Chapter 400: Great Things Can Be Done!
The final episode of "Six Feet Under" is Sunday, August 19, and there is a two-week gap between the premieres of "Band of Brothers" on September 9.
During this time, DreamWorks will launch a strong wave of publicity for "Band of Brothers", and the total publicity investment will exceed $15 million. If "Band of Brothers" can be broadcast on Starz TV and cause a strong social effect, then DreamWorks will have more room to bargain when peddling rights to other countries, and it will also have more confidence in the sales of videotapes and DVDs.
For the STA TV network, these two weeks are the warm-up period for "Band of Brothers"!
Professional cable TV stations can't show commercials, but they can show trailers!
The two versions of the trailer, cut by Steven Spielberg himself, are magnificent and exciting, and can be played repeatedly on STA's two TV stations.
Moreover, in order to create enough broadcast atmosphere, Down Pictures has grabbed two wonderful blockbusters to warm up for "Band of Brothers" - Fox Films' comic film "X-Men" and Universal's fantasy comedy "Christmas Grin"!
Even "Poison Network" produced by Tang En Pictures was directly abandoned by Tang En.
At this time, I want a strong and emotional film, not the slow rhythm of "Drug Network".
"X-Men" has a $20 million copyright fee and will air on the weekend of August 26;
"Grinch Christmas" has a $28 million royalty and will air this weekend of September 2.
At the same time, in order to accelerate the installed capacity and number of subscribers of the STA television network, Towne Pictures signed a short-term cooperation agreement with Comcast.
Between Aug. 26 and Sept. 9, for every 1 million new subscribers to the STA network, operator Comcast will receive an additional percentage point of feedback from Down Pictures, capped at five points.
There is a brave man under heavy profit!
The reason why Comcast has a huge cash flow is because it can get the user's pledge and high operating fees.
The more installed capacity, the more deposits Comcast has, the more new users you have, and the higher your operating commission!
There is no doubt that this move by Don Pictures will make Comcast more actively participate in the promotion of the STA television network.
It can be said that in order to build momentum for "Band of Brothers" and pave the way for the STA TV network, Don En has invested a lot of money!
Fortunately, the share of "Mr. and Mrs. Smith" has arrived, with a global box office of $520 million, and Towne Pictures has received a share of $170 million, and the company's current book funds exceed $280 million, which is very sufficient.
……
Don was in the office, with his hands behind his back, pacing repeatedly, looking a little anxious.
Yesterday evening, "Grinch Christmas" finished airing on Starz TV, and he is waiting for the latest data results.
Normally, he wouldn't have gotten the report on Monday because the operator had a weekend off. You can only get rough ratings through the STA TV network.
However, because of the new cooperation, Comcast has been working overtime for two consecutive weekends, just to allow home users to enjoy installation and subscription services even on weekends.
Over the past 10 days, as everyone expected, the number of paying subscribers to the STA network has skyrocketed.
However, the rate of growth is ...... Not as optimistic as imagined.
Only 560,000 subscribers were added!
So far, the STA TV network has reached 5.4 million subscribers. The number of users has also increased because of Shotime's broadcast of "Six Feet Under".
The STA television network is still ranked third in North America.
This made Don very unwilling.
"X-Men" failed to become a strong agent for STA, and now, it's up to "Grinch Christmas" to perform.
It's September 3rd, and "Band of Brothers" is about to land on Starz TV and have its world premiere.
If you can't come up with a shiny and dazzling growth figure, it's somewhat ugly.
Suddenly, there was a knock on the door.
"Please come in!"
Don shouted anxiously and took a few steps forward, only to find that what he was waiting for was not the data report, but Kevin Feige, the assistant to the president of Marvel Studios.
"Kevin?"
"Boss, do you have something to leave?" Kevin Feige looked at Don in surprise.
Don waved his hand, smiled self-deprecatingly, and pointed to the sofa, "Sit down, is there something wrong?"
Kevin Feige sat down, rubbed his hands, and was a little confused, "Boss, that ...... "Spider-Man 2" has been completed." ”
"Oh. ”
Don replied casually.
Kevin Feige had no choice but to say, "Boss, you promised me to finish this film...... I'll be able to prepare my TV series. ”
Don just reacted!
He has long agreed that as long as Kevin Feige finishes producing "Spider-Man 2", he can prepare his comic book TV series "The Punisher".
"Post-production is also very important!" Donn looked at him deeply, "Kevin, the work must start and end!"
Kevin Feige hurriedly said: "I know that I will always be involved in the later stages of "Spider-Man 2". But you know, I'm just a production assistant, and I don't have a lot of work in post-production. I wish I could have put more effort into preparing The Punisher. ”
Don let out a soft "um".
The last time Kevin Feige went to New York, he had conversations with Nina Jacobson and Ridley Scott, and they all praised each other.
"In principle, I would agree. ”
"Thank you, boss!"
Kevin Feige was overjoyed.
"Wait!" Don waved his hand and muttered, "Kevin, since you are bent on filming "The Punisher", then let me ask you, what kind of character is the "Punisher"?"
Kevin Feige said: "He's not a hero, not even an anti-hero, he's just a criminal, a criminal who doesn't hurt good people!"
Don frowned slightly.
Kevin Feige continued: "From the perspective of ordinary people, he can't tell the difference between good and evil, and on the one hand I want to applaud him for eliminating evil, but I see that the way he gets rid of evil is too cruel. I think that's the biggest personality charm of the Punisher. ”
Don shook his head, "Kevin, don't forget, the broadcast date of "The Punisher" will be after the release of "Daredevil". The Punisher and Daredevil are friends, and the two superheroes cannot be separated. ”
The script for "Daredevil" has been finalized, and Kevin Feige, as one of the producers, has certainly seen it.
It's just that he was surprised, is it appropriate to juxtapose "The Punisher" and "Daredevil"?
Judging from the script, "Daredevil" shows a completely realistic "epic good guy", and even gives up himself and love for the sake of justice. fought with his sister and girlfriend "Erica", and finally saved New York.
"Punisher" and "Daredevil" are completely extreme!
"Daredevil" does not kill people and insists on using legal means to punish criminals, but the "punishers" are ruthless, often punishing criminals in ways that are many times more cruel than the law.
"Don't you shoot according to the comics?" Kevin Feige was a little confused.
Tang En said: "Comics are niche after all, but the influence of film and television works is too great, and we must not promote evil from the perspective of the protagonist." ”
There are too many large-scale American dramas with criminals as the protagonists, but why are only a few popular ones such as "Breaking Bad", "Prison Break", and "Bloodthirsty Forensics"?
Because while the protagonist is sinful, he has the adherence to the moral bottom line, showing the brilliance of human nature.
After the TV series "The Punisher" in the previous life was filmed, it caused a lot of controversy.
Comic book fans believe that the "punisher" is not violent enough, killing enough, and criminal enough, and film critics think that the plot is simple and straightforward, without human display, and lacks artistic value.
But judging from the ratings and ratings, this drama is deeply loved by the audience.
Why?
Because a TV series is a long-term story.
In a short period of time, large-scale violent scenes may attract attention and form a gimmick. But after a long time, it will definitely attract the disgust of the audience.
The legendary top ten banned films in the world, you can watch it out of curiosity, but who can really enjoy the plot inside?
Kevin Feige said confusedly, "But...... Are we still filming 'The Punisher'?"
"No, Kevin, you're mistaken. Don waved his hand, "Of course, we are filming the punisher, and if the politics are incorrect, it must be the core of the punisher." However, we need to show the inner struggle of the characters, add dimensionality, and reflect the good side, rather than the evil side. ”
Kevin Feige realized, "I see, this struggle is the same as Daredevil. Daredevil's struggle is the adherence to justice and law, and the punisher's struggle is the opposition between justice and evil. At the end of the day, they're the same kind of people, just in different ways. ”
Don En smiled: "Yes! The punisher must not be a criminal! If you can show a personality similar to Daredevil in the play, then you are qualified to make a commercial movie alone!"
Kevin Feige's heart chilled.
Suddenly, I felt that his choice to start with "The Punisher" was probably a mistake.
This role...... It's not easy to shoot!
If I knew earlier, I should have started with simple roles, such as some agents of S.H.I.E.L.D., which can be made into a comedy action movie, which is very simple, unlike "The Punisher", which requires a serious inner show.
Kevin Feige sighed, "In that case, I need to get Deacon Whistler and Jonathan Nolan to help write the script, budget-wise...... I don't think it can be less than $40 million. ”
Deacon Whistler is Donn's royal screenwriter, selected from the grassroots that year, and is currently the first screenwriter of Donn Pictures. Although he stutters, his screenwriting ability is as high as "98" points, and he is good at dark, action, and police and bandit type scripts.
Not to mention Jonathan Nolan, the script of "Daredevil" is mainly his and Deacon Whistler's conception.
Don smiled, it seems that this Kevin Feige is really ambitious!
At this moment, the office door was suddenly pushed open, and Ella Fisher looked excited, holding a report, shaking it at Donn, and said happily: "Come out, come out! 1.16 million! In the first two days of September, the STA TV network added 1.16 million subscribers!"
Don stood up abruptly, his eyes shining.
Great things can be done!()
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