In the first week of Sega's SG-1000 launch, it was completely crushed by Tiankun's Play-Computer, and there was no way to fight back.

From the first day of the launch, June 25, to July 1, the total sales in seven days were only 2,300 units, which is simply pitiful.

Atari's outdated 2600 console was further washed after the third brand joined, and it was washed to only 1,600 units, a third less than Sega.

Obviously, the major dealers in the United States, before June, the reason why they still sell Atari is mainly because they are unwilling to accept that the storefront efficiency is too low, since there is no other choice for similar products, they sell Atari dead horses as live horses and occupy another pit.

Now, with sufficient choices, Atari is completely cool, and I believe that without waiting for the end of the summer vacation, Atari's sales in the United States will fall to a few hundred units a week, and then completely cool down by the end of the year, from the electrical store to the second-hand collection store. (In fact, it doesn't matter if it's not completely cool, people have fallen from 6~80,000 units per week last year to 2,000 per week, and killing the last 2,000 is nothing more than a little dead.) ）

While Sega Bo sold 2,300 units in the first week, the weekly sales of the Tiankun were 65,000 units.

David Rosen's expectation of "opening a market with Tiankun Sanqi" instantly became a laughing stock.

Where is this three-seven open, it is clearly thirty points in the world, one and twenty-nine open.

Other electronics giants, industry observers, and financial media have also paid attention to this case.

They had already expected that Sega would not be able to fight Tiankun, and outsiders had never had the subjective optimism of David Rosen. However, before the results came out, the more fair perception was eighty-two, and the media that was relatively biased towards Tiankun thought that it would be ninety-one.

But none of the media and fellow observers would have expected a 30-fold gap.

All of a sudden, all kinds of afterthought analysis articles became hot spots in the industry. But any electronic and software outlet that writes an article analyzing the internal causes of Sega's market performance failure can lead to an increase in magazine sales.

……

San Francisco, headquarters of Tiankun Entertainment (USA).

Gu Biao personally flew here to celebrate with his subordinates and congratulate the Play-Computer game console on not only becoming an instant hit, but also instantly completing the achievement of dominating the market.

Even the senior executives of Hanle Electronics, under the leadership of Han Ting, flew to the United States to celebrate together.

Mr. Schulhoff, the president of Tiankun (USA), admires the boss from the bottom of his heart.

Although the pre-IPO advertising cost allocation plan and promotion strategy were suggested by Schulhoff at the beginning. But Gu's receptiveness and acumen are truly impressive, and he can draw inferences about more details that ultimately prove to be extremely valuable.

"Mr. Gu, I would like to give you a glass, come, the champagne will be filled for you first. ”

"I read articles in the magazines outside and spread the word of our victory, and we didn't know you had used so many clever tricks. ”

A group of executives from the technology and marketing departments toasted around Gu Ao.

In the end, even Schulhoff couldn't help but laugh and take out those magazine analysis articles to pat himself on the back.

Gu Biao was a little drunk, and after drinking the celebration wine, and after driving those idle people out, he only taught a few top-secret henchmen in person to review the reasons for the victory.

"Don't listen to the magazines, we won, not as godly as we say, but not as easy as some theories of luck say. Everything is already decided. Our most successful strategy in completely suppressing SEGA has been 'dealer-oriented, not consumer-oriented' advertising strategy.

Since the federal government raised the long-term capital gains tax from 28 percent to 49 percent in '69, do executives of American technology companies still know how to deceive investors? Do they still know how to deceive upstream suppliers and downstream distributors?

No, their ability to make a show and boost confidence has declined, and they don't know how to recover from the tech industry's cold winter. So, I won peace of mind because I am the person in the United States today who knows best how to rebuild confidence after a tech winter. ”

Gu Biao's words were very natural.

A sense of destiny from the heart, who else can I be.

Even the henchmen and partners next to him couldn't help but believe it.

Then, Gu Biao used the strength of the wine to review the strategy with the language that could be said on the table, removing the elements of crossing and goofs.

……

Everything has to start from Gu Biao's experience in Ahri in his previous life.

Although Gu Biao in his previous life did not study advertising, as a well-informed person who has been mixed with Ahri for many years, the use of various types of advertising is still very clear - and this point, in the early 80s, was relatively few people analyzed.

Mainly because there wasn't much of a media valuation investment business in the 80s, so no one wanted to look into the inside story behind it. Even those who work in the advertising industry only understand this problem if they are the top bosses.

To put it bluntly, this is actually a little clear: for example, the advertisements printed on the subway/train carriages, the wall advertisements on the core business landmark buildings of the CBD, and the light boxes in the core of the city such as Wangfujing, New York Times Square, and Zhongguancun......

That's not really for consumers.

It's for investors/collaborators.

For example, take a marketing case that Gu Biao saw on the official account in 2017.

In a certain minor singing group, among the star-chasers of a certain number of small fresh meat, a handful of leaders took advantage of the birthday of the fresh meat to advertise on the subway car body in Beijing and Hujiang.

Many citizens who don't like traffic fresh meat stars are extremely disgusted by this, and they have also provoked a wave of criticism on the Internet for "excessive marketing to recruit black fans", thinking that these things are disgusting and cannot be advertised.

But afterwards, those fan organizers came out to speak: We printed this advertisement not for you citizens to see, but for those investors in the entertainment industry who play stocks, to create a false prosperity for them who is very popular in my family, so that this little fresh meat can get more equity in the brokerage company/production company when he signs the contract.

In other words, the purpose of their advertising was to show the capital fraudsters who had ebbed in the Cui Mou Exposure Incident.

In the same way, later generations can also see the wall/large-screen advertisement of a certain online book that is about to be adapted into a mobile game on some landmark office buildings in Zhongguancun.

These are also not for people who really play mobile games, the goal is to deceive the few game investors who are hanging around Zhongguancun, so that the mobile game startups that make this game have a higher valuation and cheat money from the stock capital market.

Gu Biao's later generations were mixed in Ahri, and he was used to hearing this kind of case: some companies that are a little worse than Momo and engage in so-called "scene social" APP companies use the contradiction of "all projects that engage in Tengyun will vote for the Ahri system if there is a little bit of movement", and then play the trick of "wherever Boss Ma goes, the physical advertisement will be posted", spending the least advertising money, but creating the illusion that "in fact, this brand has a high coverage rate".

(You can also replace Boss Ma with Ding Sanshi of Rhubarb Yi, such as a CASE I have personally touched.) In 16 years, a start-up company in Qiantang that did Momo APP wanted to find Ding Sanshi to invest. Then, before the talks, the people around Ding Sanshi who knew the itinerary were paid in advance, and according to Ding Sanshi's route, the APP advertisements were posted in N bars and entertainment venues near Xiaoxian Airport, and these entertainment venues were developed into business users of the APP, which was similar to joining Ele.me/Meituan.

Who knew that Ding Sanshi was older than the boss of this company, temporarily changed the flight and inspection itinerary, raided another area, and then exposed that this APP was actually "APP coverage" not as high as advertised. In the process, the owner of that startup company did not try to remedy.

He has asked the employees of the operation department to be on standby 24 hours to deal with emergencies, and to achieve the arrangement of "where Ding Sanshiren goes, advertising and cooperative customers will temporarily spend money on where to shop", but unfortunately the operation department's actions are still not as fast as Huang Yi's anti-reconnaissance personnel, so it failed.

I won't say more about the specific software name, because the owner of the startup company was also my customer, and I helped him dismantle the patent and contributed some materials to the PPT he deceived Ding Sanshi. To put it in more detail, being doxxed out is not good for my business.

Don't try to doxx people, just by the information I disclosed, you can't get human flesh. At that time, there were more than seven or eight companies doing this in Qiantang, and more than 50 in the country, and the similarity of behavior was also very high - just one Momo, more than 50 similar products and companies died behind it. ）

Therefore, in a word, Gu Biao knows very well that in a capital winter is about to pass, or at least you try to deceive the investors and upstream suppliers and make them believe that the winter is about to pass, how to spend money, how to advertise, how to use the least advertising money, pretend that you are very powerful, but actually play N more advertisements.

Gu Biao here, there are 04 years and 05 years, how industry companies deceived investors, saying that "the millennial Internet winter has passed", and how industry companies deceived investors in 11 years "The mobile Internet outlet has come, and there is nothing terrible about the previous wave of dividends", as well as the various postures of peers to survive after the financing was not good at the end of 16 years -

Those start-ups who came to Ahri to deceive "the cold winter has passed", Gu Biao has seen with his own eyes how they deceive.

Now transplant the experience and tell the dealers of the 80s, "the cold winter has passed", is that not handy?

That's the old yin beep who was killed in the traitorous mountains and the sea.

Therefore, it is logical that Tiankun spent more than 2 million advertising dollars on an illusion worth 20 or 30 million in the eyes of dealers.

How could dealers not follow Tian Kun in a crazy way, believing that only with Tian Kun would have meat to eat, and then spontaneously abandon Sega?

……

All the henchmen and partners, after listening to Gu Biao share this desensitization and removing the suspicion of the traverser, they all respected him like a god and were stunned.

Nima, can business still do this?

Deceive investors and the upstream and downstream of the industrial chain, and create false confidence, how else can it be done like this?

If a person like Mr. Gu doesn't make a lot of money, heaven can't tolerate it.

——

It's already 3,000 words above, and there's no money below.

Keep an account, today is the fourth watch, so I still owe 18 more.

Set a small goal first, such as remembering in 1 second: book guest residence