Volume 5 Section 28 Target: Sanyo

The effect of this dinner was very good, although Sha Zhengyang was drunk, but it was a good way to get closer to many company executives within the group who had not seen each other for a long time, making the atmosphere harmonious again, which was also a harvest.

As the strength of Dongfanghong Group continues to expand, especially after it may be relocated to Handu in the future, its influence will continue to expand, and many of these group executives may have to take charge of one side in the future with the further expansion of their business.

Just like Mao Guorong, Ning Yuefeng, and Gao Baishan, they are now in charge of Dongfang Red Wine Industry, Fun Drinks, and Natural Hall Water Industry, and Jiao Hong is in charge of Sanyang Ruosi, maybe in the next step, Dongfang Hong may also be involved in other fields.

For example, the dairy industry is also a large part of the food sector.

In Sha Zhengyang's view, if we can become unique in the dairy industry, become a benchmark in the field of domestic dairy industry in the future, compete with foreign milk powder brands, beat Yili, Mengniu and Guangming, and more importantly, avoid the melamine incident in 2008 in the future, which is worth it more than anything.

Just when Sha Zhengyang and the two sisters of the Ning family were discussing the development direction of Dongfanghong Group, Jiao Hong also returned.

Although he and Sha Zhengyang are in Wanzhou, there are not many opportunities for Jiao Hong and Sha Zhengyang to meet, on average, I am afraid that it is at most once or twice a month, sometimes they make an appointment to eat and talk together, sometimes they meet in the city to do business, or they are made an appointment with Lei Ting, Duan Yongming and others.

After Jiao Hong came, Ning Yuefeng talked for a while, estimating that Jiao Hong and Ning Yuechan still had something to say to Sha Zhengyang, so she took the initiative to leave.

Jiao Hong also felt that the temperature of the air conditioner in the room was a little high, and it seemed that it was affected by Ning Yuechan only wearing a cashmere sweater, so she also took off the cashmere coat outside.

The two of them came to this dinner and chose a relatively light cashmere coat, but Ning Yuechan liked darker colors, while Jiao Hong was two years older than Ning Yuechan, but she preferred bright colors, and her cashmere coat was a rose red.

I have to admit that Jiao Hong's appearance and figure can be called bright compared with Ning Yuechan.

Although the figure is thinner than the other, the black tight-fitting shirt outlines the chest extraordinarily prominently, a white pearl necklace hangs between the double peaks on the chest, and the lower body is a pair of very well-fitting slightly flared trousers, thighs tight calves slightly flared, brown and red high heels, particularly stylish.

"The development of Sanyo Ruosi is quite smooth, but in terms of technological upgrading, Sanyo is still relatively conservative, the technology transferred to the country is slow, and some key components still need to be imported from Japan, which is also the lifeline to restrict the localization of Sanyo Ruosi, and we have a long way to go to realize the localization of key components. ”

Jiao Hong still has some worries about the future of Sanyo Ruosi Electric.

In her opinion, the pace of localization is relatively slow, and although Sanyo Ruosi has achieved normal operation and profitability from the current point of view, the key technologies and parts are still in the hands of the Japanese.

At present, Jiao Hong is also focusing on promoting the localization of key technologies and parts, looking for some substitutes for parts, which is also agreed in the relevant agreement signed by Ruosi Electric and Sanyo, but this process still needs time.

"Sister Hong, this is inevitable, Japanese electrical manufacturers can reach the current state, it is not an overnight effort, they are also looking at our huge domestic market, will take this step, Sanyo compared to Sony, Toshiba, Panasonic, Sharp these companies are good, in the technical blockade is not so strict, after all, it is the second echelon in Japan, the sense of urgency is stronger, our foundation is too poor, to catch up, it is impossible to achieve it overnight, so we need to be patient and move forward steadily. ”

Sha Zhengyang is very aware of this situation, and he knew about it in his previous life.

Sanyo is one of the most liberal Japanese electrical appliance manufacturers in terms of technology blockade, which has a lot to do with its positioning and style.

It is willing to OEM for others, but also willing to OEM for others, and the conditions for technology transfer are far lower than Sony, Panasonic, and Sharp, so Sha Zhengyang will take the initiative to contact Sanyo.

In the previous life, Sanyo's white electricity was finally sold to Haier, and in this life, Sanyo Ruosi has not been able to turn against the customer in the end and become the new owner of Sanyo.

"Do you think that Gaosheng Electronics, Huafeng Electric and Huazhong Electronics are developing very strongly, but Sanyo Ruosi is not angry and a little anxious?" Sha Zhengyang still knows Jiao Hong well.

This Hong sister is very competitive.

Among the major enterprises in Wanzhou, the development speed of Huafeng Electric, Huazhong Electronics, and Gaosheng Electronics is obvious to all, but Sanyo Ruosi, which was established in the name of Sino-foreign joint ventures, seems to be unhurried.

This can't help but make Jiao Hong, who is at the helm, a little unable to sit still.

Jiao Hong did not answer this question.

Sha Zhengyang went straight down: "Sister Hong, that's different. ”

"We all know the technical content of Huafeng electrical appliances, how much technical content does the water dispenser have, so now Thunder is the most anxious, the simple water dispenser market, the scale looks very large, but once saturated, if you want to break through, then you can only fight a price war, and in the end it is the profit margin that declines, so Thunder also sees this, on the one hand, from the water purifier and water purifier this piece of breakthrough, after all, in terms of technical content, the water purification system is much higher, in addition, Thunder is also considering opening up new markets from other similar small electrical appliance types。 ”

"New market, what is Thunder going to do?" Jiao Hong is still very sensitive to this part.

"My advice to him is an air purifier. Sha Zhengyang said calmly: "From the current point of view, the market of this piece is still relatively small, but in the long run, with the rapid growth of the domestic economy, industrial pollution will rise rapidly, and with the improvement of people's living standards, the popularity of motorcycles and private cars will be an irreversible trend, so the air pollution of fossil energy will expand sharply, and the air purifier market will be quite large, of course, there is a time process." ”

Jiao Hong nodded thoughtfully.

Sha Zhengyang's vision has been proven countless times, although the air purifier still sounds a bit niche now, and not many people have an impression of this thing, but it is difficult to say whether it will become popular in the future.

"Gaosheng Electronics is actually not a new enterprise, Duan Yongming's ability is undoubted, even if he doesn't come to Wanzhou, he will do it in other places, so Sister Hong, you don't need to compare with him, and the DVD player market is not long, and the washing machine is not a class, as for Huazhong Electronics, that is the foundry enterprise of Hanhai Hi-Tech, I can say a responsible word, Hanhai Hi-Tech now represents the highest technical level of the domestic civil electronics industry, and we have invested so much, if we can't make any gains, it is really worth reflecting on. ”

"Then Zhengyang, what do you think we Sanyo Ruosi should do?" Jiao Hong bit her lip and asked, "I can't sit still like this." ”

"How does Sanyo feel about Sanyo Ruosi's cooperation?" Sha Zhengyang asked with a deep groan.

"They found it a pleasure to work together. Jiao Hong glanced at Sha Zhengyang, "Do you think Dongfanghong can also cooperate with Sanyo in other aspects?"

"I remember you mentioned to me during the meal that Sanyo is setting up new areas of cooperation?" Sha Zhengyang nodded.

"Well, it is true that they are looking for new areas of cooperation, Sanyo is very optimistic about the domestic market of Chinese mainland, they cooperate with Dalian air conditioners in Dalian, cooperate with Huaqiang Industrial in Shenzhen to produce laser heads, it is said that they are also developing VCD movements, and cooperate with our Dongfanghong and Wanzhou Electric Appliance Factory in Wanzhou." Jiao Hong nodded.

"Oh, they're also developing VCD movements?" Sha Zhengyang remembers that in his previous life, Sony was the first to break through the technical bottleneck among Japanese-funded companies and break the monopoly of Philips, but Panasonic, Sanyo, and Sharp should all have the ability to develop and develop, and it may be a step late.

"It seems to be. Jiao Hong is also not sure.

"Do you know that Sanyo is ready to find new areas of cooperation?" Sha Zhengyang became more and more interested.

"It seems to be a micro motor, which is used in communication, and it is said that Sanyo technology is unique in the world in this regard, and it is also a computer floppy drive, and Sanyo technology is also very powerful in this regard. Jiao Hong is obviously also very concerned about Sanyo's actions, and these situations are not something that ordinary people can understand.

"Sister Hong, if you can, after the New Year, you can help me make an appointment with Iue Minzhen, and I am ready to talk to him. ”

Inoue Zelang is a member of the Izue family, and is also the person in charge of the Sanyo system in charge of mainland investment, and the cooperation between Sanyo and Dongfanghong in Wanzhou Electric Appliances was really talked about by Isue Minzhen, and Sha Zhengyang and the other party have also met several times and talked twice, which is quite familiar.

"Okay, it seems that you want to fight for a new joint venture of Sanyo for your Zhenyang County?" Jiao Hong laughed, "I asked you to help me think about the next development direction of Sanyo Ruosi, but you only cared about yourself." ”

"Sister Hong, I've thought about it, Sanyo's refrigerator production can actually cooperate with Ruosi Electric Appliances, and on this piece, Sister Yuechan can talk to Inoue Zelang with me, which is a double win. Sha Zhengyang paused.

"Sanyo's technical system is still comprehensive, if you can, I think Huazhong can also cooperate with Sanyo in micro motors and computer floppy drives, in addition, now the seven factories and two institutes have also moved out, and those factories in Yucheng are not going to be converted from military to civilian? They are mainly based on optics and electronics, I think we can also cooperate with Sanyo in the manufacture of digital cameras, if the funds are insufficient, Dongfanghong can also intervene. ”

Ning Yuechan glanced at Sha Zhengyang, "Zhengyang, is Dongfanghong meddling too much?"

"No, it depends. Sha Zhengyang said very firmly: "Dongfanghong has a huge cash flow in recent years, and if you want to turn cash into strength, you need to choose the right direction." ”

Sanyo's path in the future will not be good, especially the role of a second-rate echelon like Sanyo.

In Japan, they are suppressed, constrained by rising channel costs, their profitability is weakening, and they eventually have to build their own channels, which is regarded as an alternative, and they are even more excluded from outsourcing products and technology transfer to China, and the final result is that they fall apart, which may be an opportunity for domestic enterprises. (https:)

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