Now that Jia Pinghe has already offered the price, Xu Changge will not be ambiguous.

Even if the initial buyout price given is 10 million, it is impossible to reach his psychological price even if he bargains.

Xu Changge was not ambiguous this time, and said bluntly: "Director Jia, how about we change the way of cooperation?"

"What's the change?" asked Jia Pinghe, confused.

"Ratings VAM agreement, we are willing to bear the risk of ratings, and you will give the corresponding purchase price!" Xu Changge said loudly.

Jia Pinghe looked at Xu Changge with some surprise, was he really so confident?

The ratings VAM agreement, in other words, means that in order to pass on the risk, the broadcast platform forces the TV drama producer to promise the ratings before willing to buy its TV drama works.

There is no doubt that the VAM agreement is beneficial to the TV station.

The vast majority of producers want to get the TV station to buy out and withdraw in time.

But he didn't expect Xu Changge to take the initiative to make a bet on ratings, which really surprised him!

"Tell me, what is the gambling method, what is the benchmark rating?" Jia Pinghe said quietly.

"First of all, we're only talking about the rights to the first round of screenings, not the rights to buy out. Xu Changge said calmly.

Jia Pinghe nodded, noncommittal, the broadcast right has the price of the broadcast right, and the buyout has the price of the buyout, which is not a big problem.

"According to the usual practice, our ratings data adopts the model of 32 central cities, with 1% of the rating as the benchmark rating!" Xu Changge said methodically.

The "32 central city model" mentioned by Xu Changge is currently recognized by advertisers and the public as a ratings statistical model.

There are more than 40,000 sample populations in the country, and the sample households are distributed in central cities, including first-tier cities such as Kyoto, Shanghai, Hangzhou, and Chongqing, as well as second- and third-tier central cities such as Wuling and Yiling.

This urban group is based on the National Bureau of Statistics announced that the country is composed of 32 large and medium-sized cities plus western provinces, covering about 100 million urban population.

These urban sample households are equipped with measuring instruments (i.e., CSM25 cities) and the previous day's data is available at noon on weekdays.

The remaining 7 sample households used diary cards (manual) to record data, and it took three to four working days to obtain the data.

Therefore, most satellite TV uses CSM25 city data.

In actual use, the city group can see more clearly the differences in the ratings of regions and groups, which is currently widely used by satellite TV, and it is also the data with the most commercial reference value that advertisers are most interested in.

On this point, Jia Pinghe naturally has no opinion.

But the benchmark rating of 1% made Jia Pinghe frown!

The ratings of one percent, if estimated according to the 8 o'clock in the evening, can only rank in the middle and lower among the 22 provincial satellite TV stations in the country.

This is definitely not what he expects from "Ice Blade", and he is definitely not willing to give a high price!

"One percent...... In this way, Changge, don't you have much confidence in "Ice Blade", let's talk about it, with this benchmark rating, what price do you give?" Jia Pinghe said with a chuckle.

Xu Changge could naturally see his dissatisfaction, he smiled and said: "If the average rating of this TV series is less than one percent...... Then I won't take a penny from this TV series!"

Jia Pinghe suddenly raised his head and looked at Xu Changge.

He thought that Xu Changge would be cautious and set such a low benchmark rating for himself, but he didn't expect him to have such courage!

You know, nearly a quarter of the TV dramas that appear on TV screens do not reach 1% of the ratings.

If the ratings of this TV series are less than 1%, it means that all his investments have been wasted!

Even to compensate other investors for their losses!

What a boldness!

Jia Pinghyuk put down the teacup and waited for his next step with a solemn expression.

He knows very well that as much courage as he is, he has great ambition.

What Xu Changge asked for...... I'm afraid it's far from that 10 million!

"If the average rating of this TV series is between 1% and 1.5%, I only need the price of 100,000 per episode!" Xu Changge said calmly.

The price of this rated TV series is 100,000 yuan, which is much lower than the market price.

He is willing to make concessions in this cleaning range to show sincerity.

Because he knows that the ratings of the TV series "Ice Blade" are far more than that!

"Ratings are between 1.5% and 2%, with a price of 150,000 per episode. ”

"Ratings are between 2% and 2.5%, with a price of two hundred and fifty thousand per episode. ”

"Ratings are between 2.5 percent and 3 percent, with a price of three hundred and fifty thousand per episode. ”

Xu Changge continued, these prices are still far below the market price!

According to the price of 350,000 per episode, "Ice Blade" is only 10.5 million in total!

If the ratings can reach 2.5%, then the value of this TV series is at least 15 million!

Jia Pinghe squinted his eyes slightly and looked at Xu Changge......

Three percent is still not his goal.

Xu Changge...... He's crazy!

And what really shocked Jia Pinghe for Xu Changge's ambition was his next words.

"Ratings are between 3% and 3.5%, and the price of half a million per episode!"

"Ratings are between 3.5% and 4%, and the price is 700,000 per episode!"

"Ratings are between 4% and 4.5%, and the price of 900,000 per episode!"

"Ratings are between 4.5% and 5%, and the price of 1.1 million per episode!"

"The ratings are over 5%, and the price of one and a half million per episode!"

Jia Pinghe was stunned, he looked at Xu Changge in a daze.

In his dark eyes was the ambition that could hold the whole world!

Even if he is optimistic about this "Ice Blade", he only dares to give a ratings prediction of about 3%.

And where did Xu Changge get his confidence, he dared to estimate at four points, or even five points!

This rating...... I'm afraid that I can hit the annual ratings champion!

But this young man in front of him just dares, dares to think, and dares to speak!

"Are you so confident?" Jia Pinghe looked at Xu Changge with complicated eyes and sighed.

Xu Changge, who had always been humble and calm before, raised a wanton smile at this time: "If you don't even dare to think about it, then what courage and ability do you have to create miracles!"

"Director Jia, what do you think?"

Looking at the imposing Xu Changge, Jia Pinghe felt that his aura was overwhelmed by the other party for the first time.

Since he has the guts to propose this ratings VAM agreement, but as a less risky party, what reason is there not to agree!

If the ratings are unfortunately less than 1%, then they are equivalent to earning a TV series for nothing!

If the ratings are in the range of 1% to 3.5%, they are equivalent to buying a mid-to-upper work at a low price!

As for exceeding 3.5...... That's a hot drama, and it's not a little bit of popularity that can bring to the TV station!

Even if you pay a high price...... That's worth it, too!