"The Grinch of Christmas" was the runner-up at the North American box office last year, reaching $260 million, second only to "Spider-Man."

It can also be seen from the broadcast of Starz TV that "Grinch Christmas" has indeed attracted more attention than "X-Men".

Of course, a lot of it is thanks to "Band of Brothers".

Today is September 3rd, and there are still 6 days left before the world premiere of "Band of Brothers"!

In the previous life, HBO created a wave of subscription peaks this summer, starting from June, with the four consecutive broadcasts of "Six Feet Under", "Breaking Bad", "Perfect Storm", and "Band of Brothers"!

From 7.5 million, it has skyrocketed to 15 million!

In this life, Don replaced "Breaking Bad" with the more influential "X-Men", and "The Perfect Storm" with the more beloved "Grinch Santa".

The result?

The future is known.

But for now, the momentum is good!

In the first two days of September, STA TV network added 1.16 million new subscribers, which is gratifying enough!

In other words, STA now has 6.56 million subscribers, surpassing SHO and becoming the second-largest professional cable network in the United States in terms of subscribers!

Only 1 million less than HBO!

Don snatched the report from Ella Fisher, took a closer look, and found that 1.15 million of the 1.16 million new subscribers chose the $23.99 plan for three months, rather than the more favorable half-year plan and annual plan.

It can be seen that most of the new users are still skeptical of the STA TV network, and they just want to subscribe for a 3-month trial first, mainly to watch "Band of Brothers".

"Band of Brothers" has a total of 10 episodes, and if you buy a full DVD disc, the price will reach $100!

"Big things can be expected!"

Don read the report and looked excited.

Ella Fisher said excitedly, "Donne, are we winning again?"

Tang En laughed happily a few times, very satisfied with this "we", stepped forward and suddenly hugged her, and kissed her red lips.

Ella Fisher pushed him, a little embarrassed, "There's still someone there!"

Kevin Feige smiled and hurriedly got up, "Boss, I already have an idea for the project of "The Punisher", so I'll go back and prepare." Oh yes, congratulations in advance on the popularity of our TV ratings!"

……

Is the ratings on fire?

The mystery has not yet been revealed.

However, since September, it can be said that there have been frequent good news!

Comcast obviously also knows the attitude of Down Pictures, and every day before leaving work, he will fax the latest data to him.

On September 3, 470,000 new installed users and 520,000 new subscribers were added in the United States!

On September 4, 620,000 new installed users and 540,000 new subscribers were added!

Just four days into September, the STA TV network has skyrocketed in the number of subscribers in an unstoppable manner, first surpassing SHO and then beating HBO!

It has become a veritable professional cable network with the largest number one subscriber in North America!

Of course, HBO also has more than 5 million subscribers in overseas markets.

In terms of volume, STA still lags behind HBO as a whole.

However, "Band of Brothers" only premiered on September 9th!

STA TV network has 5 days left!

With the current crazy growth of STA, no one can see where the end is.

On September 5, because the proportion of installed users and subscribers of the STA TV network was too low, and the operating loss was too high, Comcast adjusted its operation policy. On this day, the number of installed subscribers of the STA TV network decreased by 1.2 million, but the number of subscribers increased by 650,000!

On September 6, the number of new installed users was negative 3.74 million, and the number of subscribers increased by 570,000!

Friday, September 7th.

Comcast didn't immediately deliver the report to Down Pictures, but threw a party to celebrate the achievement, sending invitations to Donn, Bill McNick, West Cotton, Toska Musk, Chris Albrecket, and other executives of Down Pictures and the STA network.

Don attends with Penelope Cruz.

Roberts Sr., who had taken a back seat, also appeared in person, shook hands with Donn, and congratulated the young man.

However, he is old and far less energetic than Lei Shidong, and after shaking hands with everyone one by one, he chose to leave and handed over the task of hospitality to his son, that is, Brian Roberts, the current chairman and CEO of Comcast.

Brian Roberts, born in 1959, was named by Forbes "the most scholarly and suave entrepreneur in the media industry." What's even more legendary is that this guy used to be an athlete, and when he was in college, he represented Team USA and won a silver medal in squash.

Since 1990, he has taken over Comcast from his father, and since then he has launched a series of exemplary acquisitions, as if he were the "Murdoch" of the United States.

This year in particular, he beat out Time Warner, Disney and Cox Communications to successfully acquire AT&T's cable business.

After the completion of the merger, Comcast's market share is close to 30%, which is twice that of AOL Time Warner, and it is about to trigger antitrust clauses, making it the unshakable largest cable operator in the United States.

However, having a huge number of users does not satisfy his appetite.

His ambition is very ambitious, he wants to become a big man like Murdoch and Lei Shidong, and he wants to build Comcast into a media empire covering all channels!

"Donn, your strategic design is perfect for surprise!" Brian Roberts walked over to Donn with a glass of champagne and a brief exchange of pleasantries with Bill McNick.

Tang En said helplessly: "Brian, shouldn't you tell me the latest news from STA now? ”

Brian Roberts smiled: "Let me sell it, I will go to the stage in a while and announce the good news in a high-profile manner!"

"Oh?"

Don's face was shocked, and his eyes lit up.

Such a high-profile ...... Is it good news that surprises enough?

Quite possibly!

Today is Friday, and according to Lao Mei's normal working habits, operators don't work on weekends.

Therefore, if home users want to watch "Band of Brothers" on Sunday, they will definitely subscribe on this day and rush to open Starz TV, so as not to take the weekend operator off and affect the premiere of the series.

It's the off-season for the film market, and such a war masterpiece can just fill the entertainment gap this weekend.

Of course, many families don't know that in order to promote the development of STA, Comcast has also arranged staff to work overtime on weekends during this time, which can provide installation and subscription services for home users.

Brian Roberts smiled slightly when he saw Donn's expression, "Let's talk about something else." ”

Tang En looked at him deeply, and suddenly felt that today's party was not as simple as a celebration party, this guy obviously had ulterior motives, and asked quietly: "Okay, what are you interested in?"

"For example...... Content. ”

"Contents?"

Don frowned slightly.

The current Hollywood film companies, in order to find bigger and broader channels, are actively moving closer to the big media group, but Brian Roberts has proposed content, and the vision is high enough!

Brian Roberts said bluntly: "Donn, I have summarized your success, the core is the content! The movie relies on films such as "Spider-Man" and "Unsinkable", and TV ...... There are also "Six Feet Under" and "Band of Brothers". This is the right choice, in the media industry, no matter how new the media method is and how wide the distribution channels are, it is the content that ultimately attracts the audience, not the method. In the fierce competition, only having excellent content that is recognized and popular can attract a large audience. ”

"Hehe, Brian, you summed it up so well. Don't his heart tense a little, staring into his eyes, "You can't just take a fancy to my company and want to buy Donn Pictures, right?"

"Huh?" Brian Roberts was stunned for a moment, then laughed, "Donn, you're really joking! Besides, even if I were interested in buying, would you sell? If you really want to bid for a high-quality company with such a high rate of return, such a low debt ratio, and such a good prospect, Comcast will not have a chance at all." ”

Tang En breathed a sigh of relief and said with a smile: "Yes, Tang En Pictures is good at content, but having content is not the same as domination." In order for content to finally reach the audience, there must be appropriate communication methods, and distribution channels play an increasingly important role in the media industry chain. The new round of media merger is to make the most suitable content broadcast in the most appropriate form. ”

"That's great!"

Brian Roberts exclaimed.

Looking at the way his eyes lit up, Donne's eyes narrowed slightly, and he remembered something.

This Brian Roberts, has a big appetite!

In his previous life, he led Comcast to buy Disney for $66 billion, and after being rejected, he switched to the acquisition of NBCUniversal. This is not satisfied, Comcast also invested in the acquisition of MGM, and is still thinking of spending $45 billion to acquire Time Warner, and another $60 billion to eat the assets of Twentieth Century Fox......

At a time when Time Warner, News Corp., and Viacom are gradually lonely, and Disney is in full swing, the only media company that is qualified to compete is Comcast!

Now, Comcast has become the largest cable TV operating group in the United States, and if it continues to grow on this road, it will be subject to antitrust investigations, and it must find new space for development.

Listening to his tone, it is clear that he has developed an interest in Hollywood.

Sure enough, Brian Roberts quickly confirmed Donn's speculation, "As you said, the new round of media merger is to make the most suitable content broadcast in the most appropriate format!"

Tang En smiled dumbly and shook his head frequently, "Brian, it turns out that you didn't think about acquiring Tang En Pictures, but because Tang En Pictures has no distribution channels, you can't look down on it!"

Brian Roberts' face turned pale, "Down Pictures is the only one you can manage well, and no one else can!"

"Okay. Don shrugged, "I already understand what you mean, you want to ...... Into Hollywood?"()

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