After arriving in the United States, Gu Biao immediately devoted himself to the promotion and distribution of "The Innovator's Dilemma". [∞ eight [∞ eight∞ read [∞ book,.".o@

For him, this is not only a book, but also a bargaining chip to leverage the US stock market crash this year and establish God's prophecy. At the same time, it is also his killer weapon to ensure the valuation of Wang An's computer market.

With so many heavy meanings, everything has to be cautious.

Two days before April Fool's Day, Gu Biao was invited by McNamath and relied on the inherent old relationship between Gu Biao and Ted Turner to appear on a CNN talk show, specifically talking about the valuation of the technology industry.

After all, Time Group is an American media giant that owns Time magazine and many Warner-affiliated media.

Therefore, even if it is to promote and publicize for friends, the means of doing things are relatively compelling. It doesn't have to be directly overwhelmed with repetitive advertising, and it has to be packaged into all kinds of lùn tán and interviews.

Of course, according to the normal rhythm, such a show will definitely be refuted by heavyweight anti-party guests. It was only because Gu Biao's book had not yet been released at that time, and everyone didn't know what he would talk about, so he couldn't prepare, so he easily brushed the first wave of public awareness.

However, this kind of fluke will not last long, once his book is released, those who want to keep an eye on his controversy will definitely buy it and think about it carefully, and then find the right angle to fight back.

In any case, the attention in professional circles is enough - you have to refute it, at least you have to buy a book and read it well before you can refute it.

On April 1, the day of the first launch, with the efforts of the Times Department, the single-day live sales of "The Innovator's Dilemma" broke through the threshold of bestsellers in the American book industry.

In the American publishing industry in the 80s, it was generally believed that after the first printing, 50,000 copies were sold in a short period of time, even if it was a "bestseller", it was not necessarily strict on the first day, and some even had the first week. This is a threshold that can be roughly understood as the threshold standard for a certain literary website in later generations to be counted as a fine product.

Gu Biao's "The Innovator's Dilemma" sold 78,000 copies on the first day, and there are even tens of thousands of remote mail order reservations. If you count all of these, there can be between 10~150,000.

Naturally, there is no problem for such results to be classified as "bestsellers", and it is also possible to break into the top 10 of the national best-selling list and find a place with a little effort.

According to the market situation of the American publishing market at the end of the 80s, most of the top three best-selling books of the year should be enough to sell 2 million copies a year, which is equivalent to 5% of American families buying one set in a year.

This kind of book is basically not a literary work, but mainly commercial works and popular topics of history and society, which was also quite popular in the United States in the 80s. It's just that later, when success science became popular in China, the United States had long since become obsolete. →?8→.? Eight** read?? Book, .↓.o≥

70,000 or 80,000 on the first day, an average of 50,000 per day for three days on the following weekend, and in just one week, the total sales of "The Innovator's Dilemma" exceeded 300,000 units. And I heard that the subscribers overlap highly with users of elite media outlets such as the Wall Street Journal.

With 200,000 perennial subscribers, the Wall Street Journal is one of the world's most responsive people, despite its small population. Therefore, even for defensive purposes, I will critically buy a copy of Gu Biao's book and take a look.

In the second week, as the backlog of professional purchasing power was released, sales plummeted by more than half, and there were only about 100,000 sales in a week.

According to Times Group's estimates, the remaining two weeks of the first month can also remain above 100,000, which is equivalent to a total sales of 700,000 units in the first month.

Even if the results decline a little later, the average monthly average of 200,000 in the remaining months of the first half of the year and more than 100,000 per month in the second half of the year can easily meet the "2 million for the whole year", which is the top three indicators of the annual best-selling list in the United States.

……

Seeing that McNamas and the next generation of the Times Department supported Xiao Sui, who came to the United States with Gu Biao, he was also secretly frightened when he saw it.

She estimated that the promotion media resources spent by the Times Department alone are worth hundreds of thousands of dollars, and the follow-up publicity expenses this year may exceed one million.

Of course, one million dollars is not much money for Gu Biao, and it is not much money for Times Group. But if you just publish a book, it will be difficult to cover this part of the cost no matter how popular the profit is.

Xiao Sui naturally couldn't understand why McNamas was so righteous to Gu Biao.

She can fully see that although Gu Biao was also very influential in the American technology industry, he has definitely not yet reached the level of "publishing a monograph on business management and investment philosophy, and letting all the 200,000 subscribers of the Wall Street Journal follow up and buy the book".

At least half of the initial sales and promotion results are attributed to the help of Times Group.

And after all, the two sides are not Gu Wei's real friends.

It was only after they organized a delegation of American entrepreneurs to go to China last year to impart their experience and have a deeper intersection with Gu Biao, and they felt that Gu Biao had some reasonable views and could dig up fierce materials, so they were in harmony with Gu Biao.

Regarding this question, Gu Biao also answered Xiao Sui in private:

Obviously, McNamas and the senior management of Times Media also think that the US stock market is a bit crazy right now, and everyone's confidence in the cross-generational prosperity of the technology industry is indeed a bit bursting.

As a media, at this time, it is impossible to continue to tout along the general trend, because your peers are also touting, how sure are you that it will be more exciting than your peers?

If you can find the right time and pull in an industry bigwig to sing the opposite tune with reasonable evidence, then the media's ratings and circulation will go up. And as long as this bigwig himself sincerely believes that he doesn't just run away with a pen, then there will be no bad impact on the media. This is nothing in comparison. ”

Xiao Sui didn't seem to understand it, so he didn't question it anymore, but just did things obediently.

Americans' demand for high-end media has always been "objective and fair". But this objectivity and fairness does not mean that articles in the media are not allowed to make wrong predictions, because if you have to say it right, it will be against speaking freely, and this is not a reason.

The public's demand for "objectivity and fairness" is manifested in the form that your media experts can be wrong, but the people you say must believe what they say, and they cannot be inconsistent.

For example, to take an extreme example, you as a stock critic can say a certain stock pill with iron mouth, but as long as you prove that when you say this, you yourself are also doing short selling operations, and you take the lead yourself, rather than making empty words for readers to take risks. Then, even if you are wrong in your prediction, the media that publishes your comments will not be perceived as "not objective" by the public.

As long as the newspaper reports from the perspective of facts, saying that someone thinks the market is like and how he actually operates...... As long as this fact is fine, as for whether the theory is believed or not, the reader will judge for himself.

But if you instigate the public to buy it, but you don't buy it yourself, and you end up wrong, then you have to weigh it.

Based on this gameplay, Gu Biao's current attitude is relatively rare.

Because all the bosses of technology stock companies have benefited from the over-optimism of the public and the capital community about the question of "whether technology companies can carry it through when technology is replaced".

Technology companies on the U.S. stock market have enjoyed a price-to-earnings ratio several times higher than that of other traditional industries because of the public's blind confidence. Whether it was Atari at the peak of the year, or Wang An now, or even Microsoft, Apple, and IBM, they all benefited.

It's nothing more than IBM, which is too old, and the benefit is smaller, and Wang An, Apple, and Microsoft have benefited more.

So except for Gu Biao, who is completely isolated from the stock market, no one will stand up and sing down his own.

McNama wants to make a big news that is enough to flaunt his conscience in the industry, and he can't work with Bill Gates, nor can he cooperate with Steve Jobs or Wang An.

In this case, it is also a matter of mutual benefit to treat Gu Biao with courtesy.

There is no affection at all, but both sides have their own ghosts and take what they need.

……

A huge book that sold more than 500,000 copies in less than half a month, of course, instantly stirred up a thousand waves in the relevant industry in the United States.

The first week or so of a short period of silence was just because everyone was still reading carefully, and there was no time to support or spray. After reading it carefully, it is the time when public opinion always resonates.

The companies in the hard disk and memory industry are the most silent, because Gu Biao just took some of their cases to whip the corpse, what Gu Biao said is all right, the evidence is ironclad, what else is there to refute?

However, there are also two new storage companies that are still relatively weak today, Seagate and Western Digital {wD, Western Digital}, jumped out and announced in a high-profile manner that they are completely uncatered to the mainstream customers of the current minicomputer market, and they are very open and willing to serve the small customers in the small PC market that are not yet large today, and provide customized products for these small customers.

Seagate and Western Digital also held a press conference at their own expense, or asked the company's CEO to talk about the program, talking about their lightness advantages in transformation compared with the current hard disk giants in the industry.

After they did this, the stock prices of Seagate and Western Digital on the NASDAQ actually rose in price. And a current hard disk industry giant that they "denigrated" as "tied hands and feet by big customers like IBM and lost their innovation" has also been lowered by several major Wall Street institutions, and its stock has fallen for several days.

With this move by major companies in the hard disk and memory industry, all retail investors and institutional investors will naturally pay more attention to this layer of window paper pierced by Gu Biao.

It's terrible, Gu Biao is analyzing a wave of some models in the industry that are promising and some are not. Then those companies that were said to have a future by Gu Biao rose directly, and those that Gu Biao said had no future fell directly, which is more powerful than the god of stocks.

And Gu Biao's second wave of industry whipping corpses in "The Innovator's Dilemma" has nothing to react to for the time being, because the second part of the book whipping corpses is Gu Biao's own process of killing Atari, and Atari is now dead, no longer exists, and there is no fall.

This brings us to the third industry analyzed in the book, the computer industry.

IBM took the lead in jumping out, emphasizing that it has carried through several eras and is living with the computer industry, which shows that IBM's generational transformation is no problem.

IBM said this, of course, in order to take it out of the way and stay out of the way, but I didn't expect it to work well. Everyone tentatively believes that IBM is a special case that can avoid the cyclical law of technology iteration.

Then the pot was divided by Microsoft, Apple and Wang An, and Intel provided supporting facilities, which were also slightly affected.

Microsoft is very comfortable, Bill Gates represents an emerging force, and he took the opportunity to promote a lot of bumpy concepts that reduce the industry-wide entry threshold and user costs, and vigorously promote the idea of open compatible machine systems.

In other words, Microsoft is happy to jump out and stab the window paper, because Microsoft can put itself in the shoes of other people's lives.

And Apple and Wang, as well as other small computer companies based on the logic of the old era, with a more humble reputation and brand, are having a hard time. 11