On June 1, it is my Children's Day schedule.

At Nintendo's headquarters in Kyoto, Yamauchi Pu received a report from his right-hand man, Masayuki Uemura.

"President, Tian Kun Entertainment's home console was launched in the U.S. market last week! A little earlier than we expected. ”

Yamauchi Pu was mentally prepared, so he was only slightly surprised.

It wasn't the incident itself that was shocked, but the time difference.

"So fast? Is Gu Wei crazy? Atari's winter has not yet passed, and it is in the hardest hit area, at this time, won't it be regarded as a collusive rotten product and affected by the irrational emotions of American consumers?"

Yamauchi Pu was quite incomprehensible to himself.

Nintendo's FC is still far from being able to complete development and launch on the market. However, this does not mean that Yamauchi's observation of the direction of the US market has been relaxed.

Basically, he still listens to the report once a week, and even asks consulting companies and market research companies in the United States to buy research reports to understand the changes in market sales statistics every month.

In 83 years, there was no Internet big data, and the consulting reports of market research companies were relatively fast peer data statistics channels, but the statistical data of these channels lagged behind at least half a month.

In general, the general new product release information arrives first, and the real sales statistics can only be obtained after half a month.

Yamauchi is well aware of the general trend of the industry that "from February to April, the sales of the Atari 2600 game console in the United States gradually fell to 2,000 units per week".

So, he understands the power of consumer anger.

Masayuki Uemura didn't dare to refute the president in person, but just reported sideways: "However, Tiankun Entertainment has been criticizing Atari's behavior since this time last year, and is trying to draw a line with the other party's style in terms of marketing style and design style——

Maybe American consumers will be able to distinguish between right and wrong and be instilled with the perception that 'Tian Kun is not the same as Atari,' so that they can retain some extra trust in this particular brand in the cold of winter?"

The nasolabial folds at the corners of Yamauchi's mouth twitched, showing that his emotions were very unacceptable to this conclusion.

"It's not that simple, Gu Biao is nothing more than wishful thinking, if I want to see it, he is reluctant to give up the peak season of the summer file, and he has to rush to ship - the American youth entertainment consumption market is the two hottest schedules in the summer and Christmas in a year.

Gu Biao must have felt that the Christmas stall was too delayed, and even potential competitors like us could rush into the market, so we just took the risk first. If you want me to see, he has been helping the entire industry to heat up the field in the past three months, clamoring that the home game console market has recovered, and he can't produce much goods himself, and in the end, he still makes wedding dresses for his cheap and high-quality peers. Really divide the winner and loser, and the fastest will be this year's Christmas stall!"

Masayuki Uemura couldn't wake up the president who was pretending to be asleep, so he could only ask, "Then do we have to adjust our arrangements?"

Yamauchi: "Of course we have to adjust! Let all the staff of the R&D department work overtime in three shifts! I want to see that before the end of October, FC will be listed in the domestic market, and then step up the collection of early version of BUG feedback, design optimization opinions, immediately adjust, and put the revision machine into the US market in the Christmas season!"

Masayuki Uemura was shocked when he heard this: "President! This plan to go public in the local market is at least one and a half months earlier than the original development plan! Originally, it was good to attack the local market in the Christmas season and enter the American market next year!"

In this way, it is very likely that there will be a lot of bugs and design defects that we have put into the local market, and it is very likely that the credibility of the Nintendo brand in the local market will be damaged! You are using the enthusiasm of the players as guinea pigs, and use them as test engineers to serve American consumers! Is it really good to shorten the debugging/testing cycle at the end of R&D in this way?"

As we all know, if an electronic product omits system compatibility and stress testing in complex situations, first puts it on the market on a small scale, lets consumers test it as guinea pigs, and then listens to all parties by customer service and collects feedback, it is indeed a wonderful way to shorten the development cycle.

Because after being put on the market, you can have tens of thousands, or even hundreds of thousands, of consumers to help you test in actual use, which is far more powerful than the hundreds of test engineers in your company who are closely investigated according to CASE.

What's more, today's Nintendo can't afford to support a three-digit scale of test engineers.

But the disadvantages are also very obvious, using consumers as guinea pigs is too bad character.

Unbeknownst to him, Yamauchi slapped the table and made up his mind: "We must believe in the patriotic feelings of our consumers! Although we use them as guinea pigs in exchange for providing the Americans with a perfect version that has been rigorously tested and adjusted as soon as possible, our own people will believe us."

As long as we open up the market in the United States, and then let the people know that 'the quality of our Nintendo is well known by Americans in the United States', then the guinea pig consumers who continue to insist that our early models are not good will also be said by the people to be unpatriotic and black domestic brands.

Anyway, our key point of contention now is the U.S. market, where there is a lot of competition, and we need to provide them with the best service. Nintendo has no competitors in the company, and even if we sacrifice the interests of the consumers for the time being, it will only be an expedient measure.

The president has said so, how else can Masayuki Uemura advise?

That's it.

"Wait a minute. Just as Masayuki Uemura was about to leave the president's office, Pu Yamauchi finally called out to him.

Masayuki Uemura: "What else do you have to say, President?"

Pu Yamauchi: "While stepping up research and development, intelligence work cannot be slowed down. The sales data and market research statistics on the U.S. market are more urgent to collect than before—well, ask those consulting companies to buy data reports more frequently, and increase it by 50%!"

Masashi Uemura was shocked and reminded, "President, this means that the cost of buying a consultation report will also increase by 50% if we ask them...... As far as I know, the company currently spends more than $50,000 a month on market research. ”

"Then it will cost eighty thousand dollars a month!" Yamauchi Pu Tiekou snapped, "This is a special period, and it won't last for a few months." Money is spent on the edge of the knife. ”

"Yes, President!"

……

Everything went according to plan, and after just ten days, Yamauchi had another piece of market research data he wanted.

Moreover, what surprised him was that this time it was not his subordinate Masayuki Uemura, who spoke more tactfully, to report.

It's a tech nerd who is not very good at socializing, and Yokoi Junhei is a substitute.

This made Yamauchi Pu suddenly feel a little ominous.

Years of mutual understanding with his subordinates let Yamauchi know that Masayuki Uemura is a person who likes to report good news and not bad news. If Masayuki Uemura prevaricates and gives up the opportunity to report to Gunhei Yokoi, it will probably not be good news.

"President, this is the latest issue of the Tiankun game console sales. "Yokoi Jun is expressionless and businesslike.

Yamauchi took a deep breath and prepared his mind before unfolding.

"What? As of June 1st, Tiankun has actually sold a total of 100,000 game consoles? How is this possible? This is a cold winter in the game console industry! What is the saying that American consumers have lost confidence in and spurned the game console industry as a whole?"

Yamauchi Pu knows best how deep this cold winter is.

To give the simplest ironclad evidence, Nintendo's game console, in order to break into the American market, is even embarrassed to say that it is a game console, but to call FC, the full name, Family-Computer, in other words, that is, to disguise it as a home computer, so that no one knows that it is a game console.

In the same way, Gu Biao's Tiankun Entertainment also called the game console Play-Computer, and also borrowed the name of the computer to fake a shot. It's nothing more than Gu Ao's confidence is slightly more than that of Yamauchi Pu, so he dares to add a PLAY with entertainment attributes to play side balls.

In such an era when game consoles are ashamed of being game consoles, Gu Biao actually sold so much?

Is there still a heavenly law? Is there still a royal law? Is there still a law? Who else?

What about a good winter for at least a whole year?

What about the former Atari investors who sold off their stocks and vowed to devalue the industry and justify their sell-offs? Are they all fart?

Or is it that they have so many mouthfuls of milk, they are not as good as Gu Biao's reverse mana?

And in fact, at the same time that Yamauchi Pu was shocked.

Including Atari's president Dardanelle before the accident, and Atari's founder Bushville, who was overshadowed in advance, their shock was no less than that of Yamauchi.

They had earlier made remarks in the relevant media in the United States that they were not optimistic about the release of new models by Tiankun Entertainment.

"I don't think it's rational to rush into a new model at a time when consumer confidence is hurting. It is imperative to rectify industry norms and not think about staking consumers as fools. ”

This passage was said by Atari's president Dardanelles on a talk show on an unknown small American television station.

His reputation is now infamous, and of course awesome TV stations like CNN and Fox won't hire him. But the media industry in the United States is so competitive, there are always shocking TV stations who want to say amazing things and are willing to ask these notorious people to beep.

If the bet is right, the TV station will be able to gain ratings and attention, and there is nothing to lose if the bet is lost.

As a result, as the market feedback answer sheet of Tiankun Entertainment was handed over, Dardanelle once again assumed the laughing stock of anti-milk who does not die, and once played the role of a clown jumping beam.

Bushville's rhetoric was slightly more pertinent, so the humiliation was not deep.

The details of these two scandals are also included in the report of the industry research company - after all, Nintendo has received $80,000 a month in consulting fees, and it is always necessary to give as much dry goods as possible.

After reading it, Yamauchi Pu was speechless for a long time.

Gu Biao, this guy, is terrible.

It seems that the cold winter is not the cold winter of the industry, but the cold winter of other people. It's those people who can't do it, it's not the industry that can't do it.

If Yamauchi Pu can travel through time and space, he has seen the real bullet "Ip Man".

So at this moment, he will definitely make up a picture of Ip Man's opponent after he defeated his opponent, and his opponent looked sad and angry:

"Okay! The Northern Fist lost to the Southern Fist today!"

And Ip Man stretched out a finger and declared arrogantly: "No, no, no, it's not a problem of the North and South Fist, it's your problem." ”

After forcibly forcing himself to be quiet, Yamauchi read every detail of the research report seriously, and finally noticed a brief message at the end of the report:

Sega announced that it will launch its first home gaming console, the SG-1000, by the end of June. ”

"Even Sega has released home consoles before us? Is this to catch up with Gu Biao's momentum and follow up on users?"

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