Chapter 206: Sending Faces to the Door
In good conscience, Gu Biao sent Shi Yuzhu to the United States to open up the class market, and in the first 40 days, he completely relied on Shi Yuzhu's own ability to fight and rush and follow the shipping channels laid by Sony and Nintendo.
This is dangerous, but because of the short time, there is still time to fill in many problems.
Gu Biao has a very good grasp of the rhythm, and in just one and a half months, he has roughly made up for the construction of various systems, confirmed rights and responsibilities, and settled disputes and disputes. It did not affect the expansion speed during the outbreak period, but also took into account the safety.
After inspecting and combing in San Francisco for two days, Gu Biao figured out that it was time to make separate arrangements and start implementing the plan discussed with Shi Yuzhu.
So he called Cameron first, telling him to keep the cinematographer and other people who might need to make the "documentary" after the filming of "Terminator", and asked him to find two reliable advertising agencies for copywriting and planning, and maybe to make a short film.
That is, the TV franchisee promotional video of Tiankun Entertainment Game Arcade.
Because after the film enters the post-production stage, the cinematographer and other shooting support staff will be idle, and some will go to other crews. Then comes the director, the editor, the soundtrack, and the special effects stage.
Gu Biao is not familiar with life in the United States, and it may not be possible to guarantee the quality of arresting two people at random, or there is a deviation in the understanding of Gu Biao's shooting intentions, so it is better to use his own people to be safe.
What he wants to shoot is an unprecedented subject, and without absolute control, the quality cannot be guaranteed.
"Boss, I still have to finish work in about 25 days, two or three days early at most. If you can wait, I'll help you form a perfect team and get ready for start-up. ”
Gu Biao calculated the time: "How long does it take to shoot the interview, and when will it be released?"
"In the case of commercials, it can be done in a week, including editing. ”
"It's a little slow, you can coordinate it again, send people to me in batches, I even wait for the preparation and shooting, and I will see my promotional film on TV before March 10th. Gu Biao finally gave the order.
He knows that Shi Yuzhu's plan to attract franchisees on TV, and even contact TV stations, negotiate advertising fees, sign contracts, and schedule schedules, will probably not be completed until at least March 10.
Most of the advertisements on TV stations are full, and there will be no vacancies to talk about it that month, so it can only be booked from the next month.
Cameron was a little embarrassed, but after calculating it in his mind, he reluctantly agreed: "Then it may use a few more supernumerary personnel, you just need to add money." Also, you should put Lee back as soon as possible, I'm almost done filming the scene after his death!"
"Rest assured, Applejack will be flying back to Los Angeles today, and I'll be back to Washington. Gu Biao agreed.
……
After communicating with Cameron, Gu Biao looked at his watch, and there was still some time before the flight back to Watsengton in the evening.
At this time, the sound of Shi Yuzhu knocking on the office door pulled Gu Biao's thoughts back:
"Boss, it didn't affect your contact business, right?"
"What's the matter?" Gu Biao asked majestically, and then picked up the teacup and drank tea.
Shi Yuzhu: "That's right, in fact, ten days ago, people from Atari tried to contact me and wanted to talk about the cooperation of buying the adaptation rights of the home computer of 'Earth Defender' and 'MapleIsland'. I politely declined to delay it for the time being, citing lack of authorization. This week, they didn't know where to find out, and they said that you came to the town in person, so they came to the door again, made an appointment, do you have time to see you at noon?"
Gu Biao was surprised for a while: "Atari, does Bushville want to see me?"
Gu Biao has subconsciously regarded Atari as the number one enemy in the past two years.
From the time it entered the U.S. market, it was ready to "let's come out with a Motorola 68000CPU and a new architecture of a game console, and Atari came out in more than three months." Out of a Z80 old-fashioned game console, Atari copied the market in 6 weeks".
However, he only thought about being closely watched, and never thought that Atari would come to the door to ask for "cooperation".
Is Bushville's posture lowered? Conscience found that he was embarrassed to eat alone?
He doesn't look like that kind of person, otherwise he wouldn't have been arrogant enough to say to Jobs four years ago, "You, Atari doesn't need that dog S third-party game card censorship system you designed."
Gu Ao was fighting wits and courage with the air in his mind, and Shi Yuzhu cleared up his doubts: "No, of course Mr. Bushville didn't come to talk to you personally." The other party just sent a business manager - boss, don't be angry, you should know that the other party's sales are more than 20 times ours......"
It turned out that he just sent an ordinary business manager to "recruit An", which is quite in line with Bushville's arrogance.
Gu Biao's first reaction was to let that guy go.
If he showed up in person, wouldn't he lose his cards? At most, let Shi Yuzhu talk about it.
Shi Yuzhu looked at Gu Xiao's unkind expression, and pondered: "Why don't you set a tone and I'll talk about it?"
"No, I'll go myself. Gu Biao's heart flashed, and he suddenly thought of how to take advantage of this opportunity, "But you immediately go and get a photographer, and then get a video recorder and recording equipment, I will record all the negotiation process, so that in the future, I can 'post it as evidence', so that the American people can see who is the conscience to play the game." ”
There are less than two years left before the collapse of Atari. After the end of Atari, all game console brands in the American market were very depressed and were affected.
Therefore, Gu Biao thought that if he could seize some of Atari's handles when Atari was at his most arrogant, angrily denounce the other party's business principles in the negotiation, and create "Tiankun Entertainment is the representative of Atari who goes the opposite way", and carry this banner.
When the time comes, when Atari really collapses, and then promote this kind of corporate personality through appropriate channels, maybe it will get miraculous results.
Since this is the case, Gu Biao did not hesitate to condescend to the noble and reprimanded the other party angrily.
Thinking about it this way, fortunately, Atari filmed a guy who was not very good, and if it was Bushville, Gu Biao would definitely not be allowed to videotape.
……
San Francisco is not a media capital, and it is not easy to find a cameraman and video recorder in a hurry, but Shi Yuzhu's execution is quite strong, and he got everything done before 1 o'clock in the afternoon.
Then Gu was in the office of the company's general manager and met with the negotiators on the Atari side.
The person who came was a 40-year-old white prickly head (thorny head refers to hairstyle), which was black and white, short and hard, which seemed to fit the "you have become bald, and you have become stronger" persona of the IT company.
"Mr. Gu, it's an honor to meet you. I heard that Tiankun Entertainment was founded from scratch at the age of 17, which is really admirable. Originally, I thought that Mr. Bushville was the youngest entrepreneur to start his own game console company at the age of 25, but now it seems that the record has finally been broken.
Dardanelle is Vice President and Director of Supply Chain Management at Atari. I am also responsible for the company's intellectual property licensing negotiations, and I hope we can cooperate happily. ”
"Mr. Dardanelle, it's a pleasure to meet you. Tell me why you're here. Gu Biao said politely first.
"But, Gu, what do you mean by that?" President Dardanelle did not speak immediately, but first pointed to the video recorder in the corner.
Gu Biao smiled coldly and arrogantly: "Oh, it's nothing, our company's convention." When cooperating with a new supplier, it is necessary to record the negotiation process, add some legal evidence, and reduce the risk of rip-offs.
Of course, if your company had sent Mr. Bushville to talk to him personally, we could have done otherwise, and I believe that Mr. Bushville was a decent man. But Mr. Dardanelle...... IMHO, I don't know exactly what you stand for. ”
In and out of these words, there is a bit of a sense of looking down on Dardanelle and getting back to the field. Of course, the other party was a little annoyed, but considering that Tiankun Entertainment sent the big boss to negotiate in person, it was not very rude to do this, and Atari could only endure it.
Dardanelle endured his anger and got straight to the point: "Then I'll be blunt, this time, our company wants to follow industry practice, with a 12% licensing fee, to win the right to transplant the home machine cassette of 'Earth Defender' and 'MapleIsland'." And with an 8% licensing fee, he won "Tank Wars", "Pac-Man" and "Bomberman".
Mr. Gu, you have earned it, you don't have to do anything, you can make Tiankun Entertainment's games enter thousands of households without the slightest foundation in the home machine market. Not to mention that you can directly share the net profit equivalent to 12% or 8% of the sales of game cartridges, just a big family business like Atari will help a lot for the exposure of the 'Tencoin' brand!"
"I'm sorry, I'm not interested at all. Gu Biao refused.
Dardanelle smiled incredulously: "I heard you right, right? Could it be that Mr. Gu is very confident in his game and thinks that he should take an epoch-making high commission? You can go and inquire, the arcade games that are allowed to be transplanted to home consoles by Atari are generally 8% is considered very high." Mr. Bushville is looking at the epoch-making new gameplay of the design concept of 'Tian Kun', so he gave a sincere price of 12%, which is the first time this year to open this price!"
"No, no, no, I think you've misunderstood, Mr. Dardanelle," Gu Biao waved his hand in disgust,
"I refuse, not because of money, but because of technology - I'm not afraid of leaking technical secrets, our 'Earth Defender' and 'Adventure Island' use Motorola 68000 CPUs, and the selection of other supporting circuits is also excellent, the purpose is to dedicate the most silky gaming experience to consumers.
With your company's Atari 2600 platform home game console, the performance simply can't run such a high-end game. I can conclude that if you forcibly transplant it, there will definitely be inferior phenomena such as the screen flickering when the small plane is fired, and the image quality scanning is out of order.
I will never tolerate the game produced by Tiankun Entertainment to show it in such a spicy manner! This kind of money that deceives consumers is not profitable for us at Tiankun Entertainment!"
The business logic debate between Gu Biao and President Dardanelles was faithfully recorded on the video camera.