Chapter 196: Capture the Dragon Without Soldiers
Friday, February 13th. Pen ~ fun ~ pavilion www.biquge.info
Logically speaking, today is a weekday, but the market law of the film market shows that the market box office on this day, although it is certainly not as good as Saturday and Sunday, is still far from being comparable to the first four days of the week, so it is routinely added to the weekend calculation.
As for today's situation, according to general practice, today's daytime is actually the same as the working day of the previous few days, after all, everyone still has to go to work, as long as it is nightfall, when everyone gets off work, the attendance rate of two or three movies at that time is often far higher than that of the previous days. Even many large movie theaters, on Friday and Saturday nights, will deliberately add night screenings, until 11 o'clock in one breath, there is also a film schedule, and the movie will even be shown until one or two o'clock in the middle of the night, before it ends.
So during the day today, many theater staff who are far more familiar with the ticket market than experts are ready to stay up late at night. As for the daytime, according to convention, even if you secretly take a nap, steal or be lazy, even if the manager sees it, you will generally turn a blind eye.
Because there won't be too many people!
But today......
"Hello, two copies of My Sassy Girlfriend. ”
"Savage girlfriend, one. Hey, is there a seat in the middle?...... Oh, forget it, anywhere!"
"Hello, we are from Li Qian's Fan Club, and we have booked all tickets in advance!"
This one really needs to hurry up, "Oh, okay, do you want to issue all the tickets now?"
"Yes, all the tickets are issued, now give me the 9:20 show first, and the tickets at 11:40 later, I will ask for it at 10 o'clock!"
"Hello, I want three tickets, oh, "My Sassy Girlfriend". ”
"I'm sorry sir, the morning show has all been sold out, and there are no tickets, you see, why don't you set it for the afternoon?"
"Afternoon, oh my God...... How could it be that there would be no tickets now? It was only half past nine!"
"Yes, I'm sorry sir, "My Sassy Girlfriend" is currently in theaters, and tickets are very tight. ”
"Afternoon...... Alas, forget it, I'll talk about it in the afternoon!"
As soon as the man took two steps away, he heard someone behind him say, "Two "My Sassy Girlfriends", in the afternoon and afternoon, I want the middle seat, what time are they?"
He stopped abruptly and turned back again, "Forget it, it's afternoon, I'll settle it first." ”
"Hey, you, you're queuing in the back, you didn't buy it just now, and now you're queuing in the back!"
…………
It's not even 11 o'clock at noon, and all the tickets for the night show are sold out!
However, there are still people who come to buy tickets, and they ask, ask, and ask.
The conductors are a little overwhelmed.
The experts in the world who understand the changes in the film market are far less familiar with every subtle change in movie ticketing than a skilled and experienced conductor who is always in charge of selling tickets on the front line!
It was not yet eleven twenty o'clock, and the conductor couldn't hold it anymore and decisively called the manager on duty.
The manager on duty came over and booked it for ten minutes at the ticket counter, and saw at least twenty people come to buy tickets for "My Sassy Girlfriend", and seeing that they either brought their girlfriends, or asked for two or even three tickets for one mouth, it is roughly estimated that at least fifty movie tickets have been lost in these ten minutes!
Please, now is the worst time of the year at the box office! Although it is about to be Valentine's Day, it is not Valentine's Day after all, and many young couples attach great importance to that day, so the situation in previous years is often that the movie theater is deserted one day before, and the next day it is suddenly full!
But this year, apparently an exception!
In broad daylight, on weekdays, it's not that there are no people who come to buy movie tickets for other shows, but there are relatively few people, but those who come to buy "My Sassy Girlfriend" are one after another! So much so that it's not yet noon, and the tickets for the whole day have been sold today!
It's all tickets for the whole day!
Again, it's still a working day!
This is predictable, wait until non-working days, I am afraid that there will be a long queue at the ticket counter!
In just 10 minutes, 50 votes are lost, what do these 50 votes represent? What represents income, performance, commission, and bonus!
For the producer, of course, this is the box office, but you can't see it here, as long as there are movie tickets elsewhere, the audience can still see it, so in fact, the total box office of the producer will not be lost, but for their theater, these tickets are likely to be lost forever!
But the question is...... The number of today's films is arranged by myself!
Although the approximate proportion of film scheduling must be in accordance with the unified deployment above, each theater has its own special circumstances, such as the number and size of the theater, etc., so as a store manager, of course, there is a certain floating range in your hands that can be mastered!
But the problem is, according to the attendance of yesterday afternoon and evening, he has leaned towards my sassy girlfriend as much as he can!
They only have four screening halls, but he still made a tilt when scheduling films: not only one of the screening halls is fixed for "My Sassy Girlfriend", but even the theater that originally belonged to "Let's Talk About a Big Business", he insisted on prying three screenings according to the power in his hands, so that today's "My Sassy Girlfriend" in their theater has been scheduled for as many as nine times!
Add the midnight show, that's twelve sessions!
That's far more than all eight of last week's box office winners, "Hello Woman!" and "Escape Hero"!
However, is it still not enough?
It was all sold out in advance before noon?
The store manager stood behind the ticket counter, looking at the audience who came to ask for tickets one after another, leaving one by one with helpless faces and slight complaints and dissatisfaction, and watching the conductor helplessly say "I'm sorry", "I'm sorry" and "I'm sorry" one after another, I couldn't help but pinch my brows.
It's just morning! It's not yet noon!
He could almost predict what kind of crowds of people who came to buy tickets in the afternoon, especially after four o'clock in the afternoon, especially after five or six o'clock in the evening!
The problem is that when people come to ask, they can only reply "I'm sorry, there are no more tickets for the whole day"!
Yes, in previous years, there were only summer files, and only when a very small number of domestic blockbusters and those blockbusters from Hollywood would there be such a full situation, but today, no experience is required, just standing in the ticket counter and listening for more than ten minutes, he will soon be able to predict such a situation!
What is hateful is that the box office a few days ago was really not very good, Li Qian's fan club came to book tickets collectively, and he was so happy that he agreed to book tickets for many shows in one breath -- please, you fan club tickets, can't you wait until next Tuesday to watch them? You are Li Qian's die-hard fans, and support should also be good when his tickets are not selling well? Now that the tickets are selling so well, why are you running here to join in this fun, what are you snatching are all movie tickets for ordinary audiences!
However, this idea is just to think about it, at that time, the theater didn't care which one's attendance rate was limited, and the fan club came to book tickets collectively, which was definitely a big customer, and it was definitely welcome, welcome, welcome, and welcome!
To put it bluntly, everyone's attendance was not very good a few days ago!
It's just that in the face of this moment, in the face of the fact that all the all-day performances of "My Sassy Girlfriend" were sold out before eleven o'clock, and there was an endless stream of people running to ask for tickets, I would be a little helpless!
Looking at the situation in front of me, I was really excited and helpless.
February, especially after the Spring Festival, a fixed box office low tide period every year, it is conceivable that theater sales are sluggish, and everyone's bonuses are very low, if "My Savage Girlfriend" can explode against the market, it not only means that part of their performance this year can be completed in advance, reducing the pressure of the summer file, but also means that everyone's income will be increased this month!
So, how can you increase your performance as much as possible?
The store manager squatted down and turned on the power of a ticketing computer next to him - in the off-season, two conductors work shifts, so one of the ticketing computers must be turned off.
As soon as the computer was turned on, two more people came over to ask for tickets for "My Sassy Girlfriend".
I don't usually think so, but at this moment, the store manager looked at the boot screen of the computer, and was slightly excited, restless, and a little impatient - this broken computer is too slow to boot!
The computer turned on, he clicked in, and first called up the ticket sales of "My Sassy Girlfriend" - good guys, sure enough, the twelve screenings of the whole day have all been sold out!
That's more than 2,000 tickets!
Tightening his throat and swallowing his saliva, he clicked on it to check the ticket sales of the other three movies in the morning - "Escape Hero" is slightly better, the two screenings that have ended and are being screened, the attendance rate has also increased slightly compared with the previous days, like the one currently being screened, the screening hall of 183 people, sold 94 tickets, more than 50% of the attendance!
As for the screening of "Hello Woman!", although the screening hall is slightly smaller and can only accommodate 161 people, the tickets have sold seven more than "Escape Hero"! 101 tickets are worth more than 100! The attendance rate is as high as 62.7 percent!
Seeing this data, even if you don't consider the popularity of "My Sassy Girlfriend", just watching these two games, you can feel that this year's post-holiday schedule is far hotter than in previous years!
The one with the least ticket sales is the popular "Let's Talk About a Big Business" a few years ago!
At 8:50 a.m., it sold only 38 tickets, barely over 20% of the attendance!
Now it seems that fortunately, I took half of the screenings from this movie and distributed it to "My Sassy Girlfriend", otherwise, this would simply be pushing the money sent to the door out!
But think again......
Suddenly, he moved up the film schedule, entered the password, and then, after a series of operations, clicked OK, he said to the conductor next to him with certainty: "I have canceled the afternoon show of "Let's Talk About a Big Business" and changed it to "My Sassy Girlfriend"! In addition, in the evening of "Let's Talk About a Big Business", you pay attention, don't sell tickets, just say that you can't issue tickets for the time being, don't sell them first, just remember the number of people who came to buy tickets and ask for tickets! Remember?"
Seeing that the conductor nodded, he was a little confused, and he couldn't help but explain: "If it is three o'clock in the afternoon, the number of people who come to buy and ask for tickets is not more than twenty, then I will cancel its evening show and directly change it to "My Sassy Girlfriend"!
The conductor suddenly realized, and nodded approvingly, "Understood, manager, don't worry, I don't sell tickets!"
"Well, remember, if you sell one, you will have to sell it later, and I will deduct your bonus at that time!" After saying that, he didn't care about the conductor's reaction, and turned his head to look at the ticket sales of the other two movies in the afternoon!
The noon show is already on sale, but the ticket sales are ordinary!
Under normal circumstances, in fact, this ticket sales situation can still be satisfied, but there is a full house of "My Sassy Girlfriend" next to it, and this ticket sales situation is not worth mentioning!
In particular, a large number of people over there came to ask for tickets for "My Sassy Girlfriend", but they had no time in their hands, so they could only watch those people leave, while here, "Escape Hero" and "Hello Woman!" are both empty more than half of the seats - even if they can sell some more tickets before the opening, it is limited, and their attendance rate is probably like that, and it is unlikely that it will suddenly rise!
Good heartache!
It's just that the schedule of "Let's Talk About a Big Business" has been cut to only one show a day, and his authority as a store manager has been used to the limit!
What's more, although it is not good to compare with "My Sassy Girlfriend", at this time, the two films "Escape Hero" and "Hello Woman!" are definitely hot!
Even if he wants to cut it, he is not qualified to cut it!
Hesitation, hesitation, hesitation!
The store manager put down the mouse, turned his head and said to the conductor: "Look, don't let people move here, let alone let people sell tickets indiscriminately!" As for you, don't sell tickets for the two shows of "Escape Hero" and "Hello Woman!" at 4 o'clock in the afternoon, just like "Let's Talk About a Big Business" just now, understand? Wait for me to make a phone call and come back to make a decision!"
The conductor nodded.
…………
"Yes, Mr. Huang, the twelve shows, all sold out! I have already made the decision to cancel the afternoon show of "Let's Talk About a Big Business", and told the ticket seller not to sell tickets for its evening show first, look at the situation in the afternoon, when the time comes, it will really not work, I decided to cut its evening show as well, that film, purely to keep thinking about 150 million, but I really can't save much box office! But the problem is, now the number of "Hello Woman!" and "Escape Hero", I don't have the authority to ......cut it anymore."
"Really, absolutely true! I stayed at the front desk for half an hour, and I took half an hour to ask the audience who bought tickets, and there were at least 50 people, at least 100 tickets, who came for "My Sassy Girlfriend", but unfortunately, I didn't have any tickets here! Look...... Okay, okay, then I'll wait for your news!"
"Ah, oh, oh, okay, don't worry, I've already instructed, as long as it's a show that hasn't started selling tickets, I'll say that I can't issue tickets for the time being, and I will press it first, don't sell it! Okay, okay, don't worry! Then I'll wait for your call! Okay, okay Mr. Huang, goodbye!"
…………
On this day, in the morning, noon and afternoon of this day, in various movie theaters across the country, similar situations were staged one after another!
Cinemas are never for welfare, they are purely commercial institutions!
Normally, the general film schedule is adjusted every week, but as long as you smell business opportunities, especially in the summer season, when popular blockbusters are released one after another, as long as there is a change of more than 5% in the box office and attendance rate, the theater can smell it immediately!
At that time, it is by no means uncommon for the film scheduling rate to be adjusted every day!
To put it bluntly, no matter how good or bad the quality of your film is, they will make their theater sales reach the most ideal and highest state, and make comprehensive arrangements to make every seat in their screening hall sit as many people as possible at all times, in exchange for sales, which is their pursuit!
So, as long as your film shows a little tiredness, they will never be merciless in cutting the film!
Whoever has a high attendance rate will be the master! Whoever will get more shows, and they will get the big screening hall!
Although it's not a summer file now, the full momentum of watching "My Sassy Girlfriend" doesn't seem to be much worse than those Hollywood blockbusters in the summer file!
Therefore, just yesterday after the meeting was held to discuss and determine the adjustments and changes to the film schedule for the next three days, it was only the second day, and some theaters even in the morning had to hold a relevant meeting on the film schedule again.
What to do?
Although the attendance rate of the screening hall over there is not bad, it is a good film on a normal basis, but after all, it is still nearly half empty, and it is not yet the weekend here, just on Friday morning, it has already begun to be full, if it is Saturday and Sunday, then it will be okay?
And don't forget, Valentine's Day! When it comes to romance movies, "My Sassy Girlfriend" is a pure urban romance!
Valentine's Day is naturally a good time for him to be the most seated!
So, let's have a meeting!
This session must be adjusted again no matter what, after all, no one wants to get along with money!
Even, it's better to have a meeting right away, discuss it right away, and adjust it right away!
From today, from this afternoon, we have to adjust immediately!
***
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Thank you for the knife!(To be continued.) )