Since tie-up was finalized as early as when the single was just finished, it is no wonder that Sony is so confident that it will not hesitate to risk losing money and produce an additional 200,000 singles there for later use.

No matter what era it is, either by relying on the word-of-mouth and popularity of the song, or with the help of strong publicity and exposure, for new singers, and even veteran singers, these two ways are indispensable if they want to get ahead and have sustained vigorous vitality.

Soon after the advent of sound films, the theme song of the movie also appeared, and the people who watched the movie sang the ballad they heard after leaving the theater, and the people who heard the song were attracted to the theater to watch the movie, and the song and the movie relied on this spontaneous propaganda to drive each other.

As early as the twenties and thirties, or even earlier, the rudiments of the propaganda method of tie-up appeared, but as the times gradually moved forward, the form of its existence also continued to change.

However, just like steamed buns and noodles, no matter what tricks they make, their original form is flour, no matter how they change, the essential part still does not change.

In the original history, Puffy's debut single "Innocence of Asia" did not perform very well in its debut, selling only more than 30,000 copies, and only ranked third on the charts at its best.

It was able to achieve the last million results, and because it was also selected as an advertising song after the release, the popularity gradually increased due to the continuous broadcast of TV media, and finally sold more than one million copies.

And this time, in the case of early preparation, Sony and Kirin Drink also cooperated a little, and deliberately set the release time of the single and the time when the advertisement was released on TV on the same day, just like that, at the same time as the commercial began to play, this light-hearted and jumpy song began to bombard the ears of listeners.

The advertising effect was strong, and on the fourth day of the single's release, which was the fourth day of the commercial release, Sony began to receive additional orders from sellers.

Because it had already been prepared, at the same time as receiving additional orders, the 200,000 singles that had been prepared in advance were taken out of the warehouse and sent to major record stores one after another.

The times are moving forward, and there are fewer and fewer cases that relied on word of mouth to slowly ferment, but now, with the help of powerful media, it is possible to create a myth in minutes.

There is no need to wait for fame, as long as there is a good way to publicize, everyone can become popular.

After the commercial began to play, the general public who sat in front of the TV and watched the advertisement were attracted by this light and catchy melody, and at the same time, they unconsciously began to pay attention: What is the origin of this song?

Many viewers even called Kirin Beverage to ask about the origin of this song, and where is this group called Puffy?

When they got that this is a new newcomer group launched by Sony Records, and the producer is Ye Zhao, who has been in the limelight for a while, the audience couldn't help but be shocked again: How energetic is this guy? How many strange ideas are there in his head?

You know, the so-called producer model is basically checked by the same producer, and the style of the newcomers produced is basically the same, so as long as one of them becomes popular, the others will also become popular.

Therefore, when these talents are popular, they are popular together, and when they are angry, they are out of breath at the same time.

But what about this guy? His own music is one style, and the Kawamoto Makoto he made is another style, and now this combination called puffy is another style, so jumping between different styles, won't he be confused by himself?

But surprise is surprise, they have to admit that this guy does a decent job no matter what style it is, obviously this song "Innocence of Asia", the lyrics seem to be a joke, but there is an attraction that makes them want to understand.

After the first week's sales came out, Puffy's debut single "Innocence of Asia" won the third place on the weekly singles chart with about 120,000 copies, which is already a very impressive result for a newcomer with no roots.

After the results came out, Ye Zhao called Ami Otsuki and Yumi Yoshimura and asked them, "How do you feel?"

Ami Daikan on the other end of the phone expressed her feelings with an excited scream, "It's really incredible!

"Hey......" Ye Zhao twitched the corners of his mouth, "Is this the only thing you have to pursue in life?"

"How can this be 'this pursuit'?" Ami Okan became excited, and her voice also rose an octave, "Ye Zhaosang, although Ami joined the record company, I never thought that I would be able to make my debut, even when I started recording singles, I didn't expect to be able to do it to this extent!"

Compared with Ami Okuni's somewhat naïve and childish reaction, Yumi Yoshimura was a little calmer, not only that, but also chatted with Ye Zhao quite easily: "After the results came out, when I came to the company today, the staff's attitude towards me and Ami was also much more cordial. ”

"Really?" Ye Zhao said with a smile, "This is a journey that must be experienced to become a top singer." Not to mention the two of them, even himself, although he joined with a best-selling underground single, but before and after the results of the mainstream debut single, the staff's attitudes were very subtle.

Later, when Makoto Kawamoto was signed to Sony and went in and out of their building and recording studio as a producer, the staff was also skeptical of him at first, and it was not until "Love の Cai" became popular that this attitude was reversed.

But these things, in retrospect, I don't feel that there is anything unpleasant at all, although no matter what kind of person you treat, a consistent attitude is a precious quality, but before you fail to convince others, it is also very normal to be suspicious or slightly cold.

It can even be said that being able to change the impression of others through hard work is a very pleasant thing in itself.

And, on the other hand, being suspicious and cold treated by others before he showed his ability to be convincing, and then becoming arrogant because of the change in the attitude of the other party after proving himself, that kind of behavior is completely tasteless. 2k reading web