John Rust looked at the young boss thoughtfully.

He first said that "Crouching Tiger, Hidden Dragon" and "Hero" set off a martial arts craze, and then quickly changed the topic, saying that he would focus on the amusement park business in Asia, especially in China......

John Rust is only a creative officer in the Department of Tourism, Resorts and Consumer Goods, as he previously worked at Disneyland and worked on the design of Disneyland in California.

However, his job is ...... It's Pixar, it's an animated movie!

Thinking of this, John Rust suddenly understood, and looked at Don with wide eyes, "Boss, you mean...... Want to make a kung fu-themed cartoon?"

Tang En clapped his hands and smiled: "That's right! Taking advantage of the current martial arts craze, launching a kung fu cartoon can at least guarantee the box office." What's more, Kung Fu has a mystical oriental flavor that can add to the attraction of amusement parks. It can also pave the way for Universal Studios to enter China. ”

John Rust groaned slightly.

"Having trouble?"

"It's not in Pixar's plans. ”

Tang En waved his hand and said disapprehantly: "Pixar has the ability to produce excellent cartoons, but it only takes two years to release a film, and the production is too low." In the past, it was impossible to expand production due to financial problems, but now with the backing of New Global, the most important thing is project investment!"

In the previous life, when Pixar was operating independently, it was very inefficient, subject to the capital chain and investment risks, and could only release a movie every two years.

After being acquired by Disney, it immediately changed its business philosophy and released an animated film every year, which was as efficient as DreamWorks Animation.

John Rust thought for a moment, nodded, and said: "Pixar has a group of excellent creative talents, we have no shortage of excellent projects, as long as the funds are sufficient, it is not a problem to produce an animated film every year." ”

Don said with a smile: "That's right, "Finding Nemo" will be released at the end of May this year, and "The Incredibles" will be released next year." Now, it's just time to start the kung fu anime I mentioned, which was released in 2005. ”

"In 2005?" John Rust immediately shook his head, "It's impossible! Pixar's cartoon has a production cycle of two years, but the preparation is very long. "Finding Nemo" has been filming since 2001, but in fact, in 1998, we were already thinking and discussing the project. ”

Don burst out laughing.

John Rust's heart fluttered.

Don laughed for half a minute before pointing to his chest, "John, have you forgotten who I am?"

John Rust was stunned for a moment, and his face suddenly showed a bit of ecstasy, "Boss, you mean...... Are you going to be the director yourself?"

"Director, no, I'm going to star in a movie, how can I have time?" Don pouted.

"This ......"

John Rust was disappointed.

Don En changed his words, "However, you don't have to worry, I have already conceived the script of the story, and the name of this cartoon is "Kung Fu Panda". With my script and outline, you only need to polish the details, which naturally saves a lot of time in the early discussions. ”

Pixar is the director's responsibility system, that is to say, Pixar's cartoons are brainstormed around the director's core ideas.

It's a long time to discuss, revise, and collide with ideas.

DreamWorks Animation belongs to the traditional Hollywood producer responsibility system, and the producer has an idea, looks for investment, a director, a screenwriter, and a script and crew, and starts shooting directly.

Crisp and neat, vigorous and resolute, a bit like industrial production. The advantage is high efficiency and fast return on investment, but the disadvantage is that this kind of cartoon is full of routines and lacks surprises.

Don knows too much about the overall plot of "Kung Fu Panda", and he can provide a relatively complete and rich plot blueprint, which only needs to be adjusted by Pixar's animators.

With less time for brainstorming, the efficiency is much higher.

"You'll provide the script?"

"That's right. ”

"Can it be modified?"

Donn looked at John Rust's tentative eyes and smiled, "Of course! I want a Pixar-style cartoon." Otherwise, I'll just hand over the script to Silkwood Animation and let them make it according to my requirements. ”

John Rust breathed a sigh of relief, "If that's the case, I think Pixar ...... can take over the project "Kung Fu Panda". ”

Tang En smiled: "No problem, I am responsible for the story line, I can also provide ideas for model design, and you can adjust the details." I just hope that Pixar will be more efficient and release at least one animated film a year. That is, in 2005, I wanted to see Kung Fu Panda in the cinema. ”

"No problem!"

John Rust is more calm.

In fact, the most difficult thing about making an animated movie is the story line and model design, and if Don can take care of it, Pixar's work efficiency will be greatly improved.

In another person, John Rust would certainly not accept such a plan.

What if the model design is ugly and the storyline is a mess? Doesn't it ruin Pixar's reputation?

But Don won't, he has the qualifications to make a decision.

"By the way, you can release the news now and tell the public that Pixar's next movie will be the martial arts-themed "Kung Fu Panda"!" Don En thought of something and suddenly said.

John Rust was slightly stunned, a little incomprehensible.

Tang En said profoundly: "I said, now is the martial arts fever." is to tell the news to your peers, this kind of animated movie, Pixar has been launched, so they don't have to follow the trend. ”

In the previous life, DreamWorks Animation's "Kung Fu Panda" began filming in September 2005, but in fact, in September 2003, DreamWorks already had the idea of this project.

Don doesn't want to crash, it is necessary to strike first!

……

Back at the company, Don began working on the script for Kung Fu Panda.

The "Kung Fu Panda" series is the second largest series of animated films in DreamWorks Animation Studios after "Shrek".

What's more, "Shrek" is an adapted cartoon that needs to give dividends to the original author, while "Kung Fu Panda" is an original theme.

Last month, he just got a list of 2002 Hollywood licensees, which was quite impressive.

Disney is not only the champion of Hollywood, but also the world's first with a retail scale of $12.7 billion in licensed merchandise!

It is mainly Disney's animated image authorization, including classic images such as "Mickey Mouse", "Donald Duck", "Snow White" and "Dumbo".

$12.7 billion in retail merchandise sales, if Disney only charges 5% of the royalties, that's more than $600 million in revenue!

Second in Hollywood and fifth in the world is Warner Bros., which has licensed trademarks such as "Batman," "Superman," "Cat and Mouse," and "Lord of the Rings" to $5.4 billion worth of retail merchandise.

This operation will also bring Warner Bros. at least $300 million in revenue.

New Globe ranked third in Hollywood and 14th in the world with $3.8 billion in licensed retail merchandise.

The main thing is the animated image of "Spider-Man" and Pixar.

With the release of last year's Pirate League: The Curse of the Black Pearl, Harry Potter and the Philosopher's Stone, as well as the integration and expansion of the new Universal Consumer Products business unit, which brings together many of the original Universal Pictures' trademarks, this revenue will increase significantly this year.

However, in a short period of time, it is unlikely that it will surpass Disney.

In addition, Viacom's Nick Rodian Children's Channel has a $3.5 billion license, Cartoon Channel has a $2.1 billion license, DreamWorks Animation has a $1.2 billion license, and Twentieth Century Fox has a $600 million license......

This royalty income is almost all net income!

Moreover, popular trademarks such as "Star Wars", "Spider-Man", "Cat and Mouse", "Mickey Mouse and Donald Duck", and "Harry Potter" have a copyright commission of far more than 5%, usually more than 10%.

If it is a product like a toy, the copyright commission can even be as high as 30%-40%!

As the global economy becomes more homogeneous, royalties will become higher and higher.

The trademark of Hollywood film and television works, and the licensing income of retail goods, will also be higher and higher.

Don wasn't going to waste his gift of foresight.

You have to grab some popular trademarks!

Although the box office of the "Kung Fu Panda" series is not too high, it is definitely a popular trademark, with a strong long-term operation ability, especially with the rise of China's economy, the value is too great.

Don was quietly in the office, writing his script, and Tosca Musk, a business assistant, walked over gently.

"What's the matter?"

"Fax from Disney. ”

"Huh?"

"The ratings data for the first episode of the second season of "American Idol" has come out. ”

"Oh?" Donn's eyes lit up, "How much?"

Tosca Musk laughs: "The average is 28.6 million household users, and at its peak, the viewership rate reached 35%!"

"Good!"

Don slapped the table excitedly.

The results are very good!

Although it failed to exceed 30 million, such a result is eye-catching enough.

It's only the first installment of the second season, after all.

It seems that the change of platform of "American Idol" did not bring too many negative effects.

Disney was happy, and Viacom was sad.

Don was also comfortable.

"One more thing. Tosca Musk hesitated and lowered his voice, "Mr. Barry Diller has just signed and issued a document, and I'm worried...... will cause controversy. ”

"What documents?"

He demanded that all management above the middle level of Universal Television must sign a dedication agreement. ”

Tang En groaned for a moment and nodded lightly, "I see." ”

Tosca Musk is a little anxious, "in case of trouble......

"With 'American Idol' on the air, I think it's the right time. Don smiled, "Besides, he's the CEO, and he's in charge of the company's management." ”

Tosca Musk stomped his feet, a little angry.

Donn waved his hand, "Alright, you better worry more about your animated movie." ”

"The Adventures of Bone Treasure? Hmph, it's certainly no worse than Pixar's Finding Nemo!" Tosca Musk snorted.

Don En was very funny, "Compared with "Finding Nemo"? It's not that I look down on you, the box office of "Bone Treasure Adventure" can be half of "Finding Nemo", thank God." ”

"Let's see!" "Read the book and find the latest chapter by yourself? You're out, WeChat attention Beauty editor will help you find a book!