Chapter 498: Simplicity is Powerful

Gu Biao's tone revealed an undoubted tone.

Yang Shoucheng, who was worth less than 500 million Hong Kong dollars at his peak, naturally has no momentum to resist now.

Besides, from the beginning of the year to the present, he has tried every means to make HSBC raise his hand, and the five-month mediation has already sharpened all his sharpness.

"Boss Gu feels that the name 'Emperor' does not meet the requirements of the new era!" This sentence, like Hong Zhong Dalu, echoed in Yang Shoucheng's mind.

This year is 1984, and the sky of Xiangjiang has changed!

At the end of last year, when Boss Gu came to collect and distribute the flesh of Kong Shangzhong's body, hadn't he already been vaccinated and acted as a prelude.

Who can resist the rolling forward of the wheel of history? Those who do not know the current affairs will inevitably be crushed.

20 votes.

Yang Shoucheng's mind changed quickly, since Gu Biao saw his business ability and promised her to use him as the president after she went bankrupt, it meant that Gu Biao's money would be spent and Gu Biao's business would be taken care of.

In this case, the business strategy and expansion steps he thought of at the beginning could not be used, and he had to come up with a backup plan for the worst-case scenario, that is, to encourage Gu Biao to come up with more resources and quickly pave the way.

This point, even if a layman is allocated a little, it is very understandable - if Gu Biao chooses the first plan, that is, not to let the emperor go bankrupt, but to inject a small amount of capital, let the emperor make his own blood to get rid of debts, and then expand, then Yang Shoucheng must hope that Gu Biao will not give too much at the beginning, don't act too much, and it is best to only give one or two million Hong Kong dollars to invest in turnover.

Because Gu Biao injected too much capital at once, it means that Gu Biao will have a large proportion of shares, and the shares of Yang Shoucheng and other original Emperor shareholders will be quickly diluted.

It's better to give less equity first, turn around losses and surpluses, and then talk to Gu Biao about expansion. This is equivalent to the entrepreneurs who took venture capital in later generations, and they didn't want the angel round to give up dozens of percent of the equity.

However, now Gu Biao has chosen the second plan, and directly asked Yang Shoucheng to go bankrupt and pull people to a new company. That means that no matter how big the new stall is, Yang Shoucheng can only take those few points of manager incentive shares.

In this case, it is better to start a stall and grow big.

He grabbed the first copy from the briefcase he was carrying, and took out the second copy that had been pressed underneath.

Then he adjusted his mood and said calmly: "Since Gu Sheng doesn't seem to be interested in the business of famous watches, bags, and jewelry. Then I think we might as well get rid of this part of the Emperor's original business.

We only reserve the economic intermediary business of brand endorsement for celebrity artists, and then develop new business on this team - I don't know if Gu Sheng is interested in investing a little money to build a record company, and he can also use the record company as the basis to sign a contract to integrate pop music artists. ”

When Gu Biao heard this, his eyes only lit up slightly, but he was not surprised.

He knew that this was the Emperor Record in history.

The record business of the Emperor Department originally didn't start until 86 or 87, but this does not mean that Yang Shoucheng, a big boss, had the idea of developing in this direction at that moment.

Now it seems that Yang Shoucheng is obviously in this wave of trough, and he has thought of a comprehensive future development plan after learning from the pain. It's just that in history, he spent his own money, and it was impossible to spread the floor when the capital chain was tight, so he had to spend two years to reorganize the main business of watches, jewelry, and luxury goods first, and then rely on the surplus to enter the music industry.

Now that he is spending Gu Ao's money and realizing Gu Biao's dream, Yang Shoucheng is just a "senior worker" who earns a few percent of the management shares, to use a line in "Inception", "Since you are dreaming, you have to be bigger."

(Strictly speaking, the president and general manager can also be regarded as "senior workers", and Microsoft's Tang Jun is also known as the "emperor of workers" in later generations.) )

Yang Shoucheng was not surprised to see Gu Biao, and he also took a closer look at Gu Biao's city government and mental skills.

"Gu Sheng, do you know why I want to transform into the music industry......" he took the initiative to ask with a weak heart.

Obviously, in his heart, he originally planned to see Gu Biao surprised, and let Gu Biao take the initiative to ask him and ask for an explanation.

Now that Gu Biao doesn't ask him to explain, he feels unsteady.

"I don't know, I just don't feel surprised. Gu Fuyun said lightly, further grasping the initiative of the conversation, "You can elaborate on your assumptions." ”

When it comes to this step, Yang Shoucheng's unwillingness to be forced to bankrupt the Emperor Group and start anew has almost dissipated. He knew that his talent was far inferior to Gu Biao, and it was not unjust to be a horse boy for others.

Yang Shoucheng sighed: "Tiankun Entertainment, which is controlled by Gu Sheng, is a well-known global number one game console manufacturer at home and abroad, and no one in the world knows this. However, according to my observation, Tiankun Entertainment should not be willing to only make game consoles now, and is still developing a new type of CD player. ”

Gu Biao pondered for a moment, and asked lightly: "What channel do you know?" ”

Gu Biao does not question the diffusion of this commercial information - it can only be said to be diffusion, and it cannot be called leakage. Because Tian Kun is making a CD player, this general direction is impossible to be completely sneaky.

Now it has been half a year since the development of the CD player, and less than two months before it was put on the market, and some people know that it is normal.

Yang Shoucheng immediately replied truthfully: "The factory of Hanle Electronics is in the Special Economic Zone, and there has been a production line to be transferred to trial flow a while ago, and there is always news from the grassroots staff." ”

Something like a CD player obviously needs to be rigorously stress tested before it goes on the market, but this thing is no better than a game console.

Things like game consoles, mobile phones, and computers pay more attention to software-level testing, including compatibility. The CD player doesn't have many complex problems with the software system, so the key is the hardware testing. Hardware testing requires a small batch of trial production of a batch of goods that are not sold in the end, but given to employees and test engineers to take for normal trial, and then desperately use the collection of feedback data to improve the product.

Tian Kun's CD player will be sold in the United States in August, ready to be spread among young people at the end of the summer season and the beginning of the fall school season.

Calculate the days, in May and June, a small batch of test streams before finalization will be issued, which is absolutely guaranteed.

Yang Shoucheng saw that Gu Biao did not question his source of information, so he continued to state: "Xiangjiang is not developed pop music now, and Wanwan is better, but it can only be said that the entire Chinese music scene has not industrialized music.

Last year's Xiangjiang Singing Contest champion Zhang Xueyou, Gu Sheng should know you, he only tried to sign PolyGene a few months ago, but he has not released a record yet, Polygram does not want to invest resources in the shaping of singers, they are just a pure record company.

But even if Polygram does this, it can still occupy a position in the industry, and why is that? It is not because everyone has taken a fancy to the new generation of CD format music, which is the general trend of the future, while traditional tapes have no future, and piracy is even more serious.

Polygram can down-slap music companies that traditionally cassette artists, but traditional cassette music companies can't reverse-sling Polygram. At the same time, PolyGram can dominate the CD music field because in November 1982, Sony, Philips and PolyGram were the three companies that developed the CDD digital recording format standard.

This position, in Xiangjiang and Wanwan, is something that no one can compete with - because Philips is temporarily focused on producing CD players, and will not engage in record companies or entertainment brokerage. Sony has a bit of a chance to enter the content industry these days, but it's focused on the U.S. direction.

But Gu Sheng is different, the strength of your strategic alliance with Sony, and the number of benefits that can be exchanged, are the number one among all Asians. As long as you can win some direct licenses from Sony at a low price, or even no price, and return to the Asian market, are you afraid that you won't be able to fight with Polygram?

After all, PolyGram is only a pure record company, they have no other hardware production capacity, and you have a CD player industry, which can occupy a higher upstream and downstream linkage than Polygram in the industrial chain. It can be said that as long as Sony does not come to the Asian music scene, Polygram will definitely not be your opponent in the future. ”

When Gu Biao heard this, he couldn't help but nod slightly.

This Yang Shoucheng, it is indeed not a fluke that he can make the emperor in history, and his vision is still very good.

As we all know, the world's three major record companies in later generations are none other than Sony, Universal, and Warner, and the others are younger brothers.

PolyGram's splendor declined in the 90s, and was later acquired by Universal and became part of Universal Music.

This has a lot to do with Polygram's too single grasp of the industrial chain, unable to withstand the ravages of piracy, and unable to withstand the rise of Internet sharing later - however, the main thing is that it cannot withstand the blow of piracy, because when Polygram was acquired in the 90s, at least Chinese absolutely could not download MP3 from the Internet. Although the Internet penetration rate of Americans is sufficient, the protection of copyright law in the United States is very strong, so it cannot be said that the decline of Polygram can be blamed on the Internet.

The general idea of occupying the entire music industry chain today, even if someone pirates the tape, can still return to the cost through the unified integration of the commercial value around the artist, this is obviously very clear.

After all, if you open a record company, and then use this as a condition to lower the asking price of the singer to join and underwrite the commercial endorsement of the singer, it is still very promising to make money.

"Yes, I think your suggestion is good. In those two months, you have done all the formalities and finishing work, and the planning and articles of association of the new company are also done, and when the time comes, I will give you enough resources.

At the same time as the launch of the Tiankun CD player, we will spin off and establish 'Tiankun Music', when the time comes, Tiankun Music will cover the whole chain of commercial value operation from music players, music CDs to artist signings - I promise you the position of president of Tiankun Music. ”

He was originally a big boss who had made hundreds of millions of Hong Kong dollars in business, but now he is only declining due to force majeure and is willing to work for you, so it is necessary to give a president. There are a few specific points of management shares, which can be discussed later.