Volume VII Section 104 Involvement
The atmosphere is very good, at least this relaxed and casual and very energetic atmosphere is something Sha Zhengyang has never felt in other city teams.
Sha Zhengyang didn't expect that Zhu Fenghou would call himself over for dinner would be such a big scene, more than half of the members of the Standing Committee of the Municipal Party Committee came, and Deputy Mayor Tong Yunbo was mainly responsible for the mining industry, which basically represented the group with the right to speak for the future development of the entire Qindu City.
"Zhengyang, I won't tell you, today I and Lao Cao, Kexia, and Weiming are doing things in the province, and it just so happens that Lao Lu, Junming, and Yunbo are in a meeting in the province, and one has just come back from Yanjing, so I will get together, I will say that everyone will get together, considering our work in the next stage, as well as some considerations in the future, I invited you to come, and it can be regarded as asking you to continue to take the pulse and guide the way for our Qindu work. Zhu Fenghou didn't go around in any circle, and said straight.
Sha Zhengyang was a little more down-to-earth at this time, if such a large circle of people came to invite him to a meal, it would be too exaggerated, and he couldn't afford it.
But even so, Zhu Fenghou pulled himself here and sat side by side with him on this occasion, which can be regarded as quite respectful, and Cao Zhongzhong, Lu Haodong and others have no objections, on the one hand, it shows that Zhu Fenghou is becoming stronger and stronger, and on the other hand, it shows that Cao Zhongzhong, Lu Haodong and others have been recognized by them for some of the points they put forward in the early stage of their research in Qindu.
"Secretary Zhu, thank you for your kindness, I can't afford it. Sha Zhengyang also said: " Qin is my hanging point contact city, I will definitely do my best, in fact, in the early stage of my research in Qindu has also discussed with you some points of view, although Qindu suffered an economic downturn, but I think it is a normal fluctuation under the national climate, even the decline in coal prices is temporary, I personally judge that within two to three years will recover back to the upward channel, but as Secretary Cao said, the single resource-based economy is dangerous, once it encounters fluctuations, and even resource depletion, it will have a huge impact, so cultivate a new pillar economy and growth point, it is imperative to take precautions, this step is as early as possible。 ”
The previous words are not to be said, Sha Zhengyang sighed slightly: "I have discussed the new energy industry with Secretary Zhu, Qin is the economy with the energy industry as the core pillar, it can be said that with the development of the national economy in the next few decades, the status of the energy industry in the national economy will only improve and will not decline, but this does not mean that oil, The traditional coal-based energy system is worry-free, this non-renewable fossil energy on the one hand because of non-renewable, on the other hand, is the problem of pollution, especially the negative impact of the latter will continue to amplify, I think Qin can take advantage of the current situation to continue to cultivate the silicon industry, photovoltaic power generation and other new energy industry, this industry has broad prospects, and will gradually become a trend, and in China has not attracted enough attention. ”
In fact, during the last investigation, Sha Zhengyang had already talked about the new energy industry, but the last time it was mainly a research and analysis of the industrial pattern and advantages and shortcomings of Qindu, and the suggestions were relatively thin, only mentioning the new energy industry, but how to develop, where should the new energy industry be cultivated, what are the difficulties and keys, many people don't know, Sha Zhengyang also needs to help them popularize.
Therefore, with the help of such an opportunity, Sha Zhengyang is equivalent to a popular science expert, and he gave a popular science lecture for everyone present.
“…… At present, the polysilicon industry is characterized by high technical requirements and high investment intensity, in our domestic industry is still just beginning, although its technical requirements are high, but it is not complicated, to be precise, the current international and domestic threshold is relatively small, and there is no relatively strict technical barrier blockade, so as long as we seize the opportunity, it is possible to promote this aspect of the industry to settle in Qindu,......"
Sha Zhengyang knows that he is just a briefing, and how to implement it still needs Qindu to attract investment and policy docking.
"The west and north of Qindu have strong sunshine, which is very suitable as a part of the photovoltaic industry base, my personal opinion, the Qindu Municipal Party Committee and Municipal Government can consider applying to the province and the central government to build Qindu as a photovoltaic industry base, of course, this must be in Qindu photovoltaic related industries to form a certain climate, and this is also a complementary process. ”
There was another heated discussion, and Sha Zhengyang also answered the inquiries of Cao Zhongzhong, Lu Haodong, Mei Junming and others one by one, and he actually couldn't say a lot of technical things, but he could only say a general direction.
"Zhengyang, some time ago I learned that Dongfang Red Wine Industry intends to enter the wine industry, I invited Ning Yuechan and Mao Guorong to our Qindu to investigate, the climate and light of several counties north of Qindu are very suitable for planting grapes, Ning Yuechan and Mao Guorong They came to see and agreed with the conditions here, but it seems that Dongfanghong Group still has some disagreements about entering the wine field, if you can, how about you, the founder, also help beat the side drum?"
"I've heard them talk about it. "Sha Zhengyang's attitude towards this project is somewhat ambivalent.
Dongfang Red Liquor Industry has established its position as the first group in the domestic liquor industry, it can be said that in addition to Moutai and Wuliangye in the domestic liquor industry in terms of heritage and strength stronger than Dongfang Infrared, like several other famous liquors such as Fenjiu, Xifeng, Jiannanchun, Quanxing, Gujinggong, etc., have actually been surpassed by Dongfanghong.
Of course, Sha Zhengyang also knows very well that the heritage of Dongfanghong is still a little worse than that of other famous wines, after all, people have accumulated decades of gold-lettered signboards step by step, and Dongfanghong's prosperity is mainly due to Dongfanghong's unswerving investment in building brands and strict requirements for quality in recent years.
Take the words of Ning Yuechan and Mao Guorong, I would rather make less money, but I am not ambiguous in the maintenance of brand and quality, because of this, although Dongfanghong Guojiao 1949, 1921, 1927 three models, still maintain quantitative sales, every year dealers can only get a quantitative, the increase is extremely limited, and there is even a year of no growth, the market is always in short supply.
At present, the most sought-after liquor in the domestic famous liquor market is Dongfanghong Guojiao 1949 (53°), followed by Feitian Moutai (53°) and Puwu (52°), which have become one of the must-choose brands in high-end banquets.
It is also the quality assurance, brand building, and the marketing strategy of preferring to make less money, so the Dongfanghong Guojiao brand has always maintained a sought-after heat, which has driven the long-term best-selling of Dongfanghong boutique series and Hongqi Daqu series of low-end liquors.
Even if the current natural hall mineral water and fun drinks have already created their own brands, and have become well-deserved leaders in the field of mineral water and tea drinks, the two companies no longer rely on the brand of Dongfanghong and have moved towards a benign road of self-development, but in terms of the profitability of the enterprise and the net assets of the enterprise, there is still a considerable gap between these two companies compared with the Oriental red wine industry.
Although the diversification strategy of Dongfanghong Group began to involve the home appliances and electronics industry, Sha Zhengyang and Ning Yuechan's views are still the same, the investment of Dongfanghong Investment Company can be diversified, but the foundation of Dongfanghong Group is still the food industry, and liquor is even more fundamental.
According to Ning Yuechan, the brand of Dongfanghong is worth 10 billion, although this is a bit exaggerated, but Sha Zhengyang feels that as long as Dongfanghong Group maintains the current development trend, the brand value of Moutai and Wuliangye can exceed 100 billion, although that is the price after 20 years, but what can't Dongfanghong do?
For the development of Dongfanghong Group in other food fields, Sha Zhengyang has always been supportive, Dongfanghong, a gold-lettered signature brand, has special advantages, first of all, in food safety can make people rest assured, at the beginning of the natural hall and fun drinks are with the help of Dongfanghong's brand, capital and channel advantages to gradually develop, play their own piece of the sky.
Now Jiao Hong's Tianyuan Dairy is also relying on the influence and capital advantages of Dongfanghong Group, which is crazy enclosure, Inner Mongolia, Xinjiang, Qinghai, Heilongjiang have built their own natural pastures, and Tianyuan Dairy has also signed agreements with SIG and Tetra Pak respectively, ready to enter several major sectors of the dairy industry in an all-round way.
Sha Zhengyang's request to Jiao Hong is very simple, in a word, to ensure food quality and safety, which has also become the benchmark in the development of Dongfanghong Group.
However, as for whether Dongfanghong Group has entered the wine field, Sha Zhengyang has not expressed his position.
It's not that the wine field is profound, but it really impressed him too deeply in his previous life, as if no one who makes liquor has entered the wine field as successful, whether it is Moutai or Wuliangye's performance after entering the wine field is lackluster, but some clean and white hands into the wine field have succeeded, because of this, Sha Zhengyang has not made a clear statement on whether Dongfanghong Group has entered the wine field.
Now that Zhu Fenghou asked, Sha Zhengyang was not easy to refuse, and he had now figured it out, in his previous life, Moutai and Wuliangye both entered the field of wine, although they didn't seem to have achieved much success, but they didn't seem to have dragged Moutai and Wuliangye down.
This means that at most, it is not accepted by red and white, which leads to the failure of the wine to achieve as much as the white wine.
Sha Zhengyang thinks that if Dongfanghong can see through this, don't deliberately associate Dongfanghong white wine and wine together, but simply operate from the perspective of industrial investment, maybe it can break this pattern.