When he heard that Sega, an opponent who came out of nowhere, entered the battle of home game consoles, not only Yamauchi Pu felt a huge severity, but even Gu Biao was very surprised.

This day is about June 15th.

Sega is, of course, a gaming console company that has left a mark on history.

However, Gu Biao really didn't know in his previous life that Sega joined the competition in the home machine market so early.

He always thought that Sega only rose to prominence in the 90s.

In his previous life, as a post-80s generation, Gu Biao was quite crazy about Sega's 16-bit MD game console when he was about to graduate from elementary school and most of the first year of junior high school-

He vaguely remembered that it was about '95 and '98. At that time in the mainland, the Nintendo FC game console, and even the copycat FC's Wanwan Shengtian and the domestic Xiaobawang learning machine were outdated. The performance of the above games is too poor, and the cartridge does not record the battery, and it is not possible to play RPG role-playing games.

And Sony's first generation of PS,Although it has been listed in the book,,It's not popular in China,Until around 97,Sony PS1 still has to go to the game hall to play,About 4 yuan an hour,If you can afford to buy a PS game console yourself,In 97, it was definitely a tyrant。

In this gap period, Sega's MD game console really fills the gap for primary and secondary school students.

The "Grand Strategy", "Three Kingdoms 5", "Age of Exploration 2", and "Fantasy Simulation Battle" all provide good news for players who "can't afford a PS and a computer, and want to play a large-scale Japanese-style RPG game or strategy game that can be saved".

So much so that before Gu Biao crossed over, he often used the MD simulator to play those medieval role-playing on the IN7 computer.

Sega was undoubtedly successful in the era of 16-bit consoles. Between 90 ~ 95 years, I once had the qualification to compete with Nintendo and Sony.

It wasn't until later that Sony PS appeared, and it repeatedly shuffled the cards with Nintendo, and shuffled the Sega, which was the third in the industry, to the point that even the taillights could not be seen.

It's roughly a bloody battle with Jia Duobao and Wang Laoji, and he is washing away from a scene.

After 98 years, taking advantage of the advent of the PC era, Sega recognized the situation, and changed its mind and stopped working on hardware, focusing exclusively on the development of the game itself, but also made a lot of awesome games, "Total War" These series are popular.

"How did Sega join the fray so early? Schulhoff, do you have all the public information about Sega's project plans? Including the non-public ones, if you can get them, try to get them, I'll see them soon! Fax them to the number of my Watsington villa!"

On the phone, after listening to the news that Sega had joined the battle reported by Schulhoff, Gu Biao immediately ordered this.

"Okay boss, I'll pass it to you right away. "Shulhoff is very capable, not a word of nonsense.

An hour later, Gu Biao saw the information he wanted.

Judging from the materials, Sega announced the news two days ago, and announced that it would officially go on sale on June 25 SG-1000 game console.

Count the days, and there are ten days left. In the past ten days, Sega will definitely be crazy to advertise first.

Gu Biao didn't know that Sega's SG-1000 console did come out earlier than Nintendo's FC in history. In another time and space, the console was launched at the end of July '83, 3 months before FC.

And now, apparently because of Gu Biao's butterfly effect and the brave sales of Tiankun home machines in the first two weeks, Sega can't hold back its impatience, and quickly shortens the test/production line trial schedule by another month, wanting to get a share of Tiankun's hot market share as soon as possible.

On the tuyere, pigs can fly, and the management of Sega must understand this truth.

After reading the event information in the synopsis, Gu Biao decided to calm down and sort out the strength and situation of this opponent.

Sega's opponent, Gu Biao is not very unfamiliar, because it is also a game console manufacturer that has been in the industry for three years. It's just that under the coercion of Atari dominating the home machine market, Sega, like Capcom, Konami, Namco and other manufacturers, was also limited to the arcade industry and did not enter the home machine market.

Therefore, Gu Biao's understanding of Sega in this life is only to the extent of "a competitor in the arcade industry with a certain strength".

However, with the advent of the cold winter, Sega has a unique competitive advantage compared with other manufacturers, that is, it is actually a "real multinational company".

Even many fans of Sega games may not know that Sega was originally a "company founded by an American".

The founder of Sega was David Rosen, a man in his late 20s, and in 1948, at the age of 20, he entered the U.S. Air Force. Because World War II had just ended at that time, there were a large number of U.S. troops stationed in Japan, so David Rosen served at the U.S. Air Force base in Tokyo.

Later, just in time for the outbreak of the Korean War, Private Lawson also participated in the war, and even participated in the mission of air fire support in the Battle of Shangganling. After four years in the army, Panmunjom ceased and David Rosen retired.

With a military background and a flexible brain, he keenly discovered that there were many opportunities to make a fortune in the gray business of "munitions and officials" in Yuben and Nanbang, so he decisively stayed in Yuben, married a wife, and then established Sega Company and began to sell Nissan's pachinko machines and other electric gambling games to the US military base.

At that time, other pachinko manufacturers, including Nintendo, did not want to rob this fat business, but they couldn't stand David Rosen had many good buddies in the military, and they had iron connections, so they could only obediently admit this middleman who made the difference.

David Rosen's Sega was in the business of a middleman of electric gambling equipment on the US military base, and it was 15 years, and by the end of the 60s, after he had accumulated enough money, he finally began to open his own factory, producing and developing pachinko machines and slot machines on his own, and with the emergence of the video game console industry, he entered the game console industry.

In this book, a large number of game console manufacturers, before the emergence of game consoles, all started with electric jamming machines, and then transformed across industries, which is not surprising.

However, after starting to make game consoles in 80, David Rosen also realized that his technical team was too weak and had to introduce strategic partners, so after many investigations, he allowed a man named Hayao Nakamura to become a shareholder. Hayao Nakamura has the foundation and resources in electronics research and development, and the two hit it off.

Subsequently, for the sake of the company's dominance and strategic development direction, the two made a strange decision - Hayao Nakamura injected capital to acquire a major stake in Sega said the company, while David Rosen took the money and went all out to develop the American market.

This kind of shareholding structure is very rare in the industry.

Because for example, Gu Biao's Tiankun and Akio Morita's Sony have a parent company and subsidiary structure. If the Chinese company is the parent company, then the U.S. company must be a subsidiary and wholly owned by the parent company.

However, under the structure of Sega, Sega and Sega America are equivalent to two completely equal and independent companies. The two parties are only mutually exchanging and highly strategic in technology/marketing, but the profits are separated, and neither is the parent company. Hayao Nakamura and David Rosen each have the final say on their own turf.

Such a structure was once ridiculed by peers, who felt that it could not be banned and was not conducive to long-term strategy.

Who knows, but because of this, Sega got a certain amount of dog S luck in the collapse of Atari - in 83, other arcade game console manufacturers in the United States, except for Gu Ao's Tiankun, were all involved by Atari and made them half dead.

Sega, however, has two lives, one of which is completely independent, so it can be relatively less impacted.

This is equivalent to the fact that the Atari disaster was a spread of organ failure, and all other "conjoined" parent and subsidiary companies were killed by the spread failure.

Sega, however, was two completely separated brothers, not conjoined babies, who escaped the spread of Atari failure. Then my brother gave him a blood transfusion and transplanted an organ, and he recovered. The speed of returning to the U.S. market is also much faster than other peers who do not have a dual-headquarters structure in the United States and Japan.

……

"It seems that before going head-to-head with Yamauchi Pu, I have to fight Sega, the halfway Cheng Biting Jin, first. ”

Gu Biao closed the information, and he already had the overall situation in his heart.

The only thing he doesn't understand now is that historically, since Sega had such good conditions and entered the American market earlier than Nintendo, why didn't it harvest Atari's legacy?

Is it because the winter is too cold and the anger of consumers has not faded?

There is such a possibility.

However, with the fact that Gu Biao has warmed up the whole field now, this factor has disappeared.

Is it possible for Sega to be a formidable opponent in this lifetime?

This is an issue that should not be taken lightly.

Gu Biao thought about it for a long time and decided to analyze it from the product first.

He asked Schulhoff for as much information as possible about Sega's releases, as well as videos of Sega's internal testing, or detailed photos and videos of semi-finished products from Sega's production plants—Sega announced that it would be on sale in a week or two, and now it must have been put into production urgently, and even small batches of test streams were omitted.

As long as you spend money, you can definitely spy on the information you need.

It's just that the videotapes can't be faxed, and even if Schulhoff works overtime to spy on them, it will take a few days to deliver them to Gu Biao.

You can't even send a courier, lest there be a scandal after something goes wrong with the mail.

Therefore, Gu Biao instructed Schulhoff, once he got the detailed spy information of the Sega SG-1000, let him fly to Watsengton in person, bring the things, and the two had a small meeting to discuss.

Schulhoff was fortunate not to be dishonored, and in the evening of the next day, he called Gu Biao to report that he had obtained information about the SG-1000 home machine and would fly to Watsangton the next day.

"Good, be careful on the road. Gu Biao was very satisfied with the efficiency of the other party.

Hanging up, he looked at the calendar, there was still a week left before the official launch of Sega. And he Gu Biao has already gotten Sega's things earlier than consumers, and he can reversely evaluate the advantages and disadvantages of the other party's design.

A day later, Schulhoff arrived as promised and brought Gu Biao a suitcase.

"Boss, Sega's stuff is in here. ”

"Okay, let's take a look. Gu Biao welcomed his right-hand man into the villa, and then began to plot some conspiracy.

Set a small goal first, such as remembering in 1 second: book guest residence