Sha Zhengyang nodded, Mao Guorong's analysis was still very accurate.

"And now there are a few individual wine wholesalers are still very interested in our boutique Dongfanghong, Lao Cui's influence in the younger generation is not blown, it is indeed very agitating, if we can use this concert to catch the students of colleges and universities, young workers and unemployed young people, we can open this market in Shonan. ”

Although the student group is not as good as the young and middle-aged group in terms of liquor consumption ability, they are active in thinking, strong in demonstration, and with their drive, they have built up the reputation and momentum, which is of great significance for the establishment of Dongfanghong's brand in the southern Hunan market.

"As for the future aging of Dongfanghong, I think we need to wait until the market of high-quality Dongfanghong is stable before expanding, and now the key is to build up the momentum and atmosphere, so I think Xiao He is right, it is time to exert force. ”

Regarding Mao Guorong's analysis, Sha Zhengyang did not draw conclusions, but turned his head and asked Ning Yuechan: "Sister Yuechan, what do you think?"

"Well, the opinions of Section Chief Mao and Xiao He are also our comprehensive analysis and research, at this time there is actually no need to cover up too much, that is, to publicize it with great fanfare, the money that should be spent has to be spent, CS City TV and "Changsha Daily" I have contacted first, and also talked about the intention of cooperation plan, just wait for you to make a decision. ”

Ning Yuechan's eyes were also full of confidence.

After working hard for so long, she is finally going to see the result, victory or defeat in one fell swoop, to be honest, she has never experienced such a big action before, especially the hundreds of thousands of advertising expenses smashed into it in the past few months, which was unimaginable before.

In its heyday, the annual sales of Hongqi Distillery were only a few million, and the profit was only one million, and now it will be smashed into hundreds of thousands in just two or three months.

"Well, since everyone has such a point of view, let's do it!" Sha Zhengyang didn't talk much nonsense.

"The day after tomorrow, Brother Cui and their people will come over, mainly responsible for the early publicity and momentum, the first draft of the poster we already have a rough idea in Yanjing, divided into three types, one is large-scale, one is popular, mainly used for posting propaganda on the street and some buildings. ”

"There is also a small one, similar to a hand-held leaflet, but it is very beautiful, this is my suggestion, it can be used as a souvenir in the future, it includes a song list and some creative background tips, this they printed 10,000 copies, it is very valuable, and it is equivalent to giving us a permanent advertisement for Oriental red wine. ”

According to the original agreement, Lao Cui's "Rock on the New Long March Road" concert will be named "Dongfang Hong - Rock on the New Long March Road" concert, which is fully sponsored by Hanchuan Dongfang Red Wine Co., Ltd., and there will be a pattern of Lao Cui holding a wine bottle and a thumbs up with one hand in the lower right corner of the poster, and there will be a close-up of the wine bottle packaging.

"Their tickets should also have the logo of our Oriental Red Wine Industry sponsorship, right?" Mao Guorong did not participate in the Yanjing negotiations, so he did not know these details.

"Yes, and it's double-sided, with the packaging pattern of our Oriental red wine bottle on the back and the language of sponsorship on the front. Sha Zhengyang nodded.

These aspects were also the focus of the initial negotiations.

The other party wants to dilute the commercial taste as much as possible, but it must be fought for for the Oriental Red Wine Industry, otherwise the sponsorship cost of 30,000 yuan per show is not enough to bear the cost of these posters and even TV and newspaper publicity.

Lin Lin finally calculated that Dongfang Red Wine Industry would invest nearly 300,000 yuan in publicity expenses for these three concerts.

But Sha Zhengyang felt it was worth it.

As long as this shot is fired and the brand of Dongfanghong is created, everything is worth it, of course, this is only the first step.

Sha Zhengyang, the profit of the liquor industry, is now very clear that the market value of Moutai in the future generations will exceed one trillion, and you can imagine that the market value of a liquor company is trillions, more than Sinopec, and tens of thousands of tons of wine are more expensive than hundreds of millions of tons of oil, which is unimaginable.

But this is the power of the brand, even if it is a wine company like Wuliangye, Langjiu, Luzhou Laojiao and Fenjiu, the market value of tens of billions of billions of dollars, and the market value of enterprises in the real manufacturing industry, how many can reach tens of billions or even hundreds of billions of market value?

The reason for the recognition of shareholders is largely because everyone knows that the liquor industry is highly profitable and worth investing.

Otherwise, how can the thousands of wine companies in Hanchuan Province survive, or rely on high profit margins, even if the output cannot go up and the market sales are not good, can they still survive?

Needless to say, a few years later, the Lu Liquor Label King War, CCTV alone dared to spend tens of millions or even hundreds of millions of dollars in advertising fees, what else would not dare in the world?

As people in the liquor industry said, if you want to say that the liquor of thousands of yuan tastes much better than the liquor of two or three hundred yuan, it is actually extremely limited, and to a large extent, it is the psychology of people.

Maybe it's a little stronger and more fragrant, but it's very limited, maybe it's a gap of 100 yuan, but once it is stained with the influence of the brand, it will become a gap of 500 yuan or even 1,000 yuan.

"When is the first batch of wine expected to be delivered?" Mao Guorong smiled self-deprecatingly, "Well, I think if you start promoting it now, there will be no problem for these wholesalers to store one or two hundred thousand goods first, and with the help of this concert, it will definitely be sure that it will be digested within a month." ”

"Oh, Brother Mao, are you so sure?" Sha Zhengyang said with a smile: "This hasn't really been done yet." ”

"Hehe, Zhengyang, I still have this little vision, Xiao He has been running market research during this time, as far as we know, if the TV, newspapers and SH newspapers are promoted, the influence will definitely form a great sensation for the young people in these universities and even CS City and even the surrounding cities, this 200,000 goods is not a problem at all, we have spent two or three hundred thousand publicity expenses, and we can't even reach this level of sales, right?"

Mao Guorong seemed very determined, "Moreover, I think this effect should last for a while, especially our combined publicity plan, which is very innovative, and with our new products and new packaging, especially the small bottles of half catty and two-two-five, I think it is especially suitable for the appetite of young people, and it is promising!"

"Brother Mao, if you say that, I will be down-to-earth, you must know that I am following you in Quanxing Distillery, and I can trust your judgment of the market!" Sha Zhengyang cleverly gave Mao Guorong a compliment.

"But no matter how good the sensational effect is, you have to have the channel to do it, once the publicity is carried out here, Brother Mao, you have to work harder, you must bite a few to death, and you must ensure that a certain number of stores are in place, how many are specific, it depends on how you operate Brother Mao. ”

Words like "power" and "operation" are still very novel in this era, but after running with Sha Zhengyang for a while, they quickly accepted and adapted to Sha Zhengyang's endless new words, and they also felt that these words were particularly exciting.

"Rest assured, as long as the goods in the factory are ready, once it is said here, the goods can be distributed immediately. Mao Guorong nodded, confident, "I think I can see an approximate one in a week, and I can basically determine the size of the market capacity in three weeks, at least the effect of this wave, and the effect after the concert is still uncertain." ”

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