Summer vacation is a very special time period.

According to the results of the latest census, by the end of 1993, the total population of the country was more than 1.1 billion, of which 17.2 per cent were aged 0 to 14 and 8.3 per cent were aged 15 to 22, adding up to 25.5 per cent, or more than 285 million people!

In other words, from five or six-year-old kindergarten children to students in their early twenties who have not yet graduated from university, so many people are in a state of great freedom in time for up to two months.

They have nothing to do!

They need to travel, they need games, they need to read, they need to watch TV series, they need to watch movies, they need to listen to songs, they need to go on dates, they need to vent the excess energy in their young bodies......

For major TV stations, this is the only time period in a whole year that the program after ten o'clock in the evening has the opportunity to challenge the ratings of the golden eight o'clock file, and even in these two months, even the ratings of the morning and afternoon files will have a great increase, so in the morning and afternoon, TV dramas will be simulcast, and various variety shows in the evening will be staged one after another!

As far as the major film companies are concerned, the national box office in the 10 to 11 weeks from mid to late June to the end of August will account for more than 50 percent of the total domestic box office for the whole year! Therefore, all kinds of blockbusters, famous directors, stars, and big productions are rushing to release one after another, hoping to cut off the biggest piece of fat from this grand gluttonous feast!

And for the record industry, summer vacation is also an absolute decisive time!

Even, due to the long-term and continuous nature of record sales, the battle began as early as early May. Almost every week, there are new songs hitting the charts, and almost every week, new albums start to hit the shelves. And all kinds of concerts have also begun to be held one after another.

By June, the fighting had intensified.

And July and August, the two months of summer vacation, are the real decisive moments!

Almost all singers who are considering releasing an album this year will first consider releasing it within these two months, and for a while, the big names in the music industry are rushing to release their new albums.

Not to mention the male singers, just the female singers, on July 23, the sweet song queen He Runqing's sixth studio album "Stars" was released and made a strong debut!

In just three days, "Stars" has already reached the fourth place in the weekly album sales list of Dongguan Bookstore! At the same time, she has also become the only one among all female singers' albums on sale to enter the top ten!

At the same time, the title song of this album, "The Star in Your Eyes", also jumped on the Chinese music golden song list, ranking seventh!

Of course, it is also the only song by a female singer.

Without a doubt, this is a bombshell for the record market!

Perhaps for several male singers in the circle, this achievement can only be regarded as a normal performance, but for female singers, except for Zhen Zhen, who has not released a new album for more than two years, everyone else is difficult to match.

Even Zhou Yan that year, her first week results were only the sixth on the album sales chart!

However, that's the dominance of Sweet Song!

According to the plan of the publicity and distribution department of Changsheng Records, starting from July 30, Liao Liao took Huang Wenjuan back and forth between the major radio studios and TV studios in Beijing, and worked hard to promote his new album with the first title song "That Summer" as the preamble, and it would not end until August 8.

And from August 12, she will start running across the country again, and several relatively large provinces and several relatively large markets will run to show and promote new songs and new records.

Of course, recording a show is a trivial matter, and it's nothing to run around the field, the most uncomfortable thing is that there are many, many big-name singers releasing new albums recently, so everyone is doing publicity, you want to be on the show, okay, one word, etc!

Everything, wait!

Don't say anything about first-come, first-come, in the entertainment industry, there has never been such a thing as first-come, first-served. You are a newcomer and a little singer, of course you have to line up honestly, the number of shows and schedules, and you have to wait patiently for others in the broadcast studio or studio to finish recording when you determine the schedule...... And as long as a big name comes, oK, it's right ahead of you!

Other people's big singers can't usually be invited, and finally they have offered to release a new album and put it on the show, which one is willing to refuse? Are you impatient...... oK, I'm sorry, we did break the contract, so let's go, if you don't want to record, you go!

That's it!

So, in these days of doing publicity, Liao Liao did the most every day was: waiting, washing his face, touching up his makeup, and then continuing to wait......

Every night when she comes home, she just lies down!

This errand is much more tiring than writing songs and recordings!

Finally, in the seemingly endless and boundless torment, on August 6, "Liao Liao" was launched!

…………

At twelve o'clock in the evening, in the living room of the Li family.

Li's father and Li mother hadn't slept yet, and after taking a shower, they sat in the living room and chatted nonsense without a word, and finally looked forward to half past eleven, and quickly turned up the volume of the radio that had been turned on, and their eyes were not squinting.

A few days ago, when Li Qian came to dinner at noon, he mentioned that Liao Liao's new album was about to be released, probably on August 6th, and Li's father learned that Liao Liao would be on the show to promote the new album recently, so he specially bought a small tape recorder and came back.

A rookie singer like Liao Liao, the company worked hard to give public relations, and took the opportunity to show his face on two TV programs, one was one of the guests in the group, and he didn't have a chance to sing, and the other had the opportunity to sing for a minute, but she just finished recording here, and a big coffee came behind her, and the TV station called the next day, and the broadcast time of the program was postponed for a week.

Therefore, Dad Li, if they want to pay attention to Liao Liao's program, they can only listen to the radio.

And it's all late-night broadcasts.

"Hello Liao Liao, welcome to the second session of our midnight rookie show!"

"Hello Sister Lei, hello listeners and friends, I'm Liao Liao!"

"Last year, Liao Liao released her first single, called "Quiet You", I believe that many listeners and friends are like me, they like that song very much, and they like Liao Liao's unique and lyrical voice, so, Liao Liao, after more than a year, came to our midnight rookie show again, did you bring any new works to the audience and friends?"

"Uh, yes, in the past year, I have been working hard to make my first album, so now my eponymous album "Liao Liao" has been officially launched today, and what I bring to you today is the first title song of this album, called "That Summer". ”

"That summer...... It's a lyrical song, right?"

"Yes. This song is written by Mr. Zeng Zimo and composed by Ms. Guan Fei, eleven very beautiful lyrical songs! Of course, I say that it doesn't matter if it sounds good, it has to be good for the audience and friends!"

"Ha, Liao Liao is still so modest, okay, listeners and friends, then what's next, first of all, let me listen to it first! A song "That Summer", I hope you will like it! After the song, I will have an in-depth understanding of this song with Liao Liao, and the story behind this album, oK, "That Summer"!"

"The summer in my closet is your white shirt, and the summer in my photos has the smiling faces of me and you......"

Li's father and Li's mother listened to it and felt that something was not right, and the two of them turned their heads to look at each other in unison, "Why is this song again? Last night's show, it seems to be this song......? Why do so many radio stations play this one? This is not what our Xiaoqian wrote for her......

Li Qian sold the song to Liao Liao, and Li's father specially asked Li Qian to write down his name, ready to wait for Liao Liao's album to go on the market and buy it and listen to it one by one - as soon as they heard that Liao Liao was going to go on the show to promote the new album, the two of them were suddenly excited, holding the radio every day, lest they miss the premiere of their son's work, as a result, the two stayed up this for the third night, listened to three programs, and heard "That Summer" all they heard back.

Don't look at the usual radio programs, but this kind of singer on the show to promote new albums, the content is roughly like, after listening to the two programs, Li's father and Li Ma can even guess what they are going to talk about next.

What else does this mean?

So I was immediately interested.

Dad Li rubbed his eyes and said, "Forget it, go to sleep, I won't go to work anyway, I'll go to the street tomorrow to see if there are any goods in the video store." ”

Mama Li yawned, "That's okay, sleep!"

As they spoke, neither of them moved.

Dad Li lit a cigarette, frowned like a terraced field, glanced at the radio, and said, "You say, those songs written by our Xiaoqian are not too important?

Li Ma said: "Didn't Xiao Qian say that the first wave of publicity was just to promote the first title song? What is his song called...... I'm afraid, it's not the second title song called "My Hometown of Love"!"

Dad Li nodded, puffing and smoking.

"This song...... No!" he muttered.

…………

August 6 is Friday.

Of course, during the summer vacation, the concept of the days of the week only works for people who need to go to work. But it is undeniable that although the office workers are cut apart, just the students who are on vacation are already an extremely large market, but on Saturday and weekend, when office workers also start shopping, this consumer market will immediately jump up more than one level!

On August 6, the distributors in Jinan Prefecture had already arrived, and on August 7, the album "Liao Liao" had already been put on the shelves of several large audio-visual chain stores, and by August 8, at least three or four percent of the large and small audio-visual stores in the entire urban area of Jinan Prefecture had already put this album on the shelves.

Early in the morning of August 7, Dad Li went to the largest video store in Jinan Province and contributed five copies to the sales of this album.

…………

Early in the morning of August 9th, Zheng Changsheng got the album sales list of Dongguan Bookstore last week through his relationship.

Unlike the "Dongguan Weekly", which only lists rankings and has no specific data, this ranking is provided internally, and the data on it are specific to single digits, which is extremely accurate.

From August 6th to August 8th, in three days, the sales of the album "Liao Liao" in Dongguan Bookstore were: 1,128 copies!

It is ranked at number 19 on the album sales chart!

Therefore, its name cannot be seen in the "Dongguan Weekly", which only lists the top 10 ranking order.

Dongguan Bookstore is currently one of the largest chain bookstores in China, and its data has always been considered by the publishing and record circles to be of great reference significance, and according to the statistical method unanimously recognized by major companies, the sales volume of Dongguan Bookstore is multiplied by 20 times, which is basically the sum of its sales in major audio-visual stores, bookstores and supermarkets across the country.

Therefore, in the first three days of "Liao Liao" on the market, the sales volume was about 20,000 to 22,000 copies.

Although record sales are not like the box office of movies, sales in the first week of listing may not explode, especially for singers like Liao Liao who have only released one single, it is completely normal for sales to explode after a week or two of brewing and fermentation...... However, the sales of 20,000 copies in the first week of release are already tantamount to directly announcing that platinum records are hopeless!

Even if it is two weeks later, its sales can explode, and it is close to its limit if it sells a golden record within a year!

Zheng Changsheng rubbed his brows and comforted himself: "Wait, wait, at least you have to look at the sales in the first three weeks to count." But as he spoke, he couldn't help but sigh.

What a headache!

Let's not talk about anything in the later stage, the production budget alone is 800,000!

Oh, no, Liao Liao still has a heart, and gave her 800,000 yuan, but she didn't spend it all, so she gave the remaining 30,000 yuan...... But that's a!

Liao Liao is a newcomer, and the result of the company's discussion is to take the path of low prices and large quantities, don't look at her twelve songs on an album, of which eleven are new songs, but the price of this album is only ten yuan.

At this price, the video store sells to consumers is 20% off, the distributor is 6% off to the video store, and the record company gives the dealer 5% off!

Five-fold, five-dollar a piece!

sold 500,000 pieces, and the total income was only 2.5 million!

Remove the production costs, remove the production costs, remove the publicity costs, and then remove the 7% sales share to Liao Liao, and then hold a celebration banquet for his horse, this album will earn five or six hundred thousand yuan!

There are only five or six hundred thousand people! There are so many people in the company who eat, drink, and lazar, water, electricity, telephone, salary, bonus, welfare, insurance, and ...... This is equal to not earning a penny!

Zheng Changsheng sighed again, and subconsciously moved his gaze to the top ten of the rankings.

In the third week of its release, He Runqing's "Stars" still maintained strong market energy, and won 7,433 copies of sales in a week!

If this data is extended to the whole country, her sales last week should be around 150,000 copies!

Consider that she was 160,000 last week and 130,000 last week...... In the three weeks and seventeen days on the market, she has probably won about 440,000 sales!

Don't even think about it, it will definitely break 500,000 next week! It will definitely not be a problem to break 1 million within two or three months!

Even, within a year, it is not a big problem for her to win a double platinum in this "Stars"!

This Nima is simply a money printing machine!

The higher the sales, the thinner the cost will be, and everyone understands this truth. So, once you get a platinum record, it will immediately become a cash cow!

What is the mV, what is the collection, what is the commemorative edition...... That's pure money-grabbing!

Even if it is a little to say less, He Runqing's "Stars" can win millions of profits for Sony Records!

That's millions!

Considering the various commercial performances and acupuncture points in the later stage, and then consider what concerts and the like...... A He Runqing can bring at least eight-figure net profits to Sony Records a year!

That's worth all the profits of the entire Changsheng Record for a year!

Zheng Changsheng rubbed his brows and thought, "I don't know when my Changsheng record will be able to produce a He Runqing!"