The words are divided into two ends.

The verbal cannon battle between Tiankun Entertainment and Atari could not be fought until Gu Biao finished his first semester as a doctoral student and returned to China.

There's no way he's going to put all his energy into that.

The goodwill accumulated in household electronic devices is not something that can be monetized overnight.

First plant the seed in the minds of consumers that "Tiankun Entertainment represents making entertainment products with conscience", and it will be brewed for a year and a half, and it is not too late to harvest it.

A successful person should have the patience and foresight to delay gratification, otherwise how can he be a successful person.

While the war of words continues, in Los Angeles, the release and promotion of "Terminator" has finally reached the final sprint stage.

The final release date that distributor Miramax helped finalize was on the evening of May 22, the Friday night before Children's Day. In this way, just after the small outbreak in the first weekend, I brewed a movie-watching reputation and social public opinion, and strived to add the following June 1st schedule to become an instant hit.

Harvey Weinstein personally handled the entire process.

According to the original industry practice, if it is 433 shares, the producer spends 8 million to make a movie, and the distributor has to spend 5 million to advertise and pull the theater line.

But because the film's share became 523, Miramax softened to a lower price, so after the two sides negotiated, Gu Biao also allowed Weinstein to reduce the advertising expenses paid to third parties to $3 million.

The amount of money that can be used for advertising is really limited.

Miramax calculated carefully and divided the $3 million roughly into three parts, 1 million for television media, 1 million for movies and entertainment magazines, and finally 1 million for ordinary newspapers and radio stations combined.

Finally, on two national entertainment TV channels, 20 seconds of trailers and advertisements were shown every day before dinner, prime time and midnight for a month.

I also bought several well-known publications in the film industry, such as "Film Review" and "Hollywood Weekly", and typed the cover color page of one issue of the weekly magazine and the color page of the back cover.

More than 20 newspapers, large and small newspapers, seven or eight entertainment radio stations, and traffic radio stations, all covered slightly.

There is very little money. But Harvey Weinstein's ability is unquestionable.

He is definitely one of the top three "rhythm masters" in Hollywood history, with first-class kung fu with rhythm, and it is a natural instinct to rub the heat. Although this person has gained a reputation for sleeping with women in later generations, he does not hide his ability.

Gu Biao is the temper of making the best use of his talents and making the best use of things, and he never cares about the private morality of his partners, he only knows that he has good ability and honesty in business, and he must fully cooperate.

Besides, it's not a problem to sleep with women in Hollywood, so many women are sent by themselves for the sake of popularity, what is there to be innocent to pretend.

The reason why Harvey was planted in later generations was completely because he was a little uncompelled and fell into the grip of speaking: standing at the level of the Criminal Law, no matter which country, in the subjective definition of **** and forced indecency, there is a basic criterion that is the same, regardless of country.

That is, "coercion" is likely to break the law, and "inducement" does not matter. As for what the grounds for "coercion" can be, and what conditions can be considered "coercion", it is very complicated and can be analyzed on a case-by-case basis.

In other words, when a man uses the power and interests in his hands to exchange a woman for sleep, when "coercion and temptation", it is best to choose the wording of the "temptation" type, do not use "coercion", then there will be absolutely no accident.

If a Hollywood distributor says to a woman, "You sleep with Lao Tzu, Lao Tzu will help you win the Oscar", it is definitely not a crime. But if you say "if you don't sleep with Lao Tzu, don't think about winning the Oscar", it is more serious and has hidden risks.

In the same way, in the workplace, if you want to say "if you sleep, you will be promoted and raised", don't say "if you don't sleep, you will not want to be promoted and raised for the rest of your life", the former blames the woman for being greedy, and the latter is that the woman is forced to endure humiliation and burden.

Those who understand the Fa should always pay attention, don't drift.

It's a bit far, and back to the movie release.

Under the premise that it cannot be revealed that the major shareholder of "Tiankun Entertainment" is Chinese, and there are inextricable investment relationships between "Tiankun Entertainment" and "Terminator", Harvey racked his brains to rub the heat of various side balls.

It has also repeatedly hyped up the feelings of investors and "people-oriented".

Harvey even did not hesitate to expose some KUKA robot competitors through some untraceable channels, and hoped that the producer would add the trademark LOGO of "KUKA" to the killing assembly line in the film during the filming of "Terminator". But it was sternly rejected by the producer.

Of course, these things don't exist from the beginning, but things that can't stand up to conspiracy theories are always very marketable and easy to be accepted by the brainless melon-eating masses.

A little expense has triggered a bloody hype drama of "technology capital giants suppressing people-oriented artistic feelings".

The end result, in a nutshell, was that Harvey spent $3 million on advertising, more than doubled the number of actual media appearances, and sparked a small social discussion.

And that's not even counting the exposure that comes with the platforms of the directors and cinematographers' unions.

If all things are taken together, the effect is equivalent to spending at least $8 million on advertising.

In addition, the distribution of a film, advertising and publicity is only one of the most important aspects, which accounts for about 60%.

The remaining 40% of the workload is mainly to negotiate the initial scheduling rate with the theater chain one by one - after a movie is officially released, the theater scheduling rate will basically be adjusted according to the real-time feedback of the box office.

Cinema owners will not get along with money, and the adjustment of the invisible hand of the market is the most profit-seeking and cold and rational.

However, at the initial original scheduling rate, the distributor had to come forward to negotiate with the producer. This involves lobbying, but also the security deposit for attendance guarantees. (If the producer and distributor are particularly confident in themselves, they will pay this money, which is usually shared)

It's about whether the first few days of the film can be an instant hit, and what is the starting height of the growth curve.

In this regard, the influence of advertising is very small, and theater owners rarely arrange more films because of a movie advertisement, and will only decide according to the director and cast of the movie. And the newcomer of "Terminator" is the director Cameron, and the biggest star is only Arnold Schwarzenegger, a second-tier player, which obviously leads to the negative.

Fortunately, the platform influence of the directors and cinematographers' union had a slight impact on the initial film schedule of the theater, and "The Terminator" at least got a slightly better opening schedule than the same period in history.

……

In order to publicize the sprint, from Cameron to Schwarzenegger, everyone riveted all kinds of opportunities to expose their faces.

Li Lianjie is not famous, Gu Biao just spent money to arrange a few challenge reality show variety shows for him - in the United States in the early 80s, this kind of variety show has appeared, and it is relatively new. But no one is going to associate these shows with movie promotion.

Most people will just watch jokes and jokes like watching the "Douyin Challenge" in later generations.

And Gu Biao stuffed money and asked Li Lianjie to go in to challenge, which was nothing more than a chance to give him a chance to show his real kung fu. In the U.S. market, a Chinese newcomer only has the selling point of kung fu, and saying too much else will only have a negative publicity effect, which is disgusting.

In the last days before the release of the movie, Princess Tiffany also came to the United States again under the discipline of her mother.

During the previous period, because her mother strictly controlled her to participate in the announcement as the royal family of Monaco, she was arrested and returned to Paris to study for two months, from midterm to end. Now that she has finished her final exams and at least passed, Princess Kelly let her go abroad.

It is said that Princess Kelly and Princess Tiffany still negotiated the terms, and Tiffany worked hard for two months to ensure that she passed or did well in every class. It can be seen that she has also worked hard in order to go to the United States to see the premiere response of the movie she made.

After she went to Watsengton to meet Gu Biao, she begged Gu Biao to let her do some distribution and publicity work.

Gu Biao was entangled and helpless, and promised to give her a few propaganda platforms that only showed their faces and did not introduce their identities. I also take care of the makeup to be a little thicker, and there should be enough gap from the usual slightly green image.

Tiffany was happy as long as she had something to do, and of course she did everything she could.

Unconsciously, she was already in the mediation between Gu Biao and her mother, and was led astray by Gu Biao's rhythm. She has already faintly formed a subconscious:

If you want to make your character do something crazy that insults the dignity of the royal family, you will definitely be stopped by your mother. However, if you listen to Gu Wei's words and embellish it a little, you can deceive the reverse scale in the mother's heart and make things happen......

So she got used to listening to Gu Wei.

May 22 arrived as scheduled.

Just two days ago, Gu Biao completed his first semester final defense with Professor Kissinger, and even his second long review paper published in the journal "International Security" this semester.

Therefore, his first doctoral semester in the United States can be regarded as a decision. The procedures for taking a one-year leave of absence were successfully completed with the approval of the professor.

At the end of the month, Gu Biao will return to China and report back to the unit.

However, in the last days of Washengton, he was able to witness the success of his layout.

"Tiffany, we're flying to Los Angeles early tomorrow morning, you can go back and pack up. Don't bother me, I'm going to pack my things too. After attending the premiere in Los Angeles, I was going to fly back to China for two days, and I wouldn't be back in Watson for a year. ”

In the evening, Gu Biao was tidying up in his villa on the banks of the Potomac River, and Tiffany came to the door to pester him again. She has only been in the United States for a few days, so she has not been to the West Coast, she has been participating in promotional activities in New York and Watsonton, and will fly to Los Angeles with Gu Biao tomorrow.

"Am I in the way of you?" doesn't just pack your luggage, it doesn't matter if I'm watching from the side!" Tiffany was very dissatisfied with Gu Ao's eviction order.

In the middle of the entanglement, there was a sound of twisting the key from the lock of the villa's door, and a girl walked in as if no one was around, as natural as going back to her own home.

Gu Biao hurriedly put down the clothes in his hand and washed his hands.

"Yezi, I have some things that I can't take with me, so I might have to trouble you to watch them for me - I wanted to call you tomorrow after I flew to Los Angeles. ”

Ye Kun didn't pay attention to Gu Wei's words, she just looked Tiffany up and down: "Who is she?"