"Ah Hui, you have a private room here, arrange it. ”

Gu Biao didn't want to talk about any specific business cooperation today, he just came to demonstrate, so he invited several Xiangjiang entertainment giants who were competitors to each other at the same time to drink tea in the same room.

And on this occasion, it is not appropriate to really talk about playing meat, so Gu Biao asked Liang Jiahui to prepare a private room.

Although he used the tone of a questioning sentence, it did not end with the word "?", but at the end of the word "bar", which seems to be unquestionable.

Liang Jiahui hurriedly vacated the only staff locker room, which was cramped but barely usable. threw all the lockers inside next door, set up a round table inside, re-arranged the dishes, and asked Li Xiaotong to pour tea and serve the soup.

Gu Biao sat down, and the stranger opposite also sat down, and then Boss He of Jiahe helped to introduce it specifically: "This Boss Yang Shoucheng Yang is my friend, he is not doing well recently, and he has the heart to go to Gu Sheng." Gu Sheng, don't blame me for taking the liberty of bringing my friends to recognize me today. ”

Gu Biao was very personable: "Where are the words, there are many friends and many roads, I have also heard of Yang Sheng, but you don't seem to be in the media industry." ”

The guy named Yang Shoucheng nodded hurriedly: "A little dabbling, a little dabbling." For more than 10 years, he deeply felt that the luxury industry was too deeply affected by fashion trends, and gradually inherited the celebrity endorsement economy of many entertainment companies in the city. ”

In his previous life, Gu Biao was obviously not very familiar with the name "Yang Shoucheng", so he didn't react much at the first time just now, but at this moment, when he heard him report to his home and mention the signboard of "Emperor", he immediately reacted.

After all, the company of Emperor in the future is much more well-known than the Yang family in Xiangjiang, who has not heard the records of singers under Emperor Britain.

It turned out that this guy was originally just an economic intermediary for celebrity endorsements, and later developed into a record company.

Gu Ao's later generations still thought that Yang Shoucheng's generation should be the rich generation, and his children's generation of playboy and merry ladies was the rich second generation. Now after contact, I know that Yang Shoucheng is already the second generation of the rich, and his children are the third generation of the rich.

The first generation of the Yang family was originally a squire and tyrant in Shanzhou, eastern Guangdong, during the Anti-Japanese War, the Japanese army captured eastern Guangdong in 39 years, and then fled to Xiangjiang nearby, and opened a watch shop with the savings of his ancestors (although the watch shop just opened and said that he declared war on the United States and Britain, and Xiangjiang was also occupied by the Japanese army, so it didn't make a difference whether he ran or not)

After the second-generation Yang Shoucheng took over the management of the family company in the 70s, he changed his name to "Emperor" and began to operate across circles.

At that time, although Shaw Brothers and Golden Harvest had their own artist management companies, their economy was in charge of the artists making films and building crews. As for the business that artists have been saying for some consumer brands for a long time, the agents of entertainment companies are not professional and don't know how to talk about it.

This gave the cutting-edge Yang Shoucheng an opportunity, and he developed the business of "helping artists from other entertainment companies to receive endorsements at the most favorable price" to the extreme, so whether it was Shaw Brothers or Golden Harvest, a considerable part of this business was outsourced to Emperor, and later Emperor had the opportunity to enter the entertainment industry from luxury and fashion brands.

There is nothing to say about the background, and most of the above situations Gu Biao doesn't know, they are chatting with each other at the moment, and they know the general idea.

He was more interested in why the Emperor's Yang Shoucheng was so sad at the moment that he wanted to come to him.

Could it really be that the film and television investment company in which he has a stake won the Oscar, so the prestige of the rivers and lakes is so high, and the shock of the tiger's body makes people want to hug their thighs as a little brother?

Gu Biao didn't believe it.

People are also billionaires, how can they take the initiative to be a little brother to others.

"So, I don't know what difficulties Yang Sheng encountered?" he asked without hesitation.

Since the other party asks for the door, he will definitely make it clear, and he will not humiliate the other party by asking such a question.

Yang Shoucheng sighed: "It's hard to say." Gu Sheng should know that last year, with the 'July fluctuation' of the local financial market and the subsequent exodus of the rich, the luxury industry was hit hard, and the luxury watches and jewelry were seriously unsalable.

Kong Shangzhong was originally the No. 1 luxury industry and commercial real estate tycoon in the city, and Yang's business of hundreds of millions of yuan was still a single digit worse than others, which was not worth mentioning.

With Kong Shangzhong's fate, this is still the case. After he collapsed, HSBC took all his mortgage assets and auctioned them back, and billions of Hong Kong dollars worth of commercial real estate and luxury goods flowed into the market at once, and the supply skyrocketed.

Gu Biao immediately understood.

The luxury industry also pays attention to "hoarding goods and reluctant to sell", you must be moderately hungry for marketing and artificially create scarcity, so that you can sell expensively and make people feel compelling.

In fact, even without the influence of Gu Biao, according to the original historical development trajectory, in the second half of 83 years, because in the negotiation process between the two sides, the Bretanians made waves, created instability in the local financial market, and intimidated and lured the rich to immigrate to Canada, and the luxury goods, watches and jewelry industries in Xiangjiang were hit hard.

Yang Shoucheng's Emperor Group has a large number of luxury goods, watches and jewelry that cannot be sold due to temporary depreciation and cannot be shipped for cash, and owes HSBC 350 million Hong Kong dollars, and the capital chain is broken.

It's just that after all, Yang Shoucheng has been in the Hong Kong business circle for more than ten years, and he relied on his reputation and skills to persuade the senior management of HSBC in every possible way, saying that this fluctuation is only temporary for one or two years, and finally asked for a lot of favors, sacrificed a lot of dignity and indescribable hidden interests, and finally asked HSBC to add an additional 20 million Hong Kong dollars in loans to him when he was already insolvent and let him reorganize.

With this 20 million cash flow, the emperor came back to life, and Yang Shoucheng knew that there was no future in jewelry and watches in the short term, so he made All-in celebrity advertising endorsement agents. After two years of survival, the depression in related industries and the unsalable inventory were lifted, and Yang Shoucheng paid off the additional loan of 3.5 billion plus 20 million, and also had a slight surplus of 40 million.

Emperor Records and Emperor Singer Project have risen in the past two years, which led to the prosperity of the pop music industry in Xiangjiang later - you must know that in 84 years, only film and television in Xiangjiang are very profitable, and the music scene is still relatively blank, the competition for hegemony will not start until next year, Zhang Xueyou has just won the award, and Andy Lau has not sung a single song at all now only in film and television.

It can be said that it was the transformation of Emperor that created the music entertainment industry in Hong Kong.

(It's hard to use the word "music industry", because Huang Jiaju often says that there is no music industry in Xiangjiang, only the entertainment industry.) Therefore, here I use the term "music entertainment industry", which is different from the old entertainment industry and pure film and television entertainment industry, which had no scale industry in music)

However, in this time and space, there was Gu Biao, but the butterfly effect accidentally slapped Yang Shoucheng to death, so that the emperor had no chance to get the forgiveness of HSBC - HSBC had just enforced Kong Shangzhong and swallowed such a large sum of luxury goods and threw it out to stop the loss.

Will they still believe that Yang Shoucheng's "recession in the luxury industry is temporary, and you can survive it with a little working capital"?

It's impossible to believe it.

Xiangjiang's luxury industry has not been able to recover for at least ten or eight years under the blow of Gu Biao. Once the giants are hanged and hanged, and the arrogant posture of once expensive things are knocked out and taken to the same compulsory auction as the wholesale market, then the virtual brand will collapse, and it will be difficult to find a receiver in the future.

Gu Biao's elimination of Kong Shangzhong is equivalent to an invisible AOE aftershock that hurts the entire Xiangjiang luxury industry, and the immortals fight, causing the pond fish, and destroying Yang Shoucheng so much that he can only take refuge in singles.

Kong Shangzhong was finished at the end of last year, and Yang Shoucheng was desperately demolishing the east wall and making up the west wall in the first quarter of this year, and even in the first two months of the second quarter. HSBC really didn't give it a chance, and after trying all possibilities, it entrusted a friend who was not too much of a friend, a person from Golden Harvest Company, to take the opportunity to ask to see Gu Biao.

……

After Gu Biao smoothed out his thoughts, he was also very emotional.

The act of destroying the traitors by himself actually hurt so much AOE.

Emperor Group will be regarded as a well-known company in the circle in the future, even now, it has been established for more than ten years, and it was actually destroyed by its own words. (More than ten years refers to the time when Yang Shoucheng inherited the watch and jewelry company from his father, and then changed its name to "Emperor Group.") His company's company was not called Emperor for the first 30 years)

Gu Biao thought about it cautiously for a while, and then asked: "I just listened to what Boss He meant, Yang Sheng thinks I should give you two ways: either give you another 20 million working capital, which is considered to be borrowed, and then inject capital in the future, get most of your shares in Emperor, and you continue to be the operator and work for me?

Or, I'll just watch the Emperor go bankrupt, and then I'll dig up all your people and start anew, appoint you as president, and give you some management shares? Anyway, I should choose the latter, with all due respect, your Emperor is now insolvent. Even if the market of famous watches and jewelry picks up in the future and you get rid of it, your backlog of things will not be able to sell for 3.5 billion. I'm waiting for you to go bankrupt and dig people, it seems that there is no loss. ”

Yang Shoucheng gritted his teeth and said: "But in that case, you will lose the brand of Emperor! This is a company that has accumulated prestige in the luxury industry and celebrity endorsement circles in Xiangjiang for 12 years, and the company's historical accumulation and prestige are also important intangible assets. If you start from scratch completely, although you can save some money, the brand will have to be restarted!"

Gu Biao nodded, and shook his head again: "It makes a little sense, but I don't like the brand 'Emperor' - the future of Xiangjiang, who is in the world? The Brittanians can't afford to turn over the waves, if you are called 'Emperor Han', and have such a long history, maybe I will keep you, I can't afford to lose the difference of tens of millions of Hong Kong dollars."

But it's a pity that the word 'Emperor', I think it's still good to die. As for the brand, Murder Liwei is also a brand. If the 'Emperor' dies at my hands and is collected by me, the prestige of standing up is definitely no less than the name inherited. ”

Yang Shoucheng was completely desperate.

He knew that from Gu Biao's standpoint, Gu Biao, as the "spokesperson of mainland capital in Xiangjiang", would really not accept to renew the life of the "Emperor". He wished to use this to establish his authority and announce the beginning of a new era.

Gu Biao said undoubtedly: "You, go back and file for bankruptcy, your little three melons and two dates, let HSBC take it away and deal with it." Don't all the original team members be dismissed, sort it out well, and leave the usable backbone.

I will give you a settlement fee out of humanitarianism, and when the time comes, you take them to work in my production and music company, and you will be the president, and the proportion of management shares will not be too low. ”