Viacom's share price continues to fall.

Lei Shidong was already on the verge of collapse, and he even woke up in his dreams from time to time.

Since he used MTV to block New Universal's USA television network, Donn's dashing life seems to have had no effect.

Not only did he shine during the awards season, but he even overturned a vicious criminal and became an American hero!

New Global's growth momentum is fierce and strong.

What about Viacom?

The market capitalization has shrunk by $8 billion!

Now Viacom's market capitalization is only $55 billion.

It's about to be overtaken by Disney.

Although Lei Shidong also took some emergency measures, he reached an agreement with Merrill Lynch Securities on Wall Street to establish the Melrose Foundation to participate in the platter investment of Paramount Films.

This is tantamount to increasing investment in the film industry in disguise.

It is a rebellion against the joint crackdown of New Universal and Disney.

But the result?

Judging by the stock price, nothing works!

Now Viacom, the biggest problem is not Paramount, but Pepsi!

Pepsi was jointly blocked by New Universal and Disney, and its turnover this year must be reduced by at least 20%!

This will inevitably implicate the overall market capitalization of Viacom Group.

"Hey!"

Lei Shidong was helpless and couldn't think of any way.

Bowing to Donn?

That's impossible!

He is seventy or eighty years old, and he still has to bow his head like a hairy boy, and he can be laughed off by his peers in the industry.

Michael Eisner can admit his mistake because he is a manager.

But it is impossible for tycoons of the level of Lei Shidong and Murdoch to admit their mistakes!

"If you can't do it, just ask Comcast for help. ”

Viacom and Comcast are business partners and have a good relationship.

Lei Shidong personally called, and as a result, his face was blue with anger!

Comcast CEO Brian Roberts said that he is now "kneeling and licking" New Universal, and the contract of STA TV Network is about to expire, and he has to find a way to renew it!

Even if you don't get the exclusive right to operate, you still have to operate part of it!

Comcast has been operating STA for three years, even if it does not have the exclusive right to operate, but with the guarantee of the accumulation of foundation and user habits in the past three years, it can still grasp the users of most of the STA departments.

If the negotiation fails, and Don is annoyed and gives an order to block Comcast as well, it will be miserable.

Comcast's share price, it will definitely shake!

At this time, Comcast dared to help Viacom and suppress New Universal?

I'm almost exhausted!

Therefore, Brian Roberts rejected Lei Shidong without hesitation, there was no room for negotiation!

Lei Shidong had no choice but to call his old friend, that is, Bryan Roberts's father, Roberts Sr.

As a result, Roberts Sr.'s attitude was also clear: "The company is now run by Brian, and he will no longer be involved in business operations." ”

Jump back in a word!

The angry Lei Shidong almost vomited blood!

Anger is anger, and Lei Shidong after being annoyed is more shocked.

In fact, he had already seen that this kid Tang En couldn't hold it down, and sooner or later he would have to rise.

But that's too fast, isn't it?

It's only been a few years, huh?

Not only did Disney become a follower of New Universal, but even Comcast didn't dare to provoke Done?

How did this kid grow up so fast?

……

Tang En didn't know about Lei Shidong's shock.

He's flying to San Francisco's Silicon Valley to sit on Apple's board of directors.

Don is an independent director of Apple, and he doesn't attend regular meetings at all, unless he ...... It is an important decision-making meeting.

That's right, Apple has reached a critical period of life and death.

In the past few years, Apple has led the music trend in the global market with the launch of the iPod music player, knocking Sony's alkman down in one fell swoop.

However, this is a time of rapid change.

The iPod can't hold up!

"I was always worried that something was going to get us into trouble, and now I've found out that the one that can steal our jobs is our phones!"

At the board meeting, Jobs bluntly expressed his concerns.

Now that mobile phones have built-in music players, do users still need iPods?

At present, the sales of iPod are still gratifying, but for listed companies, it is necessary to transcend the vision of the times and prepare for a rainy day.

However, at this time, Jobs had no plans to enter the field of mobile phones.

He wants Apple to stay focused and produce computers.

As early as 2000, he secretly organized the iPad production team, but the project was shelved because he could not break through the technical bottleneck.

After all these years, multi-touch technology no longer seems to be difficult.

Steve Jobs convened the board of directors in the hope of restarting the iPad project and transforming the Mac into a miniature touch-type, call-making tablet.

Replacing the iPod with the iPad continues to lead the way in the tech fashion market.

The great god is also constantly correcting mistakes and then moving towards success.

Don knew that this iPad project reboot would definitely end without a problem.

Because the real first iPad hit the market in 2010.

But he was still on the board and voted in favor of Jobs.

When he bought Pixar, Don said that he would support him unconditionally in Apple.

It is impossible to go back at this time.

Besides, what personality was Jobs?

Be a law onto oneself!

Even if Don objected, it would be impossible to change his decision, let alone convince him.

The board of directors ended, and Don went to Jobs' office.

"Don, thank you for your support. Jobs began by expressing his gratitude.

Don smiled bitterly and waved his hand, "Steve, what do you think of the prospects for the mobile phone market?"

"It's unprecedented. Jobs replied without hesitation, "In the past year, the global mobile phone sales have exceeded 300 million, and this year...... It can reach 450 million units!"

Don nodded, "yes, the prospects for mobile phones are too good. The iPod is a great threat if the phone has a built-in music player, but what if the phone is equipped with a camera in a few years?"

Jobs muttered: "The digital market will shrink as a result. ”

Don asked again, "What about ...... What if you have video games, web browsers, and all sorts of apps installed on your phone?"

Jobs said with a smile: "The PC market will also be hit like never before." However, it will be many years later, and the current mobile phone and Internet speed cannot meet that requirement. ”

Tang En said, "But this is the future, isn't it?"

Jobs said: "That's right, so, I've already decided, develop a mobile phone!"

Done's eyes lit up, "You've decided to make a mobile phone?"

"No, no, Don, you're mistaken, our company is called Apple Computer, and we're going to focus on computers. "But I'll reach out to Motorola and work with them to embed the iPod into the Motorola phone." In this way, at least our products can continue to have vitality. ”

"Working with Motorola?"

Don rolled his eyes and almost fainted.

……

When he came to Silicon Valley, Don naturally wanted to inspect his company, first to Blizzard and then to Pixar.

This year, Pixar's animated film "Finding Nemo" is about to be released.

This will be the world's first animated film to be released in three versions: the regular film version, the ordinary digital version, and the IMAX digital version.

The post-production of the film is complete.

Don didn't have any worries about that.

Later, he inspected the production of Pixar's new project, "The Incredibles", and spoke cordially with film director Brad Bird.

Pixar is not a Hollywood company.

The mode of operation is completely different.

Hollywood is the producer in charge of the system, and Pixar is in charge of the director system.

So there is a big difference between DreamWorks Animation and Pixar Animation.

The former has a heavier industrial atmosphere, a smooth plot, and entertains the public, while the latter has distinctive characteristics in terms of delicacy, dialogue, light and shadow, etc.

"The Incredibles" has been in production for a year, and a large part of the footage has been completed, Donn simply watched some of them, then smiled and patted Brad Bird on the shoulder, and encouraged: "There is a specialization in the art industry, Brad, you will become the best animation director in Hollywood!"

This guy is indeed at a very high level when it comes to directing cartoons.

"The Incredibles" and "Food Story" are both the most outstanding animated films.

However, after making two cartoons, this guy drifted a little and ran to make a live-action movie, which directly led to the disconnection of Pixar's talent and silence for several years.

And Brad Bird also encountered Waterloo in the field of live-action films, and his "Tomorrowland" failed miserably at the box office.

There was no way, Brad Bird could only return to his old profession and filmed "The Incredibles 2", which detonated the global animation market in one fell swoop and brought Pixar to a new peak.

Don doesn't want to see this kind of mistake happen, so try to avoid it if he can.

However, whether Brad Bird will listen to it is not certain.

Just like Steve Jobs, everyone grows from mistakes.

The best life coach is not as good as the life understanding brought by mistakes.

After a few words of admonition to Brad Bird, Donn went to John Rust's office.

John Rust has a special position, he is not only the chairman and CEO of Pixar, but also the vice chairman of the new Universal Creative Committee and the creative officer of Universal Studios.

"In the past few years, "Crouching Tiger, Hidden Dragon" and "Heroes" have set off a martial arts craze in the global market!" Donn looked at John Rust with a smile, "What do you think?"

"Me?"

A flash of suspicion flashed in John Rast's eyes, "I'm sorry, I'm not interested in kung fu movies, I haven't seen these two movies." ”

Tang En was angry, "Find time, read it all once! No, watch it a few more times!"

John Rust thoughtfully said, "Boss, you mean...... Our company, is it time to develop the Chinese market?"

Don waved his hand and said: "It is too difficult for Universal Studios to enter Europe, and in the next few years, the focus will be on the Asian market! Japan has already entered the game, and China must also start to lay out!"

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