The advertising residency needs to be talked about slowly, and David Rosen will not do that kind of condescending thing himself.

At the moment, he is more concerned about the field investigation of dealer feedback, so after complaining a few words about the advertising of Macy's, he took the female assistant to continue the private interview with Weifu.

Go up to the fifth floor and find the Consumer Electronics section. David's own goal is more obvious, so he chose to wear sunglasses and stand from a distance to watch, and let the female assistant go up and pretend to be a consumer.

"Miss, is there anything I can do to help you?" a clerk greeted with a smile on his face.

"I want to see a game console and give one to my son. The female assistant said expressionlessly.

The clerk was slightly surprised.

I didn't see that this girl, who seemed to be very young and didn't look like she had been born and raised, would actually say that she would buy a game console for her son.

"Children can play game consoles, why do they have to be elementary school students, today's women, it's really early enough to have children......" The clerk complained silently in his heart, took a display prototype, and then began to introduce.

"If you're looking to buy a console, you're in for a good time, we have Tencoin-PlayComputer in stock right now. As far as I know, some of the other stores have to wait, and the ones that sell fast don't have time to restock.

This game console is definitely an epoch-making improvement with the Atari 2600, which has stinky streets, not to mention the improvement of graphics and game performance, I believe you don't care about CPU, memory performance indicators, you can take a look at the actual demo over there.

You can play on the couch or even in bed – as long as there's a place across the bed from your bedroom to visit the TV. Because it has a very flexible handle line that can be pulled to a very long length and a hub that springs around automatically.

You can feel that this handle weighs less than 150 grams, and it feels very good in the hand, and you won't feel sore when you hold it there for a long time. It's not the same thing as the joystick machines that have to be played on the coffee table, it's a singing liberation game scene. ”

150 grams, which is about the weight of a 4.2-inch screen phone. As for the mainstream 5.5-inch screen mobile phones in 2019, each factory has achieved about 200 grams.

Therefore, the handle of the Tiankun household machine, even if you add the weight of the part of the line that drags the volley, it definitely feels very good. Because in later generations, mobile phone manufacturers around the world have repeatedly verified the problem of "multiple things, people will not feel tired when they hold them for a long time".

Sega's female assistant also felt it with a dark face, and had to admit that the competitor's body felt really good, but she was even more suspicious in her heart.

Why are these dealers so strongly recommending Tiankun, and not mentioning Sega? This store, they had checked before they came, and it happened to be an agent for three brands at the same time, and even the identity of Atari dealers had not been removed.

"That's good, but I'd like to see other brands. Isn't Atari an old brand, it's really not easy to use now? Moreover, Tiankun is a brand of Chinese, I want to support domestic production, I want to see Sega!" The female assistant pretended to hide her true purpose, and did not directly say that she wanted to see Sega, but also pretended to be a little white, first mentioning Atari, who was already cold.

The clerk immediately complained: "Hey, don't mention Atari, if it weren't for Atari to sell bad goods again and again to play consumers, the game console market would be as depressed as it is now?

If you have to insist on buying, you can also buy it, we also have tail goods discounted, as long as $80, you can get an Atari 2600. However, I don't guarantee that there will be a manufacturer's warranty in the future, maybe your two-year warranty period is not up, and Atari will go out of business. ”

"What about Sega?" the female assistant insisted.

"Sega, the hardware indicators are better than the Atari, but as you can see, the controller is even worse than the Atari, and it's like cutting off the arcade machine's press plate in whole pieces. Do you want to sit on the floor and play with the controller on the coffee table?

In short, I still recommend Tencoin, which looks very promising at first glance, and there will be more game cartridges/floppy disks in the future. We are not optimistic about the future development of Sega, because any game console manufacturer, as long as the sales are not up, it means that the software willing to develop games for this game console will hesitate. You don't want to buy it back and have to play old arcade portes that are already on the market and have no fun new games in the future, right?"

David Rosen, who wore sunglasses and listened all the time, even had a miniature wireless microphone pinned to the female assistant's clothes. After hearing the dealer's words, he couldn't stand at all.

He walked over and negotiated with him, signaling that he was also an electronics distributor and wanted to buy in bulk and talk to the boss here.

Of course, the boss has the interests of the boss, and the clerk has the interests of the clerk, and it is possible to let the clerk run errands, buy a few game consoles so that the other party can earn a commission, give a tip, or something. Naturally, there are female assistants to handle these things, and David Rosen himself will not be so cheap.

After some operation, the owner of this electronic product distributor was called, a bald man in his forties, and took the initiative to hand David Rosen a business card.

David looked at the business card: "Mr. Boris, I also want to get involved in the game console distribution industry, and I can also become your next home, underwriting the monthly shipment quota of 500 units, and you can deduct the rebate deposit if you can't do it." All I want to know now is why you don't like Sega, so I can avoid this pit. ”

The bald head called Boris immediately said bluntly: "I think my peers will have no confidence in Sega, so I don't have confidence in Sega either." On the one hand, their products are really not good, on the other hand, maybe we originally thought that this experience was not good and others did not know, but now it seems that everyone knows. ”

David raised an eyebrow: "You mean, Tencoin's smear PR is doing a good job? Are you sure that Sega's product defects are well known?"

Boris: "Not to mention the PR smear, at least Tencoin's advertising efforts and industry control remind me of a time when Atari was still on the rise — I think they spent at least $20 million on advertising, which is a level of ambition."

The ferocity of those fangs is enough to convince us that they will not let any opponent live. Sega can't fight this kind of ruthless person. While we can fairly recommend Tencoin and Sega now, the fate of Sega is that in the future we only sell the machine and lose the sales of the cartridge of the console, which means that a consumer who spends $120 on the machine today will lose a few $30 or 40 dollars a year in the future, I advise you not to do such a thing. ”

David Rosen was stunned.

He didn't expect that Tiankun's media brainwashing of dealers around the world would be so thorough.

"How could Tencoin spend $20 million on advertising? Schulhoff is a very cautious person in marketing. When Atari was at its peak, it would be nice for Schulhoff to spend 3 million this time!" David Rosen retorted rationally.

Boris, however, was completely unconvinced.

"How is it possible, every day when we go to the store, we can see an overwhelming number of advertisements. I believe it when it says it has twice as much coverage as it did in the heyday of Atari. ”

David retorted very knowingly: "They didn't play much on TV at all, and the coverage rate was less than 20% of Atari that year, and it was not as good as Segado!"

Boris was stunned: "Game console advertisements on TV? Oh, then I don't watch them, we ourselves sell game consoles, who will watch game console advertisements on TV." And the store works so long every day, and I don't have time to look at it.

Hey, I said you don't talk nonsense, do you want to be a distributor or not. ”

"Yes, of course. David Rosen pushed with an ugly face, and then pulled the female assistant, "Alice, you are responsible for stabilizing them, and I will go to the next one." ”

The whole half-day inspection and covert visit dragged on from the afternoon until the major stores closed late at night.

David Rosen realized a serious problem: Tian Kun's console advertising, if not as good as Atari in most other fields, was at best comparable to Sega.

However, the coverage of the store walls and light boxes is very violent. Buyers may not see many of these advertisements, but sellers soak in that environment for more than ten hours a day, and they will have the illusion of "how the advertisements of Tiankun are overwhelming".

Of the tens of millions of potential consumers of game consoles in the United States, only a few hundred thousand people may have seen it, and the proportion is only 3%~5%.

But tens of thousands of salesmen of game consoles and other electronic products in the United States have almost seen it, with a coverage rate of more than 80%.

At the same time, the confidence of the sales level in Sega has been hit very terribly, and all practitioners have pondered that "if the sales of Sega game consoles are not good, the average sales volume of single cassette of game consoles that have been sold in the future will also be very low, because software companies will not be willing to develop Sega games".

This kind of brain supplement will obviously exacerbate the Matthew effect of the strong killing, so that all dealers are happy to see "you hurry up and divide the winner, the second place will die quickly, only when the second place dies, American gamers can buy more game cartridges per capita, which is good for all dealers and makes the industry bigger." ”

Originally, people had to go to the Yellow River before they gave up, hit the south wall and then turn back, but now Gu Biao is equivalent to telling dealers in the United States with a megaphone from a distance: The Yellow River is the wrong road to walk 50 miles ahead! Turn left and walk another 500 meters to the south wall! Don't take the wrong road, turn back!

Faced with a dire situation, David Rosen called his marketing director, Robin Peterson, and contacted the company's head of advertising and PR to hear some turnaround.

As a result, more bad news came.

"It's a similar situation in Los Angeles to San Francisco, where dealers are very scared. ”

"I just contacted Macy's, and the short-term store advertising signed by Tiankun with them is a high-priced exclusive agreement, and it is not allowed to sign another advertisement with similar competing products within three months, so we can't put the advertisement in three months - this is the other party has signed before the official launch of our game console. ”

David Rosen's legs were weak for a while, and he felt that the general trend had gone, and he felt that he couldn't understand.

"Damn! I've never seen such a way of playing! I've always focused on advertising to buyers when I'm new, how can there be saturation to bomb the seller's perspective! But this kind of trick seems to be very effective?"