In a theater that can accommodate 1780 people, there are about 120 people sitting up and down -- it's Thursday night, seven o'clock. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

From time to time, bursts of laughter could be heard in the screening room.

Just in time for the heroine's script to show that the male protagonist is going to be buried alive, in Songjiang Mansion, Zhao Xiaofan and He Yinmei, as well as their partners, laughed so hard that they beat their chests at this time, He Yinmei laughed so much that tears were about to come out, and Zhao Xiaofan also laughed.

In Shuntianfu, Rao is Zhao Minghe deliberately kept himself reserved and reserved from the beginning, but when the viewing time exceeded 20 minutes, when the movie was endlessly smashed out one after another, Rao was no matter how he held the idea of watching carefully and going back to write a film review, at this time, he couldn't help but laugh with the other people in the screening room.

Nothing else, it's funny!

And at this time, in Shuntianfu, in Chang'an, in Chengdu, in Guangzhou...... In countless large, medium, and small cities across the country, I don't know how many people come to the cinema after dinner--for the vast majority of people who are full of all kinds of work during the day, but are accustomed to having some pastime and entertainment every day, the cinema after half past eight every night is the place they often go.

Moreover, this year is quite different from this time of year.

At this time in previous years, Zhao Meicheng's movies in the cinema have been offline, even if they are not offline, most of them have already seen them, and most of the movies that were released before Valentine's Day are really not very good-looking, but this year is different, this year's period after the Spring Festival seems to have suddenly become a release period that many movies are keen on - "Let's Talk About a Big Business" has not yet been offline, "Escape Hero" It has been in theaters for two weeks, just as it is being screened, and the new movie "Hello Woman!" by director Lu Ping, who has a good reputation among a considerable number of fans, has also been released, and even Li Qian, the popular king of the domestic music scene and known as the "leader", also came up with his first directed film and released it before Valentine's Day.

This is equivalent to such an off-season, there are four well-known movies in the cinema, and they are in a big fight! If you add the rest of the ordinary directors and small-budget films, it is rare for many big movie theaters to have seven or eight movies being screened at the same time at this time!

At eight o'clock, there was a small bustle in the movie theater that had not been seen for nearly half a month.

After a while, more than a dozen people came out of the theater over there, some with smiles on their faces, and some people just looked indifferent, listening attentively, they could hear what they were discussing, well, they watched "Let's Talk About a Big Business"!

After a while, a group of people came out over there, some men were happily doing all kinds of actions, as if trying to depict and reminisce about a certain part of the movie, you ask him, what movie did he watch? Is it good? He will say, "Hello Woman!"

I was queuing up to buy tickets, and after a while, another screening hall was also gone, and the crowd was surging, and those people were either excited or smiling on their faces, at least they were smiling.

You ask them, and they'll say, "My Sassy Girlfriend."

Is it good-looking?

It's so good-looking!

It's funny, it's fun, and it's super super super touching!

What a film!

Many people who had made up their minds to watch "My Sassy Girlfriend" naturally looked forward to it even more, and people who were originally going to come and find a random movie to spend a period of time often reported their names when it came time to buy tickets - many people, many middle-aged people in their thirties and forties at first glance, maybe they were not ready to watch Li Qian's movie, and they didn't take Li Qian's first film work promoted by the newspaper or anything before, but at this time, they still reported that name by the way.

"Give me a copy of My Sassy Girlfriend!"

"Two brutal girlfriends, thank you. ”

…………

Walking out of the screening hall in the crowd, listening to the young people around him who looked like they were in their twenties, you and I were discussing the movie enthusiastically, and Cho Myung-hyuk also subconsciously smiled.

It must have been several years, right? To say the least, it must have been two or three years, and I haven't seen a work like this!

Make people laugh and be moved!

Well, Zhao Meicheng in the early years still had this ability. At that time, domestic film directors were either focused on martial arts films, or they were full of "art", urban comedy flourished for so many years, but soon bad movies emerged one after another, and over time, it seems that there is only one Zhao Mei left who can bring laughter to the audience stably and efficiently!

But in the past two years, I don't know if Zhao Meicheng can't play anything new, or if he has watched so many films over the years, he has been a little aesthetically tired, in short, I think his films are good-looking or good-looking, but I always feel that they are still old-fashioned, lacking something fresh and exciting.

And today, unexpectedly, "My Sassy Girlfriend", a film that was not in the plan, or was relatively low in the plan, and belonged to the list that could not be watched, actually brought such a big surprise to himself!

Since years ago, the promotion of this film has slowly begun, and although Zhao Minghe is not a fan of Li Qian, and he has never been very interested in him, the number one idol in the minds of young people, but "The Legend of the New White Lady" has a very high status in his heart, so under normal circumstances, Li Qian made a movie, so of course he would come to take a look, but unfortunately, although last year's "Meteor Garden" got good ratings, but in Zhao Minghyuk's eyes, it is an absolute garbage drama! As a result, he even had a bit of a bad feeling for Li Qian.

In terms of Minghu culture, he has always been more willing to spend money on publicity, advertising, media public relations, and film critic public relations are all being done, and Zhao Minghe has also received similar public relations, but at that time, he would rather casually brush Zheng Yuan's "Escape Hero" and write something casually to cheat money, and he is not very willing to watch Li Qian's movie - for fear that he will go to see it with great hopes like "Meteor Garden" at the beginning, but he will step on stinky shit and be disgusting!

But now...... Well, I knew that this movie was so good, and I would definitely have to write a movie review without their PR!

He walked out along the flow of people like this, while thinking blindly, he heard a few boys and girls over there also discussing something while walking, listening attentively, their topic actually cheered up Zhao Minghe for the first time-

"I'll tell you, I've watched it for the second time, and I've paid special attention to it, absolutely, at the beginning of the movie, there was a cow standing under the tree, and there was definitely a UFO!"

"I'll tell you, I guess, the old man who came to tell the heroine the story of the tree when the heroine went up the mountain is an alien nine times out of ten!"

"Damn, isn't it like that, sister? Are you still explaining this as a science fiction movie?"

"Hey, you still don't believe it! I'm so angry, let's look at it again if you have the ability, and I'll tell you when you see it!"

Cho Myung-hyuk suddenly stopped.

Not to mention, when he watched it, he also muttered about those plots in his heart.

As he spoke, he had already walked to the door of the movie theater, and a few young people turned around and went back.

Not...... A play within a play?

Is it a play within a play, not to mention, this movie is still worth watching a second time!

He stopped at the door of the cinema, hesitated for a moment, and then turned back again.

"Two copies of My Sassy Girlfriend, in the middle of the fifth row. ”

"I'm sorry sir, there is no fifth row in the 8:25 section of "My Sassy Girlfriend", and the four seats in the middle are all gone. ”

"Huh, how did you sell so fast?"

"Yes sir, there are still nine tickets left for "My Sassy Girlfriend" at 8:25, do you want to do it again?"

The boy and girl hesitated for a moment, and the person in line behind them said, "Give me three!

The conductor said, "I'll show you...... And I'll charge you thirty-six dollars!"

"Hey, hey, we're in the front! I want two!"

When it's finally Zhao Minghyuk's turn, it's so dangerous, there is still one last ticket left!

And just as he turned around and walked away after getting the ticket, he could still hear the lament of a young couple behind him, "Why did you sell so fast!

"I'm sorry, this is the last show of "My Sassy Girlfriend" today. ”

"Don't you have a night club? don't you go on this?"

"Recently, we have only had one night show in the store, and the latest arrangements are all "Hello Woman!". ”

"Alas......"

"You should be on "My Sassy Girlfriend", what "Hello Woman!"!"

…………

Thursday, February 12, is the third day of the release of "My Sassy Girlfriend".

On this day, many Internet forums, forums of major portals, especially on the "Minghu House Audio-visual Culture Forum" opened last spring, one after another after watching "My Sassy Girlfriend" film review posts, began to suddenly spring up like mushrooms after a rain, and there are many articles, all of which seem to be quite level.

Among them, in Sohu.com, Feixun.com and other websites, although it is still in the lazy rhythm after the holiday, the response speed of the Internet is certainly the fastest among all media organizations, so many posts are listed on the homepage by the website's editors within a few hours after publication!

This year's post-holiday schedule is extraordinarily lively.

Last week, "Hello Woman!" vs. "Escape Hero", narrowly won the box office with a box office of more than 100,000 yuan, and won the top spot at the box office.

Of course, there is no doubt that it is a good review!

Whether it is following the links given by major portals, or on several professional film and television forums, as well as on Minghu Culture Company's own forum, the evaluation of the movie "My Sassy Girlfriend" is almost one-sided!

Almost zero negative reviews!

Whether it is the concept of "savage girlfriend", the arrangement of the hilarious plot in the play, the warmth and touching ending, or the performance of the hero and heroine, uh, and the appearance of the heroine...... Almost all of them are good reviews without exception!

And because of the strong inertia, the vast majority of Li Qian's fans and supporters are young people, and these people are very accustomed to the Internet, so some people who have watched the movie, come back to write movie reviews, send messages, and share them with friends, and they will soon be seen by more young people who are used to surfing the Internet.

Therefore, the speed of dissemination of these movie reviews is by no means comparable to traditional print media and electronic media!

In contrast, although Lu Ping is also a cutting-edge director who has debuted in recent years, his perspective and his interest in movies are often people who need a certain amount of cultural accumulation and life thinking, so they are more likely to like them, and these people are mostly over 30 years old, and among young people, it is not none, but the proportion is definitely not so large. So after coming and going, in just one day, the popularity of "My Sassy Girlfriend" on the Internet suddenly overwhelmed "Hello Woman", which was still a little hot a few days ago!

In contrast, it was "Escape Hero", which was forcibly suppressed by "Hello Woman!" last week, because Zheng Yuan's many successful commercial productions in recent years have made him have a very strong appeal among young fans, so on the Internet, even the popularity of "Escape Hero" has completely overpowered "Hello Woman!" - Of course, a purely commercially produced movie like "Escape Hero" with the label of Zheng Yuan does not have too distinct selling points, and the word-of-mouth is mixed, but it is also the norm.

So, the comparison of all parties seems to highlight "My Sassy Girlfriend" all at once!

Then, February 13 arrived.

In the morning, through their own connections, the major film companies have obtained from the State Administration of Radio, Film and Television, the National Film Industry Association, and the domestic cinema alliance, the box office of the first four days of the week, which is not yet completely accurate. Since 95 years, the concept of computer management and ticket counting has been fully introduced, and today, the vast majority of cinemas in the country, as well as all cinema chains of all sizes, have been able to count tickets on the same day and complete box office statistics on the same day.

Monday to Thursday, known as the weekday box office, may not account for a third of the week's box office, but it is a barometer of the three-day weekend box office from Friday to Sunday, so no company will not pay attention to it.

In such a report, which will not be released to the public, but on the rough statistics that everyone gets through their own channels, there are occasional discrepancies in the statistics of each company, but there is not much difference.

"Escape Hero" is actually one position ahead of last week's popular "Hello Woman!"!

In the four-day screening, "Escape Hero" won the box office of 8.31 million in one fell swoop with more than 2,000 canvases, compared with the high film schedule of major theaters across the country - there is no doubt that the film market is picking up, in just four working days, "Escape Hero" won more than 8 million, and for a whole week last week, this movie barely exceeded 10 million!

At the same time, although the canvas of "Hello Woman!" is slightly inferior to "Escape Hero", and the film schedule ratio is also inferior, it is said that its attendance rate is not bad in various places, so this movie also won 7.09 million box office in one fell swoop in the four working days of this week!

There is no doubt that in the eyes of practitioners in the domestic media, cinema chain and film industry, the competition between the two will be the main theme of the film market in the next Valentine's Day weekend!

Of course, although "Let's Talk About a Big Business", which only has more than 600 pieces left on the canvas of the release, only won 1.43 million box office in the first four working days of this week, which is a bit dismal, but this movie is only 740,000 away from the box office of more than 150 million!

It can be said that as long as you survive this Valentine's Day weekend and break 150 million, it is inevitable.

Therefore, it is said that Zhao Meicheng is already ready to celebrate.

Of course, when these major events in the post-holiday film market were discussed and analyzed by many people, it was impossible to ignore that "My Sassy Girlfriend", which was released on more than 1,000 canvases this Tuesday, had already received a box office of 5.44 million after only three days of listing!

Although there is a certain gap between this box office result and "Escape Hero" and "Hello Woman!", if you only talk about the box office of a single hall and a single canvas, it is against the trend!

"Escape Hero", 2,385 canvases this week, box office 8.31 million, single canvas box office of about 3,484 yuan! Rough statistics of the average attendance rate of all theaters in the first four days of this week is about 24.8%.

"Hello Woman!", this week's canvas is 2050 yuan, the box office is 7.09 million, and the box office of a single canvas is about 3459 yuan!

The reason why the box office of the two single canvases is similar, but the attendance rate is different, is mainly because major theaters tend to arrange some large screening halls for "Escape Hero" with Zheng Yuan carrying the flag, but Zheng Yuan's appeal does not seem to have exploded all at once as the theaters imagined!

On the other hand, "My Sassy Girlfriend", which was released for three days, had 1,073 canvases this week and a box office of 5.44 million, and the box office of a single canvas reached about 5,070 yuan when it was one day less than the previous two!

And his rough statistics of the average attendance rate are said to be as high as 47%!

What's more, according to the news circulating from major theaters, on Thursday night, that is, a few hours before the statistical deadline for this wave of half-week data, almost all the night screenings of this movie in theaters were full!

After getting the data, after a simple analysis and comparison, on the same day, Lu Ping, who was leading the team to do propaganda in Chengdu Mansion, had a completely gloomy face all day!

On the same day, the distribution department of Minghu Culture successively received phone calls from the cinema alliance and faxes - more than 20 national and local large-scale chain cinema chains across the country, that is, the member units of the cinema alliance, sent letters and submission notices almost at the same time, and everyone almost unanimously decided to temporarily increase the release canvas and film scheduling rate of "My Sassy Girlfriend".

And the proportion of increases is as high as 35%!

Moreover, the major theaters unanimously believe that depending on the box office performance of "My Sassy Girlfriend" on February 13, that is, today's day, it is not ruled out that on Saturday and Sunday, the possibility of increasing the screening canvas and increasing the film scheduling rate will be increased again!

That is to say, the movie "My Sassy Girlfriend" is about to compete for the three-day Valentine's Day schedule this weekend with a minimum release capacity of more than 1,400 canvases!

At the same time, with the release canvas and scheduling rate of "My Sassy Girlfriend" being greatly improved, the release canvas of "Let's Talk About a Big Business" has been cut again! Even the release canvas of "Hello Woman!" and "Escape Hero", which are quite impressive at the box office, have also been cut by a certain proportion!

February 13, "Escape Hero", 2110 canvases, "Hello Woman!", 2035 canvases, "My Sassy Girlfriend", 1425 canvases, "Let's talk about big business", 504 canvases!

It has always been a small hit before, and it is also the Valentine's Day schedule for many small-budget urban romance movies and urban comedy movies to fish in troubled waters to make a lot of money, and this year, the war officially started!

***

The old rules, don't break the chapter, more than 5,000 words are offered!

In order to ensure that there are constant changes during the annual meeting, I will definitely not be able to break out, so that everyone must be very unhappy to watch, and I am also very helpless about this!

However, I have more than 4,000 at every turn, and today it is more than 5,000, although it is not an outbreak, but it is not less.

There are less than 30 hours left, and the double monthly pass is coming to an end, brothers, please support you again! )