"I have learned about Nestle's actions in the past few years, they have made great moves in our continent, in addition to coffee, but also dairy products and baby products, they have a big appetite and great ambitions, and the Midwest is where they must fight, so they will not let go. ”

There is a division of labor within the management committee, Lu Jian is in charge of planning infrastructure and demolition, while Xi Chongshan is in charge of attracting investment, and Sha Zhengyang's main job is to serve, but as the executive deputy director, he is also responsible for overcoming difficulties.

For a big customer like Nestle, it is difficult, and he can't let it go, so he needs to put a lot of effort into it.

"Lao Xi, you and Lu Ya stared at a little, Nestle has a great reputation in China, once it settles in our Wanzhou Economic and Technological Development Zone, its influence is much greater than the influence of Dingyi and Unification, you must know that a Nescafe coffee, it tastes great, so that the whole of China knows Nestle, if Nestle settles in Wanzhou, the largest manufacturing base in the mainland settles in Wanzhou, the influence of our Wanzhou Economic Development Zone and even Wanzhou will be greatly enhanced. ”

"Well, for the remaining two months, I discussed with Lu Ya, and the focus was on Nestle and coffee, and I let go of Lao Cao's side and let Lao Cao arrange it himself. ”

Xi Chongshan is also well aware of the importance of bringing in Nestle and Kraft.

In fact, the management committee has studied internally, although in the long run, small and medium-sized enterprises are the foundation of the food industry base in Wanzhou Economic and Technological Development Zone, but at present, Wanzhou Economic and Technological Development Zone, which is still in its infancy, needs some international big brands to enhance its influence and attractiveness, which also means the improvement of competitiveness.

Although Dingyi and Uni-President and even Nissin are also large investments, the instant noodle industry is really low-end, while Nestle and Kraft are different.

For Chinese people, and even investors from Hong Kong and Taiwan, if internationally renowned food brands such as Nestle and Kraft settle in Wanzhou, it will greatly promote their interest in visiting and investing.

"So what do you think is the problem with Nestle's reluctance to clarify its attitude? After so many times of research and analysis, everyone should have some counts, right?" Sha Zhengyang said with a frown.

Time is running out, only two months to the end of the year, which means that the whole year is settled, the municipal party committee and the municipal government of the economic development zone this year assessment indicators are not too much on GDP and industrial output value, but on the work of attracting investment, agreement investment and actual investment in place These are two key indicators.

Sha Zhengyang hopes to be able to win at least one before the end of the year, Nestle and Kraft, and now it seems that Nestle is more motivated and more likely.

"Zhengyang, I have been in contact with it so many times, and you have also seen that Nestle and Kraft are foreign-funded enterprises, and they do not know much about the investment environment in our country, especially in the inland areas, or the sense of trust is relatively low, which we try to change their inherent impression, but it will take time. Xi Chongshan also began to summarize, "I summarized it, there may be several aspects. ”

"Well, that means we need to improve a lot of things?" Sha Zhengyang's face also became serious.

"I and everyone have also pondered that there must be many deficiencies in the initial construction of our economic development zone, which is a fact, and we have to admit it, but if we do a good job on some key issues, I think it can give investors great confidence. Xi Chongshan did not deny it.

"Lao Xi, you say. Sha Zhengyang nodded.

"First, the construction of the development zone may be further accelerated, mainly in the greening and improvement of this part, food companies, especially these international brands, they pay more attention to the ecological environment, I think we might as well make a fuss about this. ”

Xi Chongshan should have discussed with Lu Jian, but Lu Jian has not fully agreed.

"I've seen the planning of Qihang Road, which is currently mainly extended to the south, because considering that the terrain to the north is more rugged and there are more mountains and forests, but I think this can actually be considered in the design, to create a large food industry base for Nestle and Kraft. ”

Xi Chongshan looked confident.

"These mountain forests are mainly secondary forests, not valuable, but expensive in the has been growing for decades, if reasonable planning, relying on trees, lakes and marshes can work the design, anyway, it is also a preliminary planning, the investment is not large, when the time comes, we can take the planning renderings to find Nestle or Kraft, ask them to give advice, I believe that in the sincere inspiration of building an exclusive industrial park for them, there should be a better effect." ”

Sha Zhengyang's eyes lit up, this Xi Chongshan really spent a lot of thought, this "please" Nestle and Kraft these internationally renowned brands are indeed very innovative, think about holding the exclusive planning map, and then there are beautiful renderings, which are marked with Nestle Industrial Park or Kraft Industrial Park, he believes that no one will not be moved.

It would be very attractive to be able to create one or two industrial parks dedicated to these international food industry giants in the planning scheme, but it is obviously not enough.

"Lao Xi, this idea is good, I think it is very attractive, before we Wanzhou Development Zone should have done almost, I believe that the other party is also very familiar with our situation, our weaknesses they also know, and coastal cities such as Shanghai, Guangzhou, Qingdao, Tianjin, compared with the city, in terms of traffic conditions and information channels our disadvantages are self-evident, but our advantages they can not compare, we can build an exclusive industrial park for them, completely in accordance with their ideas to design and build, this sincerity is enough. ”

Sha Zhengyang gritted his teeth and said: "But this is definitely not enough, I think this should be a template, if we can create the best template to win one of Nestle or Kraft, maybe it will not be a problem to win the other." ”

"Well, of course it's not enough, our Wanzhou geographical location and transportation location, in the inland area must be among the best, but compared with the coastal area, there are not many advantages, highlighting the transportation advantages, but it will also make our own disadvantages visible, I think in the radiation of the influence of the central and western regions, I think it can also be a little harder?"

"Oh, old Xi, what do you mean by this?" Lu Jian and Yan Peng were also interested.

"For example, make a pictorial to introduce the geography, ecology, landscapes and investment environment of our entire Wanzhou, so that these investors can feel the ,...... more intuitively" Xi Chongshan did not think clearly, "Don't be limited to our economic development zone, the scope of our economic development zone is too narrow." ”

"Do you mean to use the whole city as a whole to promote production?" Yan Peng asked.

"Well, our ten districts and two counties in Wanzhou, with a large land and a large population, if we extract its essence and optimize it, I think it should be very good. Xi Chongshan hesitated and said: "All in all, I mean to fully show the overall strength of our Wanzhou, and not rely on our economic development zone to fight alone,......"

"What do you mean is that the municipal party committee and the municipal government should comprehensively consider how to show the competitiveness of our Wanzhou, and show the competitiveness of our Wanzhou through some multi-channel and multi-directional angles?" Sha Zhengyang already understood what Xi Chongshan meant, and he clicked it through in one sentence.

"Yes, yes, yes!" The diaphragm in Xi Chongshan's mind was suddenly pierced by Sha Zhengyang, and suddenly became clear, "Hey, I haven't thought it through, or I can't express it, Zhengyang, or you are amazing, I immediately pierced this topic, that's what it means, we Wanzhou people are outstanding, have a long history, and there are many historic sites, whether it is the natural environment, or history and humanities, they are all first-class, and this should be regarded as our ......"

Xi Chongshan couldn't find the right words to describe it for a while, and Sha Zhengyang smiled and added: "Soft power!"

"Yes, soft power!" is a very apt word. Xi Chongshan sighed with infinite emotion, "Zhengyang, I have to admit that your head and mind are clear, and no one can match it." ”

"Well, it's just one word. Sha Zhengyang doesn't know if the term "soft power" has been coined now, but it seems that no one uses it yet.

It would be a few years before the top level began to focus on the accumulation of soft power, and now the country is still far from even hard power, and is still working hard to join the World Trade Organization (TO) in order to support the further development of China's economy.

However, I can't take care of things at the national level now, but from the level of Wanzhou, it is worth thinking about.

How to make Wanzhou's fame as big as possible under limited conditions, and make a deep impression, this is also a very exquisite job, and at this point, Wanzhou is not doing well.

"Lao Xi is thinking about the problem a little farther, but in the long run, these tasks need to be prepared earlier, but this is a bit out of reach for us. Lu Jian still looked at the problem very sharply, "This should be a unified consideration from the Municipal Party Committee and Municipal Government, at least the Propaganda Department of the Municipal Party Committee and the Cultural Bureau. ”

"Well, apart from this, what else does Lao Xi have in mind?" Sha Zhengyang nodded, this problem needs to be considered in the long run, and it can't be solved in a short time.

"There is also the fact that we may have to be more specific in our own services to reflect our efficiency advantages and thoughtfulness, and we have made some preparations in this regard in the early stage, but I think there is still room for improvement and perfection. Xi Chongshan nodded, "Or like you just mentioned, an exclusive service plan." ”

"Exclusive, personalized, targeted antipathy, not only to have a unified template, but also to reflect the needs and solutions of each specific enterprise different, at this point, the service center should be involved in an all-round way, I personally follow up. ”

Sha Zhengyang pursed his lips, his eyes were sharp, and he vowed not to give up if he did not achieve his goal.