To be honest, when he first heard Shi Yuzhu put his idea into the advertising field, Gu Biao was very wary in his heart.

After all, the brain-dead gold of another time and space is too bad, and it belongs to the kind of behavior that can make money, but will definitely smash the brand after making a vote.

Gu Biao's word "Tiankun" is to be a golden signboard in the world for more than a hundred years.

He cherishes the brand more than Ma Feng said, "Ahri Baba will work for 102 years", so he can't do the kind of overdraft that detracts from the value of the brand.

It's not a problem that money can solve.

However, after listening carefully to Shi Yuzhu's full statement, at least for now, it seems that the TV marketing copywriting and design he conceived have not yet reached the level of a one-shot deal.

If you can grasp this scale, it is not impossible to consider.

After all, it's just a matter of using real evidence to win over "franchisees", and the cost recovery cycle of Tiankun Entertainment's arcade is short, and the data can attract people without flooding.

"It seems that people are forced by the environment, and no one is born with a penchant for transgression. Gu Biao was very pertinent in his heart, and slightly withdrew a little bit of his prejudice against Shi Yuzhu.

Then we start discussing things and not people.

As Shi Yuzhu showed more data and feedback from contacting customers in the United States in the past month, a picture that Gu Biao could never make up for in China by taking it for granted gradually became clearer.

After Shi Yuzhu roughly finished speaking, he sincerely summarized:

Therefore, the speed of the spread of pop culture in the American market is indeed not comparable to what could have been said. The Tokyo metropolitan area has a population of 36 million, accounting for 30% of the country's population. The Hanshin metropolitan area has a population of 18 million, accounting for 15%, and these two places have caught it, accounting for almost half of the population, and other rural places worship the aesthetics of city people.

This compares with 9 million people in the New York area of the United States, followed by 5 million in Los Angeles and 3 million in Chicago. Although the population is 2.5 times that of the Yueben, the social spread of emerging popular elements is much slower than that of the Yueben.

Moreover, there are serious historical confrontations and cultural differences between the North and the South of the United States. If it weren't for television, Georgia's arcade owners wouldn't have noticed what was happening in New York.

Although the politics of this book is also a multi-file system, I have never said which region is the iron ticket warehouse of a certain file. But in the United States, I have only been here for a month, and I know that the 'Seven States of the Deep South' and the Yankees in the North have been a blood feud for more than 100 years. ”

This is not the era of the Internet, there is no "circle of friends sharing" and "QQ space sharing". The killers who consume the new super cool gadgets lack even the means to pretend to be forced remotely, how can they arouse the envy of strangers.

Gu Biao's previous life was a typical "cold circle of friends", and when he saw the crazy devil of the baby, the crazy devil of the bag, the crazy devil of the rice, he all sneered horizontally. Now I miss the "share to Weibo" button in various games.

A pair of underwear and a piece of toilet paper have their uses.

After smoothing out his thoughts, Gu Biao made a decision in person:

"Let's just follow this idea and improve the plan first. You are responsible for contacting the TV station to find out how much advertising money will be spent on doing so. The problem of the promotional video, I personally coordinated resources to solve it.

In addition, you have to think about how to connect with the conditions negotiated by Ma Feng - our first barrel market is sold through the shipping channels of Sony and Nintendo. In accordance with our tripartite agreement with them, we are obliged to ensure the stability of this relationship.

If the brand situation is opened, they immediately get rid of them and lay their own channels, there will be a risk of default. Even if Sony and Nintendo don't pursue it, if they want to take a ride and integrate the new channel of 'TV solicitation franchisees' into their hands at that time, how can we refute and resist, these are all things to think about. ”

Shi Yuzhu obviously belongs to the more wild path, and has no sense of rule of law and compliance, and was a little confused by the question raised by Gu Biao for a while.

The two discussed secretly for a long time, and Shi Yuzhu tentatively pleaded: "Mr. Gu, if you can give me authorization, let me expand the function of the 'after-sales service team' formed according to the market, take into account the contact with new customers attracted by TV franchise advertising, and secretly give these people commissions according to normal sales to motivate enthusiasm."

Then, we can isolate the channels of Nintendo and Sony. Even if the two of them are traced down at that time, we can still refuse to admit it, and insist that these are just after-sales service personnel. Nintendo wants to take a free ride, but we can also refuse on the grounds that these personnel are not trained in the maintenance techniques of Nintendo's products. ”

Gu Biao thought for a while, and this trick was more ugly.

In the 1980s, when doing business, sales channels were very important. Because the network does not exist yet, TV investment has just begun, and it can be said that the channel is king.

No matter how good your product is, it is difficult to rush out without your own channels, whether it is China, the United States or the United States.

Gu Biao spent so much money before, making "what's yours is mine, what's mine is yours", and he joined forces with Sony and Nintendo to "equalize the rich and the poor", just because he had no channels, and he had it.

Now that Shi Yuzhu is doing this, it is a bit like a further transformation into "what's yours is mine, and what's mine is still mine". It all sounds a bit shameless.

Gu Biao thought about it for a while, and said, "This trick can theoretically cover up the past." But if you want to act like it and eliminate legal risks, you have to strictly follow the labor laws of the United States - you don't think of this place as a newly opened country, and everything can be messed around.

In the United States, after-sales service personnel are skilled workers. If you put them in the job, you have to get them to join the appropriate union. And after they join a kind of union, and you let them work as nondescript, how to pay and how to prevent complaints, there is a lot of learning.

Moreover, the sales staff will definitely have to work overtime, and if you let the people who have joined the skilled workers' union work overtime uncontrollably, it will be all over if something happens! The cost of human resources in this will far exceed the same kind of operation at the time of the day, are you psychologically prepared? ”

Shi Yuzhu listened to the boss's tone loosened, and he could give him greater authorization to show his strength, and hurriedly patted his chest: "Mr. Gu, don't worry, won't I learn, my learning ability is very strong - I was almost dumb English at the beginning, isn't this also coming, as long as I make a lot of money, you don't know my learning ability?"

Gu Biao waved his hand: "It's useless to pat your chest, what I want is to cut off the risk at the legal level - so be it, my original plan was to give marketing personnel, including you, a full commission system after the sales company in the United States is on the right track, and the game consoles sold through its own channels will be directly given a percentage commission."

But now that you have to take the risk and increase the weight, I am ready to change it - give you a distribution floor price, and you will be equivalent to a distributor of the parent company. But from now on, the marketing cost in the United States will be deducted from your price difference, so if you want to support the marketing team, you will be responsible for your own profits and losses. ”

Shi Yuzhu only felt blood rushing to his brain.

He knew that as a person who had been left behind his sentence, this was the only chance for him to really turn over and retain his hope of being his boss in the future.

The risk is very high, and if you don't do it well, you may be busy in vain, and you will get less than your salespeople.

After thinking about it, he bargained: "I accept this condition, and I can guarantee that as long as I leave a channel marketing fee equivalent to 15% of the current market retail price for my channel, I will do this business!" ”

When Gu Biao heard this, he was slightly surprised.

So far, he has not seen a dealer with less than 20% of the total marketing expenses.

Because, in the future, even the advertising fee of "TV solicitation franchisees" will be amortized into this part of the price difference-

Not to mention, let's benchmark the KFC franchise stores in later generations, and 12% of the sales of all KFC stores should be handed over to the head office as "advertising amortization". That is, Yum Group takes all kinds of advertising and endorsement money, which can account for 12% of KFC's sales.

You can see what a big expense advertising is.

Shi Yuzhu's condition seems to be a reverse bargain.

Could it be that his additional conditions are very exaggerated?

"Do you have any additional conditions?" Gu Biao was a little curious.

"I would like the head office to allow me to set my own prices in the U.S. market and provide initial financial support. I want to imitate the early 'game console financial leasing' model in the market, that is, to pack tickets for the game hall bosses, 'don't make money, and only get back if you earn enough'.

As long as I have this guarantee at the beginning, I can sell this part of the game console at a higher price, make a quick buck, and amortize the subsequent marketing costs. ”

Gu Qiqi said: "This is 1981! Not 1979! How can you have the confidence that the new game console can still be sold at a higher price? Atari's imitation may be on the market in two months! This is already a competitive market, not a monopoly market. ”

Shi Yuzhu pulled a report and explained: "Mr. Gu, there is no right to speak without investigation, because I found that in the American market, the profit margin of the new version of the game of many game hall owners is far higher than that of their peers." ”

Gu: "Why?"

Shi: "Quite simply, it's because the U.S. lacks a social culture to compare video game technology. In contrast, I am more proud of playing games well, and I will hone my skills and shoot game backboards. Americans are more technological, and the progress of new models is generally slow after they are launched. Therefore, Americans can play for a shorter time with a coin and need to receive more coins.

The profit margin of the game console industry cannot only be considered as a factor on the supply side, but also on the consumer side. The national average game technology is a gold mine in itself. ”

Gu Biao pondered for a while, it seemed that this was really the case.

It is said that in my history, I am proud of rubbing my big moves accurately, and even just proud of clicking fast. Aren't those silly "Takahashi celebrities" and other examples just the emptiness and loneliness of Shibuya's killing Matts.

Therefore, don't blame the "Plaza Accord" for bringing down the economy, before the square came out, the young people of the square were already proud of their "accurate marksmanship", and this orientation itself was a symbol of the decline of national creativity.

If a nation is more proud of its marksmanship and hand handips, and is proud of being able to guess the other party's intentions, stealing and killing each other, then there is hope for the creativity of this nation. If you are proud of the gun, then it's over. Those who work hard govern people, and those who work hard govern people.

In contrast, although young Americans also play games, at least they are not so decadent, and they are less deliberate to practice those unoperated. This can also be seen from the style of esports in later generations. European and American players are more inclined to discover new tactics, and in the case of a game where there are still new tactics to discover, European and American results are still okay.

But if the game is exhausted and has not been revised for a long time, and in the end, it can only spell the "micro-operation/hand speed" with no intellectual content, then it is properly left to Nan Bang Pig to win the prize. Anyway, the South Stick Pig can only practice clicking the mouse on time and fast, and the intelligence content is not as good as moving bricks.

"Yes, that's kind of interesting, I can give you permission. However, the financial lease fund support of the head office is limited to the first half of this year, and the mortgage period is up to half a year. That is, by the beginning of 82, I will take back all the financial support of the head office, and then you will have to rely on your own funds earned during this time.

However, I advise you not to scale up this model. There will also be bubbles in the console market. The illusion created by excessive exuberance is not easy to get rid of. Gu Biao finally gave a good word.

"Half a year is enough, and after half a year, I will rely on my own funds! Our company's game machines are willing to guarantee the turnover, and they will definitely sell much more expensive and better than their peers!" I don't know how much Shi Yuzhu listened to this statement.