foundation' for public welfare and environmental protection, sand control and afforestation in Northwest China.

I'm talking about an extra $1, which is the '10 million a year' promised when I joined the Global Conservation Council TNC, not counting that. Assuming that 8 million units of Tiankun are sold in the global market this year, we will donate 18 million US dollars to the environmental protection fund by the end of the year. ”

When hearing this decision, the people who discussed related issues with Gu Biao were all in awe.

Especially when they looked at some paragraphs and cost analysis of Tiankun's financial report of the previous year that Gu Biao deliberately revealed, they realized that the net profit from selling game consoles is not high, and after amortizing the cost of a game console, the final net profit may be less than 10 US dollars - in this case, each additional donation of 1 US dollar will not account for a high proportion of sales, but the proportion of net profit is very large.

What a conscientious patriotic capitalist this must be!

Of course, as for how much money can be made by selling "game cartridges", Gu Biao will definitely not show it to those people, it has nothing to do with them.

They also don't need to know that a console company mainly earns money from first-party game cartridges, as well as a commission as a game cartridge platform. Just like in later generations, Sony didn't make money by selling Ps4 machines, but selling games on Ps-stoRe almost made a lot of money.

"Xiao Gu, do you want to find people from news agencies, newspapers, and television stations to interview you for this deed? They are very happy to publicize such patriotic entrepreneurs' deeds. ”

After listening to Gu Ao's generous plan, some friends put themselves in his shoes to help him suggest at that time.

So far, Gu Biao has not officially advertised game consoles and learning machines on television or newspapers.

Although the advertisement of "Xiaobawang Learning Machine" in history has been shocking, and in the context of today's times, there is no normative file that says "no advertising is allowed for game consoles".

Gu Biao only did not advertise because of his sense of social responsibility. On the other hand, it is also the brand of Tiankun that is too high.

Just relying on the popular soft implantation of "Terminator" in the same period, as well as those "world's first storable game console games, "Romance of the Three Kingdoms" developed by a foreign-funded company Tiankun Group. This fully illustrates the influence of China's ancient culture in the world", such a good news report is enough to penetrate into the hearts of the people.

So he doesn't bother to advertise directly.

This extra donation is also to hope that in the future, he will be left with fewer people accusing him of making money in the game.

However, those well-meaning friends have not reached this realm. They figured out that Gu Biao was just thinking that "even if he doesn't advertise, it's always good to publicize it on the news", so they persuaded Gu Biao to hype up "donating an extra $1 for sand control and afforestation if you sell a learning machine."

However, Gu Biao refused again.

"I don't need this kind of hype, I want to do good things silently, and I don't want to be named. Now that I say it, it seems that I am telling ordinary people that buying a game console is also a donation to be patriotic, which is not good.

Let's not tell you, when the sales statistics at the end of the year come out, and my money is also donated, let the news media find out why the money obtained by the Tiansuo Foundation this year is a whole thing, and take the initiative to interview me, and then I will announce the algorithm of this amount of money - this nature is different, at least I didn't shout it out in advance, and use the moral high ground to promote others to buy. ”

High, is in is high.

Although the opportunity to publicize the good deeds half a year in advance will be lost, the image is more detached.

This is true of doing good deeds without leaving a name.