When the public opinion war began, Gu Biao himself was in Watsonton.

For today's business, he specially hired an American executive, a handsome middle-aged man in his thirties named Schulhoff, as a spokesman and image representative for a series of subsequent polemics.

After all, Shi Yuzhu is too obscene, and how can a Chinese who has been tortured appear in the media of the American market, which will cause resistance among American consumers.

If Gu Biao wants to carry the banner of anti-Atari and protect American consumers, he must learn from Sony's line and downplay the international attributes of Tiankun Entertainment and even Tiankun Media - perhaps this style is expressed a little like Lenovo's "American imperialist conscience", but the essence is completely different.

Because Gu Xiao wants to break the hearts and minds of Americans and let Chinese earn Americans' money. It's much higher than Lenovo's 'buy Americans and make Americans' money.

And the Mr. Schulhoff hired by Gu Biao is not an ordinary person. He graduated from Harvard Business School 10 years ago with an MBA. After graduation, he worked in a number of multinational groups, and became a department director in 10 years, with very good performance.

Schulhoff's graduate supervisor was a close friend of Professor Kissinger, who was a professor at Harvard University before President Nixon was elected in 1969, so he had a wide range of contacts at Harvard Business School. In addition, Schulhoff is also a new immigrant of German descent, which is similar to Kissinger's resume, so the two have a bit of a friendship.

Historically, this Schulhoff would have been recommended to Akio Morita by Kissinger after Akio Morita became acquainted with Kissinger, and became the second foreign president of Sony America, which became an important part of Sony's later internationalization process.

But now, since Gu Biao needs an international spokesperson more, and he himself is a doctoral student led by Kissinger, of course, he will not hesitate to cut off talents like Schulhoff.

With Gu Biao's strength half a year ago, Schulhoff would definitely not come, even if Gu Biao could make friends with him and call himself a "junior brother".

But in just a few months, Tiankun Entertainment seems to have the opportunity to compete with Atari to carry the banner, and with Kissinger's face, the situation is completely different.

After some arduous mediation, Schulhoff agreed to jump ship to Gu Biao to try it, as if he were selling a favor to his mentor and Mr. Kissinger.

As soon as Schulhoff took office, he received the task in the firing line, and Gu Biao met him at his villa in Wahsonton.

"Senior brother, don't let me down, as long as the result of this public opinion battle is perfect, you will be the executive vice president of Tiankun Media (USA), and I will personally serve as the president.

Maybe you don't think it's interesting to run a business that has a turnover of only tens of millions of dollars this year. But know that you have a chance to stand up to a formidable enemy that sells billions of dollars a year, and to carry the 'We are the only ones fighting Atari.' ”

Schulhoff: "If things turn out as you expect, I'd like to dedicate my talents to a company full of potential." ”

Gu Biao: "Very good, considering your resume, as long as you deal with this controversy and the company's brand value growth is in line with expectations, I can give you a 0.5% dividend option for the American company."

If, in the next two years, we compete with Atari and achieve the expected market share growth, I will promote you to the president of the U.S. company and increase the dividend to 2%. In addition, your annual base salary is currently $300,000. ”

This price was given by Gu Biao after careful consideration, which is quite in line with the rules of Wall Street.

After all, the other party is a veteran who has been in the industry for ten years after graduating from Harvard Business School's MBA and has been an executive in a multinational group. Willing to come to Gu Biao, the 2% dividend option is a necessary interest for hanging people. The talent of others is the talent of the president of Sony America.

In later generations, Ma Feng pulled Cai Chongxin, and his salary was only 500 yuan, but the shares given were far more than 2%, so that Cai Chongxin only used his own labor to contribute capital, and did not give any cash for Ahri Baba, and finally he was able to become the second largest individual shareholder after Ma Feng.

This is not because Ma Feng is stupid, but because Cai Chongxin has earned an annual salary of $700,000 in a German investment bank before coming to Ahri. People are willing to quit their jobs with an annual salary of 700,000 US dollars to get Ma Feng's 500 yuan monthly salary, which is originally to gamble on the future with share options.

In contrast, Gu Biao is more confident in his business, so his basic salary is high, and the options are compressed, which can also keep people, and it is more cost-effective than Ma Feng's method of leaving Cai Chongxin.

……

After some preparation, Schulhoff stood at the front desk and was interviewed by Fox Business.

And in the interview program, the audio and video recordings of Atari's arrogant remarks during the previous licensing negotiations with Tiankun Entertainment were disclosed.

Audio recordings are the mainstay, supplemented by video recordings.

Because the video will show Gu Ao's face, Tiankun Entertainment tries to downplay Gu Ao's job information, so that ordinary American consumers will also mistake Gu Biao for the Asian elite under Schulhoff if they see TV.

The quality of the female reporters sent by Fox TV is not bad, and basically every question is fed to the point.

As a result, Schulhoff, under the praise of the other party, roughly completed the public declaration:

"We at Tencoin Entertainment have always valued the consumer experience the most! Two or three months ago, Atari proposed a 12% sales license fee to our company for the home console adaptation rights of the two popular arcade games "Earth Defender" and "Adventure Island".

But we refused! The reason for our refusal, which was very clear at the time, was evidenced by the recording: we didn't want to make money, and we weren't arrogant enough to think that we could enter the home console market by retaining the adaptation rights.

We are soberly aware that the strength of Atari is unshakable, they have the advantage of 11 million game consoles in the platform stock, and they can sell out no matter what bad goods they sell. Confronting them head-on is undoubtedly a mantis arm.

However, we at Tencoin Entertainment will never tolerate our games being adapted to degrade the consumer experience and damage the eyesight of underage players. We have to make games with our hearts, and then we make money.

Atari's orders for replica cartridges based on the two games have yielded $150 million in sales. If we had promised a 12% licensing fee, we would have been able to get $18 million lying down and doing nothing!

Didn't we anticipate the benefits? No, we did. But even if we were to anticipate it, we would rather throw away the $18 million, just because we can't see the despicable act of deceiving consumers with inferior products!

If you do too much injustice, you will kill yourself, and there is a limit to the patience of American players. Such unrestrained play with consumers' feelings and overdraft the credibility of the industry will inevitably end up dragging the entire industry into the abyss of a crisis of confidence! We have put the prophecy ahead and hope that Atari will pull back from the precipice and end the overdraft. ”

This interview was quickly put on Fox TV in the form of a talk show, and it instantly caused a big sensation.

The owners of large chain arcade halls, who had previously bought newspapers and other print media news reports, were also very excited after seeing the report and expressed their support through various channels.

In a short period of time, the media forces of the Columbia department also joined the black Atari battle group, and Paramount did not hesitate to hide behind and secretly rub and shoot a few black guns.

Within three days, 6 TV stations reported on the relevant industry, which was equivalent to a wave of advertisements for Tiankun Media/Tiankun Entertainment for free.

Although it is mainly a business and technology channel, it has not risen to the level of a comprehensive channel with national influence.

Of course, under such a fierce propaganda offensive, Warners are not vegetarians.

Since Warner Bros. can take a controlling stake in Atari, it has more than just film companies and game console companies. There are dozens of television stations, review magazines, and newspapers controlled by the Warner system.

After receiving the news that Atari was in an emergency and was hacked by the opponent, these units also temporarily received public relations red envelopes from Atari, and then helped Atari support them at a friendly price and muddy the waters.

However, Gu Biao is obviously not afraid of this kind of scolding.

Because when Jia Duobao carried the banner to fight against Wang Laoji, it was cold with Qizheng.

Atari is the absolute leader of the industry and a global monopoly giant with annual sales of more than 2 billion US dollars. Isn't Atari Ken's war with Tian Kun Entertainment equivalent to indirectly agreeing that Tian Kun Entertainment is their only main opponent?

Nintendo, Konami, and Namco are small Japanese factories, which are equivalent to completely cool. In the future, Atari is finished, and the people will only remember Tiankun Entertainment.

Although this move is a bit shameless, it is similar to the trick that Liu Dong has been emphasizing for many years that "we are the main opponents against Tmall". But I have to say that the effect of this trick is really good - you don't see that around 2010 in history, Liu Dong, who was originally unknown, was still struggling to take Li Mingqing, who also sells books, as the main opponent.

As a result, he hyped up the milk tea table incident, and said to the media in a covert way: "No, milk tea has nothing to do with me, this must be Ma Feng wanting to yin me, so he framed me." ”

Then overnight, according to the statistics of the Baidu search index, there were tens of millions of people who ate melons, and they searched on Baidu for "Who is Liu Dong, who is actually qualified to be Ma Fengyin", and then Goudong's popularity skyrocketed overnight, throwing Li Yuqing, who was originally equivalent in the number of paragraphs, to an unknown distance.

After scolding for a while, Warner found that it had no effect, and gradually recalled the logic of the problem, so he hurriedly changed his playing style and began to dig up other black materials of Tiankun Entertainment.

Then as soon as he dug and dug up, he began to disclose that Tiankun Entertainment had a foreign investment background.

However, it is a pity that Gu Biao hired Schulhoff, an executive, as a representative of the external image, and he hid himself and did not show up at all, so the Warner department had a lot less opportunities to fire.

What's more, the United States in 1981 did not have a "*****", and in their eyes, China was still very weak and had nothing to watch out for. There is only the "threat theory" in the world, because Japanese products are indeed invading the American market on a large scale and destroying American jobs.

Historically, as a first-generation newcomer, Wang An bought a lot of Wang An computers because the ***** was very weak in the 80s, even though American consumers knew that "Wang An computers were run by the first generation of naturalized Chinese".

Schulhoff generously expressed his resume to the media: he was a first-generation German newcomer, born in post-World War II Germany, and came to the United States as a child with his parents who had left their country in ruins. He holds an MBA from Harvard Business School and has worked on Wall Street for more than 10 years as an executive in multinational companies.

As soon as this resume was made public, the offensive remarks against the company's ingredients were extinguished.

Then Schulhoff revealed another euphemistic point: the controlling majority shareholder of the company is a protégé of Professor Kissinger, but because it involves political circles, it can't say much.

In this way, Americans' wariness of "cultural invasion" has been completely hit to the bottom.

The mutual enmity between the two factions continued intermittently for several months, and by the end of 1981, whether it was a game console at home or an ordinary melon-eating crowd who didn't buy it, an impression was roughly imprinted in their minds:

In the game console industry, there is a very domineering and awesome company called Atari, and there is a small company called Tiankun Entertainment that has a swollen face and is fat, and it can't help itself.

As for what Nintendo is, I'm sorry I haven't heard of it.