Chapter 288: Procrastination can occasionally bring benefits

When it comes to advertising endorsements...... What can Ye Zhao endorse?

Where will you not order a lighter that will be beaten up by fat in the end, or will your body be better and eat Ma Ma Erxiang and finally gain weight into 200 pounds of diet tablets?

Of course not.

However, although I didn't endorse anything like learning machine cram school life No. 1 brain gold, this endorsement also has a little to do with learning...... And it's the kind of learning that combines practice and theory.

When it comes to the combination of practice and theory, of course, it is to take the driver's license.

To be precise, he received an endorsement invitation for a driver's license test and a car.

Toyota has launched a loan to buy a car for newcomers who have just joined the society, and decided to invite Ye Zhaolai to be the spokesperson.

The car loan program for college students began as early as the era of the bubble economy, when there was a shortage of labor everywhere, and the future of college students was bright, and there was no need to worry about not paying it back, and car sellers even came up with a loan business with a very low threshold of only 10,000 yen a month when they were in school, and they paid off within five years after joining the job.

However, with the bursting of the bubble, it became difficult for college students to find employment, and the contract like before was no longer available. In addition, the train transportation in Tokyo is very convenient and developed, and it is difficult to buy a car and parking spaces are expensive, so the enthusiasm of college students to buy a car is not so high.

And this loan car purchase plan is aimed at these young people who are not very enthusiastic about buying cars.

It is precisely because of this that considering Ye Zhao's huge influence among young people and his good image, Toyota decided to use him as a spokesperson.

And the fact that he has never taken the driver's license test has not affected him to become a car spokesperson, but has become a plus point in the endorsement, allowing him to win the endorsement of the driver's license test by the way. …… First, I used Toyota's coach car to get my driver's license out at the driving school, and then I took out a loan to buy a Toyota car.

Regarding the matter of contemporary spokespersons, as long as it is not to advertise things that may cause problems such as medicines, Ye Zhao is not rejected at all and is even quite happy, and tens of millions of yen will be credited if he shoots an advertisement, even if he has to be cut by the company, it is still an easy matter.

To paraphrase a line: there is a lot of money for advertising, little work, and high exposure, if you are smart, hurry up and seize the opportunity!

It's just that since it's going to be a spokesperson for the driver's license test and the car, it is not only necessary to take out the time to take out the driver's license smoothly, but also to wait until you become a licensed worker, not to mention the full responsibility for traffic accidents during this endorsement contract period, and it is best not to even accidentally drive the car on the road.

This can be regarded as a kind of invisible bondage, as the spokesperson of the car, there was a car accident, and once it was reported, the impact was still very poor.

From the beginning of earning the first pot of gold in his life to the present, although he feels that he can only rely on taxis and drivers to get in and out without a driver's license all day long, and it is really inconvenient to do something bad secretly if he wants to do something bad, Ye Zhao didn't expect that the reason that finally prompted him to enter the motor vehicle training institute to learn was because he received an advertising endorsement.

"Procrastination can do a little bit of good, though, right?"

"Ye Zhaosang, although I really want to echo it, but is it really good to find a reason for your laziness like this?"

"Hmm......"

Ye Zhao, who was once again hit by the heart of his subordinates, couldn't help but secretly think in his heart, when he chose people, did he regard "piercing the heart" as a skill standard that must be mastered......

Accepting the invitation to endorse is just the beginning, and the next press conference, meeting, and advertising shooting, and finally TV broadcast, it will take a long time in between.

During this time, Puffy's debut singles, as well as Ye Zhao's two singles released on the same day, were also released smoothly as scheduled.

Before Puffy's debut single was officially distributed, the total number of orders received from the record seller was 100,000 copies, which is a decent number for a newcomer.

Unless it's the kind of newcomer who has accumulated considerable popularity before his official debut, such as Kid, who was set a goal of "at least one million" by Jenny San for his debut single, otherwise, for newcomers who have no roots, neither the distributor nor the seller will risk producing too many records at once, but will use the option of adding orders later according to the sales situation and response, so as not to have poor sales and end up with waste disks and garbage.

However, in Puffy's debut, Sony was surprisingly generous...... Or rather, it is bold that after only receiving an order for 100,000 sheets, they actually produced 300,000 sheets in one go as a backup.

And the reason why he has so much confidence in Puffy, needless to say, there are naturally reasons for having confidence in Ye Zhao. For Ami Onuki and Yumi Yoshimura, two pure newcomers who were unknown before their debut, the treatment they can enjoy, as well as the attitude of the record company towards them, actually comes from the power of producers.

The more Ye Zhao who served as their producer attracted attention, the executive producers at the higher levels would look up to them even if they only considered Ye Zhao's ideas and abilities.

Of course, just because he has confidence in Ye Zhao, he can't support three times the number of records in the production order, after all, he is actually just an externally imported producer, not a pro-army of Sony. Moreover, he has only succeeded in producing a singer so far, unlike Tetsuya Komuro, who has nothing to do with the charts every day, and that kind of absolute trust still does not exist.

So, even so, Sony is still very confident in Puffy, and naturally there is another reason, that is, they successfully pulled a pretty good tie-up for Puffy.

As early as when the recording of the single was announced, at the suggestion of Ye Zhao, Sony took the lead and sent the title song to TV stations and advertisers for audition, hoping to find a suitable tie-up.

If you want to say what music was popular in 1996, of course, it is Tetsuya Komuro. After entering the millennium, Tetsuya Komuro's music was inevitably suspected of being outdated, and Komuro himself did not escape the fate of Ero's talents, but in this day and age, his electronic music is still very trendy, at least people think so now.

In contrast, this ballad-flavored "Innocence of Asia" not only sounds trendy, but even a little retro.

But just like Ye Zhao, who took the first step in his music career by launching a summer folk song through the loophole of rock music, this time, Puffy also took advantage of the loophole of electronic music, relying on this fresh and natural style to win the favor of advertisers.

Eventually, the song was picked up by Kirin Beverages and became the theme song for their subsequent juice commercial. 2k reading web